V.
SECTION FOUR
x Pages 1 to 12
VOL.. XXXIII.
DRAMATIC, AUTOMOBILES
AND REAL ESTATE
PORTLAND, OREGOX, SUNDAY" MORNING, JUNE 28, 1914.
no. so.
juJ
mi
r It Is Not a Magic Wand
-that has brought success to this store -its increasing popularity
its growing business. t
It is the realizing knowledge of the public- to the fairness of its
prices, the genuineness of its sales, the service, courtesy and efficiency
of its organization. - Alive to its responsibilities, it neither shirked
nor dodged them. The persistent determination to establish this store
solely upon the merit of its merchandise, the resolve never to be un
dersold!, the fixed idea of gelling only reliable standard 'merchandise,
has brought to this store aj growing and increasing recognition from
the public that is being sfyown every day with an ever-increasing
patronage. . j . . .
Today this store stands, pre-eminent as the store for all the peo
ple, selling merchandise from the most modest to the highest price,
filling everybody's needs at less than you pay elsewhere for inferior
goods.
IN THIS CLEARANCE SALE
you have our positive assurance that you will procure
greater merchandise -worth than has ever been possible
to produce under any circumstances in any former sale.
This fact will stand out in prominence, judged from any
standpoint whatever ruhen measured by unbiased comparisons.
Om MecVia&s : of.cZ. Merit jOny
Sale of New Cool Tub Dresses
Clearance $8.45
Instead of $12.50
Tomorrow
The Presentation of an Extraordinary Sale
Making the Most Important Event
in Suit Selling Ever Offered in Portland
For Any Tailored Suit in the Store
Regularly Priced From $35.00 to $75.03
We cannot possibly hope to give you in print a fair impression of these suits.
All we can give you are a few IMPORTANT FACTS thus
No better tailored suits are possible at any price. No better materials are
produced than those used for their making. No better custom tailoring could
be employed than was used in modeling these garments. No newer styles
exist for Summer fashions than those presented in this collection. Indeed,
many of these silk and cloth suits show the tendency of Fall modes.
In order that customers be put to the least possible delay, we shall number each suit as sold.
Where alterations are necessary, we shall delwer them in rotation.
Models Illustrated Sketched From Suits on Sale
No Suits C. 0. D.
No Mail Orders.
No Approbation Orders Fdlcd.
Third ytwmr
Dresses Exactly Like
Illustration
All white dainty dresses for
"Women and misses, of fine cotton
crepe of corded, crossbar and crin
kled effects. They are made in the
newest Mid-Summer models with
long Russian tunic shirts and gir
dles of Roman stripe silk OT patent
leather. Some have collars of
lace and others of white organdie
in Gladstone style. Every dress
has the new drop kimono sleeves
and fancy turned cuffs. Clusters
of buttons are used for trimmings.
Third Floor
We Hope Every Woman Will Read This Exceptional Millinery News
It's an Extraordinary Tale
of 438 Summer Hats
That Sold Readily From $5 to $12
Sale of Sweaters
New Sweater Section
Third Floor
See Page 3 This Section for
Additional Clearance Sales
3505 Yards
Maxine Ribbons
Selling From $1.00 to $2.25
NEW 49c NEW
Beautiful Jacquard and brocaded rib
bons 6 to 8 inches wide, in dainty pastel
shades and rich dark Oriental colorings,
brilliant shades in floral designs and
unique creations in Maxine' styles. Every
yard new, in greatest demand at present
for sashes, girdles, dress and millinery
trimmings. Nothing like these ribbons
ever shown before in any store at this
price. First Floor
I
i
Monday $2.50
The most wanted shapes. '
The most desirable straws.
The most fashionable trimmings.
The most sought-for styles.
It's the smartest and the greatest gathering of
trimmed hats ever offered by one store. It an
nounces a collection of Summer hats that every
woman who sees them will want one or more.
It's an immense occasion.
We don't want any woman to be able to say
she did not have the opportunity to secure one of these trimmed hats. So woman can know so
little about millinery that she will not recognize at once the extraordinary opportunity that this sale
offers. When she sees that every hat is smart, up to date, of the newest materials and in most
wanted shapes, in black and in every color that's now in favor, she will realize what an extraor
dinary occasion we announce.
BE ON HAND EARLY MONDA Y MORNING Third Floor.
4000 Prs. 1 6-Button Length Milanese $ 1 .25 Silk Gloves 85c
Most Important Clearance
Sale of Summer Silks
The Weaves and Patterns Are
Those Wanted Now .
$1.50 BLACK TAFFETA, SP'L $1.18
Soft chiffon finish with high luster, black only.
Very popular now for bathing suits as well as suits
and coats. 36 inches wide.
$1.25 COLORED MARQUISETTES 79c
Silk marquisettes in all the new shades, 40
inches wide. For overdrapes and fancy waists.
$2.00 SATIN CH ARM EUSE $1.29
1000 yards of yard-wide colored satin charm
euse of a beautiful soft quality, in a full range of
the most wanted colors, including the new sweet
pea shades.
$1.25 NEW TUB SILKS 98c
The newest tub silks for both women and men's
wear, shown in a variety of different stripes, in
blue and white, green and white, black and white,
lilac and white and gray and white.
$1.50 COLORED TAFFETA $1.39
Yard-wide chiffon taffeta, soft finish, in taupe,
brown, reseda, Nile, rose, American beauty, lilac,
pink and black. Suitable for one and two-piece
suits, coats, skirts, sashes and trimmings.
$1.25 SILK MESS ALINE 98c
A beautiful, soft quality of messaline, in navy,
Alice, ceil, rose, lilac, gold, brown, emerald,
myrtle, pink, American beauty, Nell rose, white,
ivory, cream and black. 36 inches in width.
. Second Floor
Clearance of the
Prettiest Tub Materials
25c PRINTED CREPE 17c
These crepes are in medium weight white and mot
tled grounds over which are scattered buds and sprigs
of effective color combinations.
40c JACQUARD TUSSAH 25c
Silk and cotton mixed crepe-like weave in brocaded
designs of self colors, 25 inches wide. In lavender,
. golden brown, tan, cream and light blue.
20c AND 25c WASH FABRICS 12c YARD
1000 yards of the choicest wash fabrics including
satin stripe voiles satin stripe poplins and blaiser
stripe cloth. In a fair assortment of colors.
75c RATINE FOR 35c
A light weight ratine in rough weave with a raised
cord stripe effect in tan, pink and cadet blue.
40c JACQUARD FOULARD 25c
' Sheer foulard weave with Jacquard dot in wistaria,
mahogany, brown, taupe, leather with contrasting colored
floral patterns.
50c COTTON CREPE DE CHINE 25c
36 inches wide an exact counterpart of the silk
fabric In silver, mode, tan, russet, light blue, lavender,
royal blue and marine blue.
65c "SILK" POPLIN 49c
A silk and cotton mixed material in solid colors with
self satin stripes prominently woven about one inch apart
in pink, Copenhagen, tan, mahogany and maise.
$1J2S LONG CLOTH 98c PIECE
36 inches wide soft finish absolutely free of
starchy substance 10 yards to the piece.- Admirably
suited for fine underwear. Basement.
LINENS
One-Quarter to Half Less
Pillow Cases
Triumph Sheets
Linen Damask
Towels and Toweling
Lunch Cloths
Separate Cloths
Napkins
Bedspreads
Linens from the foremost looms of England, Ireland, Scotland,
France and Germany. The world's best linens at Clearance Sale
Prices.
Housekeepers, hotel-keepers, thrifty housewives who
know the merit of our linen sales eagerly await this
semi-annual occasion. ' Basement
A Sale Without a Precedent
Never Such Gloves at Such a Pries
EVERY PAIR BEARS OUR NAME
AND CARRIES WITH IT A GUARANTEE
No mystery about this sale just the force of circumstances.
Through an error in this great glove factory, a duplicate lot of
16-button length milanese silk gloves were rushed through, stamped
and labeled Lipman.Wolfe & Co. After they were sent and ordered
checked, the error was discovered. Without waiting to hear from
us whether or not we would accept these gloves, this manufacturer
wired us to make a sale, to get as much benefit aa possible out of
this lot and he would stand the loss.
That is how we come to offer 400Q pairs of 1 6-butlon length
pure silk, heavy milanese weave, double-tipped, guaranteed silk gloves
at a price less than it cost this manufacturer to make thrm. They
come in white only, sizes 5 to 8. Fint Floor.
Every Parasol in the Store at Clearance Prices
All Parasols $5.00 and Over at Half Price
Not one Parasol exempt in this great Clearance Sale Parasols in every color every new shape
every fanciful whim of fashion.
Some women carry' parasols to shade their face; others because the sunshades are so pretty and add to
much to a costume that they can't resist them. Be the reason for parasols what it mav this fart remains:
WE HAVE ALL THE NEW PARASOLS AND ALL AT CLEARANCE PRICES.
Parasols of linens, pongees, plain silks, printed silks, Dresden silks in regulation shapes the palm
shape, the bell shape, the India shape, the morning glory and many other new shapes. I landlrs in many
beautiful shapes and finishes, plain, carved and mounted.
First Floor
$ .85
$1.00
$1.25
$1.50
$1.70
$2.00
$2.50
$3.50
Parasols ...'...$ .69
Parasols $ .79
Parasols $ .98
Parasols .$1.19
Parasols $1.39
Parasols $1.59
Parasols $1.98
Parasols , $2.49
$.5.00 Imp. Parasols $2.50 CHILDREN'S AND
$ 6.00 Imp. Parasols $3.00 MISSES' PARASOLS
$ 6.50 Imp. Parasols $3.25 25c Parasols 19c
$ 7.00 Imp. Parasols $3.50 50c Parasols 39c
$ 7.50 Imp. Parasols $3.75 60c Parasols 47c
$10.00 Imp. Parasols $5.00 $1.00 Parasols 79c
$12.50 Imp. Parasols $6.25 $1.25 Parasols 98c
$15.00 Imp. Parasols $7.50 $2.50 Parasols $1.93