PORTLAND. JANUARY 21, 1912.
A
THREE TOURINO CARS WHOSE POPULARITY WITH OREGON MOTORISTS IS GROWING RAPIDLY
1912 LOW- PRICED
IS IK
-A I
Development of Cheap Auto
mobile Is Most Notable
Event of Year.
HTTP SUNDAY OREGONIAN,
J MM asa-a- . 1 , , . .
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I
PHOVED
SPEED CRAZE DEPLORED
Barney OldHeld Declare That All
Drivers Who Go at Reckless
Pace on Hlgrmajrs Ought to
Be Put In Jail.
BT BARNEY OLDFIELD.
Prom Los Ana-elea romu word that
the "Or!r Santa Monica road race"
will be run May i. Encouraged by tha
breaking of ths world' road record
two years In succession, th mark re
jnaintnsr intact een after tha running
a? tha Vanderbullt cup and grand prtia
races over tha FaTannah circuit, near
ly twice aa far around aa Santa Monica,
tha Callfornlana have derided to atace
a aertea of event calculated to over
shadow any speed carnival aver fulled
off.
The cash prizes will amount close to
$49,000 In the different events. There
will be events for three classes of
cars. The free-for-all will be open
to cars of any alae and the road will
he mad still mors of a parkway boule
vard so that an average speed of 10
mllea aa hour will be possible In the
stock-car event. for the free-for-all
the promoters flcure on a compara
tively short distance. - probably SO
miles, and there are many who belleva
an average of IS to 17 mllea an hour
mill be piled op by th winner,
see
Heretofore, the Santa Monica haa
been run In the Fall, th tag-end of
the racing season, and either Just after
the running of the Falrmount 1'ark
race or Just before th Savannah speed
ramlvaL Th great event was. of ne
cessity, filled from among th Coast
drivers, for the manufacturers In tha
East were too busy with other races
to pay much attention to the Far West
event, until after the race had been
ran and won and a world's record waa
being advertised by the fortunate
maker whose car won.
. e
Something direful has evidently hap
pened to th Panama-Pacific, formerly
tha Portola race, which haa been ran
for the past three years across the
bsy from San Francisco. There will be
hardly such a race thla year. 1 Lack
of Interest among the dealers in Oak
land and San Francisco, supplemented
by th customary abaenc of Interest
on th part of the manufacturers In
the race. Is th cause for Its early
death.
They were talking of having the rare
run through Golden Date Park, emu
lating the Quaker City Motor Club'a
big race through Falrmount Park, fin
ishing and starting on the site of th
stadium to be constructed for th Kit
Exposition. The 1)12. 11J and 1M
races war to be forerunners to tha
Dig i v l race, in wuicn more man
iioo.ooo in cash prises woaM n nung
up for th drivers. But It must have
. been a dream.
e e e
From Europe travels th Informa
tion that there will be no 1913 Orand
Prix race. Th news I not at all sur
prising to those "In the know." For
some months It has been an open se
cret that th Oennan and Italian ma
kers have entered Into a pact to boy
cott the French classic. Tha scant In
terest manlfeated at the time of the
running of th 111 Grand Prix fore
told the finish of the event, which haa
long been th real big .race of the
world.
e e
Canada Is to have an automobile as
sociation of its own. For years the
Canadians have been feeling the need
of a big national organisation. In very
many ways. In Toronto, on February
IS. ther will be held a meeting of a
number of Canadian automobiltsts who
figure that a National body will help
the trad and sport. R. at. Jeffrey, a
veteran of tha Wl cycle days, is behind
the movement.
e e e
Those who complained that automo
bile racing accidents hurt the trade
and sport, should start a crusade
against recklesa drivers of the Joy"
variety. Almost dally one reads of an
automobile accident. In which one or
more persons are killed and a number
of others badly hurt. The passengers
are usually the Innocent victims of
some speed-erased fool who takes a
lot of people out In his car and Ig
nores all the laws of common sense.
The driver takes a corner or curve too
fast and the machine crashea over the
rdg of the road into a telegraph pole
or Into th ditch.
It la my idea that any driver whose
recklessness Is th cause of the death
or aerloua Injury to one or more per
sons, should be prosecuted to the full
extent of the laws, which provide for
the punishment of men who willfully
or recklessly Injured or kill their fel
low man.
e
Reckless driving along crowded city
streets should also be looked after. It
Is the automobile clubs and motorists
who have the ultimate good of the
sport at heart who should be the first
to Insist on the strict observance of
speed and traffic regulations. Tha
sneering and Insolent chauffeur who
Just manages to keep from running
over soma aged or Infirm person,
though he succeeds In frightening
them half to death, should be sent to
JalL
e e e
The Madison 'Square Garden show
gave me an excellent opportunity to
study the trend of th trad and th
manufacturing end. Th barometer
reading Is unmistakable. Her are
some thlnga which were most notice
able at the show: Automatic engine
starters, development of th coupe,
adoption of tha eloaed front aa the
standard touring-car body. Increased
number of popular-priced cars, greater
number of sleeve and rotary valv en
gines. Increased number of six-cylinder
engines, self-contained lubrication sys
tems. . more symmetrical running
boarda and dashes, (Implication of con
trol devices, great Increase in the use
of demountable rims, most noticeable
advance In th electric-lightning sys
tems, th almost startling generosity
of th makers la fully equipping popular-priced
cars.
e
For years th makers of h'ch.r
prired cars have been generous In the
equipment of their oars. They could
afford so to be. But th buyer of th
lower-priced car would often find It
necessary to add a hundred or more
dollars to the coat of the car he
bought -fully equipped" before he
could reslly begin to use the car.
There will be little cause for complaint
on thla score In th year to come. Now
It la possible to purchase a popular
- priced car and find it almost Impos-
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.ATIOAL "Ml,- WITH W. ti. Dl.BAIt AT THE WHEEL) CHARLES E. COOKE A.MJ J. woriuk. Jt l) .
T. POWELL IX THE TO.VMSAt. J. E. MAXO.X IX WARKEX "30." C. K. HEXRY A.D FAMILY IX HIS 1912
VEUE.
slble to spend a cent for any practical
accessory. The demountable rim Is
about the 'only feature the cars selling;
for less than $1000 need to be aa up-to-date
in equipment as those sold
above that figure. The expensive cars
have been perfect enough for some
time. The development of the low
pried car Is the real achievement of
the past year.
I met the noted Charles J. Glidden.
donor of the famous trophy bearing
hla name, at the "Garden" show. Glid
den Is a most democratic sort of a man
and one of the best mixers of the
sport. His vast wealth doea not seem
to prevent him from being a "good fel
low" to even the plebeians of the sport.
Mr. Glidden denied to me that he had
any Wea of accepting the head of a
proposed automobile "trust." It Is the
Idea of Glidden that a huge combine,
embracing all the big factories, will
come within the next year or so. but ho
will not head the movement or organi
sation. .
The day of the popular-priced auto
mobile Is not only here. The low
priced motorcycle Is slso with us. I
was astonished to observe the great
progress made In the manufacture of
the two-wheeled motors. The recent
reduction In the prices of the standard
makes should mean a great Increase In
the use of the noisy, but handy -and
economical vehicles. I contracted the
speed fever while riding one of the
first motor-tandema ever brought to
this country. At that time I waa a
-pacemaker" for a famoua mlddle-dla-tance
bicycle champion.
...
Coffes growers In South America are.
said to have turned to rubber-tree
(rowing In preference to continuing
raising the coffee bean. The high
price of rubber caused by the great
number of tires manufactured Is re
sponsible. In consequence, this is the
commission man's alibi for the high
price of coffee. Again the automobile
Is blamed.
Frank II. Smith I PromoU-d.
Taul Smith, sales manacer of th
Ptudebaker Corporation's E-M-F facto
ries, announces the appointment of
Frank H. Smith aa assistant salea man
aac. c. K. Stebblns has been as
flsned the management of the Sioux
Kails. 8. D.. branch of th company and
H. V. Miller takes the management of
the office foroa of the salea department,
vacated by Mr. Btebblns. C. R. Newby
leavea tha management of the Sioux
Kalla branch to take charge of the Min
neapolis branch, formerly managed by
Frank IL Smith.
Th. ti.imbr of thp a. shown by th.
!t"t official rTon in Rurope.n snd A. 1st
l- R um la. inrlu.tlns W.i.rn Hhris t s
I'm.i.d at n irfwvoon h.sd. wll-uthn-tlr.ird
tmd. stlmts plac. th. number at
a f.w minion more, thoush th. dorims
lon of floclr. la th. oast flv. rears through
various nsnti has seen considerable.
geTrWMSi' af.L
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IS
New Department Helps Both
Owner and Dealer.
CAR'S LIFE IS PROLONGED
Buyer Cautioned to ray List Price
for Machine and Then Get
Advantages of Free
Technical Service."
BT B. P. CH ALFA NT.
"Technical service," aa It la under
stood by the manufacturers of the high
er grade motor cars, means keeping the
car In the highest possible state of
efficiency that the wear and tear of
conatant uae will permit. When a man
buya a high grade car he should buy
more than so many pounds of steel,
wood and aluminum. Hla guarantee,
of course, assures him of satisfactory
workmanship, but It Is the duty of
both manufacturer and dealer to go
farther than this. The owner of a
motor car purchases it for the enjoy
ment he expects to get out of It. Nat
urally, the more satisfactory the car,
the more satisfied the owner. Perhapa
It's trite but It's nevertheless true to
say that a satisfied owner makea a
prosperous manufacturer.
The motor car of a few years ago
waa about aa cranky as the leading
lady In a first night performance: but
ao great has been the advance in motor
car construction that It Is really won
derful the amount of abuse a high
grade car will stand without a mur
mur. Well, perhaps not without a
murmur, because lack of lubrication
will cauae the poor, distressed creature
to make Its wants known In a manner
easily underatood by the Initiated.
Technical service Is the contribution
of the manufacturer and dealer, and
their trained experta are enlisted In
the Society for the Protection of Motor
Cars.
So that when the owner buys a car
turned out by a reputable manufacturer
he buya this technical service just aa
much as he buys the lamps, the ton,
the windshield or any part of the car
Itself.
Technical service, however, would
SERVICE
FACTOR
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lose its value if owners were utterly
careless or reckless with their cars. The
majority of owners of high grade cara
realise the importance of taking care
of them so that the manufacturer and
dealer are helped in their efforts to give
service by the owners themselves, at
least In the majority of cases.
Technical service Is . only possible,
however, with cars that are sold at
the full liat price. For example, a
dealer sella a car to a man who has
succeeded In beating him down 1600
either by a cut or by an excessive al
lowance for his old car. Let us see
If yon want to avoid trouble
on the bills, pa special atten
tion to your oiL -
Remember that the ose of
the low gear mean extra heat
in your engine.
POLARINE OIL gives soci
perfect lubrication ft materially
lessens the load on the engine.
It keeps its body and feed
uniformly under all running
conditions.
It does not carbonize spark
plugs or valves, x
What Polarine Oil means to
the motor, Polarine Transmis
sion Lubricants and Polarine
Greases mean to the other wear
ing surfaces of your cat effi
cient, uniform, reliable lubri
cation. Smmd for ate Polarbtm BooMltn
th storeH agmncy of th
Standard Oil Company
(IncorpormtJ)
A Big, Fine, Five-Passenger
Touring Car for Only $900
JTFRR is an automobile. The very
car you have been wanting at a price that
does not make you dig too deep. Just the size
you want, too big and roomy enough for the whole family.
Powerful enough to do anything you want it to and more
speed than you will ever care to use. It is the sort of car
you expected to pay around $1250 for.
C And this car is so well made. Heavy drop forcings, staunch
pressed steel frame, F. & S. annular ball bearings in the transmission
(the kind used on the highest priced cars in the world) fore-doors,
with all handles and levers inside a magnificent body, trimmed with
good leather and hair in fact, all that you want in a car. The car is
good and fine all the way through. ' '
C If is fact that no other maker can produce this car to sell at this
price without losing money. This year the Overland Company wilt
sell over 20,000 cars. This enormous production (which is the great
est of its kind in the world) makes this low price possible.
G.. Let us show you this car at once. We want to take you for a ride.
See how silent and comfortable it runs. No careful buyer would
think of making an automobile investment without first considering
what we know to be the greatest value on the market today.
C Catalogue is ready. It is bigger, better and handsomer than ever.
Stop in and get a copy today.
PRICE F. O. B. FACTORY. j
J. W. LEAVITT & CO., 529-531 Washington St. 3
what happens. The owner has an acci
dent, or perhaps through neglect al
lows his oil supply to become exhausted
and scores a cylinder. Hera Is Mr. Cut
Price Dealer's chance, and very often
he avails himself of It to get back
some of his split commission.
Where technical service is accepted
as an obligation by both manufacturer
and dealer the customer in trouble gets
prompt attention and the most efficient
service In repairing the damage, and
at a fixed price which Is fair to both
dealer and owner. Cut prices and tech
nical service are incompatible.
The wealth of the Rothschilds is put at
$2,000,000,000. This Is four times the prob
able wfulth of sll th. Rorkffell.rs.
The New
WARREN
12-30
77
A Development Not
An Experiment
The 1912 "Warren "12-30"
comes to you as a car that
is old and yet new. Old,
in the sense that every
detail of its construction
has been thoroughly tried
out and proven best. New,
in the sense that in every
feature it is strictly up to
date. Thus at one and the
same time you get an up-to-the-minute
car and a
car of which every detail
has been demonstrated a
car of absolute certainty.
SERVICE
We are agents for only
one car
THE WARREN
Permanently located in
our new building. Have
a well-equipped repair de
partment. - Employ only
mechanics who thoroughly
know about automobile
construction ; ther e f o r e,
service rendered to your
satisfaction.
Portland-Detroit
Auto Co.
J. E. MAXO.V, Manager.
Fourteenth aad Conch Streets.
Phones: Marshall 1565, A 2103.
Model 59-T Five-Pa
Toarias Car, S00
Wheel base lOSmcfaes: motor txiH: horsepower 90:
Splitdorl magneto : transmission selective, three speeds
sed reverse ; P. A S. ball bearing i tires S2x3H Q. D.l
3 oil lamps. 2 ess lamps and generator. Complete est tools.
mmm
Any curbstone will stop a skid
what you want is something that
; prevents the tire's starting to
skid.
The Diamond Safety
Tread is not a mere
matter of buttons,
knobs or ridges.
It is a safety tore that ts safe because
tt ts based an scientific prmapks.
Tares sfad because a film or mad,
water cr grease acts as a bAncant
between tire and pavement 7o pre
vent shddmg CLEAN the pavement
How? . The same way the squeegee
dries a tvmdow. That's all there is
to it but the Dramona Safety Tread
Joe is the only tire that does tt .
The only tire that is
based on a real under
standing ot the skid
problem.
The Diamond Safety Tread
Tire is an all-year-round tire.
It gives even Greater Mileage
than the regular Diamond
Tire and the regular Diamond
Tire is greatest in mileage
among smooth tread tires.
At yocr Deafer
Seventh and Burnside Sts.,
. .
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Portland, Oregon
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