CLASSIFIED ADVERTISING
SPORTINQ AND MARKET
REPORTS
SECTION TWO
Pages 1 to 16
rOKTLAM).' )Ri:(.(i.N. SUNDAY 3IORXIXG. JANUARY 15, 1911.
NO.
VOL. XXX.
OLD-FASHIONED CLEARANCE SALES Throughout Store
CHENEY'S FOULARD SILKS
FOR SPRING 1911 " .
NOW ON VIEW AND SALE SILK AISLE
3f
nti'mate abbcrtising
We believe there are enough people interested in GOOD,
RELIABLE THINGS that a store has to sell to form a
clientele large enough for any one store to attract.
No store can control conservative trade and at the same time
appeal to that element of shoppers who revel in sensational
announcements and continual sacrifice sales.
What's the use of just being SMART?
What ultimate benefit can result'from PUTTING ONE
OVER ON THE PUBLIC: SLIPPING IN A BIG SALE
THROUGH INTERPOLATING FALSE VALUES?
BEWARE THE WORD "VALUE" it is a sharp, double
edged tool often used in the hands of SMART, CRAFTY
firms to hoodwink and fool the public
A store's principles, methods, ideals and ambitions are re
vealed in its daily talks to its customers and the public They
are to a degree social chats that draw the firm and patron to
closer and better terms. ;
Why use big, bold, heavy, massive type? Why yell at your
readers? Why not talk to them quietly, naturally, humanly?
Why not just be ourselves?
We are always OURSELVES among our friends; WHY
NOT IN OUR ADVERTISING?
flxtraorbtnarp bargains in linen.
Table linens, table cloths, table napkins. The product of
the best linen looms in the world, at prices, quality considered,
at the lowest level. '
1.25 72-in. wide Irish Satin Damask full
bleached, extra weight, yard $1.05:
.75c 66 inches wide Irish Damask, yard 63c
Clearance of Odd Bordered Cloths
$3.25 2V by 2 yds. Irish Linen Cloths $2.50
$5 21 by 2 yds. Irish Linen Cloths $3.49
$6 3 by 2 yards German Linen Cloths $3.95
$5 3 by 2 yards Scotch Linen Cloths $3.75
$4 21 by 2 yards German Linen Cloths
scalloped edge each $2.95.
Linen Napkins Clearance
$3. 75 24 inch Irish Linen Napkins $2j95dozi
$3.50 22 in. German Linen Napkins $2.69 doz.
$5.00 25 in. Scotch Linen Napkins $4.19 doz.
$ 1 .25 72 in. bleached linen table damask, extra Q 6
heavy wt. in a large variety of patterns, per yard
$2.50 68 inch bleached linen .pattern table cloths.
Border on four sides. Absolutely pure linen."" f 1 Q C (
. Large assortment and patterns . . . . P
$3.00 64x88 inch bleached linen pattern I0 AQ
tablecloths. Same as the above . . . .P"yJ
$1.25 dozen 20x20 inch bleached mercerized damask
napkins. Exceptional wearing qualities. A large QO
assortment of neat patterns , U C
1 7x32 inch towels, bleached linen huck. Your choice
of solid white or red stripe, border hemmed 1 0 1
ends. Firmly made . 2C
20x40 inch bleached linen huck towels. Fancy O 1
stripe border. All -white, Extra heavy and firm ' C
40x22 inch bleached Turkish bath towels. Made of
two-ply cotton yarn. Have heavy "hap, hem- J O
med ends
18 inch crash toweling, all linen bleached crash. Spe-
Substantially
cially adapted for roller towels,
woven and have red border
c.
"j T - i. -J t.. i....'Tf ...... 4-
7TTIJ15 ijm sale lumuiiuui uuu ituuuuv
be a great opportunity at $1.00
Millinery buyers and trimmers leave shortly for New
Ycrk. Sleek taking is rapidly approach nj. The easiest
way to lake stock is to have NO STOCK. So we have de
cidea to offer about 350 hats, normally selling fiom $3.00
to $6 CO each, at one price,
ONE DOLLAR
There "are satin and tell shapes, trimmed with scarfs of
silk, leather pompons, braided bands, in styles that ate
coriect
The Clearance price mat sound mislead. ng, but when
you see the hats and exemme them, both in qual.ty and
style, yu will teal zz INSTANTLY that it is a sale out of
the common. A Lipman, Wolfe & Co. Sale, and you
knew what that means.
CHENEY'S FOULARD SILKS
FOR SPRING 191 1
NOW ON VIEW AND SALE SILK AISLE
TflTLWjite" buyers tfjrong tlje Store
VMS Jnbermusltn bargains magnet
The white sale grows more popular each day. Generally in
such events there are more sales the first day, a few less the
second day, still a few less the third day and so on. This year
the Lipman, Wolfe & Co. sale served more people the second
week than the first.
Tomorrow we open the third week of our sale 'with a stock
as fresh as when it started, sizes intact and 'styles in abun
dance. We might fill this entire page with items at special
reductions and yet not exhaust the list.
To properly 'appreciate this sale you should shop around,
first, in all the other stores, examine their offerings, then come
to our store. We will be glad to show you what we consider
the best bargains in the city. We are satisfied to sell them to
you on a comparative basis.
In this store you will find no sweat shop undermuslins. All
our underwear is made amid sanitary surroundings and in well
ventilated, clean, factories.
Stroll through the Department. Here are a few convincing
specials you will find:
On a table piled high- with white snowy gowns you find a
sign "SAMPLE GOWNS, HALF PRICE." The sale price
ranges from 38c upwards.
On another table a sign bears these words: "$3.00 COM
BINATION CORSET COVER AND DRAWERS, CLEAR
ANCE, $1.59."
Another table holds a sign, "75c CORSET COVERS,
CLEARANCE, 59c."
In the French Underwear section you see-displayed $3.50
FRENCH COMBINATION CORSET COVERS AND
DRAWERS, CLEARANCE, $2.98.
Close by French "$1.00 and $1.50 CHEMISE, CLEAR
ANCE, 98c."
i-In another aisle a big display of $1.25 GOWNS, CLEAR
ANCE, 95c.
Near by another sign "75c DRAWERS, CLEARANCE,
59c" .
So on all through the department you find worthy, reliable,
authentic clearances.
rfrtfligfjtp inbisputable bargains our
2flVl appeal to fjousefurm'sjjers
Lowest Level Prices on Blankets
Superior quality and finish, full weight and size. Come with
attractive fancy borders of pink or blue. Also all white, gray,
tan, scarlet and plaid blankets.
Regular $ 4.50 Wool Blankets, Clearance $ 2.98
Regular $ 6.50 Wool Blanket, Clearance $ 4 75.
Regu'ar $ 7 0 Wool Blankets, Clearance $ 5.65
Regular $ 8.50 Wool Blankets, Clearance $ 6.25
Regular$ 10.00 Wool B ankets, Clearance $ 7.35
Regular $12.50 Wool Blankets, Clearance $ 8.45
Regular $15.00 Wool Blankets, Clearance $10.95
Heavy Cotton Fleeced B'ankets
In white, gray or tan, with pretty fancy borders.
Regular 75c 10-4 Cotton Fleeced, Clearance 59
Regular $1.00 10-4 Cotton Fleeced, Clearance 79
Regular $1.50 10-4 Cotton Fleeced, Clearance $1.19
75c for $1 Fancy Art Blankets
Teddy Bear style, Little Bo Peep style, Santa Claus style in
pink or blue grounds, 36 by 54 inch size.
Lo west Level Prices on Beds
The country is overrun with brass and enameled beds,
until this heading means but little when prices are quoted for
QUALITY. Many stores selling these on the instalment plan,
illustrate highly ornamental and fancy beds in both styles.
In this store you'll find only the simplest, plainest Colonial
styles, stripped of every vestige of gaudy showiness.
It is an accepted fact that people of better taste are furnish- '
ing their homes, using simplicity as their theme. These brass
and enameled beds that we offer fulfill this requirement. The
QUALITY we guarantee, also THE LOWEST OF THE
PRICES.
$ 4 00 Enameled Beds $ 2.75
$ 6.50 Fnameled Beds $ 3.95
$ 7.50 Enameled Bids $ 4.25
8 8.50 Enameled Beds $ 4 95
$10 00 Ename'ed Beds $ 5.75
$12.50 Enameled Beds $ 8 25
$15.00 Enameled Beds $ 9.75
$22.50 Enameled Beds $13.95
$20 Brass Beds $11.45
$30 B ass Beds $16 85
$40 Brass Beds $23 45
$45 Brass Beds $25.85
$50 Brass Beds $27.85
$60 Brass.Beds $34.85
$65 Brass Beds $36.45
$75 Brass Beds $42.45
Lowest Level Prices on Mattresses
Sanitary mattresses and bur guarantee back of every mat
tress. All mattresses can be had in fancy art or A. C. A.
ticking.
Regular $6 50 Cotton Combination Matresses $ 3.89 .
Regular $10.00 401 o. Wool Mittresses now $ 7.39
Regular $12 50 301b. Silk Floss Mattresses $ 9.45
Regular $16 50 351b. Silk Floss Mattresses $11.65
Reg. $25 351b. Siiver Gray Hair Mattresses $16.45
98c for $1.50 Mattress Pads
Mattress pads filled with good quality of cotton and covered
with excellent quality of cheese cloth. 72 by 72 inch size.
Will make your bed soft and comfortable.
"Let Go" Day in Clearance of Fine Suits
You have our assurance that not
a suit sold lor less than
$25 and many lor $35 ana
even more. All new Fall styles
""V
learance iHonbap
$15.00
While 'we admit that the majority of these suits are
sold at a great deal less than cost, WE QUESTION IF
IT REALLY IS A LOSS.
We know that every woman . securing one of these
suits will remember the sale and the long service and
wear of the suit bought AT THIS SALE.
It is another customer made f
That in itsel is a profit
There is no better advertisement for a store than a
satisfied customer.
In this sale on Monday we offer 150 man-tailored suits
of cloth and velvet.
In black, navy, brown, gray and fancy mixed materials.
The jackets are made in the most approved 27 and 28 inch
lengths and all lined with finest quality Skinner's Satin.
Single-breasted, with semi-fitting back. The skirts are
made in all the new and most desirable flare and pleated
shapes.
pring tailored toatsts unberpriceb
at $1.68
New tailored waists of extra quality silk striped madras
in white grounds with black, blue or heliotrope stripes.
This waist is made with one wide box plait" down the
center and two graduating plaits on each side. New
. tailored style of sleeves, with soft cuffs and crushed stock
collar. '
New Fur Sets Tomorrow at Half Price
The remainder of our fur sets and scarfs selling regularly to
$20.00 each are offered tomorrow at HALF PRICE.
The assortment comprises Isabelle opossum sels, scarfs and
shawls; black hare sets and shawl; black lynx sets. Marmot
sets. Also separate muffs and neckpieces.
0-. ' '.life fjm '; lis
wWwm '
If: m
mm
learanee gales
Room-Size Rugs
Drapery Materials
IV. B. Corsets
C.B. Corsets
Nadia Corsets
Art Needlework
Pyrography
Metalography
Children's Coats
Children's Dresses
All Millinery
Women's Sweaters
Misses' Sweaters .
Girls' Sweaters
Men's Sweaters
Boys' Sweaters
Wool Underwear
Wool Hosiery
Knitted Slippers
Umbrellas
Jewelry
Rich Cut Glass
Silv-r Toilet Ware
Women's Neckwe'r
Embroideries
Laces and Ribbons
All Dress Goods
Dress Silks
Hair Goods
Combs, Switches
Qfn offering in f rameb pictured tofjtdj toill
1 make tfje art lober rejoiceon!j 95c
Etchings, 19 by 30 inches. A large picture suitable for living
rooms, dining-rooms, den or hall. Framed in rich two-inch hard
wood frames, with a deep two-inch rich brown mat.
The subjects include both marines and landscapes in an immense
assortment. In specialty shops these pictures would readily bring
from $2.50 to $3.50 each. In our Clearance Sale they are marked
regardless of cost.
g clearance of toeMnoton corsets
$i.00 and $3.50 Corsets, Clearance at $1.39
Made of batiste and coutil, with low, medium and high bust, and
short, medium long and extreme length hips and back. Two or three
pairs of hose supporters attached.
$4.00 to $8.50 Corsets, Clearance at $2.98
La Vida, Smart Set, Nemo and C. B. a la Spirite corsets in odd
and broken lines. Made of plain and fancy materials, with low,
medium and high bust and long hips and back. With two or three
pairs of hose supporters attached.
$1.75 Nadia Corsets, Clearance at 9 8c
Nadia corsets, made of good quality batiste and coutil, with lace
trimmings and two pairs of hose supporters attached. With low or
medium bust and long hips and back. 1
oob toarm Wiinttv golf globes for
toomen anb mii
Women's fine quality woo' en Go f Gloves in all sizes. Tightly
woven, regular storm set vice G.oves, in black and colors. AH -Cleaiance
. . . . T C
A fine lot of Gloves for Children. The kind that keeps the
hands warm and con't easily rip end uear out. Strong Glove?,
made in b.ack, brown and gr y, m plain and lancu i fleets, oc
Immense aisorlment to make selections irom Clearance -
( VICTOR TALKING
50c Down, 50c a
MACHINES
Week J