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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Jan. 1, 1911)
New Automobile Prices Revolutioiiizin otor Gar Standards M THE United States Motor Company announces a new schedule of prices, effective to day. This announcement ap pears to-day in the newspapers of forty-nine cities. The auto mobile world the entire read ing public will be amazed that this announcement, involving as it does lower prices, is made now on the eve of the New York Show, which is the signal for heavy buying to begin. We therefore earnestly re quest you to read every word on this page. It marks the beginning of a new epoch in motor car history the establishment of new automobile standards the attainment of which was only possible through the co operation and organization realized in the formation of this company. We manufacture one-fourth of all the motor cars made in the United States and one-sixth of all the cars made in the world. We control all our manufactur ing processes. Cars Made by the United States Motor Company Organizations BRUSH, formerly $485 is now . I ; $450 This is the standard runabout, model E. Roadster, Model E 26, formerly $600, now . $485 MAXWELL, 16 H. P. runabout ...... $600 This Model AB Bunabout now includes $70 equip ment, consisting of top gas lamps and generator, at the. former $600 price. Model Q, 22 H.P. 4-cylinder, formerly $900, now . Model I, 25 HJP. foredoor touring car, formerly $1100, now Model EA, 30 ILP. foredoor touring car, formerly $1600, now $750 $950 $1,350 SAMPSON 35, touring .car, a recent addition to t, . our line, is listed at a price to command instant - oof ' attention $1250 to pl5 ST0DDARD-DAYT0N models from . $1,175 to $4,800 These models are all unchanged in price, but in every case show worth higher than the 1910 models. The 50 H.P. Stoddard-Day ton is distinguished by excep tional refinements. ,t, ,..,.:.. COLUMBIA, a new model for : I I I I I I $3,500 Higher powered and more exquisite finish at a slightly higher price than formerly. Both Stoddard-Dayton and Columbia cars stand for the limit of motor car excellence and luxury regard less of price. No better cars can be made until the world's engineering knowledge is enlarged and the skill of its craftsmen is increased. BRUSH DELIVERY, formerly $685, now I This is the 600 pound delivery wagon. SAMPSON DELIVERY (1000 pound wagon) : : Delivery and freight motors ranging from 1000 rrf pounds to 20-ton road train $1150 to $O,00U $650 A 4' GRAY marine and stationary engines recognized as standard all over the world. 18 Plants Capacity 52,000 Cars 52 Models 14,000 Employes 34 Branches Dealers Everywhere THIS readjustment of values is the logi cal result of the original plan, policy and ideal to which the United States Blotor Company owes its birth. Patiently and persistently we have worked to this end harmonizing, organizing, specializing always seeking to increase the efficiency of our organization, to improve the quality of our product always with the ultimate aim in view the attainment of an unques tioned leadership, because deserved. The United States Motor Company is com posed of 11 constituent companies each the leader of its class. It operates eighteen sep arate factories, with a combined floor space of 49 acres. It employs 14,000 skilled arti sans and a corps of original investigators, the benefit of whose work is shared by all the companies alike. The individual genius which built up each successful constituent company still directs it, but spurred by friendly rival ry to greater exertion. The broad plans and policies of the parent company are outlined and executed in the fulness of the combined experience of these men. The product of these companies includes 52 different models cars designed for every i need, utility and pleasure vehicles, for pas senger and freight carriage. They range in price from $430 to $8000. OUR selling organization embraces 34 branch houses and dealers every where. This distribution not only enables us to dispose of our product at the lowest selling cost, but it permits us to pro vide a service organization to maintain these cars in the hands of owners that cannot be duplicated by any other company. And this organization is owned by upward of a thousand stockholders scattered all over the country; is operated on a co-operative basis, with all our employes working whole heartedly for our success and sharing in our prosperity, while the executive management is based on military discipline. No one man, no clique, holds the majority of the stock. Our stock can be bought in the open market by any one, therefore "control" depends only on efficiency. IN BUYING raw material we are able, by massing our purchases, to secure lower prices and maintain higher quality. By interchange of experience in our engineering department, we avoid costly mistakes and produce better cars. Our original investiga tions which produce improvements cost little when distributed over our vast product. Any improvement in method is introduced im mediately in all our plans. If particular skill and equipment produces better results in one place, all work of this character is done there. , By co-operative selling it is possible for one factory to sell in places where it would otherwise be possible to sell only at a pro hibitive cost. Not only does this saving ben efit the purchaser, but the service that can be rendered to the owner after purchase could not be given in these localities by any other plan at any practical expense. WE HAVE conducted this getting ready process persistently and pa tiently, untroubled by temporary or local conditions in the industry. "While others were cutting prices to dispose of old stock or left-over cars, or to raise cash, we said nothing; we were not ready. We have now reached the point where the fruit of our effort can be given to the buyer without; sacrificing the interests of our shareholders. We make a profit at these new prices. Had we needed to unload we would have an nounced them four months ago. As a matter of fact, our shipments for three months end ing November 30 were 574 per cent greater than for the same period in 1909. The season for the heaviest buying is now just about to open. Over ninety-five per cent of our product is already contracted for with deposits. Every indication points to a shortage of our cars this Spring. Nevertheless, by basing our prices on a cost which is lowered by legitimate saving, made possible through the benefits of co operative organization, we are establishing our Company, now and for all time, in public confidence and earning the support which we expect always to retain. In the preparation of this advertisement I have been keenly interested. I have gone over every item point by point from your point of view as well as from mine. I am satisfied with it. I vouch for its truth, for the sincerity of purpose and for every single statement of fact which it contains. I commend it to your attention, I ask you for your order. rjS President. United States Motor BROADWAY AND SIXTY-FIRST STREET, NEW YORK ALL OUR CARS ARE LICENSED UNDER SELDEN PATENT Mixwell-Briscoe Motor Company. Providence Engineering Works. Alden Sampson Mfg. Co. Dayton Motor Oar Company. Brash Eunabout Company. Westchester Appliance Company. Columbia Motor Car Company. Briscoe Manufacturing Company. Courier Car Company. Gray Motor Company, United International Motors, Ltd., London.