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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Sept. 18, 1910)
CLASSIFIED ADVERTISING SPORTING AND MARKET REPORTS SECTION TWO Pages 1 to 18 r VOL. XXIX.- PORTLAND. OltECiOX. SUNDAY MORXISG, SEPTE3IBER 18, 1910. XO. 3S rQTO RELENTLESS COMPETITORS By James A. Collins In the Saturday Evening Post Picturing accurately the methods of many Department Stores although the example be grocers. He illustrates how one store In order to promptly meet the price of a com petitor, stocks his counters with Jobs, plasters his windows with sensational signs and bids for trade by false and misleading price comparisons. , On the other hand h points to the firm that builds its trade on QUALITY COMPETITIOS which gives ample room for getting trade and holding it. QUALITY COMPETITIOS is creative, enlarges the demand, and often places the merchant or manufacturer on a level above price rivalry. The difference between price and QUAUTY COMPETITIOS is being learned rapidly by the shopping public Competition in quality is an appeal to the taste and intelli gence of customers based on the goods and their merits. MERCHANDISE OF MERIT ONLY Taffeta Silk Waists $3.85 New Fall models of tailor made Waists of extra quality taffeta silk in black, navy, brown, Copenhagen or garnet. The yoke is made of fine pin tucking. The entire front has clusters of fine tucking and trimmed with four silk loops and buttons. -Full new sleeves with deep tucked cuffs and col lar to match. Cocoa Door Mats 93c Good quality Cocoa Door Mats, firmly woven. Size 17 by 30. Best quality 17 by 30 size. Special, $1.89. Made of the finest quality large brush, firm ly woven, machine bound. Standard Linoleum 49c 5000 yards of printed Lino leum, standard quality only. A great variety of patterns in both light or dark grounds. You pay 75c for the same quality elsewhere. Silk Petticoats $2.98 New Fall models black taf feta Petticoats of extra quality rustling black taffeta silk. Strictly tailor-made with full flaring flounce in section ruffle, strapped and tucked. This is an extra good silk petticoat, very well cut and finished. Very special at $2.98. Victor Talking Machines 50c Down 50c Week Taffeta Ribbon 1 7c Plain and moire, good qual ity Silk, with high luster finish. Suitable for hair bows, child's sashes, neck pieces and trim mings. A full assortment of colors in ligftt blue, pink, Alice blue, rose, also white and black. Four inches wide. Special value at 17 a yard. Motor Veils 98c Of good quality chiffon, two yards long and 36 inches wide. Hemstitched ends and edges. Comes in different shades. New Neckwear 35c Dainty Jabots, trimmed with pretty Valenciennes and imita tion Irish laces. Many dainty Tabs of fine swiss in embroid ered patterns. The longer Ja bots with lace insertion and colored embroidered figures. Plaited Collars with lace trimmed edge and satin bows in assorted colors, in both plain and embroidered dotted patterns. This Is Corset Week IfipmWfegli! Prhis Is Corset Week 3 ALL NEW FALL MODELS DEMONSTRATION: GREATEST CO. 2 VtfVZ. EVENT SMART V" X 1 OualityW An extraordinary Corset Sale conducted on New Lines that is bound to attract wide attention and appreciation. A practical and convincing sale. Seven models at seven very special prices. Seven experienced corsetieres to explain in detail the seven models. Every corset in this sale is of known excellence, in models that arenow in vogue Below we give description and sale prices. Don't miss this sale. If s a wonderful money-saving event Four exposition windows. $3.00W.B.Nufoim $1.95 Coat corset made of fancy stripe coutil in medium bust, extra long hips and back. Three pairs hose supporters attached. In sizes from 18 to 23. $1.75 Nadia $1.15 Made of exellcnt quality batiste and coutil. Lace trim'd. Medium bust, medium and ex tra long back and hips. Two and three pairs hose support' ers attached. $2.00 NarJia $1.39 Moire ribbon, lace and bead ing trimmed, of extra quality coutil or batiste. Medium bust, long hips and back. Two and three pairs hose supporters attached $2.75 Nadia $1.75 Made of very excellent quali ty batiste or coutil with satin, beading and lace trimmings. New medium bust with long hips and back. Two pairs hose supporters attached. $2 C. B., a La Spirite $1.49 Made of fine fancy coutil with lace beading trimmings. Me dium bust, long hips and back. Two pairs hose pupporters attached. $1.50 Nadia 98c Made of good quality batiste neatly trimmed, with hose sup porters attathed. In medium bust with long hips and back. $1.50 Value 98c. $5.50 Smart Set $2.98 We offer a limited quantity for this sale in sizes from 23 to 30. II you require a corset in any of these sizes you will ob tain an extraordinary bargain. r I i. ; J U NEW SUITS $25.00 So great has been the suc cess of our $25.00 suits that we take this occasion to an- nounce the arrival of more suits at this price. The materials and tailor ing are such as to command the attention of women who are accustomed to have their suits made to order. We are safe in saying that you could not have your own dressmaker duplicate these suits at anywhere near the price. Surely she would not be able to give you a better fit, or cut the suit on more graceful lines. In cheviot and serge, in black, navy and brown. The Jackets are made in- the popular 30-inch length, single-breasted with semi-fitting back, mannish notched collar revers and coat sleeves. Lined throughout with the finest quality Skinner's satin. The Skirt is made in a new flare and plaited modeL ' We Announce an Extraordinary Sale Fine French Ostrich Plumes at $ 1 .95 v - Beautiful French Plumes of the very finest quality African stock I" 1 4, 16 and 18 inch lengths. Theses plumes are all very jull, extra long flues, three-ply head. cDyed in the most brilliant black. We place all lengths on sale at one price. The regular price of these plumes are so high that ws hesitate making a comparative price. We will say that no hat is too fine for these feathers. We want you to see them and be the judge. We leave the decision to you and feel certain you'll find the values far greater than We claim. The New High Turbans Are Here They are the most becoming of the new Fall models. These turbans are so beaufifu'Iy fashioned that they require but one or two ostrich plumes to make them the finished hat. The broad, soft effect of the coronets is almost invariably blocked m velvet or plush and almost exclusively in black. There are a number of models ranging in price from $3.95 to $8.75 each. Women Appreciate Our Sales of Fine Muslin Underwear 9 by 12 Anglo Persian Wilton Rugs $55.00 9 by 12 Anglo Indian Wilton Rugs $46.25 -9 by 12 Royal Worcester Rugs $41.50 9 by 12 Taprace WUton Rugs $37.50 These handsome Wilton rugs are first quality only, the finest of all domestic rugs and the rival of the Oriental rugs. Beautiful Oriental patterns and colorings in different sizes at lowest prices. $22.85 $30.50 $26.45 Standard Quality 9 by 12 Axminster Rugs Clidema Body Brussels Rugs 9 by 12 . . Standard Body Brussels Rugs 9 by 12 . . Axminster and Body Brussels rugs in nu merous assortment of new patterns, the first quality only. We have just the rug for your home at a saving to you, quality compared. Have You Seen The new Paisley and Jap anese brocaded bags? The newest handbag for women of fashion. Gilt cord bags and appliqued silk bags with cord handles. For they are invariable occasions for genuine bar gains and money saving opportunities. $2.75 nainsook combination suits of corset covers and drawers, or corset cover and skirt, short princess cover and tkirf or drawers Trimmed d 1 CQ with fine lace, insertion, beading, ribbons y I $1 .75 nainsook corset cover and drawer combina tion, also princess corse! cov;r and drawer combina tions. Lace, insertion, blading, ribbon 1 OQ and allovzr embroidery trimm ngs. . . P - S $1.00 corset covers slightly soiled. Trimmed with lace, insertions, beading, ribbons, embroideries AQk and medallions . . " C $4.00 white petticoats with deep full embroideru flounce and under dust ruffl Made of cambric $2.59