The Sunday Oregonian., February 21, 1909, Section Five, Page 7, Image 49

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TITE 'SUNDAY OKEGONIAX. FORTLxVyP. FEBRUARY SI, 1909. 1,
lMpilE CAPITAL CITT OF HSGOMX
j. ;r?vv 1 CHERFSf CITY OF THE WORLD. w
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crsf:f5j2.r:s growm mea& alem
ALEM is the second city iu Oregon, the capital of the state, and "the cherry city of the world." Salem is
the county seat of Marion County, and it is rapidly being recognized as one of the best business and home
cities of its size on the Pacific Coast. It could not fairly be compared with cities of its size on the Atlantic
Coast, for the climatic conditions here place it in a far superior class. It is surrounded for 20 miles in
every direction with the most fertile farms and the richest fruit and agricultural country anywhere
known. Goographieally, it is located 52 miles south of Portland. It is reached by the through lines
of the great Southern Pacific system, by steamboat lines, and by the new Oregon Electric. Thus it will
be secn'that Salem is a strong center politically, from the point of productivity, geographically, and in
the matter of transportation. The great grain crops, fruit products, hop, stock, dairy and food products
of this richest of valleys are largely marketed at fealem, and
by ample transportation facilities find their way to all parts of the world.
Few cities are more attractive and promising. It is evenly laid out on a site
that is only slightly undulating, and its builders were far-sighted enough to pro
vide 100-foot streets for all the priycipal highways. These streets are now; nearly
all lined with beautiful shade trees.
On several of the large public plazas are established the handsome government
buildings, both Federal and State. The Capitol is a million-dollar structure;
the Courthouse cost $132,000, the City Hall .80.000, and the Federal building
ifllO.OOO. Thirty well-maintained churches, a $70,000 high school and five graded
'schools give eloquent testimony of the city's religious and educational standing.
There are also a University, Normal Schools and business colleges.
From an industrial point, which appeals more strongly than all others to the
homcbiiildcr, Salem presents an unusually promising future. Its monthly payroll
nt the present time, from the public sen-ice alone, exceeds $100,000. Add to this
the large interests centering in this particular locality and a permanently healthy
tone is assured to the city's commerce. Its hop industry exceeds three aijd a
half million dollars annually.
It is the center of the prune industry of the state and controls AO per cent of
its entire output. Next to hops, the prune crop is the largest item of export. Fif
teen million pounds were packed and. shipped in 1!)07, many carloads going
to Europe.
Cherries, the abundance and magnificence of which earned for Salem the name
of "Cherry City," bestowed by the Pacific Coast Nurserymen's Association, take
high rank in its industrial life. The soil and climate are peculiarly adapted to
this fruit, and the annual output reaches an amazing figure. But it is by no
means a one-fruit region. Plums, peaches, pears, apples, raspberries, strawberries
and smaller fruits take high rank in State and Coast exhibits and are the pos
sessors of many trophies.
A mild climate, together with the wonderful wealth of forage crops, has given
great stimulus to the livestock and dairying industries, which are capable of
profitable growth to almost any Jimit.
These same conditions also make poultry-raising in this part of Oregon a very
agreeable and profitable business. Asida from the insect pests with which poultry
is infested everywhere, and which i easily remedied, there are practically no dis
nses with which to contend. Fowls mature quickly, and the very short season of
cool weather enables fowls to lay the maximum number of eggs. The best of mar
kets arc afforded poultry producers in the four large cities of the Northwest,
aside from the demands of the ships and the great North Country.
1008 has been one of Salem's best years of growth and has added several
hundred new families. Besides this, scores upon scores of new farm homes have
been established, chiefly in the fruit districts, of five and ten-acre tracts, in the
suburbs, on electric line, or along the magnificent outlying rock-paved roads. The
occupation of growing fruits of all kinds and living in the delightful suburban
homes made thereby, has attracted hundreds of families, until the surrounding
country is almost one continuous scene of village life.
The moral and educational advantages of Salem are equal to those of any place of its size in the world, and in this
Salem far excels the great majority of communities.
Now is a splendid time to take steps toward securing a home, a business, or a farm in this fascinating and thriving com
munity. Persons wishing more definite information can obtain booklets, maps, statements of fact, and other information on
a variety of topics, by addressing the Salem Hoard of Trade at Salem, Oregon.
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ALEil is one of twenty-seven communities that have adopted the SUNSET TLAN for com
munity publicity, which, among other features, calls for an advertisement in Sunset Magazine.
It is a demonstrated fact that, as a straightforward, cold-blooded business proposition,
no "Western community that wishes to avoid unecessary and wasteful experimentation with
publicity funds can .afford to neglect the opportunity presented through, an advertisement
in Sunset Magazine. This is equally true of land companies, hotels and all Western con
cerns which have high-class propositions to exploit. This. is not guesswork or anybody's
"say-so." It is a fact based upon experience experience extending over ten years experi
ence of communities, land companies, hotels, etc. If it were not so,
Sunset would not be carrying more "Western community and more West
ern hotel advertising than any other publication in. the world. Hut
Sunset DOES carry this advertising and every time, without exception,
"the proof of the pudding is in the eating of it."
Every community, every land company, every hotel, every business
man that has any high-class proposition to bring before the East or the
West, is vitally intesested in SUNSET. To these SUNSET spells
OPPORTUNITY. Now is the time to act, because every indication
points to a great influx of people to the Pacific Northwest this year.
Sunset is the advertiser's BAND WAGON, and the wise community or
hotel or land company will climb in NOW when big results can be
obtained.
There is no other medium so well suited for the purpose of produc
ing results for the Western advertiser as SUNSET. WHY? BECAUSE
whenever information is wanted about the West, one instinctively looks
to Sunset Magazine the acknowledged mouthpiece all over the world
of the great West.' Sunset has the largest circulation, without exception,
of any Western periodical, and it is increasing its circulation, at a veryj
rapid rate. The high character and wide extent of its circulation are
amply shown through the extraordinary results which Sunset has
brought to communities in the Pacific Northwest which are advertising
in its columns. In fact, so great have been the results from this advertis
ing that it is impossible to estimate the immense good that has resulted
to this section at large and to communities in particular. -'
The Capitol Building at Salem.
Opportunity is knocking NOW, and Sun
set "Points the Way." Write for rates.
Forms for April close March 5. Address
SUNSET
M
AGAZ
INE
WELLS-FARGO BUILDING. PORTLAND, OREGON
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View of a Splendid Orchard Near Salem That Is Doing Much to Bring Oregon's Fruit Before the World.
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