The Sunday Oregonian., February 14, 1909, Section Five, Page 7, Image 49

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I TnE SUNDAY OREGOXIAN, PORTLAND. FEBRUARY 14, 1909. '
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DAHO is the 31st state in the Union in the production of canned vegetables, the 24th state in
the production of canned fruit, the 7th state in the production of dried fruit; manufactures
61.000.000 pounds of beet sugar worth $2,714,500; has 438 manufacturing establishments
with a combined capital of $9,884,202, which pay annually $2,100,783 in wages and use Idaho's raw
products to the value of $4,050,300. Its annual wool clip is 20,000,000 pounds and is never worth less
than $3,500,000. It has 25,000,000 acres of standing timber; 1025 separate irrigation canals, with
a total length of 9000 miles, which with dams and other necessary construction cost $20,5po,ooo; 3,
000,000 acres under canal, 886,500 of which is Carey act land and 522,000 of which is in the Govern
ment reclamation project; is the heaviest lead-producing state. Its rivers generate 300,000 horse
power for the manufacturer.
'Boise is the metropolis and financial center of Idaho. It has a factory payroll of $1300
a day; manufactures all lines of timber, show cases, trunks, oils and glue, confectionery, cigars,
tents, awnings, gloves, roofing, coke, brooms, mattresses, quilts and many smaller articles; has 18
successful growing wholesale houses, the largest coffee-roasting plant between Denver and the
Pacific Coast; has 54 salesmen on the road, representing its own firms; the two largest creameries
in the state; has quadrupled its population since 1900; shows the greatest per cent of increase in
postoffice business of all cities in the Inland Empire; is electric lighted; paved with asphalt; has
cement sidewalks; telephone and telegraph wires all underground; adequate fire protection; 25,
000 population; 28oo"feet altitude; lowest temperature this year 5 degrees above zero; the largest
natatorium operating the year round in the world. It is a city of beautiful homes and hospitable
people. There are opportunities in Boise for the investor, there are several good openings for the
manufacturer and jobber. It is close to unsettled land which is valuable to the h'omeseeker. Reilly
Atkinson, secretary of the Boise Commercial Club, will be pleased to supply you with information
and to send you literature. While in Boise make yourself at home in the club.
Boise is one of 26 communities in the Pacific Northwest which have adopted the SUNSET
PLAN for community publicitywhich is generally acknowledged to be the most effective, and,
at the same time, the most inexpensive plan yet devised for result-producing publicity. One of the
important features of this plan calls for an advertisement in SUNSET MAGAZINE. The object
of this is to get the announcements of communities before those who are especially interested in the
West before prospective settlers, investors or tourists. There is no other medium so well suited
for this purpose as SUNSET. BECAUSE whenever information is wanted about the West, one
instinctively looks to Sunset Magazine the acknowledged mouthpiece all over the world of the
great West. Sunset has the largest cirulation, without exception, of any Western periodical, and it
is increasing its circulation at a very rapid rate. The high character and wide extent of its circula
tion are amply shown through the extraordinary results which Sunset has brought to communities
in Oregon which are advertising in its columns. In fact, so great have been the results from this
advertising that it is impossible to estimate the immense good that has resulted to the state at large
and to the communities in particular.
As a straightforward, cold-blooded business proposition, no Western community that wishes
to avoid unnecessary and wasteful experimentation with publicity funds can afford to neglect the
opportunity presented through an advertisement in SunseJ Magazine. This is equally true of land
companies, hotels and all Western concerns which have high-class propositions to exploit. -This is
not guess work or anybodyV'say-so." It is a fact based upon experience experience extending
over ten years experience of communities, land companies, hotels, etc. If it were not so, Sunset
would not be carrying more Western community and more Western hotel advertising than any
other publication in the world. But Sunset DOES carry this advertising and everytime, without
exception, "the proof of the pudding is the eating."
Every community, every land company, every hotel, every business man that has any high
class proposition to bring before the East or the West, is vitally interested in SUNSET. To these
SUNSET spells OPPORTUNITY. Now is the time to act because every indication points to a
great influx of people to the Pacific Northwest this year. Sunset is the advertiser's BAND
WAGON, and the wise community or hotel or land company will climb in NOW when big results
can be obtained. Write for full information to
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