The Sunday Oregonian., August 09, 1908, SECTION FOUR, Page 7, Image 39

GUTS AUTO MARK
FROM THE SOUND
the
Here's the ; Car That. Has
Automobile ..World From Center
to Circumference
R. L. Short Makes the Run
From Seattle to Portland
in Fifteen Hours.
SAYS ROADS ARE NOT BAD
LA
4 -
Shaken
Drives Slx-Cj Under Pierce Arrowy
Carrying Four People. From
Seattle to Toledo, on Cowliti
River In Nine Hours.
the
212
he
to
c-,m s.attle to Portland In 16 hour
Is the record claimed by R. L- Short.
who returned last week irom
Sound. The entire distance Is
-- shnrr declares the time
made' to be better than all previous
records.
Occupants of the car were Mrs. W.
M. Walker. Mrs. M. "VT. Ames. Miss
Roblnsnn and Mr. Short. He drove a
six-cylinder Pierce-Arrow, and the dis
tance from Seattle to Toledo, on the
Cowlitz, was covered In a little more
than nine hours.
Members of the party disagree with
others who have made the journey In
automobiles. They Insist that the
roads between Portland and Seattle are
In good condition, with only slight ex
ceptions. There are a few brief
stretches, they say. where the roads are
difficult, but such conditions are very
rare. .
"In the entire trip we encountered
onlv ahout 4 1-2 miles of difficult
roads." said Mr. Short. "One of those
places was Just this side of Toledo and
the other just this side of Kelso. Wash.
In those places the roads are bad and
almost impassable at times, but during
the rest of the entire trip we found the
roads to be in really first-class condi
tion. "Everybody has been talking about
the frightful condition of the roada be
tween Portland and Seattle, and if you
hadn't made the trip before you would
expect all kinds of trouble when you
started out. But the hardships havs
been greatly exaggerated and there is
no cause for apprehensrion on the Part
of those who contemplte such a trip."
The car suffered no mishaps during
the journey and was in excellent con
dition after the record-breaking run.
Ve mane tne nisiaiie num r-n..
Portland in 10 noura, bo.iu mo
driver. "We could never have done mat
if the roads had been as bad as people
say they are. From Seattle to Toledo
we covered the distance In a little more
than nine hours. I contend that this la
the best time that ha ever been made
on this trip."
Detroit. Mich., for the past 10 days
has been a Mecca for a large number
of automobile dealers from all parta of
the country to visit the plant of the
Cadillac Motor Car Company and ee
for themselves the first of the 10,000
30-horse power touring cars which the
company announced about a month
since.
One of the Eastern dealers of the
Cadillac Company said: "It Is certainly
all I expected and more. The car la
vibrant with pentup power under fin
gertip control."
At the recent convention held In De
troit of the Association of American
Engineers most of the large automobile
arvd other plants of Detroit were vis
ited by the engineers. They were all
particularly anxious to see the equip
ment of the Cadillac plant, particularly
as the company had just announced
that they would shortly put on the
market a new automobile.
These engineers expressed satisfac
tion with the plant and the company's
equipment.
If ever there was a dark horse In an
event of Importance in the automobile
world. It Is the Gearless In the coming
New York to San Francisco and return
race which starts from Times Square,
New Tork, on August 14. The Gearless
car has been entered and will be
driven by John W. Breyfogle. who
started In the Glldden tour for the
Hover trophy and had the misfortune
to strike a soft piece of going which
threw him Into a telegraph pole and
put him out of the running. Mr. Brey
fogle really has an excellent chance In
the double transcontinental race, as
was shown In his great run with the
Zust car In the New Tork to Paris race
when he paced that car to the Missis
sippi River and had no trouble in cut
ting the way through the snow. This
same car lighted the way for Pop
Weston on the great hike and at the
four miles an hour for 18 miles a day
had no difficulty or heating up,
where others had all sorts of trouble.
For the Double-Transcontinental race
the car will be prepared and driven to
win regardless of the speed of the
others, as Mr. Breyfogle says that he
will depend upon absolute reliability to
carry him through.
Several business men of Boise, Idaho,
made the trip to Portland In an auto
mobile last week. It is suggested by
the tourists that a regular line be es
tablished for long-distance automobile
trips between this city and the Idaho
country.
In the party were James Clinton,
cashier of the Boise National bank; C.
J. Northrup, a wholesale hardware
dealer; Charles. Joy, a druggist, and
William Davidson, a wholesale grocer.
The party expects to spend a week or
more touring the Pacific Northwest and
to return by automobile.
Both W. K. Vanderbllt and John Ja
cob Astor are strong adherents of the
American speed indicator. The donor
of the Vanderbllt cup has 12 cars In
his stable and all are equipped with the
Warner Autometer. Mr. Astor owns 16
automobiles and every one of these cars
have Autometers attached and in both
instances Autometers are used to the
exclusion of other speed indicators.
Count Ninegawa. of Japan, who made
the A. A. A. tour in a Haynes car, was
delighted with the journey when he
reached Saratoga and spoke highly of
the American scenery and American
roads. The car in which the Count
traveled scored perfectly as did the sec
ond Haynes, and this successful issue
of tiis trip was a constant source of
delight to him. as he was very anxious
to return to Japan with a perfect score
to his.credlt. The trip topped a general
education In automoblling for Count
Ninegawa, who Intends to return to
Japan to put the knowledge gained into
practice. He was particularly inter
ested in good road work seen en route.
The Star Brewery's famous Hop Gold
beer !s unexoelled in all respects and is
highly recommended -for Its strength and
heshh-grvlng quaiiu. Orders for bot
tled teer receive prompt ' attention.
Phone Bast 46. Home phono H Ulfi..
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This Is the
New 30 H. P.
Little more than a month has elapsed since we promised you a car which would
annihilate all previous precedents, and compel a complete readjustment of automo
bile values.-
What then seemed the daring dream of the designer and the draughtsman and
what actually was the long-cherished ambition of a colossal plant, slowly taking con
crete shape has now become a magnificent and impressive Fact.
The first of the ten thousand high powered solid steel Cadillac cars which are to
establish AN ENTIRELY NEW PRICE STANDARD IN AMERICA, has been run
ning on the streets and roads of Detroit and vicinity for more than thirty days.
Before we proceed to descriptive details, let us stop for a moment and impress
upon your mind one vitally important point:
This wonderful car, which says to every ' higher priced automobile in America,
"YOU MUST PROVE THAT YOU ARE BETTER THAN I AM, OR YOU 'CAN
NOT COMMAND ONE CENT MORE THAN $1,400" tho' it has been running but
thirty days has been in PREPARATION for five years, awaiting the time when this
plant could be brought to the point of capacity and perfection which would make it
possible at such a price.
In other words there is not one. ounce of uncertainty or experiment in this mar
velous car at $1,400, because it derives its being from twenty thousand other Cadillac
cars which have preceded it. It springs immediately into full-fledged competition
with the best other cars at twice and thrice the price, because it is the outcome and
evolution of a factory equipment, and a factory experience that has cost millions in
the making.
With this thought in mind, turn now, and look at the picture of the 30-horse-power
four cylinder Cadillac which you are to buy at $1,400. . .
- With all the good will in the world toward the Cadillac Company; with full faith
in our ability to make good the sensational promise of a month ago; with your hopes
and expectations pushed up to the highest notch did you ever dream for a moment
that we could produce such a superb car as even the picture shows, to sell for $1,400?
You COULDN'T have expected it, for two reasons: First. Because no plant in
the world with a lesser equipment than ours, and especially no plant which ASSEM
BLES its parts instead of MANUFACTURING THEM could have possibly produced
it; and
Secondly. Because in our most enthusiastic moments we did not dare hope, our
selves, that we could attain such a magnificent measure of value.
Cadillac Motor Gar Company, -
Taken Direct From
Photograph
$1,400.00
The picture was made direct from a photograph.
Now try and conceive a car almost as silent as the photograph itself a car
vibrant with pent-up power under finger-tip control; a car that will glide noiselessly
up alongside the aristocracy of motordom and LACK NOTHING THAT THE LAT
TER POSSESSES EXCEPT A HIGHER PRICE and you will have formed a fair
mental picture of the revelation that awaits you.
Dismiss from your mind the idea that you have ever seen a low priced car which
was in the same class as this $1,400 four cylinder 30-horsepower Cadillac.
Where you have seen LITTLE cars at a low price, you will now see a BIG car at
a low price. -
Where you have hitherto seen spidery outlines and band-box proportions you will
now see SIZE and STRENGTH and DIGNITY.
Where you have seen indifferent material skimped and saved to make possible a
low price, you will now see a car built of the finest steels money can buy, used in full
and generous measure and the same painstaking conscientious system of construc
tion, down to the last nut and bolt, that has been typical of the Cadillac plant from the
first year of its history. '
Where you have seen cars whose vital parts were bought "ready-made" ill-fitting,
loose and out of gauge from half a dozen factories, and then "assembled" for
a brief and inglorious career you will now see a car whose low price is made possible
only by the fact that it is MANUFACTURED in every item of its make-up under one
roof which covers the most scientific automobile equipment in the world.
The mere announcement of our plans a month or so ago let loose an avalanche of
inquiries. It shook the industry from center to circumference.
Then came the inevitable prediction that our ideas were too colossal that we
could not carry them out.
Well, the car is here AND ALMOST ONE-THIRD OF THE OUTPUT HAS
ALREADY BEEN SOLD. !
Deliveries are being contracted for ABSOLUTE shipment in October. Every
big city in the country, and scores of smaller ones, will see the car during that month.
Meanwhile hundreds of visitors and dealers have ridden in the car; seen it per
form under every possible condition and without a single dissenting voice they have
declared in effect that they have seen no car at double the price the equal of the four
cylinder 30-horsepower five passenger Cadillac at $1,400 f. o. b. factory.
Your dealer has placed an order. You would be wise to place a reservation
with him.
Detroit, Michigan
MEMBERS ASSOCIATION LICENSED AUTOMOBILE MANUFACTURERS
COYEY MOTOR GAR CO., SIXTEENTH AND ALDER STREETS