The Sunday Oregonian., June 07, 1908, SECTION FOUR, Page 8, Image 44

TOE SUNDAY OREGOXIAX, PORTLAND, JUNE 7, 1908.
E
heWorldHasWai
SOLD FOR A SONG
8
HORSES
"icd IF
a ii a ii II ii n ti fi ii
The Cadillac Company Realizes the Dream of the Age A Multi
cylinder Car of Tremendous Strength Brought Within Reach of
.the Masses by Scientific Methods of Manufacture on a Huge Scale:
: First Lot of 10,000 Now Under Way
The New Four-Cylinder, Five Passenger, Thirty Horsepower
Stable of Famous Pau Hunt
Passes Under Hammer for
Prices Pitifully Small.
WORK OF THE AUTOMOBILE
Fine Hnntors go for Less Than $200
Each in Paris and Pedigreed
Carriage Animals for Still
IiOwer Sums.
sr- a. w. rAMorRotrx.
PARIS, June 6. (Special.) Slowly, but
aurely, the automobile, which is responsi
ble for the dealh of many a human being,
is also killing the horse. Such has been
in substance tba dictum, recently of many
a horse-dealer in Paris. An observer
might imagine Oiat, as far as cab horses
are concerned, other things, such as over
work, want of care, cruelty, and starva
tion, are the immediate causes of the poor
animal's rapid decline and death. How
ever, Paris horse-dealers, for some years
past, have looked upon the motor car as
the chief danger of all. It was while
obtaining facts and figures concerning
the prices of automobiles, and the status
of that trade, that I incidentally heard
the lamentations of the owners of horses.
The very garage, one of the newest, and
the latest thrown open to the public,
where I was obtaining information, had
been built on the site of a demolished
livery stable.
"Do you see," said a dealer, "the auto
mobile goes up and the horse goes
down?"
It was alonslde the well-known and
long-established horse-mart of Cherl's
now overshadowed by a huge garage, and
the dealer told me to go and see for
myself, as a sale was just going on. The
horses of the famous Pau Hunt were
passing under the hammer, and they were
as fine a lot of hunters as one could
wish to see. The first to be sold off was
Black Knight, who went for $460. This
was not so bad, though I was told that
a horse like the Black Knight could not
, have been had for less than J10000 a
few years ago. It was however, one of
the highest figures reached.
I soon saw a pretty horse, called Rory
O'More, go for only $220, and the prices
still came down. Cork was sold for $190,
Brown Bread for $145, a fine carriage
horse for $135, and another for $85.
"Heavens!" some one exclaimed;
"horses of the Pau Hunt, perfectly
sound and safe to ride or drive, given
away for $S5, $100 and $150."
"There Is the effect of the automobile
on our trade," remarked one dealer In
despair.
But I was doomed to see still lower
records, when a second batch of fine
looking cobs and hunters used for riding
after hounds, many of them still young
, and apparently in good condition, was
brought under the hammer. Five of them
went for less than $100 each. At that
rate one could nowadays purchase In
Paris a pair of carriage horses with a
pedigree for less than $200, and for an
other $50 or $100 get the carriage into the
bargain.
If bloodstock is sold at such prices,
what should be paid for a common hack:
or cab horse? Perhaps $25 would be a
sufficient price for these out-of-date
creatures.
NOW LEADS SIMPLE LIFE
Hard Work Ruins Health ol Prince
of Wales.
LONDON, June 6. (Special.) Too much
work has almost completely broken down
the never too robust health of the Prince
of Wales, and his physicians have ad
vised him to spend as much time as pos
sible near the seashore. For this reason
Barton Manor, King Edward's small pri
vate country seat in the Isle of Wight,
Is being put in shape for the Prince, who
will spend as much of his time there as
he can spare from his official duties un
til he leaves for Canada,
The work resting on the shoulders of
the Prince since King Edward went to
Biarritz Is much more arduous than that
of the average London business man, and
many are the days when he has been
at his desk from seven In the morning
till six at night with a very short time
for luncheon. Sometimes of late he has
been so thoroughly tried out after a long
day that he has been compelled to retire
as early as 9 o'clock. During the past
few weeks whenever he has been able
to enjoy a night off, which Is rather a
rare occasion at this time of year, he
has spent the evening In a very demo
cratic manner.
On these occasions he sends a footman
over to the Marlborough Club, one of the
few clubs which may now be called ultra
exclusive, and at which the King in
former years spent many jolly evenings.
The footman obtains the dinner menu and
returns to Marlborough House, where the
Prince puts a mark against three dishes,
usually soup, fish and roast.
A little later the Prince goes over to
the club, asks one of his fellow members
to Bit at his table, and thoroughly enjoys
himself. After dinner he produces a pipe,
a habit which has clung to him from his
navy days, and settles himself with some
evening newspapers Into a large chair
in the smoking room. On these occasions
none of his fellow members approach
the Prince unless he Is addressed.
FRENCH NAVY DECLINING
Figaro Admits That Nation loses
, Ground as Power.
PARIS, June 6. (Special.) The French
budget for 1909 provides for the building
of two new cruisers of the biggest type.
Even this will not bring France back to
its former rank among the naval powers
of the world. Today It stands fourth,
after holding for ages the second place
after England, which is essentially a
maritime power. France follows Ger
many and the United States and is only
a trifle in the lead of Japan. Even as
It is the slight, but steady decrease of
French population makes It difficult for
the country to bear the financial buiden
of the upkeep of a great army and navy.
The Figaro points out that inevitably
France will lose even her present rank
as a naval power, but urges the govern
ment to make a stout fight. The situation
Is curious since the socialists, whose
power is still predominant in the Chamber
of Deputies, are frankly delighted at the
decrease of population and the prospect
that France will not figure long among
the great war powers.
The latest statistics show that, in 1907
there were 20,000 more deaths than births
In France. A congratulatory meeting was
held a few days ago under the presldence
of two noted socialist deputies. Albert
Wllm and Dr. Mesler. Malthusian lec
tures will be given on "the limitation of
births and the social problem" and kin
dred subjects.
iinrt A J 5 An AU-Steel Masterpiece of Mechanical
JL jQirtry Simplicity and Service. To Be Sold
$1,400
Four Cylinders, Copper Jackets, 30 Horsepower; Selective Type, Sliding Gear, 3 Speed and Reverse Transmission;
Wheel Base 101J inches; Tires 32x3 inches; Shaft Drive; Platform Springs; Seats Five Comfortably,
The New Thirty
A "Steel King"
Built Throughout of Vana
dium and Other Fine
Alloys.
No Half-way Goodness About It
To Seek Its Mate Yon Will Have to
Search the Banks of the Most Ex
pensive Touring . Cars Built in
America.
The parts for the first ten thousand
Cadillac Thirties to be sold for $1400
are now in process of making.
They are being made in the great
Cadillac factory at Detroit, Michigan
not in any one or any half dozen
parts-factories throughout the coun
try. That is part of the secret of Cadil
lac standardization part of the rea
son why fhe Cadillac Company is able
to build this marvelous car which will
give its owner the power and service
of a $5000 investment.
These ten thousand Cadillac Thir
ties will be "worked through"' the
Cadillac plant in every essential part,
from raw material upward just as
the 16,000 Cadillacs now in use were
worked thro the same plant.
There will be no "assembling" of
parts with its inevitable resultant evil
of looseness, inaccuracy, parts which
do not " fit " and the consequent liabil
ity to wear, repair, expense and short
life. .
Of the 16,000 Cadillacs now in use
all over America, not one has ever
been reported as having gone out of
commission. The first six of the 16,000
which left the factory are still running
on the streets of Detroit.
That's the kind of durability you're
going to get in the new $1400 four
cylinder Cadillac- Thirty durability
which will mean a life of unlimited
length for every car.
"Vanadium steel will be employed
in the construction of the new Cadil
lac Thirty.
The record of the little Cadillac
based oji reports secured from several
hundred owners selected at random
showed an average cost of upkeep of
50 cents a week. The little Cadillao
was-conceded to be the cheapest car in
the world to mantain.
The same high degree of standard
ization which obtained in the little
Cadillac and kept it out of the repair
shop will obtain also in the Cadillac
Thirty because it will be built with
the same magnificent special equip
ment, from infinitely finer material.1--!
and by the same painstaking methods.
'"We can promise you, therefore, not
only the cheapest big automobile in
the world in point of price and value,
but the cheapest automobile in the
world in point of maintenance and
upkeep. i
Do you begin to realize now what
a tremendously important thing the
arrival of this new Cadillac really is I
Historians will date the new era in automobile manufacture from July first, 1908.
With the advent of the Cadillac Thirty there enters an economical epoch which transforms
the touring car from the luxury of the few into the vehicle of the many.
Obedient to the law of progression and demand, the first four-cylinder touring car of unlimited
power, and of a type hitherto sold for twice and thrice as much money, has arrived at a
strictly popular price.
That such a car should come was inevitable. That it should- arrive so soon is a triumph of
American manufacturing methods and a tribute to the far-sightedness of the American people.
The people began to predict its coming in the infancy of the industry. In the last analysis
they compelled its construction; because the law of public demand must be obeyed by the
. manufacturer. The Cadillac Company realized that inexorable law five years ago, and be
. ganthen to build, and labor, and plan, to accomplish the seemingly impossible.
Back of this wonderful new car is a million dollar investment in buildings and equipment, all
constructed and installed for the special purpose of cutting down the cost of manufacture.
When you see the first Cadillac Thirty on the streets of your city you can call it the million
dollar car, if you like, because no lesser amount would have made it possible.
Other low-priced cars there have been, but no car like the Cadillac Thirty, because no other
plant in the world is equipped to produce such a car at such a price.
The Cadillac factories were built with the conviction that the automobile has come to stay for
all time; that the horse driven vehicle would eventually pass away; and that the automobile
of the future must be a car of universal use and service, brought down in price by perfect
manufacturing methods to the level of every home owning family in the. land.
The Cadillac Company five years ago was the first to Conceive and carry out the idea of producing a small car at
a low price by building in large quantities. Sixteen thousand of these cars were built, and they are all run
ning to-day on the roads and streets of America.
By a logical process of evolution the Cadillac Company is also the first to solve the great problem of producing at
a popular price a perfect car of greater size and power, which will go anywhere and do anything any car at
any price will go or do.
Judge the new Cadillac Thirty by the same standards you would apply to the highest grade, highest priced cars
in America. Expect it to do all that the finest thirty horsepower four cylinder car you know can do.
We pledge you the word of the Cadillac Company that you will not be disappointed that you will get $3500, yes
$5000 worth of service as it has obtained heretofore, for $1400.
We would suggest that you place reservations with your Cadillac dealer, as orders will positively be filled in
the rotation in which they are received.
Deliveries Will Begin October 1st
in Every Leading City in America
i
Cadillac Motor Car Company,
DETROIT, MICHIGAN.
Members A. L. A.M.
Portland, Covey Motor Car Co., 16th and Alder Streets
How You Can
Help Your Dealer
Enable Him to Judge His
Probable Demand
Intelligently.
We Must "Play Fair" on Orders
The First Ten Thousand Cadillacs at
$1400 Will Go Without Partiality
Where the Demand Develops Ear
liest and Quickest.
Even with a magnifiieent sales or
ganization, the task of allotting these
first ten thousand Cadillacs is not
going to be a simple one.
The first cars will appear July 1st.
Then the huge Cadillac plants, with
their million dollar equipment, will
begin to labor incessantly at the ti
tanic Ansk of supplying 10,000 people
with automobiles at $1400, which
could not be produced in any other
factory to sell for much less than
twice the price.
Your agent, and every other Cadil
lac agent in America will be eager to
get as large an allotment as possible.
Before August it will develop into a
scramble.
Your agent needs your help.
Help him to decide whether he need3
four hundred or a thousand ears.
No need to commit yourself only
give him a show, so that you won't
have to blame him later for disap
pointing you.
Talk the new car over with him.
Let him tell you all about it and
give you the specifications which
make it such a Twentieth Century
marvel at $1400.
Then if you feel inspired to do so
say to him: "Reserve a car for
me, subject to my approval."
You run no risk in that; first, be
cause we give you our word the new
Cadillac will be infinitely bigger value
than the most we have said of it in
timates. Secondly, your reservation will be
subject to your approval.
But it will mean a lot to your agent.
It will help him to size up the situ
ation. It will save him the folly of order
ing in tens when he ought to order in
fifties, or fifties when he ought to
order in hundreds.
Sixteen thousand Cadillac owners
will tell you that you take no chances
on any Cadillac promise or any Cadil
lac product. We keep our word the
Cadillac cars of the past prove that.
And the new Cadillac at $1400 will
prove it over and jver and over again.