The Sunday Oregonian., March 01, 1908, SECTION TWO, Page 3, Image 15

THE SUNDAY OREGONIAX,' PORTLAND, MARCH 1, 1DOS.
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GRANTS
EDFO
ASHLAND
PASS
M
TT UK TEAR 1907 demonstrated beyond all question that the justly famous Rogue
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records made in orchards adjacent to Medford, Ashland and Grants Pass are
so wonderful as almost to surpass belief. For example, a carload of Du Cornice
pears, shipped from Medford, grossed $4622.80. This is the fresh-fruit car
record of the world, and is equivalent to the remarkable price of 17 cents per
pound for fruit at wholesale. The best previous price for a carload of fresh fruit is also
held by the Rogue River Valley. In 1907, 16y2 acres o': "Winter Nellis pears produced
$19,000 net f.. o. b. shipping point. Fifty-five trees of Yellow Newtown Pippins produced
815 boxes of fruit, which, in spite of the financial panic in London, panned out $1711.50 net.
These trees grew on less than one acre. The three-acre orchard from which this fruit was
taken has produced an average amount of $500 net per year for the last eight years. One
hundred and fifty-two Yellow Newtown Pippin trees produced in 1907, $3125 f. o. b.
Medford. These trees grew on three acres. From eight acres near Ashland, 60Q0 boxes of
Newtown Pippin apples were marketed in 1907, netting $2000 an acre f. 0. b. the orchard. For the pat
seven years this orchard has netted $791 per acre average.
Seven acres of Bartlett pears near Medford in 1907 grossed $2200 per acre. A young Bartlett
pear orchard of 30 acres of 8-year-old trees netted $1068 per acre.
Twenty Winter Nellis pear trees netted $6600. These figures show the wonderful profit made in
1907 from apple and pear orchards about Medford a profit exceeding $1000 per acre in many cases.
Although the records for 1906 do not show such wonderful returns, the figures are, nevertheless,
exceedingly large. Three-fourths of an acre of Spitzenbergs produced 5S7 boxes in 1906, which brought
$1174. Four acres of Spitzenbergs brought $2113.10. Twenty-two acres of pears in 1906 produced 6441
boxes of fruit, which sold for $8884 v '
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f. o. b. cars.
The significant fact of the won
derful resources and possibilities of
the Rogue River Valley is shown by
the offer of the Medford Commercial
Club to pay $500 to anyone who can
show by authentic testimony that
any city or town in the United'
States, outside of a 40-mile circle, in
cluding Ashland and Grants Pass, with Medford
as a center, has tributary to it, within the same
radius, as many diversified resources as Medford,
Oregon, can show within the corresponding
radius. Among the resources of this wonderful
valley are the following:
Apples, pears, cherries, apricots, grapes, ber
ries, nectarines, radishes, tomatoes, horseradish,
asparagus, prunes, figs, .artichokes, potatoes,
onions, carrots, sugar corn, chestnuts, almonds,
butternuts, walnuts, peanuts, lettuce, cantaloupes,
watermelons, peas, beans, butter, cheese, tobacco,
rye, cattle, sheep, goats, hogs, honey,
lime, marble, granite, iron, talc, mica,
jade, onyx, chrome, agate, garnets, tel
lurium, lead, platinum, cinnabar, gold,
silver, copper, cedar, oak. cedar pine,
douglas fir. white pine, black oak, ma
drone, asbestos, artesian water, mineral
springs, sandstone, water power, alfalfa,
etc., etc.
Ashland, Medford and Grants Pass all
have progressive and enthusiastic Com
mercial Clubs, which will gladly answer
any inquiries.
" fti. Sfx
rr- - -
These organizations have all adopted,
with practical unanimity, the new pub
licity plan of
fa
The Passenger Department of
the Southern Pacific Company
Which is acknowledged to be the most liberal and far-reaching plan for community advertising
that could be devised.
Therefore, it is of vital interest to every community in the Pacific Northwest.
THIS PLAN WAS ADOPTED BY MEDFORD LAST YEAR. THIS YEAR
THE CONTRACT WAS RENEWED WITH ABSOLUTE UNANIMITY BY
THE COMMERCIAL CLUB AND PRACTICALLY THE ENTIRE POPULATION
GON JOURNAL SAYS EDITORIALLY (UNSOLICITED) ABOUT THE RESULTS WHICH THIS PLAN
HAS ACCOMPLISHED: v
ADVERTISING THAT PAYS
(From Oregon Journal, February 21.)
One uf thp hest advertised towns in the State of Oregon is Medford.
This we say without any disparagement of the efforts of other places in
the state, but rather to stir them to emulation. Within the last year
Medford has experienced a decided awakening. The younger and more
progressive men of the town have come to tho front and have taken the
direction of affairs. Tho mossbaoks have been retired to the back seats.
The spirit of progress has been in the air and the opportunities for prof
itable Investment are attracting the attention of outside capital.
A few years ago Medford waa a sleepy, listless community, heedless
of its opportunities, blind to the possibilities within its grasp. It was
unknown and .unadvertised. Through passengers on the Southern Pacific
glanced idly from the car windows at the little settlement, looked up the
name on the time card, and then forgot it. And the. natives gazed just
as idly and with just as little interest at the passengers, without a thought
of attracting the attention of a stranger to their town.
Now all this is changed. When a traveler arrives at Medford lie
rrroculm it at once as a locality of which he has heard a thousand
EOSEBURG, THE YAMHILL DEVELOPMENT LEAGUE. VANCOUVER, WASH., AND OTHERS HAVE ADOPTED THE SAME PLAN. MANY
OTHERS WILL DO THE SAME. HOW ABOUT YOUR TOWN?
ON REQUEST, A STfiCIAL REPRESENTATIVE WILL ADDRESS ANY REGULAR OR SPECIAL MEETING OF A COMMERCIAL ORGANIZA
TION REGARDING THIS EXTRAORDINARY PROPOSITION. FOR FULL PARTICULARS WRITE TO
u.
' ' : 1
titnes. His interest lias been aroused In advance and he fs eager to see
for himsplf what it has to offer. If he is a capitalist looking for invest
ments he wants to investigate Medford's opportunities. 1 h is a home
seeker he ia predisposed to stop and purchase and build, without looking
further. If he is simply a tourist, bent on enjoyment, he welcomes the
chance for sightseeing and recreation in a locality whose fame has so
often reached his ears. "Whatever his purpose, he knows that Medford is
on the map.
What has wrought the change? Advertising. Intelligent, well
directed advertising. Without advertising Medford would have droned
along in the same old way for a dozen years to come. Now and then
some stranded stranger would have been added to the population, now
and then Bill Jones would have put a fresh coat of pT.int on his house.- or
Tom Smith would have bought another cow. But there would have been
nothing in the way of actual development and progress. When the peo
ple of Medford became inoculated with the spirit of progress, and not
until then, the town woke up. Medford rubbed its eyes, yawned, stretched,
and then suddenly realized that the day of opportunity had dawned. CIoso
on the heels of that realization came the campaign of advertising which is
alreadv bearing rich fruit.
There is not a town in Oregon which will not profit by following the
policy that lias been adopted by Medford.