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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (June 23, 1907)
T THE SUM) AT OREGOXIAX, PORTLAND, JITXE 23, 1907. n. NOT HARD TO SHOOT TAME BIRDS a , '.V J ' ' ' JS ft 0 ,i i i. ' MWpt , n , nW ; - . A . m&& til J "TC T LEAST one a year vre read in the papers cabled r news of some member of royalty enjoying the slaugh ter of the beautiful pheasants which their gamekeepers have so tenderly reared during the previous Spring. I remember once, when some offshoot of a certain king's family came to see him, he celebrated the occasion by a big hunt among the young pheasants that had just gotten their fine plumage. The dispatch read something like this: "The king and his guest, Prince So-and-So, tilled 700 pheasants today, and were so tired that they remained for the night at the King's country estate, at So-and-So. The King enjoyed the day and cntshot his guest. It was the first 6hoot of the season and, considering the time of the year, the birds flew very well. The King and his guest will shoot grouse tomorrow," When you read a dispatch like that, you wonder if the fact that several hundred wounded birds crawl away to suf fer for several days and finally die ever bothers the royal sports. The cartoon above doesnt show royalty killing pheas ants; it. shows our home folks indulging in the slaughter. A King may be excused for killing pheasants, for he has nothing else to do to keep him from stumbling into -all sorts of ruts. But with any one else it's different. This man in the picture doesn't want birds for-eating. He is. suffering from indigestion, and possibly gout. Still, he is immensely pleased at the shot he has just made. Is it his desire merely to kill T No, he has a curiosity to see a beautiful creature suddenly fall, from the air. A man in Oregon, whom I knew, was going on one oc casion for a 10-mile drive, and some one remarked that he had better take a shotgun, as the young China pheasants were getting to be quite big. Sp he borrowed a gun. I went with him. We hadn't gone more than three miles when we saw, just over the fence, a fine covey of pheasants -father, mother and nine half-grown ones. The man climbed out of the carriage quietly and tiptoed alongside the fence to where the blackberry bushes were thicker. Then, resting his gun on the fence, he took good aim. But he didn't fire, and I asked him why not. He re plied in a whisper that he was waiting till he could get more of the pheasants together. While he was waiting the male pheasant, as beautiful a specimen as you ever saw, picked a grub from the ground and, with a low note, called some of his young near, and as they bunched around the proud and glittering pheasant cpck the man with the gun prepared to pull the trigger. The next moment his dyspepsia gave him a twinge of pain, he paused, let the hammers down on his gun and walked back to the buggy, some of the pheas ants meanwhile flying away and the rest running off across the fiejd. " When I asked him why he ddin't shoot, he said: "Why should I have killed and crippled that beautiful family t I saw they were enjoying life even more than we, as they were not bothered with dyspepsia, and I didn't believe I had any right to inflict wanton pain on such beautiful, harmless, creatures." Think of royalty, of others who can afford the expense, wanting to rear pheasants, and then, when the birds .are just getting their full plumage, ordering the men that have fed them from their hands to scare them up so that the owners can shoot them. And the hunters often in poor health from overfeeding. Just what sport there is in that sort of outing and "farming" is something I cannot fathom. ADVERTISING AS MEANS OF OREGON'S DEVELOPMENT We Must Attract Not Millionaires, But a Multitude of Industrious, Thrifty Home-Builders. BT J-HJT H. WHTTB. ( From an addrtM by John K. Wliyt. man&jar of the Astoria Chuibir or Com nafN, before th Portland Advertlalng M Club.) IN what manner, through what pro cess, by what means, can Oregon bs most speedily built up and developed to the hiRh decree commensurate wtth her latent resources and possibilities T This Is perhaps the most Important question of a business nature In the mind of every alert Oregxmlan who has a dollar's worth of property of any kind, the value of which Is capable of the greatest ex pansion through the state's development. The people of Oregon to create more value, more wealth In the aggregate, must make use of their raw materials through the irmnufacturlng process, of their Incomparable fisheries and limitless mineral deposits, their renowned agri cultural and fruit-growing possibilities, their unsurpassed dairying facilities, their exhaustlees timber resources. While this doctrine Just enunciated may be too fundamental, too primitive to be Interesting, It is also boldly asserted by some that there Is nothing new under the sun, not even in logic, science, or religion, except In the modes of application. Then too these latter processes let us gtve most particular study. The stranger In Oregon with the bump of advertising genius well developed could .easily be delighted with the many rare opportunities he sees all about him of daxxllng the mind of the far-back Essu erner who may be seeking a new location lor the making of a better livelihood, the main reason all people migrate or change the place of their abode. How the eyes of this stranger with this 'bump sparkle as lie runs over In hia mind the seeming ease of attracting Immigration to a dairying country where a cow can be raised as cheap as a hen. Yes, this last assertion is strictly, liter ally true, for ail over Western Oregon the grass Is always green and always In the greatest abundance, and what else Is so necessary for the welfare of a cow? And who among people worth knowing have not heard of Oregon's salmon? They may never have heard of salmon "cheeks" or of salmon "tips," or of smoked salmon much to their loss but they have heard of cannsd salmon and eaten- it as welL And who is there among all those least acquainted with the apple Industry who have not heard of the Oregon apple, of the apple from Hood River, the apple that Is the fav orite with the Czar of Russia? And among the men who are acquainted with the lumber industry, who does not know of the Immeasurable quantities of Oregon fir and Oregon spruce and Oregon hem lock? These are only a very few of the pieces this advertising expert could move about on the. world's chessboard in playing the great game of publicity, now universally declared to be the moat absorbing, the most entrancing, the most exciting ever Invented by mortal, because there are greater stakes than any ever dreamed of at Palm Beach or Monte Carlo. In this game as it Is now played In America very often one great city is literally wagered against another. In playing this game under the modern and revised rules very often nowadays, on great merchant or manufacturer in real ity bets his business establishment, his factory against that of his vis-a-vis. and that, too, without batting an eye from fear, or wrinkling the forehead with a frown. Even the fortunes of a presi dential candidate in this age cf advertis ing, of publicity, depend more on the press bureau than the platform. And If there are several presidential candidates and one of them has a chain of first class newspapers across the continent, and a multitude of the world's brightest newspaper men to conduct them, it is probably well to remember that he can enter the race handicapped to the end of the limit and yet be a favorite by some odds among those more politely denomi nated "up-to-date sports," but who are nevertheless noted for the agility with which they climb into the band wagon. As for a modem city without a well conducted publicity and advertising de partment, it Is almost unthinkable. . A city without these adjuncts could scarcely hope to grow big enough to be modern. . If we can show thousands of mechanics, farmers, wage-earners, loggers. - lumber men, miners, clerks, fishermen and pro fessional men definite places In Oregon where they can locate and make a liv ing we will have no trouble In building up the state's population from this class of people very rapidly. We must show them that in the West they will not need to depend to any ex tent upon an eleemosynary or semi-charitable institution, such as worklngmen'a homes, municipal apartment houses for clerks, and the like. But you may say. we more especially want the man of means to come to Ore gon, the man of Influence, the man who can make Investments. Let me ask them what state of this Union, what section of this great republic has ever been built up by rich men? EMd rich men come across the Rocky Mountains In the pio neer days by the tiresome process of the prairie schooner and the ox team? Were the pilgrim fathers who first landed on the Atlantic Coast from England rich men? And however successful we might be In securing the investments of capital ists In Oregon, is it not a fact that we would still depend more on the men who chop down our forests, who dig deep in our mines, who toil in our orchards, who catch the fish for our fisheries, who make the butter In our dairies than we would on the man who furnishes us mere money, nothing but money? And is it not a fact that from among the men who labor with their hands and with their heads, are constantly developing the best minds, the best brains, which are most needed in any state, to make it promi nent in manufacturing, trade, literature and the fins arts? Therefore it seems to ma that we want to pay much attention to the securing of good. Industrious, thrifty home-builders from among the la borers, clerks and moderately salaried people of the East. Not that we do not need additional capital whenever we can get it, but that we need home builders more, for capital Is more likely to seek a place among us than the desirable home-builder of the classes I have mentioned, the most de sirable classes. By attractively advertising our re sources and opportunities we can as a state, or as cities, do much to induce both the desirable home-builder - and the desirable capital. It has been my experience that the best results in ad vertising by a state or by a city, or by a county, have been obtained by terse, specific, definite ads. each containing but one purpose, that is, but one reas son for the existence. Another and very Important advantage of such ads which are really in the nature of "readers" or "classified" te that because they are short they can be printed In a very large number of mediums with the same amount of funds. Suppose that an appropriate commercial organ ization of a city buys an entire page In a costly magazine or in an expensive newspaper, and uses this space In setting forth in glittering term the 'splendid generalities of climate, health and the various money-making opportunities, to whom would parties who read that advertlsment apply to ascertain the ways and means of coming to that portion of the country advertised? The only answer. Is, to the commer cial organization that inserted the ad vertisement. Then, unless that com mercial organization was 'in the mul tifarious business of a real estate agent dealing In real estate; of a promotion concern establishing manufacturing plants; of a colonization company lo cating colonies; of a brokerage Invest, ment company soliciting stock sub scriptions for. new concerns and plac ing investments right and left that would necessarily need the ability of bankers, brouers, mining, timber and real estate experts: the advertising of these generalities would have no prac tical results -excepting the replies were carefully distributed among the mem bers composing; tiiat commercial organ isation who dealt In the line specifi cally inquired about. Then, in order to make the community advertising the most practical, why not prepare In ad vance to take care of all correspond ence developed in a thoroughly business-like manner. Just as thorough as If the ivertising bills were being; In serted and paid for by a private busi ness house. And after such preparation had been made, I would recommend such adlets as these which have been taken direct from my workshop and thlnk-box. Come to the Oseat Golden West, where there are big men and grow op with them. Tell us what buslnese you want to engage In and what work you want to do and we win locate you. We reeommena dalrylns. fruit growing, lumbering er agriculture as the most rapid roads to competence. - We want 10,006 wood-choppers whe win go Into our back woode and chop their way out rlrh. Only a share ax and the abllltv to handle It are needed. Best location for poruLDie uwmllli. Come to Golden Oregon, where workjns people don't have to live In municipal or charitable apartment houses. There are only a half million people, in Oregon now; soon there will be Ave millions, you ought to take this ten-to.one .hot. Wanted-' to eerreepond with real estate and immigration agents who are 1n a posi tion to organize and bring colonies of de sirable people Into Oregon. This Is the best plaee on earth for a live real estate agent to locate. Oh, yon . lumber people! There Is ten tunes as much timber adjacent to Astoria as there is to any other port in the world. There are only Ave ports on the Pacific and God will never male any more- All ques tions answered specifically. Astoria Is the best place in the North, west to locate a wagon and vehicle manu facturing plant. You can soon ship your Oregon-made vehicles through the Panama Canal and run out the Atlantic Coast busi ness. .Get up a co-operative company, a Joint stock company or put up 'your own money and come to Astoria ana Investigate personally or write to the Chamber of Com merce. v Come te the Oregon' dairying countrv, where a cow .can be raised as rheao as "a hen. Green grass all the year round. In a balmy climate. Oregon butter Is always st a fircmlum and never' sells mx less than 25 i cents per pound and often at twice that. Tide land. Improved and unimproved sad mountain forest land. Come to the Oregon all-the-year-renind-grass country, where sheep can be raised to a better advantage than anywhere else on -earth. Do you want a potato farm, where po tatoes grow to the greatest perfection and Where you can make 1600 an acre clear la a balmy climate? A ten-acre Oregon po tato farm win make you independent for life; J00O will start you. Best location In America for a man or woman who wants to raise poultry. Most delightful climate, never cold and markets afforded all up and down the Paclflc Coast and the Columbia River at the highest of prices by the cheapest of water transporta tion. If you want to know where yes can make a fortune raising alfalfa In our Ideal climate, write Chamber of Commerce, As toria. Or., for details. . Wanted, a eolony of ene thousand deep sea fishermen who understand their busi ness with a hundred dollars each or more to establish a ro-eperattve deep sea netting colony In Astoria at the mouth of the Co lumbia River, where there Is the very best chance oa earth for such a eolony. We are especially anxious to hear from anyone who can start this colony. If you can estab lish It, write us. If you want to be a member of It, write us and we will do the rest. The colony will manage Its owa business and have all the profits. Tou can choose your own manager and bring him wttb you- All we are lntereeted In is the building up of the industries of this com munity. Send your most reliable repreeeota tive here to investigate. A great fortune is to be made, and no cold weather; 410, 00O.O00 worth of deep sea fish exported from near by last year, and the demand cannot posaibl-r be filled at the' very beet prices. i Wanted, ta correspond with' espltallsts i Concluded ea Page li. .