The Sunday Oregonian. (Portland, Ore.) 1881-current, July 24, 1904, PART TWO, Image 13

The Sunday Oregonian., July 24, 1904, PART TWO, Page 13, Image 13

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Newspaper Page Textwpr- ' tf fVf p. " i " u r,sh THE SUNDAY OREGONIAtf, PORTLAND, JULY IkJjTsTtikf 13 - How The Oregonian Advertises Portland The Daily Newspaper Has No Rival as an Advertising Medium What One Copy of the Sunday Oregonian, Judiciously Distributed, Has Accomplished v DVERTTBING has reached a higher J point of proficiency In the "United States than In any other country in the world, and the most successful ad vertisers are unanimously of the opinion that the dally newspaper occupies first place as an actual result-getting medium, and thousands of good advertisers In mer cantile and other lines confine their ef forts exclusively to regular publications with a legitimate subscription list. Organizations of business men of the v type of the Portland Commercial Club, having for the sole purpose of their or ganization the upbuilding and betterment of the community represented, have been slow to adopt the homo newspaper as their chief source of advertising, and have printed all kinds of circulars, booklets, pamphlets, annual reports and similar lit erature. In some cases Issuing very ex pensive Illustrated books, the great cost of which necessarily made their circula tion limited, and for that reason of no great value. The Portland Commercial Club has gathered during the last few days speci mens of the advertising matter used by the commercial bodies of the country at large. In ordor to secure these and to open correspondence with these different ' .organizations and many other interests and individuals, a copy of The Sunday Oregonian of July 3, containing a full page description of the Commercial Club, two pages devoted to the Lewis and Clark Centennial Exposition and Oriental Fair, an extended account of a meeting held In the rooms of the Commercial Club Sat urday evening. July 2, and an illustrated article on Oregon at the World's Fair, and various other items of Interest, was sent accompanied by a personal letter or postal card, and the results obtained con clusively prove that the newspaper at- tracts more attention than anything else than can be sent out. An ine iirsc piace uu repjcacuuiuvo newspaper of an American city, through its local, editorial, news and advertising columns. Is the best photograph of the city and Its surrounding country obtain able. The responses received came from every portion of the United States and Canada. It is very gratifying to find the great Interest manifested in the Lewis and Clark Exposition and the number of peo ple who have already determined to visit Portland next year, as well as those who express a desire to be with us. Many compliments are extended to The Ore gonian, Portland, the Commercial Club and the enterprising business men of the metropolis of the Pacific Northwest. An article giving anything like a de tailed account of the correspondence would fill many columns of The Ore gonian. but a few must suffice. The handling of the paper, however, attracted more attention, resulted In receiving more newspaper notices, than-would come from 60 times the same number of handsome booklets. A Splendid Publication. Charles B. Squler, the, retiring secretary of the Board of Trade of Worcester, Mass, says: "I was pleased to receive jour communication and copy of The Oregonian, and by way of praise I would say that you are on the right track, and I sincerely wish New England business men would take hold of public matters with the same push that is displayed in the West The fact is that the West Is made up of the cream of Eastern business men, and some of our most progressive men here are heavily Interested in Western real estate." H. R. Laird, manager of the Board of Trade of Willtamsport, Perm., uses very unique and interesting advertising mat ter, and is very complimentary of the "push" manifested in Portland. B. M Clendennlng, secretary of the Commercial Club of Kansas City, ex pressed gratification in reading The Ore gonian and congratulated the City of Portland upon Its Commercial Club. Adrian Sweet, of the Commercial Club of Lewlston, Idaho, writes that he has read with considerable interest the arti cles to which his attention was called, and extends congratulations upon the activity which the commercial interests of Portland are displaying. D. Woodhead, secretary of the Chamber of. Commerce of Beaumont, Tex. "I am in receipt of the mammoth edition of The Sunday Oregonian, and must compli ment your city upon such a splendid pub lication, and the Portland Commercial Club upon the presentation given it." James M. Rellly, secretary of the Board of Trade, Newark, N. J., in a very happy letter, congratulates the Club and Port land for having built up such a splendid popular Institution. William G. Love, secretary of the Board of Trade of Baltimore, says that if he was a citizen of Portland he would be a mem ber of the club. He refers to The Ore gonian as "A message from the Pacific to the Atlantic." E. G. Westlake secretary of the Com mercial Club of Minneapolis, Minn., one of the best popular organizations In the United States, acknowledges receipt of letter and paper, and in addition to giv ing full details of his club, says: "I have read both with much interest, and con gratulate you and your beautiful city on your organization." C. M. Gidney. secretary of the Chamber of Commerce of Santa Barbara County, California, acknowledges receipt of The Oregonian, and In an extended letter says: "I am very much pleased to know that Buch a. superb organization for the upbuilding of your city exists. This body had the pleasure and honor of passing resolutions in favor of your coming Ex position some time since, and of urging upon our members of Congress the sup port of an appropriation for "said Expo sition. Tou may be sure that we will lose no opportunity to say a good word for Portland and its exposition, and we hope to have an exhibit there in 1903. Of course our Chamber of Commerce Is an infant beside your magnificent organiza tion, hut we mean business Just the same." Notice for the Lewis and Clark Fair. MUo Ward, secretary of the Commercial Exchange at Des Moines, la., the most active and effective organization in that state: "I have taken pjeasure In reading the story of the Portland Commercial Club, the Lewis and Clark Exposition, and also the meeting held in the rooms of the Commercial Club on the evening of July 2, and I heartily congratulate you." E. Scott, secretary and treasurer of the Chamber of Commerce of San Fracisco, writes: "I take sreat pleasure, on be half of the Chamber of Commerce of San Francisco, in congratulating your organ ization upon Its auspicious beginning, and wish it every success in the future." Fred .Muller, secretary and treasurer of the Board of Trade, New Orleans, writes that he has read with great Interest the special article on the work of the Com mercial Club in Sunday's Oregonian, and extends congratulations on the good work being accomplished. CL F. Grantz, secretary of the Business Men's Association of Moline, B.L, says: "I am glad to hear of your prosperous city and organization. It Is true that in a small way the Moline Business lien's Association Is engaged in a similar line of work, but wo have not the wealth, population and the enterprise at our dis posal that you people seemingly have to a very great extent." R. A. Heyes, .secretary of the Com mercial Club at Chicago, extends con gratulations to the .Portland Commercial Club, ana wishes It eyery possible suc cess. B. M. Hale, secretary of the T. M. C. A. of Roodhouse, HI., writes: "Copy of The Sunday Oregonian of July 3 re ceived, for which please accept sincere thanks. The paper has 'been placed where visitors to the Y. M. C. A. can read It and see the merits of your state and city." J. B. Slders. secretary of the Com mercial Club of Dayton, O.: "I greatly admire the enterprise of Portland. You do things out there just about right. When visiting in the West I shall be glad to Include Portland." James R. T. McCarroll, secretary and treasurer of the American Leather Com pany, New York City, acknowledges The Oregonian, and says: "Having a num ber of friends in that -city I am Interested somewhat on that account in Its progress, to which I have no doubt the energy and efforts fat the Commercial Club will con tribute a very material share." A. F. Thomasson, of Hattlesburg, Miss., president of the Four States Immigration League, Is especially complimentary to The Oregonian, the Commercial Club and the city of Portland. A. R. Blakely, proprietor of the St. Charles Hotel at New Orleans: "It pleases me to note how 'chockfull of civic pride all the good citizens of Port land appear to be." In addition, Mr. Blakely expresses the hope that he may visit the Exposition. Charles H. Smith, secretary and treas urer of the Board of Trade of Jackson ville, Fla.: "Your city and Commercial Club are certainly very prosperous." General A. F. Lockwood, of San An tonio, Texas, an official of the G. A. R.: "You have a great state in a great coun try, but there are others." Will Attend the Exposition. Hon. Wilson A. Falrbank, one of tha Massachusetts commissioners at th World's Fair, writes from St. Louis that ho has planned to visit the Lewis and Clark Exposition, and was much inter ested in the information The Oregonian contained. W. H. Day, general secretary of the Y. M. C. A. of Colorado Springs, ac knowledges The Oregonian, and mentions the article treated in a most compli mentary way. George H. Maxwell, executive chairman of the National Irrigation Association, with headquarters in Chicago, in a very delightful letter says that The Oregonian Is an encyclopedia of Portland, Oregon and the Pacifio Northwest W. A. Childress, Houston, Texas, presi dent of tho Southwestern Life Insurance Association, says The Oregonian would do credit to a town of a half-million people. H. F. Baldwin, treasurer of A. Baldwin & Co., of New Orleans: "I wish to ac knowledge receipt of The Sunday Ore gonian of July 3. It Is rather surprising to find a paper of this description pub lished in what the average layman would consider out of the world but It is ap parently decidedly in it." The Oregonian, and the spirit manifest ed In Portland, meets tho most hearty commendation of John M. Ives, secre tary of the Chamber of Commerce of Rochester, N. Y. After welcoming the members of the Portland Commercial Club to the rooms of the Rochester Cham ber of Commerce, Mr. Ives closes with the statement: "We believe Rochester will be well represented at your Lewis and Clark Centennial Exposition next "year." The Wichita (Kan) Commercial Club. through its secretary, H. L. Reislng, who has a brother living In Grant County. Oregon, in an especially felicitous letter, says, among many other nice things: "Our citizens are taking considerable interest in your Lewis and Clark Cen tennial Exposition, and no doubt Wichita will furnish a goodly number to swell your crowd next year." W. C. Jones, secretary of the Cham ber of Commerce of Pensacola, Fla., writes: "I beg to thank you for same, and to congratulate such an enterprising, progressive institution as tho Portland Commercial Club. In fact, were it per missible, I should say we somewhat envy an institution so liberally supported by the community which it represents." George R, Brown, secretary of the Board of Trade of Little Rock and also secretary of the Arkansas State BQard of Trade, and one of tne most effective secretaries in the country, like E. C. Foster, president of the New Orleans Railways Company, and Z. C. Patten, a wealthy citizen of Chattanooga, Tenn., Is very complimentary, but in common with thousands of others, these gentle men do not understand that the climate of Little Rock Is much more severe, both In Summer and Winter, than the climate here, and that tho extremes In New Or leans are more pronounced than In Port land. Best Way to Reach Readers. Only through the circulation of local papers giving the exact facts at all sea sons of the year will it be possible to Impress people at a distance with the fact that we have an evergreen climate, magnolias growing in the open, and that no extremes of heat or cold worry out people. The discussion of climate in connection with Little Rock and New Orleans is especially interesting. It happens that both Little Rock and Port land claim the pseudonym "City of Roses," but the roses here excel those of Little Rock and the finer specimens are superior to the best examples of In tensified growth In King Edward's gardens. Camellas, usually protected In the Winter season on St. Charles avenue. New Orleans, the famous residence street of the Creole City, grow to regular trees here, even when neglected. Magnolias bloom luxuriantly, many .ooms on the trees throughout the city being larger than a full-grown man's derby hat Snow is as unusual in Portland as in Little Rock, and In no place throughout the fruit belt of the Great Lakes region, commonly acknowledged as the best in the United States, do the cherries and berries equal those grown here, while our prunes excel all others, and Oregon ap ples are becoming recognized Interna tionally. Many things grow here to ex traordinary size as an Instance of this, a grape-vine leaf measuring 18 inches across was brought to the Commercial Club. Millions of people do not know that the Willamette and other great Valleys of Oregon depend solely upon rainfall, and it is difficult for people to realize that the climate of this city. Summer and Winter, Is so moderate when we are sur rounded with great towering snow-capped peaks. The Commercial Club of Omaha, through its commissioner, Edward J. Mc Vann: "You are certainly to be con gratulated upon the public spirit shown by the citizens of your town." M. E. Foster, editor of the Houston (Texas) Chronicle; "Was delighted to see the fine write-up of the Portland Commorcial Club, and the excellent pic tures In Tho Oregonian." Mr. Foster, in addition, pays the climate a great compliment Secretary William B. Stlckney, of the Oshkosh, Wis., Board of Trade The Oregonian is a. big paper. Thanks It will be a long time before the Oskosh Board of Trade can have even 25 per cent of the support your people give to the Com mercial Club. The Scranton, Pa., Board of Trade, through Its secretary, C S. Seamans, like many of the other bodies writing, gives Inside details of the board's opera tions and expresses pleasure at what Portland Is doing. Mr. Seamans hopes to be among the favored ones from Scran ton who will visit the Lewis and Clark Exposition in 1905 T. A. Boyle, secretary of the Commer cial Club of Clrcleville, O. Sincerely hope tne Lewis and ciarK Exposition will be a 4 success, and that Oregon and Portland will receive lasting benefits therafrom The board of director of ia TsW f- -- -c ' Public Library showed special apprecia tion of The Sunday Oregonian, and had it officially acknowledged by the librarian. The Bridgeport Conn., Business Men's Association The Oregonian and corre spondence contained many items of in terest to ns, and particularly that which relates to the Portland Commercial Club. We hav nothing of the kind with us, and I very much doubt Is one could be organ ized on the liberal scale that yours Is, We have throe or four clubs in our city, but they are. as shadows when compared with yours. I congratulate you on an organization that you must feel proud of, and Justly so. J. H. Brady, of Pocatello, Idaho, vice president and general manager of the Idaho Consolidated Power Company, saya: "I have read The Sunday Oregon ian of July 3 with much interest I am especially interested in knowing that the Coast cities are co-operating for tha general good of the Pacific Coast" T. Wv Bookmyer, secretary of the Chamber of Commerce of Sandusky,. O. Am very much pleased with the state ments In the paper regarding the Com mercial Club. I can see many advant ages In such a club, not only to the In dividual members, but to tho community as welL J. D. Calhoun, secretary of the Board of Trade of Tampa, Fla. Your favor of the 5th and Oregonian of the 3d are before mo and I thank you very much. I must congratulate you very heartily on the suc cess of the Commercial Club, and ac knowledge that I am bitten with envy. Our organization is a feeble and creep ing infant by comparison." The Commercial Club of Birmingham. Ala., through Its enterprising; secretary. J. B. Gibson, says: "I am very much gratified at the report made on the ac tivity of the Portland Commercial Club and the hearty and cordial support which it receives from the business men of your city." George S. Wlnterbotham, secretary of tho Chamber of Commerce, Riverside. Cal. Portland Is to be ... congratulated upon having such a thriving and suc cessful organization. Many Visits Will Result. Quotations similar to the above could be given Indefinitely. Letters were re ceived from a great many railroad men and individuals. The stationery used by the Portland Commercial Club and the pertinent facts contained on its letterhead Invited much comment The booklet "Oregon" "has had an enormous circula tion and is still going- out to all por tions of the United States, Canada. Mexi co and foreign countries. Interesting letters have been received from the Las Vegas, N. M.. Commercial TALES OF THE Sadness and Love, "Women I3S RUTH OSBORN swept airily from the prisoners' box Into the cobweb-bedecked courtroom and cast a withering glance upon the assem bled Magistrate, Prosecutor and minions of the law who stood gathered about the court of Justice. Miss Osborn was attired to match her stern dignity. She wore a gorgeous gown of royal blue taffeta, with waist full In front and skirt elaborately tucked and shirred. The yoke was a Very 1830 affair of rose point lace. The ample sleeves were gathered at the elbows with folds of. Duchesse lace, and her hat was a scoop affair with bounteous trimmings of flow ers and fowls. Her footwear was of French extraction with four-Inch heels. "Miss Osborn, you are charged with drunkenness," said Deputy City Attorney Fitzgerald, and the court attaches won dered that one so gorgeous should be charged with an offense so commonplace. The fair Ruth disdained to plead to the charge until a full minute had elapsed, and she had been requested to be saving in her use of the court's time But when she did speak her words were 7orth hear ing. As an explanation artist Miss Os born won the compliments of the court who said he felt constrained to remark that she was almost deserving of her free dom for so profuse a rendition of fiction. Her brave story, which won so much approbation, was to the effect that she had taken some quinine and gin for a headache, repeating the dose until she had become drunk by unconscious gradations. This conflicted somewhat with the less ro mantic version of a policeman, who said he found Ruth staggering about the streets, singing, and had to tie her to preserve his eyes and complexion while ho was making the arrest So Miss Osborn was required to pay $5 for the privilege of her triumphant debut In police circles. THE landlady, Mrs. Belle Brown, had made a mistake. She had gone away for her vacation and had packed her ITEMS FROM ESOPTJS. Concerning Local Incidents Newly Famous Resort. In New York Sun. Esopus, July 16. The local correspond ent of the Port Ewen Breeze says in his dispatches: O. Ames, the crossroads storekeeper, is likely to get despondent about the straw hat trade. The two celebrations at the Judge's have provided almost every gent hereabouts. Jake Robinson Is looking spruce these days. Getting ready for the White House team, eh, Jake? There is talk in the liquor emporiums of setting up a free lunch. All the girls are wishing they had Rose mount hair. It is the nobby color now. What was Roy Eblins doing with that spanking team up around West Park the other nlght7 We have our eyo on you, Roy. That Chicago photographer Is the live liest bird we have seen since the boom came. He had everybody agog as soon as he got his bearings In this burg. Kingston tailors are going to do a sweet business If the New York Evening Fudge reporter and the tall telegraph operator keep on vIng In fashion. The Jeunesse doree of Esopus will have to wake up. i Our venerable and respected flagman is busy keepjng the tracks clear these days. Mr. Drlscoll, one of the New York lit erary ambassadors, talks of settling here. Several Now York newspapers are to be found on our streets every day. Pantry shelves will be kept warm. They say our fellow citizen. Mr. Wil liam Sheehan, has three pairs of those white shoes he wore up to the Judge's the other day. John Gong's wife made a queer mis take the other day. She bought John a 14H shirt whereas everyone knows his size Is 15. The Ulster County delegation is telling some great yarns about the Pike. Our genial neighbor. Judge Parker, is bearing up well under his new and unexpected honors. We was a caller at his -palatial Jefferson Ian home the other day. Tom Baggs lost an hour today, having to go from the field to the blacksmith's to have his scythe sharpened. Hard luck, Tom! The Judge's farm team shows up grand In carriage harness. Teddy, the dog, will be drafted to. draw visitors up from the station pretty soon. We hear much discussion as to whether Judge Parker or friend Sheehan Is the nattier dresser. Counsellor Sheehan has an excellent silk shirt with an aDDro- priate blue tie. The Accommodation Livery is busy "as a flea these days. Lots of folks think 1 It f th tvl tn riri H,mt - -- - ..- r ..v.,-.. Club; the Commercial Club of Albu querqpe, N. M.; Chamber of Commerce, of Richmond, Va.; Columbus, Ind., Agri cultural Fair; Business Men's Protective Association of Las Vegas, N. M.; the Trades League, of Philadelphia; the Chamber of Commerce, Albany. N. Y.; Los Angeles Chamber of Commerce; Tacoma Chamber of Commerce and Board of Trade; Chamber of Commerce, of Grand Junction, Colo.; Business Men's Club, San Antonio, Tex.; Freeman, Neb.. Commercial Club; Boston Chamber o Commerce; the Western Kansas Irriga tion Association; Buffalo Chamber of Commerce; Cleveland Chamber of Com merce; Topeka, Kan., Commercial Club; Duluth, Minn., Commercial Club and many others. Individuals have In many cases acknowledged the receipt of The Oregonian, the booklet "Oregon," and other printed matter. In many letters received the writers express a desire not only to visit but to settle in the North west Some mention Portland and Ore gon especially, and all of these ask for additional Information a largo number express a wish to attend the Lewis and Clark Centennial Exposition while others have already determined to come. Commercial bodies in several of the cities have made the description of tho Portland Commercial Club, which ap peared in The Oregonian. a theme of discussion. Newspapers throughout all parts of the United States have made local mention, and as a result the Lewis and Clark Centennial Exposition has re ceived a great deal of high-class adver tising. The Dally Telegraph, of St. John, New Brunswick, devoted mora than one-half of its editorial space Wed nesday, July 13, to The Oregonian arti cles describing the Commercial Club and the Exposition. Clarence Ousley, editor of the Fort Worth, Tex., Record, In an extended article, says: "Oregon Is the mort fasci nating of all. and Portland is the chief Jewel of her gorgeous crown. On all this continent there Is no more delightful place than this flowering city of the Pa cific Coast and Exposition or no Exposi tion, a visit there will be an education and a rejuvenation that cannot be found elsewhere in the known world." Now to draw conclusions. Is there any system of advertising ever Invented, no matter how expensive or elaborate It may be. that will even compare- In the most remote way in actual results with that of sending broadcost a representative news paper? The position of the Portland Commer cial Club In rejecting all kinds of outside and feature advertising, official pro grammes and other characters of irregu lar work, is intelligently taken. It does not advocate the newspaper to support the newspaper, but simply for the' reason that the circulation of the" home paper brings more net results than any other medium, and it would take unusual and extraordinary evidence to convince any one that this statement Is not true, after reading what has gone before. TROUBLE SHOP and Beer in the Police Court trunk with such hasto to catch a train that she had inadvertently taken along the Sunday clothes of her star boarder one Smith. Smith, knowing not the real motives be hind the disappearance of his best rai ment had her cited before Judge Hogue on a charge of larceny. He had paid his board, he said, and knew not why his clothes should be taken away. Explanations followed in court, and now Smith has his good clothes back, and the landlady has learned the substantial beau ty of the motto, "Make haste slowly." T HEY have been hated rivals for years. During the entire period Alice Con- ners has been undecided whether to alter her name to Mrs. Alec Cameron or to Mrs. Frank Walsh, the respective names of the two rivals. One week Cameron would appear to have the better of the argument and the next Walsh would seem to be In the lead In the triangular war of hearts'. This was the status of affairs until yes terday, when Cameron attempted to thresh the woman for showing too marked attention to his hated rival. The squabble resulted In the arrest of all three cfiarac ters, and there was a most exciting ex change of repartee when the two rivals were brought face to face at the police station. "Say, Cameron, you've lost out entirely this time," exclaimed Walsh, gleefully. "Not much I've not it is me that will marry her yet," rejoined Cameron de terminedly. "You haven't got money enough to buy a wedding ring," was Walsh's sarcastic rejoinder. "If you've got any cash, some one must have given It to you," retorted Walsh's rival. From the aspect of the two men It was evident there would soon have been an ex emplification of the theory of the sur vival of the fittest had not the strong arm of the law torn them apart and deposited them in separate dungeons. Our handsome ticket agent is now a-wearlng of hl3 new yellow shoes. The Postmaster looks pretty pert since his dally income has been greatly en larged. Even our enterprising storekeeper, Mr. Greer, has run out of canned salmon and sardines, so great has been the demand for midnight lunches and other riotous -1 celebrations. Dame Humor has It that a, carload of watermelons Is coming to the Judge from a Georgia admirer. Remember our ad dress, Judge. We ajn't moved since you last paid your subscription. Horseflies and other bugs are getting numerous and frequent around Esopus. Maybe they're Republican flies, but they ain't bothering the Judge much. Personal. Mr. A. Parker is expecting company from New York next week. We suppose with someN regret that the cherry picking will -put a stop to po litical enthusiasm for a while. Oh, for a good mess of porgles! CITY STATISTICS. Marriage Licenses. Julius John Martin, 34; Lillian Coates, 21. Homer Fremont Carpenter. 20; Edyth Ran som, 20. Oliver Wiley. 55; Rose Alice Hlbbert, 40. Wilbur O. Hastings, 30; Torena "W. Davis, 28. H. C. Bozarth, 61; Christina H. Henke, 30. Real Estate Transfers. Aloczo tV. WUhensll to M. B. W Wlth erell, undivided one-sixth north 20 feet, Keat 46 feet lot 7 and west 45 feet lot 8. block 1C7, city i Same to same, lot 3, south bait double block "B." city i Same to same, lot 2, block 14, Portland Homestead 1 Same to came, lota 11, 12. block 21. Al blna. i Macleay Estate Company to George Sel kirk, lot 4. block 118, Caruthers Add.. 1 James X. Davis and wife to Thomas Dar- Un?. lots 1. 2, 7. 8. 9, block 8, Dolan's Add. to East Portland 1630 J. D. Mtckle and wife to John Lonr et I . lot 11. east half lot 10, block 40, 8unnyslde 2600 R. W. Schmeer to Eveljn Schmeer, east half lots 1, 2, 'block 317, Aiken's Add. to East Portland i Charles H. Wilcox, and wife t& Fidelity Trust Companyr lots 8 to 10. First Add. to Cberrda!e i Georsre W. Lawrence and wife to Japanese Methodist Episcopal Church, lots 1, 4, block 100. Couch Add 1 Jacob J. Halm and wife to John Kloln, lots 3. 4, block 6, Sunset Park Add. No. 2 to East Portland io J. E. Scott and wife to James Jackson, lot 8. block 20, Willamette Heights Add. l Mrs. Madge C Phillips to Raohael C. Messner, lot 6, block ll. Good Morning Add. 30 BEACH. RATES NOW ON. The O. X N. Announces Low Figure for tke Seasoa of 1001. The-O. It StH. announces the low round trip rate ct $4.00 to beach points. Partlc- 2" vlS4Z,7Xi!:ii L' A'-'"- -. j -ABtrtt uaan wenjafc wu vuceu, 9 9 O a 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 O 9 9 9 9 9 9 9 O 9 9 9 9 9 9 9 9 O 9 9 9 O 9 9 9 9 - Hr fir 9 9 9 9 9 9 9 9 9 9 9 9 O O 9 9 9 9 9 O 9 9 9 9 O 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 " 9 9 9 9 9 - f s t v . 4 "r . 4 f eeo9ccitosQeofit99aseaesseeeoeeietsaaefii . - - - Disgraceful Fraud Whiskies falsely labeled as "Canadian" are being extensively sold in Portland by a large num ber of dealers who know all about them. In other words, these dealers are deliberately swindling their customers. Most of these fake whiskies are put up in general resemblance to our famous brand "CANA DIAN CLUB," but there the similarity ends. The bogus whiskies bear the following namesj which are purely fictitious: CANADIAN DISTILLING CO. NO ADDRESS. "MONTREAL CLUB," BAKER, MASON & CO., MONTREAL, CANADA. SILAS WALCOTT & CO., OTTAWA, ONTARIO. R. W. McMURRY & CO., TORONTO, W. G. SMITH & BROS., There are no such people in the distilling business in any part of Canada. These are old frauds with which we have long been familiar. Years ago we drove them out of the market in almost every part of the United States; and, like brigands, they have retired to the remote districts. , If the CANADIAN DISTILLING CO., or BAKBR, MASON & CO., or SILAS WALCOTT & CO., of R. W. McMURRY & CO., or W. G. SMITH & BROS., will appear in the flesh and sue US' in Portland for libel, we undertake to meet them there. We do not take advantage of distance to make statements which we cannot prove. And if any person can show that one of the above-named con cerns is a reality, we will pay to theMayor of Portland $10,000.00 for distribution among the city charities. HIRAM WALKER & SONS, LIMITED, Proprietors of "CANADIAN CLUB" WhUky, WalkervjIIe, Ontario, Canada. London, England. New York. Chicago. Mexico City. Victoria, B. C. N. B. The gentry who put up fake liquors have a habit of changing their labels when ex posed. New varieties will probably follow this advertisement. Persons who have doubts about any whisky claiming to be Canadian should write to us for information. lY-DCACAMlC vFfYWE SHOULD-FILL I A lALrVaUFl J YOfJlt PRESlfe- Reason No. 1 Our prescription department is situated in a quiet part of thev " -store, where the dispensers are away from the noise and con-, fusion of other business, attending to this responsible work ex clusively. Reason No. 2 .- , Our stock is the largest and most complete in the Northwest ' including every requirement for physician or patient, thereby avoiding dangerous delays. Reason No.. 3 Our drugs, always of the highest purity, never grow stale and inert on our shelves. The great volume of our business necessi- tates constant change of stock, insuring thereby the great essen tials of freshness and strength. Reason No. 4 Our dispensers are trained men, registered and qualified for this A most responsible vocation by years of study and experience. Reason No. 5 Our prescription department is open at all times for the inspec-v tion and accommodation of your physician, and being equipped with all modern appliances and preparations we are always pre pared to supply his wants without delay.-- Reason No. 6 We send for and deliver prescriptions promptly and , free of charge to any part of the city, day or night. No Delays We have a complete telephone exchange with four trunk line's,' Call us up and we will send for your prescription, fill and1 return the medicine promptly. No additional charge for this service. ', TELEPHONE EXCHANGE NO. Woodard, Clarke PRESCRIPTION DRUGGISTS FOURTH AND WASHINGTON STREETS 9999999999994 11 & Co, - - 4- Dr. W. Norton Davis IN A WEEK "SVe treat successfully all private nervqus and chronic diseases of men, also blood, stomach, heart, liver, kidney and throat troubles "VVa cure SYPHIliIS (without mercury) to stay cured forever. In SO to CO days. "We remove STRICTURE, without operation or pain, In 15 dajs. Vt atop drains, the result of eclf-abuae, lm mediately. Wo can restore the sexual visor of any man under 50, by means of local treatment peculiar to ourselves. WE CURE GONORRHOEA IN A WEEK The doctors of this Institute are all regular graduates, have had many years' experience, have been known In Portland for 15 years, have a reputation to maintain, and will undertake no case unless certain cure can be effected. "We guarantee a cure In every case we under take or charge no fee. Consultation fre. Let ters confidential. Instructive BOOK FOR MEN mailed free in plain wrapper. If you cannot call at office, write for question blank. Home treatment successful. Office hours, 0 to 5 and 7 to 8. Sundays and holldavs, 10 to 12. Dr. W. Norton Davis & Co. Offices in Van-Noy Hotel. 52tf Third et, cor. Pine, Portland, Or. BLOOD POISON TOR HHZTEOI YEARS wohavemadotho euro of blood polsonaspeclalty Primary, Seesacary tr Tertiary lfed Pobaa Permanently Cured. Too can be treated at i homo under same guaranty. Capital $500,000. j We solicit the most obstinate eases. We have ! cured the worst cases in 15 to 35 dava. If you i $ have taken mercury, iodide potash and still i Z have aches and nains. Uncus Pfttrhp In '. aioutn.&oreunroas.i'impies.i.opper-C'olorea! Spots, Ulcers on any part of the body. Hair or tjyeorows iajung out, wnxo lor proois or ' cores. 100-page Book Frea. COOK REMEDY GO. 1533 USOHIQ T3HP1S, Mdup, HL Ewery Woman illnieretidftnrt ihimM Vn aboat the wonderful MARVEL Whirling Sjway Tae New Ldlu Syringe .UMt, Mil rest. Most Convtnlent. JUk jnr dnefitl far 1U If h cannot supply the ja.a.H.'k xl. .cent no ether, but rend stamp for 11 luitnted booi J.lt glret roll uarUcnlars and 'llrertlons In. fUoBlWTiiiuBdcNiir Tork. rOK WAUC BY WOOnARP, CXAKKZ CO. ROWE JiAXTlK. AISiHlLU 1'iIAiUCacV. MLM GIMfACUlUI III 111 UEVELuPEfi Cures you without medicine of all weakaw. Y&ricocele an urethral obstructions. Mea ar quickly restored to health and strength, Se tumo for nook, sealed to JwRl?wV aSfllM a !AvAllir m?3fv'CQISS. wjV5S ser?:5& PIF'ils?? tJryw Ke&ltt ApUc Cv (X CU attl A i ;t JaHBBEp, "" :' "5" V,"' -LkL'mmir- r r r-. ' .iXT&yrr " usit -. mtot( wifi -a.k mwmbswtAJafi.