PRUT THREE
vol. xxni. j
PORTLAND, OREGON, SUNDAY MORNING, FEBRUARY 28, 1904.
NO. 9.
t r - - - ---- i
RAGES 17 TO 28
Tfoe"Di&
&
Soperb New Spring Silks
AITCTEX FIRST FLOOR
How paint the lily? Or add another hue to the minnow? Prosaic printer's ink can do but
scant justice in picturing the beauties of the new Silks from foreign and domestic looms and
closer and closer the domestic silks are pushing the foreign for leadership. And practicalness
is not lost sight of. One sees so much by coming here. Spring toilettes can best be planned
after seeing the exhibit here. This week we will show in the "Silk Store" the most extensive'
and complete lines, the grandest and biggest varieties of both plain and exclusive novelty Silks
ever shown by any house on the Pacific Coast, embracing every new weave shown by American
and foreign makers. Silk for the smart new Shirtwaist Suits, for Jinings and foundations for
dresses, for swell evening and party gowns, for trimmings and fancy work in shojt, every style
and finish IS to be found in this great Silk Store, and all marked at prices that are not dupli
cated for vajue in all the Northwest. We especially call your attention to our line of Black
Taffetas, Peau de SoieS, Paillette He Scies and Peau de Cygne, which silk-buyers know are posi
tively the best Silks Uncle Sam's dollars can buy.
A GREAT MONDAY SPECIAL IN THE ANNEX! ALL DAT MONDAY WE WILL SELL
1.60 TAFFETA SILKS FOE $1.31 THE YARD Yard wide black pure Silk Taffeta, the
best Silk in the market, at our regular price of $1.60 per yard; special for x i r
Monday only at f wx)
For lining and drop skirts this quality cannot be matched for wear. .It has splendid finish
and rustle, and is one of the greatest bargains we have ever offered.
A WONDERFUL THREE-DAY BARGAIN IN SPLENDID NEW 1904 TWEED SUITINGS.
MONDAY, TUESDAY AND WEDNESDAY, THIS WEEK, WE WILL SELL Sl.50 TWEED
SUITINGS AT 98$ THE YARD 56-inch new all-wool tweed Suitings, excellent wearing
fabrics; one of this season's most fashionable fabrics. The choosing embraces plain colors,
neat stripes and checks, in all the new colorings. See window display. Positively the best
value sold anywhere in America at Sl.50 a yard. For three named days we place Arjo
them on special tables in Dress Goods Department at, the yard CfOC
A IV.Vt,L'B qwirmixsJ lAkwl m 8 Il mi I i l;fV VI 1 ......
1 904 Wash Materials
DOMESTIC AISLE FIRST FLOOR
Jora.CTentfnl week among the lighter fabrics in the Wash Goods section. Like
nrst flowers of Spring, the airy weaves,, the dainty tints and bright hues awaken thoughts of
green trees and singing birds-bring delight to the heart, glad to see the shackles of Winter
Breaking. In our new fabrics Nature herself is almost outdone in beauty blending. The world's
best productions are spread out here and inducements for buying now are plenty, for cotton
stays nigh and we re apt to pay more and more for such goods, and then again, the weeks just
ahead are those in which Summer dresses can be most advantageously made, whether you arj
7 or EOt' Look tlurongh the this week. Among them you'll note
TOIL DU JOUR, a new novelty, sheer material of the crash family with tracings of delicate
white lines running through, and flecked here and there with white like pure O "
white violets on the green hillsides of Spring, the yard, 20$ and jOI
"TOIL AUTO," a fabric of linen and cotton admixture, will be nressed into service wTimi Wr0
-making up the shirtwaist suits for the 1904 Summer girl; very handsome; swell th
mixed effects are included in this new, ultra fashionable wash material; yard ilOC
New linen warp Etamines, in handsome, shaded effects; an effective novelty, yard.......90
VOILE TOURAINES A splendid substitute for the all-wool voiles. In demand now
for making up for Spring year; yard IOC
CREPE VOILES AND ETAMINES Fabrics with all the "feeL" appearance. and wearing quali
ties of their haughty originators, the more expensive fabrics; 36 inches wide, in all O r
the new and wanted shades for street or evening wear; the yard OL
DANISH CLOTH: A half-wool fabric, the most popular among the particular wearers
of this class of materials. In two widths 24-inch at 15$ the yard; 36-inch, the yd. .
This Store Is Playing
Bo-Peep With Springtime
The Lid Is Off A Peep
Into the Box That Holds
SECOND FLOOR, This week the new Millinery Chief arrives home from our New York
City work-rooms and his two months' hobnobbine with the leading
Old and New Worlds. Ee has talked French Millinery with the Parisians, and compared
notes with our English cousins the Londoners. His will be a royal welcome' home, for
we're proud of him and his emissaries the beautiful Spring Hats hes sent on ahead. We
can draw but a rough pencil sketch of the beautiful millinery painting. The superb showing
is worthy of more than we can do for it in cold type. Come in this week and draw in an
eye inhalation of the odors of fragrance and newness that permeates our 1904 Millinery
Salons.
GAGE HATS Popular favorites, plain and fancy straws. The "Dumont"
leads . .S8 50 to S15
BENDEL HATS The popular London "Hat. Imported direVtf7omthe maker by this house.
Horse hair braids, moline facings and tiny flowers conjured into fetching rosette forms
TrSSSSSfc alr trilm?in -;...$9 to 12.50
iLhLTE. HATS New with us this season. The rage in Eastern fashion centers. Of Tuscan
straw, with trimmings of ribbons and wings 5 to SIO
THE "CODEL" New York's leader of Tailored Hats in'lihe Fashion' world. The
Colonial" Turban and the "Georgette" (adapted from the French model of the famous
Parisian maker whose name it bears) take orecedence anions SnriTip's sfrulA wrfnrina
r are beautifully and tastefully trimmed in the extreme of Fashion's latest fan
cies. Chiffon, foliage and roses are plentiful as roses in an Oregon Summer. Price range . $5.00 to S15 00
Our new manager arrives Wednesday. "At Home" on second floor after that date. WELCOME
The "newspaper cure" for a man seriously ill is to
"write up" Ms obituary and set it in cold type. We're
going to try the plan on Mr. Cold Damp Weather. If it
brings his temperature up to the normal of the calendar
it will be a service that Portland people will appreciate.
This week sees the opening of the first Spring month.
Good-bye, old Winter, and good riddance. The minute
the doors at this great Springtime store swing open to
morrow, you'll find yourselves in a new land here, a
land brighi with Spring freshness prepared for the first
peep of till crocus and the violet. The first of every
thing fromtforeifa and Eastern markets will greet you,
and while-naturally t'rie sbewings aren't as complete as
they willb later at the openings, they will give you a
superlative idea of how the Spring fashion wind will
blow, especially as the world's foremost designers and
makers stand back of everything shown in this Spring
expose by Portland's RELIABLE "FASHION SHOP."
We extend the freedom of the store to you, and
you're invited to look, whether as mere sightseer or
buyer. Welcome.
Women's New Suits
Spring Skirts, Shirtwaists, Coats, Evn'g Wraps
SECOND FLOOR
Garments that will appeal to women
who appreciate the refinements of tailor
art. Suits that hear closest inspection of
careful eyes as to cut and workmanship.
Here's outlines, hare hints of sttfle that
doesn't hend to mere word-painting.
Models that are smartly dashing Etons,
blouse and holero effects, swagger military
styles, some collarless, others with mili
tary collars, and made on military- lines
throughout, trimmings that suggest the
dres3 parade on field days in camp. The
manager of Portland's biggest and best
suit store is home from New York came
yesterday. Come in tomorrow. and she'll
tell you more than we could tell in a page,
and show you more than any picture we
might draw.
New Spring Walking Suits,
v...... $12.50 to $75.00
new spring wauong Siart3
New -Spring Shirtwaists.
.$5.00 to $16.50
..$1.25 to $6.00
Mew Spring Coats... S12.50 to S28.50
New Spring Silk Coats $10.00. to $38.50
SPECIAL NOTE New Novelty Silk Evening Waists came in by
express yesterday. The greatest display of handsome waists
ever brought to Portland. Prices $18 to $45
bast of Hoy ply Sales Monday
le of Wondrous 60-Minyfe Bargains!
Underpriced merchandise that's new, bright, down-to-
the-minute in style and fashionably seasonable. Match
less buying opportunities that cover the entire store.
r
FSoors Teemina With
w
Bristling
Morning Sales Open S A. M.
5 SHOE STORE-FIRST FLOOR; ART NEEDLE
WORK SHOP, THOROUGHFARE AISLE, SECOND
FLOOR, AND LEATHER GOODS COUNTER, FIRST
FLOOR. DETAILS FOLLOW:
A Bond
.$1.78
5T0 9 A. M.
WOMEN'S $3.00 SHOES FOR $1.7S-First Floor.
These values are worth hurrying along the breakfasts for on
Monday. A full line of both dress and streetstyles in patent
con, or vici sia learners, cnoice oi neavy or light soles, 3 dis
tinct scyies oi toe, ana ai.i, si&tis. From
8 to 9 A. M. Monday only, pair
LADIES' 85c BELTS FOR 9$ First Floor.
In all wanted leathers, patent finish, seal calf or suede, splen
did assortment of styles and in black and all popular colors.
All sizes in the sale, which includes values to 85c each; 8 to 9
A. M. Monday only they're marked just to coax
you down town early at, each C
50c TEA APRONS, 29-Second Floor Annex.
Another magnot to draw out early-morning shoppers from
their home nests. Aprons are of fine lawn, with lace inser
tions, ruffled border, beading and drawn ribbons. oa.
8 to 9 A. M., Monday only, 50c values for AvC
9 TO 10 A. M.
LADIES' 'KERCHIEFS, HALF PRICE First Floor.
Plain white linen Handkerchiefs, very dainty, worthy values at
regular 20c selling price, 9 to 10, Monday only "ifh
at half; each '..lUC
MEN'S 1.25 SATEEN NIGHTROSES, 59-lst Floor.
For the men who appreciate appearance as well as comfort in
their sleeping room. Especially adapted for wear of travel-
ing men or in the sick-room; very handsome sateen
Night Robes in dainty colors, including pinks,
blues and creams; attractively trimmed and with
military collars. Most store's $1.50 values; our
iusuiar graae; a to 10 Monday Plflr
only, choice
$1.85 COTTON FLEECE BLANKETS, S1.35-4th Floor.
100 pairs in the' offering, all extra large 'size cotton-fleeced
Blankets, in fawn shade, 72x80-inch measurement; 9 to 10,
Monday only, the $1.85 values are marked, C Off
each 1
iO TO II A. M.
75c PERFUMES FOR 3p$ BOTTLE First Floor.
Imported Crown Perfumes, Maksukita Japanese odor, in fancy
glass stoppered, 1-oz. bottles, the 75c size; oh oer
Monday only, 10 to 11 A. M., for, bottle vOC
15c CRETONNES, 10 YARD 1st Floor, Domestic Aisle.
A really wondrous bargain in stayle, wanted French Cretonnes;
40 pieces in the offering, all rich, attractive colorings, in new
Oriental, mosaic and floral designs. Our best 15c -f
quality, 10 to 11 A. M., Monday only, for, yard I UC
LADIES' $10 LOUNGING OR BATH ROBES, HANDY
BREAKFAST ROBES, $4.75 Second Floor.
Every woman who hasn't one wants one, and here's your
chance to own one at less than half their worth. Of hand
some eiderdown materials, reds, pinks and blues, collarless,
kimono styles with loose backs or fitted backs with loose,
wide sailor collars. All have heavy cords at waist for gath
eringin fullness and all are handsomely trimmed around col
lars and cuffs and down fronts with rich satin bands, frog
fasteners of silk down the fronts. We have combined all
the $6.50, $8.50 and $10 Robes in one grand bargain lot, from
wnicn you may choose for one hour only on Cf
Last of Hourly Sales Monday
A Bundle of Wondrous 60-Minufe Bargains!
bales open at S A. M., continuing until 6 P. M. Every
hour of the day, excepting 1 2 N. to I P. Ii., when an inter
mission occurs for lunch and getting ready the after
noon stocks. EMULATE THE JAPS be early and get
the "cherries." The bundle contains hundreds of good
bargain values, but opportunities, you know, never
waif for laggards. BE EARLY! Buy early and often
final adieu, at present, to the "Original Hourly Sales."
Afternoon Sales Start at I
Monday at the ridiculously low price of.
N. B. The response to our Shirtwaist offer of last week
was so overwhelming that, while we fully expected the quantity
to last a full hour, in 15 minutes not a waist remained out of
over 160. This prompts us tp add for safety's sake on this
and all future items "For one hour, or while they last." Be
early. Don't be a laggard and grumble if your more punctual
neighbor gets a better choice than you.
1 1 to 12 A. M.
17c FIRE-PROOF CLAY BOWLS, 9S
Kitchen Furnishing Store Third Floon
lV2Piat imported, fiiproof clay, footed Bowls, regu
lar 17c vals., from 11 to 12 A. M. Monday only at.
9c
WOMEN'S 50c HOSIERY, 20$ PAIR-First Floor.
We have selected from our lines for this special, one of the
most wanted and called-for effects, the ultra fashionable
gauze. Of fine black Maco cotton, medium high-spliced
heels, double soles and French toes. Best 50c Hosiery lines
in America 1 hour, 11 to 12 A. M. Monday only,
89c BURNT WOOD PHOTO FRAMES, 25$ First Floor.
Very handsome selections from our Pyrography counter. At
tractively decorated in head designs, grand values at 89c
most stores would say ' a dollar' 'Monday only, Orr
11 to 12 A. LL, choose for
I to 2 P. M.
WOMEN'S 75c GOLF GLOVES, 37$ First Floor.
In handsome colorings, plain and fancy wools, mostly imported
attractive Scotch mixtures; Monday only, 0 7r
1 to 2 P. M pair Oi L
WOMEN'S 75c ANTS OR TIGHTS, 49$ First Floor.
Pants of fine white ribbed lisle, tights have fashioned tops and
white Normandy de Valenciennes lace trimmings at knee.
Best 75c values in Portland, 1 to 2 Monday only, ACkr
at, pair fyJX,
2 to 3 P. M.
90c BOSTON BAGS, 35-First Floor.
Ladies' Shopping Bags in 12-inch size, a large assortment of
attractive Cloths and leather handles; Monday only,
2 to 3 o'clock, our best 90c values are prices OOi
LADIES 1.50 PARTY SLIPPERS, 89$ First Floor.
Very handsome in appearance, thoroughly made for wear, styl
ish foot shapes, soft, flexible turned soles, one-strap style
with bow ornament. In all sizes the usual good 1.50 values
are placed for one hour's sale on Monday only, S2Q
2 to 3 P. M., at a matchless bargain price of, pair. . OcC
3 to 4 P. M..
75c DECORATED WATER JUGS, 4:9$ Third Floor.
Very handsomely decorated china Water Jugs, each holding 4
pints. A grand value at 75c; Monday, from 3 to 4 yfQ,
P. M., win find 'em marked, "Choice for
AND CONTINUE EVERY HOUR IN SECTIONS, DESIG
NATED AS HERE PRINTED, UNTIL 6 P. M. BE WISE
AND PLAN TO SPEND YOUR AFTERNOON TOMORROW
WITH US.
24-inch Novelty Roungeant Taffeta, very stylish and new, for
v making ug the new shirtwaist suits and waists, a splendid
wearing and pretty silk, in patterns including neat polka
dots, small and medium-sized checks, in following color com
binationslavender, white, tans, light blues, reds, navys,
cornflower blue, browns, etc Our reg. $1.50 a yard ?Q
quality; special for one hour only, 3 to 4 P. M., at, yd OiC
4 to 5 P. M.
35c ALL-WOOL LACE TRIMMINGS, 12V2$ YD. 1st Floor.
Very much in demand for trimming the new Spring suits and
costumes, in white and ecru tints, very handsome and at
tractive patterns ; from 4 to 5 P. M. Monday -41
only, these splendid 35c lace3 go for, yard 12-
WHAT! $10.50 CENTERPIECES, WALL HANGINGS AND
CUSHION TOPS FOR $1.98? YES. READ ON.
Thoroughfare Aisle Art Shop Second Floor.
Our entire stock of burned, tinted and applique leather and
velour in centerpieces round and oblong wall hangings
and cushion tops in floral and Oriental effect; regular
prices up to 10.60; 4 to 5 P. M. Monday only
5 to 6 P. M.
55c LINEN HOPSACKING CENTERPIECES, 27$.
Green or red linen hopsacking Centerpieces, stamped in a large
variety of Oriental designs, with enough material for work
ing same; regular price, 55c; from 5 to 6 P. M. 07c
Monday only at i 1-
$2.25 TURKISH SQUARES, 95$.
For cushion tops or decorative purposes; much
called for now for adding new Spring beauty to
the homes and bachelor dens. Of satin, hand
"somely embroidered in silver; 5 to 6 P. M. Mon
day only, the $2.25 values are marked
to this figure for choice
95c
1