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lune I, 2011
IN S ID E
(Observer
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FredMeyer
What's on your list today?.
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S ustainability
Community Cycling Center’s bicycle riding campaign encourages healthy behaviors and more people
on bikes.
‘I Ride’ Do You?
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pages 12-15
H ealth
C lassifieds
J une C alendar
page 16
Bicycle-riding
benefits
promoted
I ride because I don’t have a car.
I ride for my health. I ride to the
grocery store.
The messages are told in the
Community Cycling Center's new “I
Ride” campaign to promote bicycle
riding benefits with advertisements
on 15 bus benches throughout north
and northeast Portland.
The grass roots organization
imagines a future of healthier people
and more cyclists.
Based on health behavior re
search, the idea is that the more
people see individuals like them
selves engaging in healthy activi
ties, the more likely they are to try
and adopt those behaviors.
Kaiser Permanente is helping pay
the expenses of the campaign. Since
2009, the Community Cycling Cen
ter has partnered with other organi
zations, like Hacienda and New
Columbia, to bring relevant bicy
cling programs to housing commu
nities and help residents overcome
the barriers to bicycling.
To date, CCC has provided people
and families with 262 bicycles, hel
mets and safety education through
their Create a Commuter, Bike Club
and Bikes for Kids programs.
“We want to help change per
ceptions about who is riding bi
cycles and encourage more people
to ride,” noted Alison Hill Graves,
executive director of the non-profit
group.
“Our 'I Ride' campaign slogan
'Bikes take you places' leaves it open
for people to imagine where they
want to go- whether it's riding to
school or getting healthier,” Graves
said.
An equity gap analysis by Port
land State U niversity students
shows how bikeway networks are
weakest where communities of color
reside.
The CCC continues to push for
more equitable investments for pro
grams and infrastructure to benefit
underserved communities, so that
people of all backgrounds have ac
cess to safe and healthy transporta
tion choices.
Area residents are invited to join
the CCC on Thursday, June 16 from
5:30 p.m. to 8 p.m. for a bike ride tour
o f all the “I Ride” bus benches.
The ride will start at the Commu
nity Cycling Center shop at 1700
N.E. Alberta and will make a 10 miles
loop through north and northeast
Portland, finishing at the St. Johns
Bridge.
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F ood
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Tribute to Marshall High School
A tribute celebrating M arshall
High School’s 51 years o f educat
ing students in southeast Port
land will be held Saturday, June 4
from noon to 3 p.m. on the Marshall
cam pus, 3905 S.E. 91 st Ave.
The free com m unity event will
in c lu d e fo o d , e n te rta in m e n t,
m em orabilia displays and a raffle.
C urrent and form er students
and staff m em bers are invited,
along with friends o f the school.
RSVP at the Tribute to M arshall
w ebpage at pps.kl2.or.us.
M arshall High School opened
Sept. 6, 1960. At its height, it had
more than 2,000 students.
Today, about 700 students are
enrolled in three schools on the
M arshall Cam pus: BizTech High
School, Pauling Academ y o f Inte
grated Sciences and Renaissance
Arts Academ y. The cam pus also
houses an alternative program. A l
liance at M arshall Night School.
The P ortland School Board
voted in O ctober to close the
M arshall C am pus at the end o f
this school year. This fall, most
c u r r e n t M a rs h a ll fre s h m e n ,
sophom ores and ju n io rs will at
tend Franklin or M adison high
schools.