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lune I, 2011
IN S ID E
(Observer
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FredMeyer
What's on your list today?.
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L a w J ustice
O pinion
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S ustainability
Community Cycling Center’s bicycle riding campaign encourages healthy behaviors and more people
on bikes.
‘I Ride’ Do You?
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pages 12-15
H ealth
C lassifieds
J une C alendar
page 16
Bicycle-riding
benefits
promoted
I ride because I don’t have a car.
I ride for my health. I ride to the
grocery store.
The messages are told in the
Community Cycling Center's new “I
Ride” campaign to promote bicycle­
riding benefits with advertisements
on 15 bus benches throughout north
and northeast Portland.
The grass roots organization
imagines a future of healthier people
and more cyclists.
Based on health behavior re­
search, the idea is that the more
people see individuals like them­
selves engaging in healthy activi­
ties, the more likely they are to try
and adopt those behaviors.
Kaiser Permanente is helping pay
the expenses of the campaign. Since
2009, the Community Cycling Cen­
ter has partnered with other organi­
zations, like Hacienda and New
Columbia, to bring relevant bicy­
cling programs to housing commu­
nities and help residents overcome
the barriers to bicycling.
To date, CCC has provided people
and families with 262 bicycles, hel­
mets and safety education through
their Create a Commuter, Bike Club
and Bikes for Kids programs.
“We want to help change per­
ceptions about who is riding bi­
cycles and encourage more people
to ride,” noted Alison Hill Graves,
executive director of the non-profit
group.
“Our 'I Ride' campaign slogan
'Bikes take you places' leaves it open
for people to imagine where they
want to go- whether it's riding to
school or getting healthier,” Graves
said.
An equity gap analysis by Port­
land State U niversity students
shows how bikeway networks are
weakest where communities of color
reside.
The CCC continues to push for
more equitable investments for pro­
grams and infrastructure to benefit
underserved communities, so that
people of all backgrounds have ac­
cess to safe and healthy transporta­
tion choices.
Area residents are invited to join
the CCC on Thursday, June 16 from
5:30 p.m. to 8 p.m. for a bike ride tour
o f all the “I Ride” bus benches.
The ride will start at the Commu­
nity Cycling Center shop at 1700
N.E. Alberta and will make a 10 miles
loop through north and northeast
Portland, finishing at the St. Johns
Bridge.
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F ood
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Tribute to Marshall High School
A tribute celebrating M arshall
High School’s 51 years o f educat­
ing students in southeast Port­
land will be held Saturday, June 4
from noon to 3 p.m. on the Marshall
cam pus, 3905 S.E. 91 st Ave.
The free com m unity event will
in c lu d e fo o d , e n te rta in m e n t,
m em orabilia displays and a raffle.
C urrent and form er students
and staff m em bers are invited,
along with friends o f the school.
RSVP at the Tribute to M arshall
w ebpage at pps.kl2.or.us.
M arshall High School opened
Sept. 6, 1960. At its height, it had
more than 2,000 students.
Today, about 700 students are
enrolled in three schools on the
M arshall Cam pus: BizTech High
School, Pauling Academ y o f Inte­
grated Sciences and Renaissance
Arts Academ y. The cam pus also
houses an alternative program. A l­
liance at M arshall Night School.
The P ortland School Board
voted in O ctober to close the
M arshall C am pus at the end o f
this school year. This fall, most
c u r r e n t M a rs h a ll fre s h m e n ,
sophom ores and ju n io rs will at­
tend Franklin or M adison high
schools.