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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Oct. 27, 2004)
October 27, 2004 Œlu pv» rt lattò (Observer B usiness Page B3 Return your Nov. 2 ballot by mail or drop Participate in Democracy: V ote il off at designated voter drop sites Call 1-866-673-8683 to find a location near you D iverse P erspectives Marylhurst Gives Credit for Life Experiences in B usiness Heart o f success is connecting with people by C arolyn C ampbell Form uehof my life. I’ve worked in the neighborluxxl where I’ve lived - First as a theater producer in W ashington, D.C., later as a P eac e C o rp s v o lu n te e r in Swaziland. Now I’m a business coach and consultant in north east Portland. The diversity o f a neighbor hood intrigues and enriches me. Last summer, when I found the location for my business, I was thrilled. After working ou, o f my home for five years, I had a great opportunity to experience our neighborhixxl in unexpected ways economic year. Several were art ists. A few were restaurants. Many w ere w o m en . M o st th o u g h A lberta’s neighborhood image would bring automatic business W hat’s interesting for me as a consultant is how often people focus on rent, time and economics and avoid the dreaded "customer' question. How are you growing your com munity o f custom ers? It is speculated that we are bom barded with 25O,(XM) m arket ing m essages a day. But sta tis tics also show that custom ers choose a sm all business because they know you, like you and trust you. So it’s key to co n n ect with potential custo m ers in a p er sonal, m eaningful way. You need to be comfortable with where and how you connect. The You need to be comfortable with where and how you connect. The more comfortable you are, the more engaging and inviting your business becomes. — some good, some not. I’ve co-hosted two successful neighborhood events and created some enjoyable partnerships. I’ve also witnessed the powerful, yet often unspoken, tensions o f a rap idly changing neighborhood. My ongoing challenge is to offer pro grams that reflect the diversity of the neighborhood. Sadly, I ’ve w atched at least a dozen b u sin e sse s on A lberta S treet com e and go. In many cases, 1 knew the ow ners. W hat I found w ere four w ords that cam e up again and again: Rent, tim e, econom ics and custom ers. O ne b u sin ess relo c ate d to Hawthorne Street and experienced its first profit after only one month in large part due to cheaper rent. Others d idn't have the finan cial backup to survive a tough Marylhurst University gives its students credit for real life experiences. Corporate training, on-the-job experience, homemak ing, community service, specific military training, volun teer activities, parenting and travel studies are examples of what are considered for undergraduate credit of up to one year of college. A meeting to discuss the Prior Learning Assessment program is free and planned for Tuesday, Nov. 9 from 6:30 to 8 p.m. “Credit is earned by demonstrating that what you've learned is equivalent to what is taught at the college level,” said Denis Lawrence, director of learning as sessment. “The Prior Learning Assessment program can help reduce the time it takes to earn your under graduate degree.” Marylhurst University is located 10 minutes south of Portland on Highway 43. For more information or to register online, e-mail studentinfo@marylhurst.edu or call 503-699-6306. more comfortable you are, the more engaging and inviting your busi ness becomes. It’s so simple, yet it’s the greatest challenge for many small-business owners. Begin to determine your own personal style o f connecting with people and take note o f your ev eryday life. Keep ajournai. When are you most com fortable with people? Who are you excited about seeing? W hat's the setting? Believe it or not, making con nections with people can be the foundation o f a great marketing plan — doing things your style, your way. Carolyn Campbell is a busi ness coach and consultant at Core Source. NW in the Alberta Arts District. She can be reached at www.thecoresouree.com or at 503-493-9497. Marylhurst University is attracting adult students with its credit for real life experiences program. Trades Fair Saturday Mexicana Adds Flights Careers for women, minorities promoted Fly nonstop to Mexico five times weekly Mexicana Airlines is increasing the num ber o f nonstop flights between A B u ild in g an d C o n in g w a lls , h a n g in g sh e e t P ortland International A irport and stru ctio n T ra d es F air in ro c k , la y in g b r ic k s an d M exico, beginning Dec. 6. tro d u ce s w o m en an d m i ’ m o rta r, o p e r a tin g e q u ip The carrier’s added frequency helps n o ritie s to the c o n stru e m e n t a n d p la s te rin g . meet the needs o f business travelers to tion trad e s on S atu rd ay , T he W illa m ette C a rp e n Mexico, and provides additional capac O ct. 30 from 9 a.m . to 6 te rs T ra in in g C e n te r has ity for sun-seekers heading south for p.m . at M em o rial C o li in v i t e d r e p r e s e n t a t i v e s warm weather vacations when the rains seu m in the R ose Q u a r from b u ild in g trad e o rg a n i pour in the Pacific Northwest. te r. z a tio n s to an sw e r p a rtic i “W e’re thrilled with the success of T h i s e v e n t is d e p an t q u e stio n s an d d iscu ss our flights in Portland,” said Jorge s ig n e d to p r o v i d e c a re e r o p p o rtu n itie s. Goytortua, Mexicana A irline’s West w o m e n , m in o ritie s an d E v e n ts a re a ls o s p o n Coast regional vice president. “The h ig h sc h o o l s tu d e n ts an so red by P o rtlan d D ev e l added frequency is in response to busi o p p o r t u n i t y to le a r n o p m e n t C o m m is s i o n , a b o u t an d n e tw o rk w ith W i l l a m e t t e C a r p e n t e r s ness and leisure travelers in the region p e o p le w o rk in g in th e T ra in in g C en ter, N orthw est who have found M exicana’s superior c o n s t r u c t i o n t r a d e s . C a rp e n te rs, C o lu m b ia P a service a fast and convenient way to E v e n t p a r tic ip a n ts ca n cific B uilding T rad es C o u n reach Guadalajara, M exico City and beach cities beyond.” e x p e r i e n c e h a n d s - o n cil, an d W illiam s & D am e With the added flight, the airline is a c tiv itie s su c h as b u ild D ev e lo p m e n t, Inc. scheduled to depart from Portland at 12:30 a.m. Fridays through Tuesdays, timed to make convenient connections in Mexico. “G uadalajara is home to many of M e x ic o ’s te c h n o lo g y -b a s e d busi nesses,” said Governor Ted Kulongoski. “This additional flight provides yet an other opportunity to facilitate business between Oregon and Mexico and increase trade relations.” M exicana plans to continue using the A319 aircraft for its PDX operations. For ticketing and further information, call M exicana Airlines 1-866-281-3047. For general travel tips, visit the Portland In te rn a tio n a l A irlin e W eb site at www.flypdx.com. Information is also available by calling 1 -877-PDX-INFOor 1 -800-815-4636(TI Y)for people who are deaf or hard o f hearing. BUSINESS V W e a re a g ra p h ic design L L C s e r v i n g c o m m e r c ia l a n d re sid e n tia l custom ers in the À su. P o rtla n d M e tro p o lita n area. Sttu “Let Us Satisfy Your Musical Needs’ Song Writing & Arranging Production Recording Consulting Call: 503-280-5243 • • • • Music Tracks Beats Music for Special Events Lessons & more... Rada Music-ASCAPMember Car Wash R EG U LA R W A SH IN C LU D ES: Full Exterior Wash Down and Wipe Down • Interior Wipe Down Complete Vacuum • Squeaky Clean Tires “Armoral” Fresh Smelling Car "Complimentary Air Freshener” JUMP-START YOUR DEGREE! (503) 286 1103 (503)286-1146 STATE FARM INSURANCE COMPANIES HOME OFFICES:BLOOMINGTON, ILLINOIS ERNEST J. HILL, JR. Agent -¿J Columbia /Resources, Inc. WHAT YOU'VE ALREADY LEARNED THROUGH: COMMUNITY SERVICE PERSONAL STUDY CORPORATE TRAINING TRAVEL ON-THE-JOB LEARNING VOLUNTEER WORK PRIOR LEARNING ASSESSMENT (PLA) INFO RM ATION SESSIONS: wv»w«3ohnLSc<rtt«’*" MORTGAGE GROUP w w w .h o m e -le n d e rs.co m Harold Strong Kevin Foster Loan O ffic e r - 7830 SW 40d’ Ave. Suite 7 Portland, OR 9 7 2 19 Office 503-892-9581 Fax 503-892-9680 Cell 360-907-5124 Toll Free 888-226-1064 E m a il : jk fo s te r@ ho m e -lenders.com TUESDAY, NOVEMBER 9TH, 6:30-8:00 P.M. TUESDAY, DECEMBER 14™, 6:30-8:00 P.M. Room 200, BP John Administration Building Register for one of these free events, 503.699.6260. Michael E. Harper, Sr. MARYLHURST UNIVERSITY H äg a rti Broker > (503)780-4094 Fax: (5 0 3 ) 67 1-01 21 • O ffic e : (5 0 3 ) 671-0221 ’ A ddress: W ashing ton Square O ffic e ; 9 0 2 0 S W W ashing ton Sq. D r # 100; P ortla n d . O R 9 7 2 2 3 E -M a il: John L. S cott P T L • W a sh in g to n Square O ffic e T h is o ffic e is in d e p e n d e n tly ow n e d and operated M EAT Í . Scott R F A l MARKr, Special O rders G ladly A ccepted! N o r th w e s t C o m m iss io n on C o lleg es a n d U n iv e rs itie s a c c re d ite d In te r n a tio n a l A ss e m b ly fo r C o lle g ia te Business E d u ca tio n a c c re d ite d 1 7 6 0 0 PACIFIC H IG H W A Y (H W Y . 4 3 ) MARYLHURST, O R E G O N - JUST 10 M IN U TES SOUTH OF PO R TLA N D w w w .m a r y lh u r s t .e d u Contact M ark Leggett Office 503*281*3552 Cell 503*475*6699 Email zyxxl@netzero.com 6527 NE MLK, Jr. Boulevard Suite A Portland, OR 97217 2616 NE Alberta St. Additional Services: Car Waxing Owner: George Lambert Phone: 5 0 3 - 2 8 8 - 5 7 1 6 EARN UP TO 45 UNDERGRADUATE CREDITS FOR S e rv in g students since 1 8 9 3 . Personal & Group Photo Collages • Company Identity (Logos, Photo Retouch & Restoration Business Card & Letterhead) Photo Colorizing • Brochures, Flyers & Programs Commercial & Ad Design • Desktop Publishing 8 0 0 . 6 3 4 .9 9 8 2 9O»5SWBahr.Suifcl(» Ritland. OR97219 (503)221-3050 A Paul H ouge STATE FARM INSURANCE COMPANIES 1 887-860-0047 HOME OFFICES: BLOOMINGTON. 8238 N Denver Avenue, Portland, Or. 97217 Phone: (803) 289-3418 i S Ì A TI
