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E-BUSINESS BOOKS
New Rules for the
New Economy
Blueprint to the Digital Economy
Creating Wealth In The Era Of E-Business
BLUEPRINT
G IT A L
C R E A T IN G
IN
THE
W EALTH
ERA
OF
E -B U S IN E S S
M cG ra tv -H ill; 1 9 9 8
B y D o n T a p sco tt,
A le x L o w y a n d D a v id T ic o ll
P ick in g u p w h ere T h e D ig ita l
E co n o m y left off, this groundbreaking
new b o o k provides a m uch-needed
fram ew ork for understanding the d ig i
tal revolution and the im pact it is m ak
ing o n to d a y ’s b u sin e sse s. B a se d
o n se m in a l re se a rc h c o n d u c te d b y
T h e A llia n c e fo r C o n v e rg in g T e c h
n o lo g ies, w h ich b rin g s to g e th e r o v e r
3 0 w o rld -c la ss o rg a n iz a tio n s, B lu e
p r in t to th e D ig ita l E c o n o m y p ro
v id e s im p o rta n t in sig h ts in to th e
e m e rg in g d ig ita l e n v iro n m e n t an d
h o w it is ch a n g in g to d a y ’s w o rk
p lace.
T o g eth er w ith ex ecu tiv es from the
w o r ld ’s lea d in g te c h n o lo g y , m a n u
fa c tu rin g , se rv ic e s, an d g o v e rn m e n t
o rg a n iz a tio n s, T a p sc o tt a n d c o -e d i
to rs A lex L o w y an d D a v id T ic o ll
u n v e il th e la te st an d m o st e x c itin g
a p p lic a tio n s o f n e tw o rk an d m ulti-
m e d ia te c h n o lo g ie s an d th e im p act
th e y are a lre a d y h a v in g on th e w ay
w e d o b u sin ess.
F o llo w in g T a p s c o tt’s in tro d u c
tio n , each c h a p te r o f B lu e p rin t is
a u th o re d b y a m e m b e r o f th e A lli
a n c e , all se n io r strateg ists and C E O s
fro m to d a y ’s m o st in flu en tial b u si
n e sse s - c o m p a n ie s such as G en eral
M otors, H ew lett-Packard, IBM , M CI,
a n d N o rtel.
E a c h c o v e rs a co re a rea o f the
d ig ita l re v o lu tio n , su ch as th e tra n s
fo rm atio n o f frnanc ial services o r the
u se o f n e tw o rk s to im p ro v e o rg a n i
z a tio n a l ag ility . In d o in g so , e ach o f
th e s e lead ers p re se n ts a v is io n and
stra te g y for g ro w th into the 2 1 " c e n
tu ry .
B lu e p rin t is su re to b e c o m e a
m a jo r re so u rc e fo r m an ag e rs se e k
in g h e lp in re s p o n d in g to th e tre
m e n d o u s c h a n g es te c h n o lo g y is im
p o sin g o n th e ir o rg a n iz a tio n s.
10 Radical Strategies for a
Connected World
V ik in g P e n g u in ;
1998
B y K e v in K elly
T h e o ld r u le s a re
b r o k e n ...T h e c u rr e n t
re v o lu tio n in b u sin ess
re q u ire s n o th in g less
than a n ew se t o f rules.
S u c c in c t a n d m e m o
rable. N e w R u les f o r the
N e w E c o n o m y is the
su rv iv al k it fo r the new
econom y.
F o rg e t su p p ly an d
d em and. F o rg e t c o m
puters. T o d a y c o m m u
n icatio n , n o t c o m p u ta
tion, d riv es chan g e. W e
are ru sh in g into a w o rld
w h ere c o n n e c tiv ity is
ev ery th in g . In this new ord er, suc
cess flow s prim arily from understand
ing n e tw o rk s, a n d the netw o rk s have
th eir o w n rules. In N e w R u les, K ev in
K elley presents ten fundam ental p rin
cip les th a t in v ert the trad itio n al w is
d o m o f th e in d u strial w orld.
F o r exam ple, “ Plentitude, N ot Scar
city.” In d u strial ag e w isd o m says
value co m es from scarcity. B u t in a
netw o rk eco n o m y , valu e com es from
abundance. C o n sid er the “ fax effect.”
O n e fax m ach in e is w o rth nothing.
E v en a sm all netw ork o f fax m achines
is valuable. B u teach m ach in e added to
a fax netw ork increases the value o f all
10:
Leveraging the New Infrastructure
H a rv a rd B u s in e s s S c h o o l P ress;
1998
B y P e te r W eill a n d M a r ia n n e
B roadbent
D o y o u th in k th a t y o u r
c o m p a n y ’s i n f o r m a t i o n t e c h
n o l o g y ( I T ) i n f r a s t r u c t u r e in
th e s a m e w a y t h a t y o u t h i n k
a b o u t a n in v e s tm e n t p o rtfo lio :
as a b u n d le o f a s s e ts th a t -
w h en s e le c te d a n d m a n a g e d
rig h t - w ill g e n e ra te re tu rn s o n
y o u r in v e s tm e n t? Y o u sh o u ld .
L e v e r a g i n g th e N e w I n f r a
s tr u c tu r e , m a n a g e rs c a n ta k e
c o n tr o l o f th e d e c is io n s th a t
m a n y h a v e r e l e g a t e d to t e c h n i
cal s ta ff o r v e n d o rs. M an ag ers
w i l l l e a r n h o w to a s s e s s t h e i r
t e c h n o l o g y p u r c h a s e s a n d to
t a i l o r t h e i r IT p o r t f o l i o to t h e i r
f ir m ’s u n iq u e s tr a te g ic o b je c
tiv e s . T h is h a n d s - o n re s o u r c e ,
c o m p le te w ith b e n c h m a r k s an d
c a s e s t u d ie s , c r e a te s th e c o m
m o n g ro u n d w h e re c o rp o ra te
e x e c u tiv e s , g e n e ra l m a n a g e rs,
a n d th e ir te c h n ic a l a d v is o rs
c a n m e e t, c o m m u n ic a te th e ir
g o a l s , a n d a g r e e u p o n th e b e s t
a sk th e m s e lv e s
a n d t h e i r IT
s t a f f to c o m p i le
a c o m p e titiv e
te c h n o lo g y
p o rtfo lio an d
a n d v a r i e d r a n g e o f IT i n v e s t
m e n t s tr a te g ie s th a t h a v e re a p e d
r e w a r d s fo r firm s s u c h as
C itib a n k , H o n d a , Jo h n s o n &
J o h n s o n , R a l s t o n P u r i n a , th e
D e v e lo p m e n t
B ank
of
S in g a p o re , a n d T e ls tra . T h e y
in c lu d e p ro v e n g u id e lin e s ,
a lo n g w ith lis ts o f e s s e n tia l
g a u g e th e r e
s u lts . F o r s e n io r
m a n a g e rs s triv
in g to lin k th e ir
b u s i n e s s g o a ls
to th e i r IT in
v e stm e n ts, L e
v e r a g in g
th e
N e w In fr a s tr u c
tu r e p r o v id e s a
s tr a te g ic p la n
fo r m a k in g te c h
n o lo g y n o t j u s t
a to o l, b u t a n a s
s e t th a t g e n e r
a te s m e a s u r a b le
q u e s tio n s th a t m a n a g e rs m u st
v a lu e .
p l a n f o r a c h i e v i n g th e m .
D ra w in g u p o n th e ir rig o ro u s
r e s e a r c h w ith o v e r 1 0 0 b u s i
n e s s e s in 75 f i r m s in 9 c o u n
t r i e s , th e a u t h o r s p r e s e n t a r i c h
How Market Leaders Capitali
on In lo n n .it ion
huolen
Intellectual Capital
ew
Rules
for the
New
Radical Strategies for
a Connected World
the m achines on the netw ork exponen
tially. The idea o f plentitude is to create
som ething that is connected to as m any
other products, services, and netw orks
as possible.
A n d “Follow the Free.” In textbook
econom ics, supply increases ifthe price
goes up. In the new econom y, thanks
to technology, supply (and quality)
M USK
increases as the price goes dow n. The
w ise strategy is to give things aw ay to
secure custom er attention, then con
tinually invent new item s and services.
Plain old phone service will soon be
essentially free, but consum ers will pay
form obilephones, call waiting, fax lines,
m odem lines, and caller ID blocking.
O ther rules include E m brace the
S w arm ; Fed the W eb First; Let G o at the
T op; N o H arm ony. A ll Flux; and O p
portunities B efore Efficiencies.
N ew R ules explains w hy these pow
erful law s are already hardw ired into
the new econom y, and how they play
out in all kinds ofbusinesses - both low
and high tech - all over the world. M ore
than ju s t a profound overview o f new
econom ic principles, N ew R ules pre
scribes m any clear and specific strate
gies for success and answ ers the per
plexing qu estio n s all w orkers, from
C E O s to m iddle m anagers, are asking
th em selv es. W h a t’s h appened? W hy
a re n 't the usual business strategies
w orking anym ore?
M IL L E N N IU M
The New Wealth of Organizations
Doubleday; 1997
By Thomas A. Stewart
V isionary in scope, Intellectual Capi
tal is the first book that show s how to turn
the untapped know ledge o f an organiza
tion into its greatest competitive weapon.
Thom as A. Stewart demonstrates how
knowledge - not natural resources, m a
chinery, or financial capital - has becom e
the most important fee tor in economic life.
Through practical advice, stories, and
case histories, Stewart reveals how orga
nizations and individuals can create and
use the know ledge assets they need.
Dazzling in its ability to m ake conceptual
I nlellectua
C A P IT A L
sense o f the econom ic revolution w e are
living through, this ingenious book cuts
through the vague rhetoric o f ‘paradigm
shifts” to show how the Information Age
econom y really works.
Intellectual C apital should be read
as if the futures o f your com pany and
your career depend on it. They do.
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