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E-BUSINESS BOOKS
New Rules for the
New Economy
Blueprint to the Digital Economy
Creating Wealth In The Era Of E-Business
BLUEPRINT
G IT A L
C R E A T IN G
IN
THE
W EALTH
ERA
OF
E -B U S IN E S S
M cG ra tv -H ill; 1 9 9 8
B y D o n T a p sco tt,
A le x L o w y a n d D a v id T ic o ll
P ick in g u p w h ere T h e D ig ita l
E co n o m y left off, this groundbreaking
new b o o k provides a m uch-needed
fram ew ork for understanding the d ig i­
tal revolution and the im pact it is m ak ­
ing o n to d a y ’s b u sin e sse s. B a se d
o n se m in a l re se a rc h c o n d u c te d b y
T h e A llia n c e fo r C o n v e rg in g T e c h ­
n o lo g ies, w h ich b rin g s to g e th e r o v e r
3 0 w o rld -c la ss o rg a n iz a tio n s, B lu e ­
p r in t to th e D ig ita l E c o n o m y p ro ­
v id e s im p o rta n t in sig h ts in to th e
e m e rg in g d ig ita l e n v iro n m e n t an d
h o w it is ch a n g in g to d a y ’s w o rk ­
p lace.
T o g eth er w ith ex ecu tiv es from the
w o r ld ’s lea d in g te c h n o lo g y , m a n u ­
fa c tu rin g , se rv ic e s, an d g o v e rn m e n t
o rg a n iz a tio n s, T a p sc o tt a n d c o -e d i­
to rs A lex L o w y an d D a v id T ic o ll
u n v e il th e la te st an d m o st e x c itin g
a p p lic a tio n s o f n e tw o rk an d m ulti-
m e d ia te c h n o lo g ie s an d th e im p act
th e y are a lre a d y h a v in g on th e w ay
w e d o b u sin ess.
F o llo w in g T a p s c o tt’s in tro d u c ­
tio n , each c h a p te r o f B lu e p rin t is
a u th o re d b y a m e m b e r o f th e A lli­
a n c e , all se n io r strateg ists and C E O s
fro m to d a y ’s m o st in flu en tial b u si­
n e sse s - c o m p a n ie s such as G en eral
M otors, H ew lett-Packard, IBM , M CI,
a n d N o rtel.
E a c h c o v e rs a co re a rea o f the
d ig ita l re v o lu tio n , su ch as th e tra n s­
fo rm atio n o f frnanc ial services o r the
u se o f n e tw o rk s to im p ro v e o rg a n i­
z a tio n a l ag ility . In d o in g so , e ach o f
th e s e lead ers p re se n ts a v is io n and
stra te g y for g ro w th into the 2 1 " c e n ­
tu ry .
B lu e p rin t is su re to b e c o m e a
m a jo r re so u rc e fo r m an ag e rs se e k ­
in g h e lp in re s p o n d in g to th e tre ­
m e n d o u s c h a n g es te c h n o lo g y is im ­
p o sin g o n th e ir o rg a n iz a tio n s.
10 Radical Strategies for a
Connected World
V ik in g P e n g u in ;
1998
B y K e v in K elly
T h e o ld r u le s a re
b r o k e n ...T h e c u rr e n t
re v o lu tio n in b u sin ess
re q u ire s n o th in g less
than a n ew se t o f rules.
S u c c in c t a n d m e m o ­
rable. N e w R u les f o r the
N e w E c o n o m y is the
su rv iv al k it fo r the new
econom y.
F o rg e t su p p ly an d
d em and. F o rg e t c o m ­
puters. T o d a y c o m m u ­
n icatio n , n o t c o m p u ta ­
tion, d riv es chan g e. W e
are ru sh in g into a w o rld
w h ere c o n n e c tiv ity is
ev ery th in g . In this new ord er, suc­
cess flow s prim arily from understand­
ing n e tw o rk s, a n d the netw o rk s have
th eir o w n rules. In N e w R u les, K ev in
K elley presents ten fundam ental p rin ­
cip les th a t in v ert the trad itio n al w is­
d o m o f th e in d u strial w orld.
F o r exam ple, “ Plentitude, N ot Scar­
city.” In d u strial ag e w isd o m says
value co m es from scarcity. B u t in a
netw o rk eco n o m y , valu e com es from
abundance. C o n sid er the “ fax effect.”
O n e fax m ach in e is w o rth nothing.
E v en a sm all netw ork o f fax m achines
is valuable. B u teach m ach in e added to
a fax netw ork increases the value o f all
10:
Leveraging the New Infrastructure
H a rv a rd B u s in e s s S c h o o l P ress;
1998
B y P e te r W eill a n d M a r ia n n e
B roadbent
D o y o u th in k th a t y o u r
c o m p a n y ’s i n f o r m a t i o n t e c h ­
n o l o g y ( I T ) i n f r a s t r u c t u r e in
th e s a m e w a y t h a t y o u t h i n k
a b o u t a n in v e s tm e n t p o rtfo lio :
as a b u n d le o f a s s e ts th a t -
w h en s e le c te d a n d m a n a g e d
rig h t - w ill g e n e ra te re tu rn s o n
y o u r in v e s tm e n t? Y o u sh o u ld .
L e v e r a g i n g th e N e w I n f r a ­
s tr u c tu r e , m a n a g e rs c a n ta k e
c o n tr o l o f th e d e c is io n s th a t
m a n y h a v e r e l e g a t e d to t e c h n i ­
cal s ta ff o r v e n d o rs. M an ag ers
w i l l l e a r n h o w to a s s e s s t h e i r
t e c h n o l o g y p u r c h a s e s a n d to
t a i l o r t h e i r IT p o r t f o l i o to t h e i r
f ir m ’s u n iq u e s tr a te g ic o b je c ­
tiv e s . T h is h a n d s - o n re s o u r c e ,
c o m p le te w ith b e n c h m a r k s an d
c a s e s t u d ie s , c r e a te s th e c o m ­
m o n g ro u n d w h e re c o rp o ra te
e x e c u tiv e s , g e n e ra l m a n a g e rs,
a n d th e ir te c h n ic a l a d v is o rs
c a n m e e t, c o m m u n ic a te th e ir
g o a l s , a n d a g r e e u p o n th e b e s t
a sk th e m s e lv e s
a n d t h e i r IT
s t a f f to c o m p i le
a c o m p e titiv e
te c h n o lo g y
p o rtfo lio an d
a n d v a r i e d r a n g e o f IT i n v e s t ­
m e n t s tr a te g ie s th a t h a v e re a p e d
r e w a r d s fo r firm s s u c h as
C itib a n k , H o n d a , Jo h n s o n &
J o h n s o n , R a l s t o n P u r i n a , th e
D e v e lo p m e n t
B ank
of
S in g a p o re , a n d T e ls tra . T h e y
in c lu d e p ro v e n g u id e lin e s ,
a lo n g w ith lis ts o f e s s e n tia l
g a u g e th e r e ­
s u lts . F o r s e n io r
m a n a g e rs s triv ­
in g to lin k th e ir
b u s i n e s s g o a ls
to th e i r IT in ­
v e stm e n ts, L e ­
v e r a g in g
th e
N e w In fr a s tr u c ­
tu r e p r o v id e s a
s tr a te g ic p la n
fo r m a k in g te c h ­
n o lo g y n o t j u s t
a to o l, b u t a n a s ­
s e t th a t g e n e r ­
a te s m e a s u r a b le
q u e s tio n s th a t m a n a g e rs m u st
v a lu e .
p l a n f o r a c h i e v i n g th e m .
D ra w in g u p o n th e ir rig o ro u s
r e s e a r c h w ith o v e r 1 0 0 b u s i ­
n e s s e s in 75 f i r m s in 9 c o u n ­
t r i e s , th e a u t h o r s p r e s e n t a r i c h
How Market Leaders Capitali
on In lo n n .it ion
huolen
Intellectual Capital
ew
Rules
for the
New
Radical Strategies for
a Connected World
the m achines on the netw ork exponen­
tially. The idea o f plentitude is to create
som ething that is connected to as m any
other products, services, and netw orks
as possible.
A n d “Follow the Free.” In textbook
econom ics, supply increases ifthe price
goes up. In the new econom y, thanks
to technology, supply (and quality)
M USK
increases as the price goes dow n. The
w ise strategy is to give things aw ay to
secure custom er attention, then con­
tinually invent new item s and services.
Plain old phone service will soon be
essentially free, but consum ers will pay
form obilephones, call waiting, fax lines,
m odem lines, and caller ID blocking.
O ther rules include E m brace the
S w arm ; Fed the W eb First; Let G o at the
T op; N o H arm ony. A ll Flux; and O p­
portunities B efore Efficiencies.
N ew R ules explains w hy these pow ­
erful law s are already hardw ired into
the new econom y, and how they play
out in all kinds ofbusinesses - both low
and high tech - all over the world. M ore
than ju s t a profound overview o f new
econom ic principles, N ew R ules pre­
scribes m any clear and specific strate­
gies for success and answ ers the per­
plexing qu estio n s all w orkers, from
C E O s to m iddle m anagers, are asking
th em selv es. W h a t’s h appened? W hy
a re n 't the usual business strategies
w orking anym ore?
M IL L E N N IU M
The New Wealth of Organizations
Doubleday; 1997
By Thomas A. Stewart
V isionary in scope, Intellectual Capi­
tal is the first book that show s how to turn
the untapped know ledge o f an organiza­
tion into its greatest competitive weapon.
Thom as A. Stewart demonstrates how
knowledge - not natural resources, m a­
chinery, or financial capital - has becom e
the most important fee tor in economic life.
Through practical advice, stories, and
case histories, Stewart reveals how orga­
nizations and individuals can create and
use the know ledge assets they need.
Dazzling in its ability to m ake conceptual
I nlellectua
C A P IT A L
sense o f the econom ic revolution w e are
living through, this ingenious book cuts
through the vague rhetoric o f ‘paradigm
shifts” to show how the Information Age
econom y really works.
Intellectual C apital should be read
as if the futures o f your com pany and
your career depend on it. They do.
Honoring
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