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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (June 12, 1996)
-4 * » ., *•... í ♦ .* * 'J ^ * k »*'•’ » / r « • »■» » ■‘ f . 1 • Ï-J - * * 4. SK* '4*teJfe*X¿ • *\v ;s ó í ¿ L u.'¿ ; •** Æ •>.* d * E . & Î & « T he P ortland O bserver • J une 12, 1996 O - (Tliv i ^Lìnrtlanò I Oìhserucr ri Governor John Kitzhaber present ed International Business Achieve ment awards to four business and organizations that have made out standing contributions to Oregon’s position in the global marketplace. The governor presented the aw ards during a World Trade Week lun cheon in Salem. The governor noted that Oregon now ranks eighth among U S. states in the percentage o f manufacturing employment related to exports. One in five manufacturing jobs in Oregon is related to exports. Innovation in Product Develop ment, Sales and/or M a rk e tin g fo r E xport: Pacific Paper I radingCom pany was selected because o f inno vation in product development and marketing. Together with other com panies, Pacific Paper Trading Com pany developed a biodegradable pa per product that replaces styrofoam BRIEFS First Naito Award Presented James II. Rudd is the recipient o f the first W illiam S. Naito out standing Service Award, present ed by the Portland Chamber o f Commerce for exemplary service to the organ izat ion and to the busi ness community. Rudd is ch ie f executive o ffice r o f Ferguson, Wellman, Rudd, Purdy and Van winkle, Inc., Registered Invest ment Advisors o f portland and the chair-elect o f the Portland Cham ber ofCommerce. He is a resident o f Washington county. made clamshell packaging. The de velopment enabled the company to increase sales to Taiwan by more than 50 percent between 1993 and 1995. Taiwan banned the use o f styrofoam because o f pollution. The company is now working with box manufacturers in the Philippines, Malysia, Korea, Thailand. Peru and Panama to prov ide the same replace ment for Styrofoam. S upport and Service to the O r egon In te rn a tio n a l Business C om m un ity: The Oregon Potato Com mission helped pioneer the develop ment o f Asia as a market for frozen potato products. Through the com mission's effort, which began in the late 1970s, Oregon has gained a large market share o f total exports o f U nit ed States french fries to Asia, South American, Mexico and Europe. Fast food companies have designated plants in the Hermiston area as spe- dried (lower business started in 1982. At first they imported 99 percent o f their materials, by 1994 is was less than 20 percent. Sidney M irsky, the company president, developed a dry ing method that drastically cuts ener gy cost, an innovative preservative, and a method o f protecting flowers from moths without posing a threat to animals. Govemor John Kitzhaber cific export suppliers for their needs overseas, and is the only place where containers for export can be loaded and barged to a major port for direct shipment. C o n trib u tio n to the O regon Econom y T h ro u g h Im p o rtin g : Mirsky, Inc. an exotic and unusual Book Gives Tips On Leadership Phillip Morris Bans Vending Machine Sales How would you define your ideal boss? Accord ing to the new book “ Lead ing People, Transforming Business From the Inside O ut” author Robert Rosen describes the eight most im portant characteristics for a boss to have and the questions to ask to determine whether your boss truly measures up against the very best. /. vision: does your boss explain how your jo b fits into the big p ic ture? 2. Trust: Is your boss open about him or her self and the financial aspects o f the business? 3. P a rticipation: Does your boss share information and decision-mak ing and hold you accountable for your actions? 4. Learning: Does your boss make it safe for you to make a mistake, to take risks and to learn? 5. D iversity: Does your boss ac knowledge and m obilize people's differences and create a culture o f respect? 6. C reativity: Does your boss fos- Philip M orris USA called fo ra ban on vending machine sales and curbs on advertising o f tobacco. But it wants the government to drop efforts to regulate cigarettes. I he plan includes a ban o f perma nent brand name advertising in virtua lly all sports stadiums. It would prohibit the use o f corpo rate logos and all sports stadiums. It would prohibit the use ofcorpo- rate logos and characters on non tobacco items. It would also ban all outdoor advertising oftobacco products w ithin 1.000 feet o f a scholar playground and on mass transit. ’97 Bulk Transpo Conference Set For Portland P ortland has been selected as the host c ity fo r “ B u lk Transpo ’ 9 7 ,” the p rem ier co n ference fo r the in te rn a tio n a l b ulk products tra n s p o rta tio n industry. Don G rig g , Port o f | Portland m arine p la n n in g and developm ent general manager noted that P ortland has long been the largest wheat e xp o rt center in the U .S., and is fast becom ing a leader in the e x port o f m ineral bulks. ter a workplace that brings out your best creativity? 7. In te g rity : Does your boss pro mote fairness and practice good eth ics? 8. C om m unity: Does your boss promote a sense o f community and social responsibility? Does he or she have what it takes to unleash the competence, creativ ity and commitment o f people? Does he or she demonstrate the kinds o f leadership that result in healthy, profitable organizations? A ll too often people feel anger tow ard th e ir bosses because there is a d isco n n e ct between w hat most business and p o litic a l lead ers say and what they do. When leaders co n siste n tly fa il to d e liv er on th e ir prom ises, the result is ris in g levels o f cyn icism , m is trust and resentm ent. Some leaders look at all this cyn icism and mistrust and see opportu nity. Take a look a, the thirty-six bosses discussed in "Leading Peo ple.” They inc lude the performances turned in by the leaders o f Service Master outside o f Chicago, Just Deserts in San Francisco and the Oregon Symphony in Portland. It is leaders like Alan M ulally, president and general manager o f Boeing s 777 Division who are prac ticing what they preach. M ulally was able to get 7,000 people in over a dozen countries working in 238 separate design teams to come together and bui Id an entire ly new plane in just four years. Why is he succeeding when others are failing? M ulally brought his people into the leadership process, sharing his vision with them so they become fu ll participants and succeeded in achieving their goal. These leaders also know that their success depends on treating their employees as assets not costs, and creating an environment that brings out the best in people. O utstanding Achievement in In ternational Business: SabrosoCom- pany a leader in production o f purees and concentrates, has recently formed partnerships with other international companies to explore areas like cold processing, direct osmosis technolo gy and carrot purees. Sabroso has excelled at making these internation al alliances work by honing their cultural sensitivities and playing o ff the advantage o f accessibility to in ternational markets. I he company 's creativity and ability to work with international partners has led to glo bal success. This is the second time the company has won the award. Steve Newman, the second recip ient in the category, was nominated at the request o f many o f the people who hav e worked with him He start ed his career by opening the Arthur f ritz Office in Portland. A fter work ing in San Francisco, he returned to Portland and joined Seapoer Ship- pingCompany. He founded Newman Wilson Company and now is execu- tivedirectorofthe Pacific Northwest International Trade association. Newman has focused attention on the importance o f international trade in the Oregon economy. I he in te rn a tio n a l Business Achievement Awards are presented annually based on recommendations from a committee made up o f repre sentatives from export and trade or ganizations. Paint And Body Icon Goes High-Tech I his is the 60th anniversary o f Earl Scheib Auto Painting and Body. “ Earl Scheib" isan icon in the Amer ican vocabulary. Earl made "W e paint any car any color for just $29.95” famous. Since the passing o f Earl Scheib four years ago both o f his sons, Don and Al. are still very active in the company. Don Scheib is chairman. Over the years the company has painted over 25 m illion cars and continue to adhere to Earl's original commitment o f "offering the best price in town on their auto painting." A commitment they guarantee. Over the last year almost all o f the shops were converted to “ The New" Earl Scheib. The new shops not only look new on the outside they are new on the inside with a new commitment to quality and in dustry-leading technology. Earl Scheib has made a sizable investment in new paint formula tion and a new, “ state-of-the-art” high-tech Infrared Quartz Finish dry ing system. Earl Scheib manu factures all o f their state-of-the-art polyurethane acrylic paint forma tions in theirpaint factory in Spring- field, Mo. The dryer gives custom ers the exact same advanced-tech nology paint curing used by major auto makers. With this new drying system, the paint dries from the inside out in about half an hour. Unfortunately, like the 10 cent candy bar, the company doesn’t paint cars for $29.99. The compa ny, however, offers three services at various price ranges. The PRO 1 job for the budget conscious, the PRO 2 for those who pan to keep their veh ic le for three years or more and the PRO 3 which is guaranteed against fading for six years. The company can deliver a paint jo b in one day. They also do body and fender repair. CKS Partners Named Marketing Agency For Internet Bookstore Amazon.com Books, the w o rld ’s largest bookstore with over I . I m il lion titles available over the Internet, named the Portland office o f CKS Partners as its marketing agency o f record. The assignment w ill include cor porate identity, branding, website design, online and print advertising, and media planning and placement. “ CKS won us over because they really understand how to create cus- Collector’s Workshop I , tomer relationships, both online and o fflin e ,” said Leslie Koch, vice pres ident o f marketing for Amazon.com Books. According to Mahesh M urthy, partner and creative director at CKS Partners, Amazon.com is one o f the few successful businesses on the Internet. “ The folks at Amazon are very smart.” he said. “ We are look ing forward to helping them shape the fu tu re o f commerce on the Internet.” The Portland office o f CKS Part ners is only two years old and is already among the top three agenc ies in Oregon. It has 21 employees and a diverse client base that includes Widmer Brewing, M CI, Starwave, Tektronix, Portland General Elec tric and Mitsubishi Motors. CKS Partners is a division o fth e CKSGroup, Inc.(NASDAQ . CKSG) Headquartered in Silicon Valley, “We do more than provide power—we work with businesses to develop programs that save energy and improve their bottom-line.” Sheila Holden, General Business Manager “The Columbia Corridor is a world-class business location. And we're working with government, business and community groups to pave the way for its future development." Carl Talton, General Business Manager Workshops On Building Customer Base As part o fth e B elm ont B u s i ness D is tric t P lan, R E A C H C om m un ity D evelopm ent has contracted w ith KF G u e rrilla M a rk e tin g to conduct g u e rilla m a rke tin g w orkshops e x c lu sively fo r B elm ont business. Based on the use o f unique po s itio n in g strategies to increase business, the w orkshop teach es g u e r r illa te c h n iq u e s fo r g u id in g a loya l custom er base. The fir s t w o rksh o p , held in m id -M a y was attended by sev en Belm ont businesses and gen erated many ideas and s o lid m a rk e tin g ta ctics. For more in fo rm a tio n ca ll 238-1522 or k fa ll@ a o l.c o m . a inance Governor Honors International Business Success BUSINESS The Dun and Bradstreet C or poration Foundation, Business Ed ucation Services w ill presents a I collector’ s workshop August 8 at the Red Lion, Lloyd Center The . topics w ill include training on de veloping a successful collection strategy, working with debtors on the telephone and how to over cometheirobjections,the lOmost frequently used excuses, and col lection and problem solving exer cises. For more information or to register call 212-692-6600. 1 1 With more than 80 years as a supplier of electric service, few companies can help communities and customers plan for a promising future like Pacific Power. Our vast experience— along with our commitment to community involvement— can help develop targeted strategies and uncover opportunities to achieve the growth this community desires. So whether we are finding ways to meet the needs of existing residents, helping to retain and expand businesses in the community, or actively recruiting new companies, Pacific Power wants to be your partner. For more information, call Sheila Holden at (503) 282-4321 or Carl Talton at (503) 282-4320. Visit Pacific Power's website at http://www.pactficorp.com PACIFIC POWER A Division of fíacifiCorp CKS (iroup specializes in offering a w ide range o f integrated marketing communications services, including strategic corporate and product posi tioning, corporate identity, product branding, new media, packaging, collateral systems, advertising, d i rect mail, consumer promotions, trade promotions and media placement services. In addition to the Portland, Ore gon, office, CKS has locations in Silicon Valley, San Francisco, Wash ington, D C ., and New York. CKS is located on the In te rn e t at www.cks.com. A m azon.com B ooks (w w w . amazon.com) is headquartered in Seattle. The w orld ’s largest book store. it opened its virtual doors on the World Wide Web in July 1995 and offers more than one m illion book titles to customers in more than 65 countries.