S eptember 28, 1994 • T he P ortl and O bserver
P age A8
Sports Illustrated Magazine...
...No African-American Models
understand that
“beauty is in the
eyes of the be
holder.”
Every tim e
the fashion in
dustry and other
corporations ex
clude not include women o f color
in their advertising cam paigns
they are loosing m illions o f d o l
lars in sales of their products.
T h ey sh o u ld re m e m b e r th a t
w om en o f color are 9/10 o f the
w orlds population. Some o f these
w om en will not buy a product if
they see that they are not being
represented in the m edia and in
print. In others words, they are
saying I have a choice. If you
w o n ’t acknow ledge me, I will
take my business some place else.
W hich is what they should do,
b e c a u s e if w om en o f .
color do not speak up on
this issue, nothing will
ever change for them in
this area.
The presidents and
marketing directors of cor
porations in this country
should remember that Afri
can-Americans in this coun
try spend about 400 billion
dollars a year. This is more
c a n -A in e r ic a n
hy has there not been
m odels o f d iffe r
an African-American
e
nt sh ad es of
model featured on the
c o lo r , h e ig h ts
cover of Sports Illustrated
e tc . In o th e r
magazine?
W
T h is m a g a z in e has b een
around for quite som etim e, but it
has never featured an A frican, or
an A frican-A m erican model on
w ords, there are
m any b e a u tifu l
A fric a n -A m e ri
can m odels that would welcome
the opportunity to appear on the
U
------------ “
The presidents and marketing directors
of corporations in this country should
remember that African-Americans in
this country spend about $400 billion
dollars a year.
its cover page. This is an interna
tional m agazine that is sold all
over the country. The fact of the
m atter is it is sold in alm ost all
countries. This is the reason why
I find it difficult to understand
why no black m odels have ever
appeared on the cover page of
this m agazine. The editor of this
m agazine should understand that
one can find A frican, and Afri-
—
cover page of this m agazine.
W hy a r e n ’t th ese m odels
given the same opportunities as
the C aucasian m odels who are
referred to as w hite? The fashion
industries are still holding out on
using A frican-A m erican m odels
in their advertising. The reason
for this is because of the d e fin i
tion of beauty standards by these
industries. They do not seem to
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Compassion
For The
Dying
Celebrated
A day of prayer for the sanctity
of human life was declared last Sun
day by A rchbishop W illiam J.
Levada, archdiocese of Portland and
Bishop Thomas J. Connolly. diocese
of Baker. The day included the cel
ebration of a special “Mass of Com
passionate Care for the Dying." This
special day was proclaimed as part of
an effort to promote awareness of the
moral and medical issues raised by
ballot measure 16. the physician-as
sisted suicide initiative.
The Catholic bishops want to
educate Catholics about the moral
implications, related to the dignity of
life raised by the measure. The church
is calling the proposed authorization
of euthanasia, by physician-assisted
suicide, a grave moral concern and
contrary to God's law The ballot
measure would authorized physicians
to prescribe a lethal dose of drugs for
adults who are terminally ill The
bishops are encouraging Catholics to
actively work toward the defeat of
the initiative.
B
a n k in g
© 1994 U S WEST, Inc
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Since this magazine’s focus is
on sports event and there are a large
number of African-Americans in
volved in the events that they cover,
I think some of these players should
speak up about this issue and bring it
to the attention of the editor of this
publication. This should be impor
tant to the players because these
models are not being given the same
opportunity as other models.
If you really have an interest
in finding out why there has never
been an A frican-A m erican model
on the cover page of this m aga
zine, you should w rite a letter to
the editor and ask why not? P er
haps, they will w rite back and let
you know there reasons for not
featuring black m odels on their
cover.
role model,
mentor,
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