S eptember 28, 1994 • T he P ortl and O bserver P age A8 Sports Illustrated Magazine... ...No African-American Models understand that “beauty is in the eyes of the be­ holder.” Every tim e the fashion in ­ dustry and other corporations ex ­ clude not include women o f color in their advertising cam paigns they are loosing m illions o f d o l­ lars in sales of their products. T h ey sh o u ld re m e m b e r th a t w om en o f color are 9/10 o f the w orlds population. Some o f these w om en will not buy a product if they see that they are not being represented in the m edia and in print. In others words, they are saying I have a choice. If you w o n ’t acknow ledge me, I will take my business some place else. W hich is what they should do, b e c a u s e if w om en o f . color do not speak up on this issue, nothing will ever change for them in this area. The presidents and marketing directors of cor­ porations in this country should remember that Afri­ can-Americans in this coun­ try spend about 400 billion dollars a year. This is more c a n -A in e r ic a n hy has there not been m odels o f d iffe r­ an African-American e nt sh ad es of model featured on the c o lo r , h e ig h ts cover of Sports Illustrated e tc . In o th e r magazine? W T h is m a g a z in e has b een around for quite som etim e, but it has never featured an A frican, or an A frican-A m erican model on w ords, there are m any b e a u tifu l A fric a n -A m e ri­ can m odels that would welcome the opportunity to appear on the U ------------ “ The presidents and marketing directors of corporations in this country should remember that African-Americans in this country spend about $400 billion dollars a year. its cover page. This is an interna­ tional m agazine that is sold all over the country. The fact of the m atter is it is sold in alm ost all countries. This is the reason why I find it difficult to understand why no black m odels have ever appeared on the cover page of this m agazine. The editor of this m agazine should understand that one can find A frican, and Afri- — cover page of this m agazine. W hy a r e n ’t th ese m odels given the same opportunities as the C aucasian m odels who are referred to as w hite? The fashion industries are still holding out on using A frican-A m erican m odels in their advertising. The reason for this is because of the d e fin i­ tion of beauty standards by these industries. They do not seem to DOUBLE rt D i Mon - Fri 9am - 6pm Sat 9am - 4pm ALL TIRES SALES O verstocked in used mag rims- chrom es and others d irt cheap, w e also sell some new rims. DOUBLE J : 0 0 - p : P P /n n VP M a / i a d a y JO: 0 0 a m - 6‘: 00f m 2808 > /A te f Uat/hi Haf/tet dß/ed. M ttnay f/