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P age A 4
M ay 2 5 , 19 9 4 • T he P ortland O bserver
u rtln n h
h sc rü e r
Homeowners Prefer Century 21 System
For the third tim e, American
homeowners rated the Century 21
system “Number 1” in a recent
nationwide telephone survey of
1,800 h o m eo w n e rs a n sw e re d
“ C e n tu ry 2 1 ” w hen a s k e d ,
“ Thinking about real estate sales
organizations, which one would
you say is the leader in real es
tate?”
Homeowners who were aware
of both the Century 21 organiza
tion and a particular com petitor
were asked a series o f questions
asking them to com pare the two
organizations. W hen asked which
o f the two named real estate sales
organizations they believe is “Bet
ter at helping people sell their
hom es,” the Century 21 system
won by more than five-to-one mar
gins over Prudential and ERA,
and by more than two-to-one over
Coldwell Banker and Re/Max.
Homeowners also overwhelm
ingly named Century 21 when
asked which of two named real
estate sales organizations they
think “gives customers better ser
vice.”
Further, an astounding 99
percent of those surveyed recog-
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nized Century 21. Only 84 per
cent recognized Coldwell Banker,
with ERA, Prudential and Re/Max
recognized by 71 percent, 58 per
cent of hom eowners surveyed,
respectively.
“The latest survey results are
stronger in virtually every con
sumer preference and image cat
egory and c le a rly show the
strength of the Century 21 im
ag e,” said A rt Fossum , C hief
Operating Officer for Century 21
Northwest Region. “The findings
also confirm those w e’ve received
from our Quality Service Survey,
which is conducted at the end of
every transaction. In both cases,
the Century 21 system rates ex
tre m e ly
h ig h
am ong
hom eow ners.”
The 1994 National Survey of
Homeowners was conducted dur
ing January 5-17, 1994 by The
W irthlin Group, a leading world
wide survey research organiza
tion that has conducted research
for a number of Fortune 500 com
panies and four U.S. presidents.
The random sample interviewed
in the survey was representative
o f the entire population o f U.S.
hom eowners and has a 95 percent
confidence interval.
For more real estate inform a
tion contact Steve Carter at the
Century 21 Northwest Regional
office, 800-342-0054 18000 In
ternational Boulevard, suite 1021
S ea-T ac, W ashington 98188.
Each Century 21 office is inde
pendently owned and operated.
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