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P age A 4
M ay 2 5 , 19 9 4 • T he P ortland O bserver
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Homeowners Prefer Century 21 System
For the third tim e, American
homeowners rated the Century 21
system “Number 1” in a recent
nationwide telephone survey of
1,800 h o m eo w n e rs a n sw e re d
“ C e n tu ry 2 1 ” w hen a s k e d ,
“ Thinking about real estate sales
organizations, which one would
you say is the leader in real es­
tate?”
Homeowners who were aware
of both the Century 21 organiza­
tion and a particular com petitor
were asked a series o f questions
asking them to com pare the two
organizations. W hen asked which
o f the two named real estate sales
organizations they believe is “Bet­
ter at helping people sell their
hom es,” the Century 21 system
won by more than five-to-one mar­
gins over Prudential and ERA,
and by more than two-to-one over
Coldwell Banker and Re/Max.
Homeowners also overwhelm­
ingly named Century 21 when
asked which of two named real
estate sales organizations they
think “gives customers better ser­
vice.”
Further, an astounding 99
percent of those surveyed recog-
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nized Century 21. Only 84 per­
cent recognized Coldwell Banker,
with ERA, Prudential and Re/Max
recognized by 71 percent, 58 per­
cent of hom eowners surveyed,
respectively.
“The latest survey results are
stronger in virtually every con­
sumer preference and image cat­
egory and c le a rly show the
strength of the Century 21 im ­
ag e,” said A rt Fossum , C hief
Operating Officer for Century 21
Northwest Region. “The findings
also confirm those w e’ve received
from our Quality Service Survey,
which is conducted at the end of
every transaction. In both cases,
the Century 21 system rates ex­
tre m e ly
h ig h
am ong
hom eow ners.”
The 1994 National Survey of
Homeowners was conducted dur­
ing January 5-17, 1994 by The
W irthlin Group, a leading world­
wide survey research organiza­
tion that has conducted research
for a number of Fortune 500 com ­
panies and four U.S. presidents.
The random sample interviewed
in the survey was representative
o f the entire population o f U.S.
hom eowners and has a 95 percent
confidence interval.
For more real estate inform a­
tion contact Steve Carter at the
Century 21 Northwest Regional
office, 800-342-0054 18000 In­
ternational Boulevard, suite 1021
S ea-T ac, W ashington 98188.
Each Century 21 office is inde­
pendently owned and operated.
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