M ay 2 5 , 1 9 9 4 • T he P ortland O bserver
P age B 6
Daphne Maxwell Reid To
Star In New Infomercial
D a p h n e M a x w e ll R e id , a c
claim ed star o f “F ran k 's Place” and
“The Fresh Prince o f Bel-A ir”, and
celebrity hair care and image consult
ant Bernard Evans have joined forces
to produce an infom ercial introduc
ing Bernard E v an ’s Platinum Hair
Care System (TM ), an advanced new
hair care system for African-Americans.
The new infom ercial, airing later
this sum m er, will educate consum ers
about hair care and Bernard E van’s
Platinum Hair C are System (TM ), a
three phase system designed to bring
out a luxurious look in all types o f
hair. The new hair care line m arks the
first item that sophisticated hair care
products have been made specifically
for the needs o f A frican-A m ericans.
“Daphne M axwell Reid is known
for her beauty, glam our and talent,
and is the ideal spokesperson for the
Platinum H air C are System (T M ),
explained Bernard Evans. “Daphne
displays the self-confidence and suc
cess which com es from looking your
best.”
“ B e a u tifu l h a ir m a k e s m en
Daphne Maxwell Reid
and w om en fe e l m o re s e lf - c o n f i
d e n t,” E v a n s a d d e d . “ T h a t is w hy
m y p r o d u c ts w e re d e v e lo p e d .
T h ese sh a m p o o s and g e ls g o far
b ey o n d ju s t m ak in g yo u r h a ir look
g r e a t.”
Daphne M axwell Reid was bom
and raised in M anhattan’s W estSide.
She was discovered while attending
Northw estern University, when her
photograph was featured in an article
in “ Seventeen” magazine. She was
quickly signed by the Eileen Ford
agency and soon was a working model,
appearing in many m agazines, in
cluding the cover o f “G lam our”.
Daphne is an accom plished tele
vision actress, equally at hom e with
dram a o r comedy. Her credits include
regular roles on “ Simon & Sim on” ,
“F rank’s Place,’’and iscurrently star
ring as Vivian M axwell on NBC-
T V ’s “Fresh Prince o f Bel-A ir”.
Bernard cam e to New York City
-- the fashion capital o f the w orld --
seventeen years ago from his native
Florida. Evans opened his ow n salon,
and his creativity and com m itm ent to
his clients soon earned him a reputa
tion as the preem inent im age m aker
o f African-American celebrities. Ber
nard has been privately using these
products on clients, including m any
international celebrities o f screen and
stage, for years.
T h e P la tin u m H a ir C a re
System(TM ) includes a variety o f el
egantly packaged sham poos, condi
tioners, sprays and gels.
Innovative Statewide Campaign Raises
Funds For 400,000 of Oregon’s
Neediest Citizens
W hat ’ s daring, courageous, bold,
classy and satisfies the appetite? The
Network o f Oregon Food Bank ’ s state
wide raffleo fan ew 1994 Lexus aimed
at raising over half-a-m illion dollars
to feed the 1 in 6 O regonians who
need help to feed their families. Tragi
cally, half o f O regon’s hungry are
children.
Mr. Jam es D ePriest, nationally
acclaim ed conductor o f the Oregon
Sym phony and C o-C hair o f the O r
egon Cam paign to End C hildhood
Hunger, will purchase the first offi-
cial $50 raffle ticket to win a new
1994 Lexus ES 300. This will kick off
an intensive 5-w eek campaign to sell
12,000 tickets. The winning ticket
will be draw n on July 4 ,1 9 9 4 .
You are invited to be on hand for
this im portant event:
W hen: T u esd ay , M ay 2 4 ,1 9 9 4
a t 10 a .m .
W here: Lobby of Portland T ow
ers, 950 S.W . 21st, Portland, O regon
W hat: M r Jam es DePriest, rec
ognized throughout O regon for his
com m itm ent to alleviating hunger,
V ic A
lfonso
D iscount A uto S ales
will buy ticket #1 in this first-ever
statewide raffle to fight hunger. The
prize will be a new 1994 Lexus ES
300.
W ho: R e p re s e n ta tiv e s fro m
th e N e tw o rk o f O re g o n F o o d
B an k s w ill b rie fly d isc u ss h u n g e r
in O re g o n an d th is u n iq u e s ta te
w id e c a m p a ig n . N ev er b e fo re in
the h isto ry o f the s ta te h a v e so
m any o rg a n iz a tio n s jo in e d fo rc e s
to ra is e fu n d s to m a k e su c h an
im p a c t on h u n g e r a t th e lo c a l
lev el.
230*4922
2705 NE SANDY BLVD, PORTLAND
SW WASHINGTON & PORTLAND AREA FINANCING SPECIALISTS!
Employment I
in Oregon:
Remembering...
April 1994 Memorial Day May 30th
O re g o n ’s seasonally adjusted
unem ploym ent rate dropped to 5.9
percent in A pril, from the March rate
o f 6.3 percent. This drop puts O regon’s
unem ploym ent rate slightly below the
national figure o f 6.4 percent.
The num ber o f O regonians un
em ployed is now 97,100. This is the
first m onth since N ovem ber 1991
when few er than 100,000 O regonians
have been actively seeking work w ith
out finding suitable em ploym ent
April m arks the second consecu
tive month with a large decline in
O regon’s unem ploym ent rate. W hile
this is g o o d n ew s for O re g o n ’s
workforce, analysts at the Em ploy
m ent D epartm ent caution that the
new U.S. Bureau o f Labor Statistics
form ulas used to compute most states ’
rates are resulting in unusually large
fluctuations in O reg o n ’s m onthly
unem ploym ent rates.
In April O regon’s em ploym ent
c o u n ts fro m th e E m p lo y m e n t
D epartm ent’s survey o f businesses
showed a slight decline in overall
seasonally adjusted em ploym ent lev
els. A seasonally adjusted decline o f
2,500 jobs in total nonagricultural
payroll indicates the job grow th o f the
past two years has m oderated early
this year.
Part o f the em ploym ent decline
in April is attributed to the trucking
industry strike ending A pril 29th.
Nine hundred trucking workers were
on strike and w ere not counted in the
payroll em ploym ent totals.
Hiring new w orkers in the con
struction sector in April was not as
strong as in previous years, causing
co n struction’s seasonally adjusted
em ploym ent to decline by 500 jobs
over the month. Still, construction
em ploym ent levels, remain at histori
cally high levels in Oregon. Durable
goods m anufacturing show ed a slight
gain in A pril, and is now 900 jobs
above its January level, on a season
ally adjusted basis. Notably, fabri
cated metals m anufacturing, w hich
now em ploys 11,800, has turned the
corner after the national recession,
adding 300 jobs over the m onth, and
900 jobs over the year. W holesale
trade em ploym ent has basically been
flat since January. Seasonally adjusted
retail em ploym ent grew by 800 in
A pril, to return to its February level.
Cutbacks in federal natural re
source agencies continue to im pact
O regon. Nine hundred few er federal
governm ent w orkers are em ployed
than in A pril 1993. Sim ilarly, state
governm ent em ploym ent is not ex
panding the O reg o n ’s population
grow th, and now em ploys the same
num ber o f w orkers as it did one year
ago.
1982 ELDORADO BIARRITZ
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