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Pane 8...The Portland Observer...November 6,1991
Corporate America To Honor NAACP’s
Dr. Benjamin Hooks
Roger Enrico of Frito-Lay
to Serve as Dinner chairman.
Corporate A merica will gather
December 11, 1991 at the New York
Hilton and Tow ers to honor Dr. Ben
jamin Hooks, executive director o f the
national A ssociation for the A dvance
ment o f Colored People (N AACP), for
a lifetime of service to the civil rights
movement. Corporate chairman for the
event is Roger Enrico, chairm an and
CEO of Frito-Lay, Inc., a division of
PepsiCo., Inc.
Dr. Hooks is beginning his 15th
year as exec uti ve director for N AACP.
Founded in 1909, NAACP is the larg
est and oldest civil rights o rg a n iz a
tion in the w orld, with some 2,200
local branches and a nationw ide m em
bership o f more than 500,000 indi
viduals.
Under the leadership of Dr. Hooks,
NAACP has had an active and broad
role in minority affiars. NAACP pro
gram s assist poor and minority people
in the fields of education, em ploy
ment, voter registration and inform a
tion, youth program s and prison re
forms. The organization also monitors
and proposes legislation that affects
civil and hum an rights.
Dr. Hooks was appointed execu
tive director in 1977. In 1979 he led
the Prayer V igil in W ashington, D.C.,
which was successful in helping de
feat an anti-busing am endm ent In 1980
he becam e the first civil rights leader
to address both the Democratic and
Republican national conventions in
the same year.
Benefit Chairm an Roger Enrico
became chairm an and CEO o f Frito-
Lay in 1990. Prior to this he was presi
dent and CEO o f PepsiCo W orldwide
Beverages, which includes Pepsi-Cola
and international soft drink operations.
During his tenure, Pepsi-Cola sales
reached $6.5 billion and profits hit
more than $750 million. Mr. Enrico is
the author of ‘ ‘The Other Guy Blinked,’ ’
the story o f how Pepsi won the cola
wars. PepsiCo, Inc. is an $18 billion
corporation with a leadership position
in soft drinks, snack foods and restau
rants.
QWN
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Whether you're just dreaming of
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buy First Interstate Bank would like
to show you how.
Because at First Interstate, we re
committed to revitalizing our neighbor
hoods through home ownership. And.
through our Community Lending
Center, we place a special emphasis
on first-time home buyers.
The Community Lending Center
offers potential homeowners a step-
by-step approach to buying a home.
We ll help you put together a plan to
realize your dream of home owner
ship. Well focus on finding the loan
that best meets your needs and then
assist you throughout the home
o
loan process. And we ll provide
information and support after your
home loan closes.
We also sponsor community’
seminars on home ownership.
And if you already own a home
we can help. too. We ll show you
how to use the equity you've built up
in your investment to make home
improvements or repairs.
So w hen it comes to any aspect of
buying, owning or maintaining a
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GOING HOME TO GOSPEL
WITH PATTI LABELLE
MONDAY STARTING AT 8:05PM
Community Lending Center
5730 \E .Martin Luther King. Jr. Blvd.
Portland. Oregon 97211
Phone: 225-3751
First Interstate Bank
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.
Dr. Benjamin Hooks, executive
director of the NAACP, will be
honored for a lifetime of service to
the civil rights movement.
Roger Enrico, Chairman and Chief
Executive Officer of Frito-Lay, a
division of PepsiCo, will serve as
dinner chairman for the NAACP
event to honor Dr. Hooks.
Leaders from more than 1,500 cor
porations will honor Dr. Hooks. Enter
tainm ent will be legendary jazz m usi
cian Lionel Hampton and his band. For
more information on the dinner contact
Dean Sayles at 212-260-1070.
.y
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Black Colleges Committee, Inc. ac
knowledges and would like to thank
all of the following: without your help
it would not have been possible!
JZ7 U
Portland Public Schools
Bonneville Power Administration
Blue Cross and Blue Shield of Oregon
Portland General electric
Pacific Power and Light
Delta Sigma Theta Sorority
Black United Fund
Nabisco
Gresham Dodge
U.S. West Communication
Portland Observer
Maurice Stroman
Portland Trailblazers
Battelle
Security Pacific Bank
Links, Inc.
McDonalds
Southland Corporation
NIKE
First Interstate Bank of Oregon
U.S. National Bank
Alpha Kappa Alpha
Zimmer-Gunsel-Farsca
The Skanner
Rev. Curtis Kirkpatrick
Safeway
Qualitype
Northwest Natural Gas
Oregon State University
Lewis & Clark College
Oregon Association of
Minority Entrepreneur
Portland Community College
Jerry Fuller
State Department of Education
The Private Industry Council
Brooks & Associates, Inc.
Dr. Matthew Prophet
Superintendent
Portland Public Schools
Tri-Met
KEZ/KKRZ Radio Station
Travelodge Hotel
Miller Brand, Inc.
Bank of America
for their contribution at the 12th Annual Black Colleges Conference.
Thanks For Your Support
i.
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