Page 10 The Portland Observer-’-November 28, 1990
Portland Observer
BUSINESS SERVICES DIRECTORY
Jjk
Shadow
Masters
& Sound
BO Y S C O U T S
OE AM ERICA
Mary K. Richardson
Director o f In School Scouting
Columbia Pacific Council
2145 SVY Front Ave.
Portland, Oregon 97201
(503) 226-3423
L
______ 1
ja 'b e ll’ s
Beauty • Barber • Nails Supplies
5032 N.E. Union Avenue
Portland, Oregon 97211
(503) 281-6393
and
5207 N. Lombard Street
Portland, OR 97203
(503) 263-6085
Opun: Hon. thru Sat.
(503) 629-5930
P.O. Box 6311
Aloha, OR 97006
Rick P ra tt
288-3233
Lesley E. Hammantl
Optimum
Family
§
Health Clinic ’
C ommunity C are
2 8 8 -5 4 2 9
,
(Donnie s
(Beauty Salon
2723 N.E. 7th
281-7053
Home: 282-0054
Ready to Serve You as Always!
Mary Paris
Photography
(503) 629-5930
P.O. Box 6311
Aloha, OR 97006
MEATS
(503) 285-4750
to help.
Help!!!
month.
7406 N. Vancouver
Portland, OR 97217
925 N.E. B roadway
P ortland , OR 97232
(503) 249-7204
Hair Salon & Supply Shop
3512 N.E. 15th Ave.
Portland, OR
284-6365
Look of Radiance Wants You If
You're Qualified
AERO
AMERICAN
DOLLS
Lounge
7101 NE 82nd Avenue
Portland, OR 97220
503/255-6722
Broadway
Hairweevers
Large Heads, Big Boned,
Dark mahogany, from
famous import, Schitt
Bloodlines
5852 N.E. 42nd Ave.
Portland, OR 97218
(503)281-9495
OPEN:
T u e s d a y thru Saturday
9:00 a.m. - 6:00 p .tn .
EXECUTIVE MGMT
ACCOUNTING
HIGH-TECH
ADMINISTRATIVE
FINANCE
BOOKKEEPING
MARKETING
CLERICAL/OfnCE
SALES
CONTROLLERS
DATA PROCESSING
SECRETARIES
ENGINEERING
503/774-0044
also stud service
Lg. Beautiful male
mt Nuiwonmi Suae «00....... - E33-QOS5
$35.00 per set per month
$30.00 delivery &
installation
Rental Washer Co.
231-7413
693-4000
PROGRESSIVE
REALTY IN C .
ORA L. HART,
President
283-4542 • 281-3038
317 N.E. Killingsworth
Portland, OR 97211
Downtown
5 ^
3 d m es
t-
Child
Dc-/e|opr>iQht Q n / t r
Lonnie Henderson
/"93-285-0042
AKC Rottweiler
Puppies
Lesley E. Hammond
of (Radiance
5933 NE Garf ield
Port land, Oregon 97211
ElonZella
R estaurant
W A SH E R S & DRYERS
Portland
Vancouver
___________________________
FINE
plus
Raleigh and Donnie Lewis
Shadow
Masters
& Sound
CASON’S
RENT
Linda Sevier
£ i? t
hum an need w ith no funding.
W h ere is yo u r pocket book
T hey serve over 2,000 per
Garbage Service
1101 N.E. Alberta
Portland, OR 97211
287-0262
"BBQ OCR SPECIALTY"
ACCESSORIES
Jewelry
African Sculpture ■ Masks
African-American Books
Framed African-American Prints
Hand Painted Sweats, T-shirts
Pants and Tops
Location:
ONE on ONE
Tax Service
317 N.E. Killingsworth
Portland, OR 9721 1
(503) 289-0851
Valerie Currie
Tax Consultant
Here is a program that meets
4722 N.E. Glisan
Portland, Oregon
(503) 232-5879
R.D. Sevier
& Son, Inc.
Tax Returns
(A nytim e)
D r. Jewell C raw ford, Yl.D,
Golden Rule
Rick P ra tt
Buying Appliances
Working or Not
Photography
t .t n . ■ 6 p.m.
9
McMurphy's
1315 S.VV. Pari* 227-2439
Safe * Certified * Quality
It’s A
Small World
225 N. Killingsworth
Portland, OR 97217
285-9008
Carolyn Sims, Owner
Enriched * Stimulating
Learning Environment
P & J
BEAUTY &
BARBER
SUPPLIES
Open to Public 9-6
Delivery/Service
2948 NE MLK, Jr.
Portland, Or. 97212
Pegy Sumner
Owner
249-1994
Portland Observer
a
W. W. Freeman & Friends
The 2 n d A n n u a l
3USINESS
* We ’re attentive to
the customers and
we work on finding
out what’s popular.
We look at all the
fashion magazines
and magazine
articles. Suppliers
let me know what is
doing well in other
parts of the
country*
Take some time
out for
"Yourself
and
join us
for a
Gala Evening
o f Entertainment
and Fun!!!
Booths with Gifts fo r Everyon
"Including Yourself!"
• Men & Women Apparel
• Perfumes
• Lingerie
• Cosmetics
• Holiday Baskets
• Jewelry
• Art
r / Photography
\f,\ y • Information
o
(D.J. Tony)
Saturday, December 1, 1990
5:00 p.m. Until
Tickets:
$8.(X) / $2.00 discount
with a donation of a gift
suitable for a woman
or child. Contributions
to the Rafael House Shelter for
Abused Women and Children.
The Portland
Travel Lodge
(Formerly
Viscount
Hotel)
1441 N.E. 2nd & Wiedler
nett
to
Holiday
Park
Hospital
ecause she comes from a long line of small
business owners (her mother and several aunts
were beauticians and her grandparents were
restaurateurs), it was only natural for Betty
Cabinc to start a business of her own. “ I was
working at the telephone company. I’d always wanted to open
a dress shop but the opportunity of taking over the wig shop
happened,” recalled Betty. So, with the urging and support of
her husband (and co-owner) Monroe, they started Mrs. C ’s
Wigs.
Before she worked for the telephone company, Betty
had been employed with Stevens and Sons where she polished
her bookkeeping and merchandising skills, and prior to open
ing the doors of her own store, she visited other area wig shops
to learn the business. "A t that time [1975] wigs and hair
pieces were very popular and we thought it would be a good
opportunity. And we see the demand growing again now,”
said Betty.
The most popular produces these days are hair pieces
for weaving which add fullness and extend a woman’s natural
hair. The extensions arc bonded or woven under the real hair.
The wigs and extensions come almost exclusively from
Korea. The majority arc synthetic, but Mrs. C ’s also carries
human hair products. ‘ ‘The Koreans do most of the process
ing,” commented Betty. ‘‘ We slycl them, put them on display
and fit our customers.”
What is the biggest challenge facing a wig shop?
“ Keeping up with the demands of running a business,” said
Belly. “ Making sure everything’s there and everything’s
running smoothly. It’s harder now that w e’re growing.”
What docs Mrs. C ’s offer that other wig shops may not
offer? “ W e’re attentive to the customers and we work on
finding out what’s popular. We look at all the fashion
magazines and magazine articles. Suppliers let me know
what is doing well in other parts of the country. It takes
something six months to get to Portland after it’s already
appeared in New York or Los Angeles. No one in Portland
wants to be the first. They wait until they’ve seen it several
times in a magazine or on Mtv,” said Betty.
Another plus is the variety of services available at
Mrs. C ’s. ” Wc carry a wide range of products. We have
both hairpieces and beauty supplies including a full line of
wigs and hair for weaving in any color and texture for all
nationalities. And we carry a private label of Mrs. C ’s cos
metics which cater to darker skin tones,” she added.
Betty also considers being a minority business owner
a responsibility. “ It’s very important. It not only gives you
self-esteem, but it’s also something for young people to
look up to. If I can do it so can they. I’m hoping the trend
of small businesses grows. People arc getting more and
more education and want to work for themselves, so I think
there will be more.”
Betty enjoys living in Portland and being part of a
growing community. “ Portland is a small city with big
city ways. There is always lots going on in art and
performances. And it s a pretty city. It has the advantages
of a big city but without all the people,” she said.
Mrs. C ’s Wigs is a family affair. Two of Betty and
Monroe’s three children work in the shop: Wydell, 27 and
Ronda, 25. Another son, William, is still in high school.
The shop is located at N.E. Seventh and Fremont
and offers hundreds of brand-name wigs, as well as beauty
supplies and cosmetics.