Page 10 The Portland Observer-’-November 28, 1990 Portland Observer BUSINESS SERVICES DIRECTORY Jjk Shadow Masters & Sound BO Y S C O U T S OE AM ERICA Mary K. Richardson Director o f In School Scouting Columbia Pacific Council 2145 SVY Front Ave. Portland, Oregon 97201 (503) 226-3423 L ______ 1 ja 'b e ll’ s Beauty • Barber • Nails Supplies 5032 N.E. Union Avenue Portland, Oregon 97211 (503) 281-6393 and 5207 N. Lombard Street Portland, OR 97203 (503) 263-6085 Opun: Hon. thru Sat. (503) 629-5930 P.O. Box 6311 Aloha, OR 97006 Rick P ra tt 288-3233 Lesley E. Hammantl Optimum Family § Health Clinic ’ C ommunity C are 2 8 8 -5 4 2 9 , (Donnie s (Beauty Salon 2723 N.E. 7th 281-7053 Home: 282-0054 Ready to Serve You as Always! Mary Paris Photography (503) 629-5930 P.O. Box 6311 Aloha, OR 97006 MEATS (503) 285-4750 to help. Help!!! month. 7406 N. Vancouver Portland, OR 97217 925 N.E. B roadway P ortland , OR 97232 (503) 249-7204 Hair Salon & Supply Shop 3512 N.E. 15th Ave. Portland, OR 284-6365 Look of Radiance Wants You If You're Qualified AERO AMERICAN DOLLS Lounge 7101 NE 82nd Avenue Portland, OR 97220 503/255-6722 Broadway Hairweevers Large Heads, Big Boned, Dark mahogany, from famous import, Schitt Bloodlines 5852 N.E. 42nd Ave. Portland, OR 97218 (503)281-9495 OPEN: T u e s d a y thru Saturday 9:00 a.m. - 6:00 p .tn . EXECUTIVE MGMT ACCOUNTING HIGH-TECH ADMINISTRATIVE FINANCE BOOKKEEPING MARKETING CLERICAL/OfnCE SALES CONTROLLERS DATA PROCESSING SECRETARIES ENGINEERING 503/774-0044 also stud service Lg. Beautiful male mt Nuiwonmi Suae «00....... - E33-QOS5 $35.00 per set per month $30.00 delivery & installation Rental Washer Co. 231-7413 693-4000 PROGRESSIVE REALTY IN C . ORA L. HART, President 283-4542 • 281-3038 317 N.E. Killingsworth Portland, OR 97211 Downtown 5 ^ 3 d m es t- Child Dc-/e|opr>iQht Q n / t r Lonnie Henderson /"93-285-0042 AKC Rottweiler Puppies Lesley E. Hammond of (Radiance 5933 NE Garf ield Port land, Oregon 97211 ElonZella R estaurant W A SH E R S & DRYERS Portland Vancouver ___________________________ FINE plus Raleigh and Donnie Lewis Shadow Masters & Sound CASON’S RENT Linda Sevier £ i? t hum an need w ith no funding. W h ere is yo u r pocket book T hey serve over 2,000 per Garbage Service 1101 N.E. Alberta Portland, OR 97211 287-0262 "BBQ OCR SPECIALTY" ACCESSORIES Jewelry African Sculpture ■ Masks African-American Books Framed African-American Prints Hand Painted Sweats, T-shirts Pants and Tops Location: ONE on ONE Tax Service 317 N.E. Killingsworth Portland, OR 9721 1 (503) 289-0851 Valerie Currie Tax Consultant Here is a program that meets 4722 N.E. Glisan Portland, Oregon (503) 232-5879 R.D. Sevier & Son, Inc. Tax Returns (A nytim e) D r. Jewell C raw ford, Yl.D, Golden Rule Rick P ra tt Buying Appliances Working or Not Photography t .t n . ■ 6 p.m. 9 McMurphy's 1315 S.VV. Pari* 227-2439 Safe * Certified * Quality It’s A Small World 225 N. Killingsworth Portland, OR 97217 285-9008 Carolyn Sims, Owner Enriched * Stimulating Learning Environment P & J BEAUTY & BARBER SUPPLIES Open to Public 9-6 Delivery/Service 2948 NE MLK, Jr. Portland, Or. 97212 Pegy Sumner Owner 249-1994 Portland Observer a W. W. Freeman & Friends The 2 n d A n n u a l 3USINESS * We ’re attentive to the customers and we work on finding out what’s popular. We look at all the fashion magazines and magazine articles. Suppliers let me know what is doing well in other parts of the country* Take some time out for "Yourself and join us for a Gala Evening o f Entertainment and Fun!!! Booths with Gifts fo r Everyon "Including Yourself!" • Men & Women Apparel • Perfumes • Lingerie • Cosmetics • Holiday Baskets • Jewelry • Art r / Photography \f,\ y • Information o (D.J. Tony) Saturday, December 1, 1990 5:00 p.m. Until Tickets: $8.(X) / $2.00 discount with a donation of a gift suitable for a woman or child. Contributions to the Rafael House Shelter for Abused Women and Children. The Portland Travel Lodge (Formerly Viscount Hotel) 1441 N.E. 2nd & Wiedler nett to Holiday Park Hospital ecause she comes from a long line of small business owners (her mother and several aunts were beauticians and her grandparents were restaurateurs), it was only natural for Betty Cabinc to start a business of her own. “ I was working at the telephone company. I’d always wanted to open a dress shop but the opportunity of taking over the wig shop happened,” recalled Betty. So, with the urging and support of her husband (and co-owner) Monroe, they started Mrs. C ’s Wigs. Before she worked for the telephone company, Betty had been employed with Stevens and Sons where she polished her bookkeeping and merchandising skills, and prior to open­ ing the doors of her own store, she visited other area wig shops to learn the business. "A t that time [1975] wigs and hair­ pieces were very popular and we thought it would be a good opportunity. And we see the demand growing again now,” said Betty. The most popular produces these days are hair pieces for weaving which add fullness and extend a woman’s natural hair. The extensions arc bonded or woven under the real hair. The wigs and extensions come almost exclusively from Korea. The majority arc synthetic, but Mrs. C ’s also carries human hair products. ‘ ‘The Koreans do most of the process­ ing,” commented Betty. ‘‘ We slycl them, put them on display and fit our customers.” What is the biggest challenge facing a wig shop? “ Keeping up with the demands of running a business,” said Belly. “ Making sure everything’s there and everything’s running smoothly. It’s harder now that w e’re growing.” What docs Mrs. C ’s offer that other wig shops may not offer? “ W e’re attentive to the customers and we work on finding out what’s popular. We look at all the fashion magazines and magazine articles. Suppliers let me know what is doing well in other parts of the country. It takes something six months to get to Portland after it’s already appeared in New York or Los Angeles. No one in Portland wants to be the first. They wait until they’ve seen it several times in a magazine or on Mtv,” said Betty. Another plus is the variety of services available at Mrs. C ’s. ” Wc carry a wide range of products. We have both hairpieces and beauty supplies including a full line of wigs and hair for weaving in any color and texture for all nationalities. And we carry a private label of Mrs. C ’s cos­ metics which cater to darker skin tones,” she added. Betty also considers being a minority business owner a responsibility. “ It’s very important. It not only gives you self-esteem, but it’s also something for young people to look up to. If I can do it so can they. I’m hoping the trend of small businesses grows. People arc getting more and more education and want to work for themselves, so I think there will be more.” Betty enjoys living in Portland and being part of a growing community. “ Portland is a small city with big city ways. There is always lots going on in art and performances. And it s a pretty city. It has the advantages of a big city but without all the people,” she said. Mrs. C ’s Wigs is a family affair. Two of Betty and Monroe’s three children work in the shop: Wydell, 27 and Ronda, 25. Another son, William, is still in high school. The shop is located at N.E. Seventh and Fremont and offers hundreds of brand-name wigs, as well as beauty supplies and cosmetics.