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Portland Observer DECEMBER 20,1989 Page 7
"It Will Take Your Breath Away!"
Safeway officials announces the Grand
Opening date of the largest, most innova
tive and exciting Safeway store in the
Northwest.
The 53,100 square foot store, billed as
the Safeway Marketplace at Janlzen Beach,
represents a ‘‘new generation" of stores
and positions Safeway on the leading edge
going into the 1990's.
Safeway designed the store with an
‘‘eye to the future" - combining the latest
trends in the industry with a unique layout,
new features, services and conveniences
that today's consumers have indicated they
want.
Safeway has been aggressively remod
eling existing stores and opening new stores
at a brisk pace throughout 1989 - with each
store more creative and advanced than the
previous one. However, the Safeway Mar
ketplace at Jantzen Beach is the most radi
cal departure from any store the chain has
ever built anywhere and is considered a
"destination shopping center.”
The most notable feature of the store
design is a40‘ foot high Atrium Ceiling that
‘ ‘bathes ’' the interior of the store in natural
light, warmth and cheerfulness - even on
the most soggy o f Northwest days!
The Atrium looks down on the most
unique and exciting area of the store - an
area industry and trade experts refer to as
"Im pact Alley.” All of the Full-Service
Specialty Departments are grouped together
- instead of using a department as an ' 'anchor''
in each comer of the store or scattered
around the store's perimeter.
Adding to an this exciting concept,
Safeway has enhanced each specialty de
partment - introducing new ideas and serv
ices never before available in Safeway!
Safeway has operated stores in the Pacific
Northwest since the early 1920’s and cur
rently operates 101 stores in this region, 91
of which are in Oregon and 10 in SW
Washington.
Sixty-eight (68) years later, the Safeway
Marketplace at Jantzen Beach represents: a
S6.0 million dollar investment, will em
ploy over 200 employees, created 150 new
jobs, and will stock over 40,000 items.
Safeway's Marketplace stores contain
the latest merchandising concepts in gro
cery retailing and are designed to replicate
an outdoor “ marketplace” scenario in each
of the full-service specialty departments.
Safeway's Marketplace decor uses store
front motifs to identify each department -
and reflects the thinking of one of the
nation's leading store interior designers,
Jarobb Designs, Grand Rapids, Michigan.
The following full-service specialty
departments surround Safeway’s Impact
Alley:
EUROPEAN BAKERY - A Euro
pean style, full-service Bakery will feature
steam-injected baking equipment, specially
designed to duplicate the “ french secret!”
The Bakery, designed in an open format to
allow customers to view the entire baking
process, illustrates Safeway’s committment
to freshness. Service and freshness - both of
which are evident in the layout and design
of the Bakery.
In addition to authentic french breads,
croissants and baguettes, Safeway's Bak
ery is equipped to bake a wide variety of
cakes, cookies, breads and pastries - all
baked fresh daily! A line of Swedish Choco
late desserts, ice cream cakes (prepared on
premises) and Plush Pippin Pies (baked on
premises) will also be featured.
A special area was designed to allow a
full view of Safeway’s talented cake deco
rators as they create “ works-of-art” in
frosting! Decorators will be able to create
"picture-perfect” cakes, using “ Sweet-
A rt," a high tech computer that transfers
photos into frosting!
An expanded line of European and
Australian baked goods - all baked fresh
throughout the day - will include:
♦Authentic European Breads (dark
breads, seed and grain breads).
* Authentic European Sponge Tortes.
* An expanded line of Croissants and
French breads.
♦ A ustralia's#! dessert - "Pavlova!” .
FULL
SERV ICE,
CUSTOM
FLORAL DEPARTM ENT -- Customers
will literally walk through a wonderland a
floral creations as they enter the store.
Full-time, professional florists will be
on hand to assist shoppers with any and all
floral needs. Equipped with FTD wire-
service, as well as local delivery service,
the new Safeway Floral Shop will use only
the Finest domestic and imported exotic
plants and flowers. Floral needs - large and
small - can be easily Filled by Safeway's
experts. Balloons and gift items (including
“ Fancy W rap" balloon creations) will also
be available in the Floral Department. Visa
and MasterCard will gladly be accepted on
all floral purchases.
EXPANDED, FULL-SERVICE DELI
DEPARTM ENT -- Will feature hundreds
of foods - from all four (4) comers of the
world! Virtually all customers requests can
be easily and professionally handled within
Safeway's extensive and innovative Deli
Department. Special features within the
Deli include:
SUSHI BAR - Highly skilled Japa
nese Sushi Chefs will create on-preniise,
fresh Sushi items daily.
CHINA EXPRESS Chinese Chefs,
expertly trained and experienced in the
preparation of traditional Chinese food,
will offer an extensive selection of fresh
foods on a daily basis.
OPEN PIT BARBECUE - Daily se
lections of freshly Barbecue'd Chicken and
Ribs will be offered.
C H E F’S CUT - Every evening, com
plete meals - built around a meat, poultry or
seafood entree - will be available, including
an appropriate side dish. Main entrees will
rotate daily and will include such delicious
selections as Prime Rib, Roast Barron of
Beef, Roast Turkey, Ribs, Salmon and
Chicken (carved to the customer’s specifi
cations).
TAKE-OUT PASTA BAR - Fresh,
hot prepared pasta and a variety of sauces
will be available daily.
PIZZA RIA — A full-service Pizzaria
will offer a huge selection and variety of
fresh pizzas, custom-made to the customer’s
specifications - specializing in gourmet
pizzas.
SALAD BAR — The Salad Bar will
feature over 50 delicious salad ingredients;
salad bar "th em es” will rotate daily and
will include a delightful assortment of crisp
vegetables, salads, greens and dressings to
compliment the customer’s selection.
SOUP BAR -- A variety of delicious,
piping-hot soup selections will be available
on a daily basis.
SANDW ICH BAR -- Customers can
create their favorite sandwich (large or
small) from a huge selection of breads,
meats, cheeses, condiments and related
sandwich fixings.
TACO BAR -- A variety of fresh, zesty
“ South-of-the-border” foods will be of
fered on a daily basis.
BREAKFAST BAR - Hot and cold
breakfast items will be offered each morn
ing for early birds.
WINE CH ILLER - Self service to
chill wine to exact specifications (within
minutes).
The Deli will be Safeway's largest full-
scrvicc Deli in the region and will be staffed
by professionally trained Chefs and deli
personnel. A wide array of delicious, hot
and cold items for breakfast, lunch, busi
ness meetings, dinner parties, snacks or
special occasions will be created daily by
the talented an well-trained staff.
The Deli will also feature a delicious
selection of gourmet salads, meats, cheeses,
sandwiches.s party trays (featuring meat,
cheese and vegetable selections - all cus
tom made, of course!) and desserts, as well
as an extensive selection of hot foods for
take-out, business, home or party needs.
In addition to the Deli, the Marketplace
at Jantzen Beach will also feature:
A catering department - full-time,
professionally trained staff will be on hand
to arrange any or all catering needs.
EXPANDED PRODUCE DEPART
MENT - Safeway has retained the suc
cessful, Orchard-Bin display/merchandis-
ing concept, but has introduced another in
novative feature - an open preparation area,
which allows customers to watch as em
ployees clean, trim and prepare fruits and
vegetables for display.
“ Organically grown" produce will also
be available.
FRESH JU IC E BAR -- A number of
fresh juices (squeezed fresh daily for the
taste that has never been duplicated!) and
other treats will be available, including:
♦ Fresh Squeezed Orange Juice.
♦ Fresh Squeezed Grape Juice.
♦ Fresh Squeezed Grapefruit Juice.
♦ Fresh Squeezed Vegetable Juice
(Carrot, Celery, Tomato).
♦ VITARI - a new frozen fruit treat
(containing no sugar, lactose or choles
terol).
FULL-SERVICE, FRESH SEA
FOOD COUNTER -- Offering over 50
varieties of seafood and fish - fresh and
fresh frozen. Ready-to-go prepare at home
seafood entree selections, like fish and chips,
will be available on a daily basis. Knowl
edgeable personnel will be on hand to assist
shoppers with selections and recipes, as
well as serving suggestions.
BUTCHER BLOCK - A service Meat
Counter will offer an extensive selection of
steaks, chops, poultry and beef items. Custom
cuts of meat and a line of ready-to-cook
Prices Effective 12/20 Thru 12/26/89
items, such as stuffed game hens, stuffed
pork chops and pepper steaks will be avail
able.
CO FFEE/ESPRESSO BAR - A Eu
ropean-style coffee bar, specializing in es
presso, cappuccino, and cafe au lait, will
feature an extensive selection of bulk cof
fee beans. Coffees from around the world
are guaranteed to satisfy tastes from exotic
to traditional. Coffee and espresso samples
will be available to help shoppers make
their selection.
CUSTOMER SERVICE COUNTER
— Safeway has added a full-service, fully
staffed Customer Service Counter to more
efficiently serve customers. The new de
partment is centrally located at the front of
the store and will handle:
* Photo Developing.
• Cigarette, Battery and Film Sales.
♦ Postage Stamp Sales.
* Check Cashing.
♦ Information.
♦ Customer Questions/faiquiries.
The Customer Service Counter will
offer these additional special services:
* FAX Machine.
♦ Federal Express Drop Box.
* Lottery Machine (player activated).
W H IT E COURTESY PHONES -
Connected directly to the office for cus
tom er's use in obtaining assistance while
shopping.
CROSSLAND SAVINGS -- Cross
land Savings will have a branch location in
the store to offer shoppers a convenient way
to handle banking needs while shopping - 7
days a week.
The in-store Crossland Savings branch
will be open 7 days a week for maximum
customer service and convenience:
HOURS
DAYS
Monday
thru Friday
10:00 A.M. to 7:00 P.M.
Saturday
10:00 A.M. to 3:00 P.M.
Sunday
10:00 A.M. to 3:00 P.M.
POST O FFIC E - Offering complete
postal services, including Post Office boxes.
INFORMATION CENTER - A com
puterized system, offering a variety of
consumer information - including nutri
tional and pharmaceutical information, a
store directory and recipes - will be avail
able for customer use.
PHARMACY - The Pharmacy will
feature quality generic drugs, health and
beauty aids. Senior Citizen Discounts,
computerized patient profiles, phone-in
prescription service, diabetic supplies, a
FREE blood pressure machine and will
accept all major Third Party Plans. The
full-service Pharmacy will be open 7 days
a week.
VIDEO RENTAL DEPARTMENT
—Will feature an extensive selection of cas
settes in the rental library (over 2,000 titles),
as well as accessories and blank tapes,
Video machines will also be available for
rent or sale. The Video Department will
specialize in new releases.
BUSINESS
PUBLICATION
CENTER — An exciting addition to the
Safew ay Marketplace at Jantzen Beach will
be a unique display that caters to both the
professional business person, as well as
shoppers who enjoy reading about what's
going on throughout the nation. A wide
variety of newspapers and publications will
be available, including: Oregonian, Sunday
Oregonian, Vancouver, Columbian, Sun
day Vancouver Columbian, Seattle Post-
Intelligence, USA Today, Chicago Trib
une, San Francisco Chronicle (Sunday),
San Francisco Chronicle (Daily), San Fran
cisco Examiner Sunday, Vancouver Sun
(Canada), Portland Business Journal, Daily
Journal of Commerce, Washington Post,
Wall Street Journal, Phoenix Sunday G a
zette, Rocky Mountain News (Denver), New
York Times, National Business Employ
ment Weekly, Investors Daily, and Bar
ron's.
G REETIN G CARDS - An expanded
selection of greeting cards is available for
all occasions.
KIDDIE CARTOON CO R N ER -
BOTTLE & CAN RETURN COUNTER
- AUTOM ATIC TELLER M A CH INE
(ATM) - (Part of the Exchange Network)
will be centrally located for easy access and
convenient banking while shopping.
Disabled shoppers and their needs have
also been incorporated into the design of
The Safeway Marketplace at Jantzen Beach.
Special features for disabled shoppers in
clude:
1) Two (2) motorized “ scooters” for
shoppers with mobility problems.
1) Checkstands wide enough to accom
modate wheelchair customers.
3) Wide aisles to easily accommodate
wheelchairs.
4) Entrance ramps and reserved handi
capped parking spaces near the entrance of
the store.
5) A specially designed shopping cart
(originally designed by a Safeway employee)
that attaches to most wheelchairs.
6) Public restrooms, with wheelchair
access, will also be available as an added
shopper’s convenience.
Safeway’s longtime policy of recy
cling all cardboard material will continue
in the Safeway Marketplace at Jantzen Beach.
A ten-foot high baling machine will be used
to hydraulically crush cardboard into 500
lbs. bales for recycling.
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Safeway is in your Neighborhood to Stay
GRADE “A ” NATURAL
M IE ABE THE 12 K OF M L ?
ME THE A M
8 SEVERAL
OTHER GfiOlTS PAKT Of THOSE
biblical Prophecies Concerning.
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Power Responsible fot Unification o f Europe - "THE DESTROYER UNLEASHED*
Will the present government m Israel fall - The European Connection
Fresh
T urkeys
See the difference with Manor House,
16 to 23-Pound size natural turkeys.
Nutritional...Perfect for all your
holiday celebrations. Oven roast with
your favorite stuffing for a delicious
family meal.
Why arc African Americans becom ing mayors o f largest cities in America
Why are African Americans becom ing governors
Jew ish E n slavem en t
1) Egyptian - 2 ) Babylonian - J) European
The biblical genealogy o f the Ashkenazim Jews o f Europe A Sephardim Jews o f Spam
Ashkenazims attempts to use nuclear weapons on God's people m H oly Land
Identification and location o l tnbes o f Judah. Levi, Ephraim A groups called Zioo today
ldcnuEcauoo and location o f groups referred to as Zioo in the B ib le
I h ö uüonnaboo w ill be most revealing o f the auual prophecies spoken o f in the Bible and the
■V- 1
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Torah.
Speaker w ill be T West. Editor o f The G ospel Echo Informant Publication. Com e on out! You w ill
learn something new about yourself and w hat's occurring in Europe. America, and m Israel
Documented facts from different sources, including the Bible, will be used.
Sunday. December 24,1989 - 12:45 PM
S t E nol C k u rcb u f God la O u u t
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