•
• w • w • • • •■* ♦ ♦ * ♦
n
► - r
<
December 8, 1988
Portland Observer • Page 7
Computers & You
How Personal Computers Benefit Your Business
P ersonal co m p ute rs o ffe r
several benefits when used in your
business. Too often companies
purchase PCs and do not have
trained personnel who are proficient
in their operation. During the late
1970s when dedicated word
p ro c e s s in g
system s
were
p ro life ra tin g
in b usine sse s,
secretaries and other office
personnel resisted these "complex"
system s.
M any m anagers
searched for creative ways to
coerce secretaries to use these
systems for producing office
documents ratherthan continuing to
type on the less intimidating
typewriter. Some managers literally
removed the typewriter from the
secretaries’ desk, others hired
specialists, who were to become
known under several titles (word
p ro ce ssin g
o pe ra tors,
correspondence secretaries, word
processing specialists, etc.). As
more trained personnel entered the
word processing arena and these
computers became easier to
operate, the typing pools began to
disappear. Therefore, instead of
needing 10 people typing on 10
typewriters you needed only 2
typing on a word processing
computer. So, today we have PCs
and these systems save your
business tremendous manhours in
the word processing area as well as
in
re co rd s
keeping,
co m m u n ic a tio n s , e ng in e ering
d esign , p u b lis h in g ,
p a yro ll,
computations, and several other
areas.
Telecommunications is the
fastest growing area as it relates to
in te rp h a sin g
telep h on e
te c h n o lo g ie s w ith co m p u te r
technologies.
AT&T recognized
this, they were the undisputed
leader in the communications field.
IBM understood this, they were the
undisputed leader in the computer
field.
Legally, AT&T could not
compete in the computer market
unless they broke up the largest
monopoly in the world (antitrust suit
with U.S. government), however,
IBM co uld com pete in the
communications market.
Even
though the computer revolution
began at AT&Ts Bell Labs, AT&T
legally could not sell computers to
businesses, however, as part of the
agreement in the suit, AT&T now
sell computers as well as what they
are best known for, telephone
service. The “ marriage” of the
communications and computer
fields was to become what is known
as telecommunications.
Several small businesses often
use answering services to assure
no lost communications with their
cu sto m e rs o r c lie n ts.
PC
technology offers you the capability
of receiving and automatically re
routing messages without you
having to be present. Messages are
recorded in digital form on your disk
as your customer speaks. Some of
the benefits offered are: assurance
that the message was received, the
ability to print the message at your
printer, forwarding the message to
the proper personnel, and a record
of all phone messages. You may
also leave specific messages for
specific callers and your computer
plays back the message to the
desired caller upon request.
PCs can be equipped with
TELEX capabilities. If the need is to
send a letter, or other documents to
someone across town or on the
other side of the earth, it's not
necessary to go to Western Union or
send it through the Postal Service.
W ith
the
p ro p e r
TELEX
configuration the receiving party
can receive your message in a
matter of seconds; as simple as
making a telephone call. Several
merchant ships which operate
around the world are equipped with
PCs onboard and constantly
communicate with management
offices around the world to obtain
their schedules.
FAX machines are finally coming
to the awareness of average
Americans, Japan has been using
such equipment as regular as we
would use our telephone. Writing a
handwritten or typed letter and
electronically sending it to a
customer anywhere in the world is
becoming commonplace.
The
difference between sending a FAX
and sending a TELEX is that a
computer is not necessary when
sending a FAX. Just as you would
take a letter to a copier and copy it,
the FAX works on that basic
principle, the exception is that it
sends the copy over phone lines.
Several copying businesses offer
this service at a reasonable rate.
Whatever the message is, it gets to
the receiver as quick as a phone
call. Certainly this would eleminate
telephone tag. FAX machines will
become as common as VCRs and
telephones in homes as well as
offices.
This is a high tech world and is
in cre a sin g ly becom ing more
technical, and requiring more
trained white collar workers. It is
your responsibility to become
informed as to what the trends are
and get in step with those trends.
P arents should assist and
encourage the youth to pursue
these new frontiers.
Computer
technology is a frontier which has
not existed long enough to be
handed
down
from
fam ily
generation to family generation.
Start now and be tomorrows
experts.
Dymally Introduces Economic
Set-Asides Policy, Targets
Minority & Women-Owned
Businesses
WHY
YOU SHOULD
BUY A FRESH CUT
C H R IST M A S TREE
To Delight In Its Natural Beauty and Fullness
A To Fill Your Room With the Scent of the Holidays That
Only A Natural Tree Can Give
4 To Promote the Holiday Tradition and An Old-Fashioned
Christmas
4 To Add A Warm and GJowing Center To Your Home
During the Holiday Season
BENEFITS OF BUYING A
CHRISTMAS TREE FROM US
!
4 Quality and Freshness
4 Discount Prices
4 Free and Timely Delivery
M À
The impetus for the bill came out
of growing concern on a local, state,
and federal level that minority and
women-owned businesses are not
sharing in the benefits and
opportunities afforded to larger and
more established businesses.
Presently, federal economic set-
aside policy merely establishes
goals, not requirements, for the
agencies to contract with minority
and female-owned businesses and
lacks an enforcement mechanism
by which goals are measured for
success.
Representative Dymally stated,
Historically, minority and women-
owned businesses ha.e not had
equal access in order to participate
in federal contracting opportunities
and initiatives.
As a result, a
disproportionately small number of
contracts are granted to these
businesses annually. The demand
for legislative relief is acute and
necessitates that a percentage of
these awards be made to minority
and women-owned businesses. If
passed, the bill will serve to balance
the scales in favor of equal access to
federal contracting opportunities for
everyone.”
The bill was introduced shortly
before adjournment of the 100th
Congress. “Although I realize that
consideration of the bill would not be
p ossible
because
of tim e
constraints, my purpose for
introducing the bill is to inform the
American public of the absence of a
government wide policy on set-
asides and encourage debate on
the issue for the purpose o,
strengthening the bill for its re-
introduction in the 101 st Congress,"
stated Representative Dymally.
R e p re se n ta tive
D y m a lly ’s
initiative has sparked praise from
business entrepreneurs, civil rights
and women’s groups, all of whom
anxiously await for the bill's re-
introduction and consideration early
next year.
A Message from
WAVERLY OR SHEILA DAVIS
QUALITY CHRISTMAS WREATHS
& DECOR PACKS AVAILABLE
Measure
your rent
against
this chart:
No matter how you stack it, renting
simply can't measure up to the advantages
of buying a HUD home.
ö HUD ft
D fF A R T W K T O f MOUÄHG
ANO UNBAN O M L O R M M T
AND RECEIVE A SPECIAL CHRISTMAS G lF T FROM
‘ IQHH. HVÍD Portland O flkx
The Portland Observer’s
Santa
525 N.E. Killingsworth St.
Portland, Oregon 97211
Letters to Santa must be received by 12/16/88
ft. Jft ,
‘ - Li
in*'
Because HUD offers homes with a low
3% down payment. FHA Mortgage Insur
ance. And the investment opportunity of
buying property that’s priced to be an out
standing value.
1 0 0 WORDS OR LESS PLEASE TELL ME:
W hat C hristmas M eans T o Y ou !
22 inch WREATH - 22.50
(503) 620-9431
You'll discover that owning your own
home isn’t such a tall order after all.
I n
6ft. DOUGLAS FIR - 29.50
Ì
*
r-
:
CALL TO ORDER
To find out more, check our ad in the
real estate classified section of your Friday
or Sunday Oregonian. Or call your real
estate agent.
to Kids Ages 6-12
WREATHS
GRAND
5ft. DOUGLAS FIR - 22.50
|4 Personal and Friendly Service
Plus, consider this: Over 12 year's
time, $350 in monthly rent adds up to
more than $50,000. Many HUD homes
cost less.
SANTA
STANDS
DOUGLAS
TREES
N O BLE
Oregon Grown Tree/“Buy Oregon
By Congressman Mervyn M. Dymally
31st District, Los Angeles County • California
U.S. House of Representatives
Washington, D.C. -- Landmark
legislation which would establish a
uniform federal policy on economic
se t-a sid e s
and
cre a te
an
in d ep e nd e nt
re g ula to ry
commission to assist agencies in
meeting set-aside requirements
was introduced by Representative
Mervyn M. Dymally (D-CA).
Title I of Congressman Dymally's
bill, H.R. 5581, stipulates that each
federal agency shall award no less
than 10 percent of its entire
contracting authority (including
subcontracts) to minority-owned
businesses, historically black
colleges and universities, and
minority-controlled private and
voluntary organizations. In addition,
no less than 10 percent of an
agency’s contracting authority must
be awarded to businesses owned
and operated by females.
SANTA'S CHRISTMAS TREES
••
«
I
I
J