Portland Observer, April 24, 1985, Paye 5
PLAIN TALK.
EASY BANKING.
Sometimes, it can almost seem as if your
bank speaks another language. Because the
words and phrases it uses are complicated, and
often have unclear meanings. W hich makes for
wry nice bank talk. And very poor people talk.
ROLLOVER
Take the word “rollover” as an example.
To most people, it sounds like a trick you teach
Yet every day banks use these terms. And
others. Leaving it up to you to find out what
they mean.
Except at The Ben). Franklin. We’re
committed to plain talk. T h at’s why were
offering a five book. It has banking terms from
A to Z explained in plain English.
You see, our plain talk makes banking easy
And to make it even easier, we’ve developed
every thing from a 2 4 -hour rate hotline to a way
you can open an account over the phone. You
can even get nationwide access to your cash
with The Exchange'** teller network. Hus, we re
working on more services for 1985.
We’ll be adding more tellers at rush hours.
Reinforcing our “plain talk" employee training
with special rewards. And paving close
attention to howyou think we can improve. Just
for starters.
PENALTY FO R
EARLY WITHDRAWAL
LIQUID ASSETS
And what about "liquid assets?" What
probably comes to mind is water. But in reality
its an investment that can be turned into money
So change to T he Benj. Franklin. D rop in
and pick up your free book today
And stop wondering what's meant by the
“penalty for early withdrawal"
YIELD
T hen there’s “yield? In the language of
banks, it has nothing to do with letting another
car have the right-of-way And a lot to do with
the true rate of return you can hope to get on
your investments during one year.