Portland observer., March 20, 1985, Image 15

‘ \
> 7
. V
.
» r •'.. ‘
,
’ ■
'
V
,
-?•’ ■ *’• ■ •.
.
•
I »
?
••>.<
••
:•
• *»
• * •
ii.
S ta te w id e C la s s ifie d Ads
Produce R e s u lts ...
*
"We average about $1,000 vorth of business booked for each $125
ad placed," says Alyce and Duane Thomson, owners of Beachcombers
Haven Vacation Rentals at Gleneden Beach.
"Three days after we placed our first ad, we booked $1,700 worth of
business. We've had really good luck: There's been a lot of response
from Eastern Oregon from areas like Baker, B u m s , and Pendleton."
Their business is only tuo years old and Statewide Classified Ads
gave them the added boost to increase their sales efforts.
*
Bill Zilverberg of Zilverberg's Silver Mountain Products thinks the
service relieves him of a lot of extra work.
"It's easy to place an
ad and send payment to just one place— it cuts my workload!"
Since 1969, the family-owned Silver Mountain Products company has
designed and manufactured fruit presses. The presses can be used to
extract juice from apples, pears, grapes, berries and other fruit.
*
"I'm after the do-it-ycursclf market and people who are willing to
come to Portland to get the best deal on a satellite system," says
Ralph Owen, Galaxie Satellite.
"Every time I run a Statewide Classified Ad, I get response fror all
over the state and even from towns around the borders of Washington,
Idaho and California.
I've owned my own ad agency and placed radio
and tv ads.
But, the Statewide Classified gives me the best response
for the dollar of any median I've used!"
* "When I first started advertising, I would need to use 10 letters,
10 envelopes, 10 starps and 10 checks just for 10 newspapers, according
to Austin Healy of Nationwide Autofinders, a car hotline network.
"New
I only need one letter, one envelope, one stamp and one check. It's great!"
I've received tremendous response with the program," Healy says. When
people contact Nationwide Autofinders, Healy will log the name of the
newspaper where the person spotted the ad. One ad generated response
from. 20 to 30 different newspapers.
Since its beginning in March 1983, Oregon Newspaper Publishers
Association's Statewide Classified Advertising Program has generated excellent
response from a wide variety of advertisers. Coastal motel/resort rentals
have been steady advertisers along with a car hotline network for antique,
classic and special interest cars, c c m ercial property, satellite television
equipment, trailers for sale, auctions, metal buildings, special events, and
many more.
z s*
z