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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Oct. 19, 1983)
Entertainment Special to Stevie W onder. Paul McCartney. Roberta Flack, Stephanie M ills. Lionel Richie. Sister Sledge and Taste o f Honey are a few o f the superstars highlighting the fourth annual “ Lou Rawls Parade o f Stars" television fund-raising special to benefit the United Negro College Fund and its 42 private, historically Black colleges and universities. Lou Rawls hosts the special with co-hosts Ed M c M a hon and M arilyn M cCoo from the Cocoanut Grove at (he Ambassador Hotel in Los Angeles. Anheuser-Busch Companies, Inc., has provided seed money for the "Parade o f Stars” since its inception four years ago. Additional funds are invested by the Budweiser brand o f Anheuser-Busch for promoting lo cal telecasts. Other celebrities appearing during the "Parade o f Stars" include Thelma Houston, Susan Anton, Nell Carter, Cheryl Lynn, Norm Crosby, John Schneider, Dick C lark, Debbie Allen, Barbie Benton, Andrae Crouch, T .G . Sheppard and W illie Tyler and Lester. "T h e *Lou Rawls Parade of Stars' has captured the hearts and minds o f America, attracting thousands o f Americans to join hands in this very worthy cause," said August A . Busch I I I , Chairman and President of Anheuser-Busch Companies, Inc. "Through the ‘ Pa rade o f Stars,' U N C F 's mission has become better known than ever before and its needs more widely ac cepted. O ur unique partnership with Lou Rawls and the United Negro College Fund in this endeavor has been inspiring and gratifying to each o f us. We hope that through this program, people will see the effectiveness o f uniting behind a common goal." This year, some 45,000 students are enrolled in U N C F colleges and universities. Over 90 percent o f these young people require financial assistance, and half come from families earning less than $13,700 annually. High unem ployment and recent cuts in federal financial aid are making it difficult for these young men and women to continue their pursuit o f higher education. Funds raised by the United Negro College Fund and its volunteers help keep tuition at U N C F colleges and universities low. "T h e 'Parade o f Stars' has conveyed U N C F ’s mes sage that 'A mind is a terrible thing to waste’ to people across the nation, generating pledges and contributions that our college urgently need,” said Christopher F. Ed- ley. Executive Director o f the United Negro College Fund. "Reduced federal aid and high unemployment are making it increasingly difficult for U N C F students to cover their college costs. W e look to programs such as the 'Parade of Stars* to help us keep the doors to higher education open to the thousands o f deserving, but financially disadvantaged young people." In the past two years, the "Parade o f Stars’ * has gen erated more than $10 million in pledges and contribu tions to U N C F . The special has aired in over 50 cities around the nation. The 1983 television special was pro duced by Dick Clark Presentations, Inc. "T h is year's super talent and the magic o f Dick Clark provide for a dazzling entertainment special with song, humor and excitem ent," said Lou Rawls. "T h e special, the celebrities and our good friends at Anheuser-Busch all support U N C F and its 45,000 students.” enefit UNCF THE' LOI - RAb PARADE OF STAR HOSTS — Co-hosts of the 1983 "Lou Rawla Parade of Stars" television spec tacular which annually generates millions of dol- lars for the United Negro College Fund are Lou Rawls, Marilyn McCoo and Ed McMahon. A mind is a terrible thing to w a ste ... Support the United Negro College Fund Make your pledge October 23rd | paúl M c C artney K i — W COLLEGE DEGREE - Contribution* to the Unltad Negro Col logo Fund through the Budwetoor sponsored Lou Rewls Per tde of Stare ’ television special will help thousands of young people obtain a college degree Lou Rawls Irlghtl. UNCF alumni Lionel Richie llaftl and Willie Tyler and Lester demonstrate what the UNCF mission Is all about - a collage education lor STEVIE WONDER S SHOP lE N O W 'S FOR. B R A N D S yaw k n e w V A R IE T IE S y o u lik e sizes y o u N a<«»* . A4 I I $ I M 'l e t v k a • S U N A ! • • • » u '» t d s • I 1 J « 8 A N I O '» a « e |< |R A S I a ))r4 A I a f I I • H l a ^ h a ' d <r* O » - e « l« y • C g ls > fk " • • • • • ' • • • a • la k e A W ««E l u m . l d i O i - a g o VO A A a • l f ] « 4 an $ I O<v’Bt«n a C ity U n a • O«k Or«wa eaasea«« <» aeesMR . am ggg H g a ta tfc O ie l« i« n
