Portland Observar April 30.1981 Paga 6
r
Broadcasting career choice f ° r P C C student
By Nathaniel Scott
The th rill o f victory comes to
many in different shapes, sizes
and colors, and while the cap and
gown w ill be a dominant factor
this June, fo r some, it is the
halfway point o f a race yet to be
run.
Jesse H a ll, a 21 year old A ir
Force veteran from H u g o , O a k -
lahoma, will graduate from Port
land Community College with a
degree in Radio-TV Broad
casting.
Hall resides with his family and
when time perm its, enjoys
traveling, swimming, basket and
fo o tb a ll, as ways o f unwinding
from the grim task o f studying.
And as one would expect, he
speaks as one o f the newly coined
“ C om m unicators." “ Since we
are living in 1981, Blacks should
realize the importance o f unity.
I t ’ s time that we all come
together as people to create the
ultim ate progress in the w orld
today.
“ I think the philosophy in the
homes o f many Black people
should be one o f utmost concern,
guidance, and a positive reflec
tio n on life . The philosophy
should be taught to our young
Black children, instilled in them,
so they w ill become positive
producers in our w orld (Black
world) and lead a successful life
for themselves, which in turn will
improve our society,” he said.
Union Avenue is a focal point
and topic fo r conversation fo r
many in the Black com m unity,
and Hall, a “ communicator" has
his views. “ I think it’s good and 1
wonder why it took so long to
upgrade that strip because i t ’ s
such an im portant transistional
highway to 1-5 and the N o rth ,”
he continued.
H a ll contends that PCC’ s
Radio-TV Broadcasting program
is basically good and prepares
one for occupation in the field,
but “ The problem (Blacks) is
being accepted by a station -- or
getting in the door. A person
should be accepted on their
merits - not to fill a quota. But if
it takes a quota to get minorities a
position, then the quota is accep
table.”
The uncertainty o f the nation’ s
economy; the uncertainty o f
Reagan’ s proposed cuts; Atyieh’ s
proposed tax increases; and the
very real p o ssibility o f doing
something fo r the Black com
munity, prompted Hall to say: “ I
plan to enter the U niversity o f
Oregon this fall, but, now that I
have completed a two year broad
casting program 1 have a lot o f
skills to use effectively in the
form o f com m unication. This
summer, I w ould like to put
together a docum entary on
Blacks in Portland, and let it be
used as a tool o f teaching for the
com m unity, so the com m unity
can and would have its own
survey takers, record its own
Dr. Donald Cheek, author o f
"Assert iver Black, Puzzled White”
will be in the Portland area on May
29th and 30th to do a seminar
developed by CC and Associates to
address the need for new perspec
tives in Assertive T raining and its
application to those w ith Black
Multi-cultural clientele.
Cheek, an a u th o rity in human
relations, is currently a counselor
and professor o f psychology at
C a lifo rn ia , Polytechnic State
U niversity, San Luis Obispo. His
assertiveness tra in in g program ,
designed specifically for Blacks, is a
technique for developing skills in ef
fective self-expression.
Dr. Cheek defines assertiveness as
being open, honest and direct
w ithout the intention o f putting
anybody down, while being aggres
sive is to be open, honest and
direct w ith the intention o f put
down. A passive person does not
verbalize how he or she really feels.
Instead they hide their true feelings.
Cheek believes that a person has
only three choices: either be passive,
assertive or aggressive.
A ccording to Cheek, the more
tact you have, the more stress you
are lik e ly to have. He m aintains
stress is what keeps us from doing
what we really want to do. It keeps
us from natural spontaneous ex
pression. And expression is what
releases stress. So the less we ver
balize our true feelings, the more
stress our bodies have to deal with.
“ We can’ t a ffo rd to only say
what we want to say when we get
angry. I t ’ s killin g us! Blacks have
the highest rate o f hypertension
than all other groups o f people in
this country. We have the highest
cancer rate. Kidney disease is five
times higher than whites. And the
suicide rate is going u p ," he war
ned.
D r. Cheek says, “ Assertiveness
e ,? l”
t-to
Kraft
Marvell Moon
American Cheese
Fillet of Perch fr» m Skmleu
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Pko 9 8 *
1
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et Reg. Price
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* FROZEN FOOD DEPT. *
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JESSE HALL
strength and weakness, present
positive role models fo r the
youth, the illiterate, and, for any
and all o f those who w ill not
read and rely solely on the silver
(Photo: Thomas Gordon)
screen for their knowledge o f the
world.”
Jesse H a ll, a Black man
working for the betterment o f the
whole.
Assertiveness training attacks racism
By Ullysses Tucker, Jr.
-.» I«
FiO4h
Pork Spare Ribs Country
Style
Sliced Bacon oi^S? *****
rode
Chicken Franks GrSfn
aii iter
training deals, first o f all, with com
plete commitment to people. And
secondly, it gives you the technique
to deal effectively with racism. The
most effective weapons we have
against racism is group solidarity
and assertiveness,” he continued.
However, D r. Cheek, who
describes himself as a street nigger
from Harlem and part Ph.D from
w hite education, holds to the
position that to be effective in
dealing with the white power struc
ture we must learn to understand the
d istinct difference between the
tra d itio n a l body o f knowledge,
white o rie n ta tio n , and the non-
tra d itio n a l body o f knowledge,
Black orientation.
For more inform ation about the
seminar, readers are encouraged to
contact CC and Associates at (503)
289-9466. CC and Associates is a
local firm dedicated to increasing
the m ul,¡-cultural and m ulti-racial
awareness o f individuals and groups
who need to co-exist in the modern
world.
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T R DDQDBI L L
The first practical steam locomotive to operate in the
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When Marian Anderson appeared in Verdi's ‘T h e
Masked Ball" at the Metropolitan Opera in 1955,
she became the first Black to sing at the Met.
? c
o a n c c sPrin9 1981
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DR. DONALD CHEEK
Studies show that when both parents are obese,
about 80 percent of their children are obese; when
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n e ith e r
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