Employers warned:
Deal with black holidays
A New York City [e t sorinel
executive said tlie recent pro
lusion of black holidays, such
as
lllack Solidarity Day,
M artin Luther King, J r.'s
Blrtliday and Malcolm X ’ s
Blrthilay, w ill cause Increas
ing tension In tie future
unless corporate management
effects "some communication
consistent
with
company
policy,"
In the November 1772 edi
tion of RACE RELATIONS A
INDUSTRY, publlsled by D .
Parke
Gibson Associates,
Inc., a New York-based Inter
national minority consulting
eo ru an d /o b server Thursday November 23, 1972 Page 3
We’ve got
the perfect place
for your
tax records,
birth certificates,
savings bonds,
mortgages,
diplomas,
jewelry,
contracts,
letters,
bonds,
firm , Steve Jordan, person
Interviews should be of great
nel directo r of Berkey F ilm
assistance In modifying on
Processing, suggested that
going programs.
the failure of top management
7he November issue sug
to put out communication
gested that "one of the most
regarding tlese days "often
effective Investments Is some
leaves a chaotic situation
form of sensitivity training,
with some supervisors saying
which could be a highly struc
yes and o tters taking disci
tured program Initially and
plinary action."
less
formal
In follow-up
M r . Jordan, discussing a
sessions.
Invariably,
all
phase of "Im proving Internal
Involved In such programs
Communications,” topic of
w ill learn that they have un
the Volume 8, No. 6 Issue,
wittingly Ieen guilty of ad-
charged that very few com
Iressuig a minority employee
panies have plans to deal with
In terms or a manner that
"black holidays".
But, he
was offensive to that Indivi
added, "blacks, w ill he quick
dual and by extension, to a
to point out that on Jewish
particular group," It said.
holidays,
people take off
I hese examples of certain
without any apparent penalty.
lu llt-in -b a rn e rs to commu
They'll say that their (the
nication, breeding Inherent
blacksj sensibilities are just
hostility and distrust, must
as Important."
be
overcome, the article
Noting the failure of effec
emphasized.
tive Internal communications,
7 lie newsletter also listed
especially as regards minor
"the
more common en tries "
ity employees, tie newsletter
of do's and don’t ’s in dealing
said that unpleasant Incidents
The C lark County Commun
with minority employees and
precipitated
by misunder
ity Congress reeds volunteer
discussed the positive and
standings are often accom
assistance
for
tie
upcoming
David W ells (right) receives congratulations and tlie C hair
negative reactions that inter
panied by racial overtones.
Black Expo/Soul Bowl '72 that
man s Commendation Award from W illiam p M cCahlll l x -
viewers,
sujrervisors
and
"W
ie
n
considering
communi
la srlieduled forDecernherTth
ecutlve Secretary of the Handicapped. W ells, who lost his left
personnel and medical depart
cation with m inority em
to
1»
leld
at
C
la
rk
College
leg in Vietnam, was honored for tie "outstanding exam ple"
ment people might experience
ployees in Industry, the hope
In Vancouver, Washington.
I» has provided to other disabled veterans In overcoming a
when confronted with pro
should
te
to
ensure
that
these
Roy H arris, coordinator for
handicap. He was also cited liy tie 1J.
Department of l abor
blems in areas extra-sensi
employees understand what Is
the Expo and Executive D ir
tive to blacks.
as representative of the thousands of veterans who have found
leing
said
and
are
not
con
ector of the C lark County
Jobs through the public employment service In the past year.
fused or Insulted by the mes
7 he newsletter stressed the
Community Congress, said
sage or the manner in which
point that "winning the com
tlie re la still a need for vol
It is delivered," advised tlie
munity and public at large
unteers in tie following areas:
newsletter.
should not le done at the ex
Ushers, Crowd Control Co
RACE RELATIDNS A IN
pense of reglecting the em
ordinators, Movie projector
DUSTRY said that a logical
ployee - - minority or other
Operators, Child C ate Coor
firs t step in improving com
w ise," noting that In too many
dinators and aides, Food Ser
munications
should
le a
cases, public relations energy
vice Assistants, Maintenance
survey of existing policy and
is geared to tlie public —
Coordinators, Sign and Pos
programs regarding minority
" tie audience outside the
te r Designers, Parking Lot
communication, which could
A penny or so a day keeps your vaiuaoies safe
factory, plant or office.” 7he
Sujervlsors and aides. Exhi
fe accomplished "Info rm ally
m
a First National safe deposit box
bition
Hall
Decorators.
employee,
the
article
noted,
When asked why his radio
land.
We are projecting an
and
inexjTensively” .
As
" is Infinitely more concerned
Those persons that volun
program, " E , C . Soul" was
Image to tlie Black Commun
suming there Is room for
teer under this special re
with everything the corpora
not on tlie a ir last week. E ,
ity of Portland with a well
im p r o v e m e n t.
Informa
quest
w
ill
receive
Free
ad
tion says or does since fe
C . Condor g ive the olm erver
planned ami professional pro
is directly affected.”
tlie following statement:
mission passes to the event. tion gleaned from employee
gram that Black People can
Tickets
w
ill
aoon
go
on
sale
Identify
with
proudly
and
feel
" F ir s t to explain briefly our
at the following locations: Ste
a great amount of dignity ln
program, we have Portland's
vens and Sons Jewelers, Lloyd
being a part of.
only program
designed and
Center; Fashion W le el, N J ).
" ’I hrough our program w
directed to tlie Black Com
Union; Albertson's Foods, N.
plan to project an image „ to
munity. We have teen broad
K 111 ingswortb; Melody Beauty
the Black Community thatwill
casting since October 15, 1772
and Barber Supply, N ^ , Un
make tlie black man aware of
on Sundays, letween 11:00 am
ion; Dawson’ s B arber Shop,
himself and the things thatcan
and 2:00 pm and have receiv
N . Vancouver; Hardy's Jew-
I
*
achieved
(hrough
both
In
ed a wide spread response,
e*e rs , Jantzen Beach Shopping
dependent and the united ef
both from tlie Black Commun
Center; J. C . Pennys In Van
forts of tie whole community.
ity and other areas of Port
couver; Tlie Brass Bar, Tac
We not only plan to project
land ami Vancouver.
oma, Washington,
and the
this Image to tlie Black Com
" ( xir program format has
Portland observer.
munity, hut to tlie whole com
been a variety of Soul Mus
munity of Portland, with tie
ic (R A B, Blues, Jazz, etc.)
hoje that It w ill unite the en
along with black poetry. We
tire community and enable us
have maintained tie financial
to letter relate to o ie another,
backing needed for our pro
and tlere fo re le tte r under
gram through the solicitation
stand one another and hope
of local sponsors in tie black
fully eliminate some of tie ex
community of Portland; how
Guinea's Ambassador to
isting social te r rie r s in tie
ever tie hinds of tlese bus
tie United Nations, Jean Ma r -
Portland community.
inessmen ¡ire very limited ami
tln Ctsse, became tie first
therefore we ate hampered
woman presklent of tie United
Anyone who Is Interested In
because of tie limited funds
Nations Security Council as
advertising or In assisting fin
available through our spon
she takes tie post on Novem-
ancially or who has any sug
sors.
t e r 1st.
gestions may w rite to:
"A s a result, we have ieen
Soul Enterprises
soliciting for larg e r corpor
2347 N. E . 8th Avenue
ations to sponsor our show.
Portland, Oregon 77212
However, we find that we ate
hampered
by still another
problem and that la that most
of the larger corporations ate
set up on a yearly Ixalget.
made up at tlie firs t of tlie
year. Thia generally means
that our bids for advertising
cannot be submitted until then.
In the meantime we have ex
hausted all of nurworklngcap-
Itol and at the present have
l ighting is the single most
Be sure you always use light
can bring ... and at a reasonable
no funds tocontlnue tlie broad
important use of electricity in your
cast.
bulbs of a recommended
cost. You'll be a happier customer,
"W e have made arrange
home. It brightens your environment
wattage for your lamps.
to o ... and that’s what PGE service
ments with KGAR Radio to
for
work,
relaxation
and
family
Occasionally, light bulbs in
start broadcasting on Nov
is all about.
recreation. And it is as much a
em ber 25,1772, forfourhours,
enclosed ceiling fixtures may
For a bookful of energy-saving
lietween 12:00 noon anti 4:30
part of your home's beauty as
burn out taster than usual due to
p jn . together with a program
ideas you can use throughout your
rugs, curtains and furniture.
each Satutday at the same
heat buildup. If this happens to you,
home, mail the coupon today for
tim e.
But enjoying all the things electric
try
using bulbs one size smaller
your 12-page Watt Watchers' Guide.
" A t that time we w ill pre
lighting makes possible requires
in wattage.
sent an entirely new format,
It's free from PGE.
which w ill not only Include
more than just placing lamps here
Avoid unnecessary home
Soul Music ami Black Poet
and there around the house.
ry,
but we w ill also offer
accidents. Make sure hallways
Expo asks
volunteers
s.
Black program needs
operating funds
like co
get co know
y o u .çw
F IR S T N A T IO N A L B A N K OF O R EG O N
Fifth in j scries of PGE Watt W atchers’ Tips:
If you use
electric lighting
in your home
(and 100% of PGE’s customers do)
use these energy-saving ideas
4
5
Black History, a black news
cast, and an occassional In
terview with Black Commun
ity leaders, black scholars,
black polltlcans,
etc.
We
eventually hope to offer
a
scholarship program for un
derprivileged high school stu
dents. Through our program
we also plan to launch an anti-
drug campaign which will he
designated at making tlie peo
ple aware of drugs and how they
affect the community In the
hope that we can diminish the
amount of drug related crimes
that occur within the com
munity.
" ()u r program Is designed
to reach the community In va r
ious ways. F irs t bycapturing
the attention of tlie BlackCom-
niunlty, which we have man
aged to do In fo rm er broad
casts.
We maintain a very
large listening audience, not
because we are the first black
broadcaster, hut herause we
are the first black broadcast
er to offer a well planned pro
gram , designed ami directed to
the Black Community ofPort-
Medic Alert praised
Louis Russell, longest living male heart transplant patient,
who recently became a member of the National Advisory Hoard
of the Medic A lert Foundation, places a Medic Alert emergency
medical Identification bracelet on the w rist of M rs . Betty An-
tck, of Milwaukee, oldest living female heart transplant pa-
tiet. Both recently celebrated tlie fourth anniversary of their
operations.
M r. Russell, an Indianapolis school teacher, speaks to groups
throughout tie country on behalf of Medic Alert, the nonprofit
emergency medical Identification system of Turlock,C alifornia.
"M edic A lert la a wonderful organization and a llfe-savei for
people like me who have hidden or special medical conditions.
When I travel I feel more secure knowing that If anything hap
pens to me, those who are handling my emergency w ill have (lie
Information about my condition and medication needs. All they
have to do Is call the Medic Alert emergency telephone answer
ing service number on my bracelet collect and they w ill 1« told
what is In my file . All for a one-time-only life-tim e member
ship fee of >7. That's a bargain." F o r additional Information
on Medic A lert w rite Medic Alert, fUrlock, California. 7538(1
PGE can suggest ways to get
more from your lighting — more in
benefits and efficiency.
Start today by joining the Watt
Watchers. Put these ideas to work
in your home:
Avoid creating light and dark
areas in a room. Use lamps
with good light-spread and
diffusion. Place lamps so room is
evenly lit.
Glare is extremely hard on the
eyes. Avoid it by shading
lights and by placing lamps away
from shiny surfaces.
¿2 Shades on table lamps keep
glare at a minimum when
placed at the eye level of a seated
person.
0
and stairways have adequate
lighting.
By being a PGE Watt Watcher,
you'll enjoy many of the comforts
and conveniences only electricity
Ibrtland
General
Electric
Company
S-M©
1
2
Portland General Electric Company
621 S W Alder
Portland, Oregon '*"205
I want to ioin the Watt Watchers. PGE. Please send me m y free
Watt Watchers' Guide w ith 12 pages o f energy-saving ideas.
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