Image provided by: University of Oregon Libraries; Eugene, OR
About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (March 20, 1922)
THE MORNING OREGON! AN, MONDAY, MARCH 20, 1933 7 SS5555S5S55B f.lohe youp own Maple Sgrup at Borne ' I waitt rranr sot or mi avaJut at KOUUflf. TO fl Tf6IC TO TBI COST IOB unimvp IT OU( BV AWAT AT MAPLEINE TH WW BARS TUVOIV MAKES MAPLE SYRUP Cmtmi MirMw M(iiM ia MdfinrJ ndcHmu'nt fm ha hmi fal (Ntm f th Hmm Maple. nrininf Athetey at flavor witli fnlVit frraffia. II w ate a mew mom i w rwr mutvcwmw. rrairafs. ilwlifn faOoB af Knb tSny to: lotUa Oriieirt Hawaii (nMr gm Writ to far and (Mix a Fr flansle Baffle rt'wrtrwi Jnat AS r th mpM, RO'-loce 2-eont aUatp t defray r. awl t0 nail jam w a-aa. Mwt ran a vduibm (joct at in unmit tmitt a m CTJT OUT I CRESCENT MTO CO, flaattl. Waak, IT. 8. A. Otleaa m Knalu J i tod 2-aat Mny,hwtMinlwht awpta rf Crarat HipWM, Htnnl t uta I ptat f alaptc Gyrta, mo LourOvvivM V Syrup II 1 By simply dissolv- I I ing White sugar in I JI I water and adding a I gui " few drops of f Maul erne Here Is the Recife try THunlv ? Ibi. of whit ng thnrnnahiT riiaaoWed add on nee of THapiin and traiu thrnnoh a.1a.mn CiOttl. This eailon ot delici ous table tyrup at a total cot ot only Wo. to oc Sfaplatee fp a yaf. aa vuviow awi"r ! iMiw la ! foeo 4Wl ai rrvrj Tear ffoear aaila it. m, ata St. In for 1 bottle M wMeh eaatalna 2 tniM TapM i aitj tnlafta that MipWiw aaa. Crescent Mfg. Co. Seattle, Wash. . r-i 1 I J I 4 I" jr TVs Local Mapleine A dvcrtisement1905 F irst National Mapleine A d vertisement 910 OW Create te Adv I 11 A H iew ertising r lavor . The story of Mapleine is one of the remarkable business; romances of the age. Seventeen years ago the Crescent Manufacturing Co. of Seattle were making like other extract makers a maple flavoring which they sold locally to confectioners and bakers It was used to impart maple flavor to cakes and candies. We made the suggestion that with the growing scarcity of pure maple a product of this kind should appeal to the housewife, not merely as a confection flavoring, but for its more important use to flavor and color sugar syrup for the hot cakes, x , It looked like a real advertising idea and a timely one. The Crescent Manufacturing Co. were ambitious and enter prising, so their manufacturing department got busy and per fected "MAPLEINE the Golden Flavor9 The possibilities for widening the market were studied and the conclusion . reached . that millions of housewives were potential customers for this product as well as just thousands of confectioners. Out of this developed the decision to put Mapleine before the women of the Country through aggressive advertising. Kt That was seventeen years ago. Every year since, without a break in continuity, Mapleine has been advertised to the housewives o f America! Sales have grown each year until this product has a thorough national distribution. Jt is sold in .every state in the United States and throughout Canada. An investigation that was made through the wholesale grocers to determine America's most popular flavorings showed Mapleine ranked third, only vanilla and lemon being more in demand! The Crescent Manufacturing Co. enjoys the unique dis tinction of being the oldest national advertiser in the Pacific Northwest. During all these years we have acted as tKeir ad vertising counsel surely an unusual record and indicative of the quality of our service. Finding hew uses for old products is one of the ways aa- vertising has created greatly increased markets'. There is no surer means by which the sale of a product can be economical ly extended into new fields. We'd like to tell you more about how advertising has helped enlarge markets ' for our clients; how it may help you to maintain and increase your 'sales for 1 922. Consultation with us incurs no obligation Get in touch with either our Seattle or Portland offices Send for Our Booklet "The Vital Force in Business" a twenty years record of selling and advertising progress in the Pacific Northwest. Contains information of interest to manufacturers, sales man agers, and other executives.. This book bound in cloth for permanent ref erence, is a valuable addition to any business library. It will be sent upon request Phone, use the coupon, or write on your letterhead. Botsford Gonstantine Go SEATTLE and PORTLAND Advertising Counsel and Agency Service MEMBER OF AMERICAN ASSOCIATION OF ADVERTISING AGENCIES PORTLAND OFFFICE 45 FOURTH ST. TELEPHONE BROADWAY 1260 1 B.OTSFORD-CONSTANTINE COMPANY, Seattle or Portland. ' ' (Address nearest office.) Gentlemen Please send me, without obligation, your book, Tb Vital Force in Business." g Name