Morning Oregonian., July 12, 1920, Page 3, Image 3

tttt: jionxixa otiegoxiax, moxday, july 12, 1020
AN OPPORTUNITY, LET'S
OKAB IT.
The moving picture man wants
to locate in our midst. Why not
in a businesslike, practical fashion
extend to him the glad hand?
We are writing now about the
producer and not about the
proprietor of the movie show
housn. The man who wants to
come Is the man w ho ppenda
Tnttljonn; a captain of industry,
an employer of talent and labor;
a purchaser of supplies, a circu
lator of dollars. He is not a sin
gle Individual, but an aggrega
tion of men who have been con
ducting the movie picture busi
ness in the southland for some
years and are now determined, if
they can find suitable accommo
dations, to move to the northland
where nature's environment and
conditions are better suited to
movie film production than they
are in the south.
Hollywood, near 1ms Angeles,
has acquired a fame that's na
tional from the moving picture
industry for the production of
the moving picture films is an in
dustry. It is a community build
ing Industry. The proof of it lies
in the difference between the
Hollywood of 12 years ago. before
the movie producer camped there,
and the Hollywood of today. It
was a mere, straggling, rustic
village then. It is a thriving city
of nearly 1110,000 population now.
Why do the moving picture
men want to trek from the south
land to this northern country, and
more especially to the region
around about Portland? For
reasons that to them are obvious
and most convincing. The scen
ery is better. It is of greater
variety. The sartds of the burning
desert, the snows of the Alps, the
rugged mountains and rushing
waters of Switzerland, mountain
glades, fertile valleys, rolling
rivers and deep forests, the tim
ber camps, the cattle ranches,
and the most rugged and varied
stretches of ocean coast on 'the
continent are all within easy
reach. Here at Portland, or here
about, the movie producer is in
the very center of his choice of
scenery that will never wear out,
never be exhausted.
Nor is the wealth of scenery
the only advantage which induces
the moving picture producer to
become one of us. The light in
this northern country Is far bet
ter for his business than the light
he has been working with in
southern California for so many
years. It is a softer light and not
productive of such deep shadows.
It is a longer light, which is to
say that in the summer season
it is available more hours In the
day, and as a financial considera
tion that means much to the
movie man.
It is estimated that the annual
salary budget of the moving pic
ture business in the vicinity of
Los Angeles totals between $60.
000,000 and $70,000,000. The mere
statement of this fact suggests
the importance to the movie man
of an extra three or four hours
of daylight each working day.
The movie man understands all
this and understanding it he
comes knocking at our door.
He wants to come in and we
should certainly let him in. But
if he is to come In and stay and
swell the volume of our industry
and help in the work of building
a greater and more prosperous
community he must have studio
equipment. Have we the enter
prise to help him get it? Isn't
the game worth the candle?
What's the answer?
WHY VoT GET A CHUNK OF ITT
In the big sense are the moving
picture producers seeking new
fields? We are told that they
are, and there are certain facts
which support the truth of that
statement.
As everyone knows, L.os Ange- -les
and environs constitute their
big field at the present time, and,
as the story goes, they have shot
and reshot the scenery in and
about Los Angeles and throughout
southern California until it is all
familiar to the movie fans as
'old stuff." And according to the
statement of moving picture men.
themselves producers, or who are
familiar with the situation in the
Southland, that is not the worst
part of it. To get the needed new
stuff requires long jaunts from
the southern California city to
Truckee, to location in Arizona,
even to points in southern Ore
gon. When a company costing
$40,000 a week in salaries Is kept
on one of these compulsory new
scenery hunts for a period of six
days in the round trip, there is
nothing to be said as to the pro
ducers' cpinion concerning the
loss.
It is stated that there is more
or less general dissatisfaction
over these conditions in the Los
Angeles field, and as one gets
the facts he does not have to ask
the reason why. More than a
score of companies have de
camped for New York. Most of
those that went have stayed there.
The greater part of those same
companies might have come to
Oregon if they had been informed,
and were convinced of the favor
able conditions that obtain here
for movie picture production, pro
vided, of course, there was the
neces.saiy studio equipment here
to facilitate their work.
The movie picture producers are
The Portland Oregonian, Telegram and Commerce (official
publication of the Portland Chamber of Commerce), editorially
invite Oregon's support in the establishment of a COMMER
CIAL STUDIO and LABORATORY for the making and pro
ducing of MOVING PICTURES. Fully awake to the natural
advantages of Oregon and from a dollar and cent standpoint
what such an industry will mean to Oregon at large (particu
larly Portland) on June 28, June 30, July 3 and 10, 1920,
the following editorials appeared in The Oregonian, Telegram
and Commerce:
In the way of being informed and
of being convinced. They were at
first skeptical on the score of
rain and cloudy weather. As a
matter of course that skepticism
was encouraged by Los Angeles
report. But the proof of the pud
ding is in chewing tnc string, and
the string has been masticated.
Oregon scenery has been shot by
the movie man, and he -emphatically
declares it to be big game
and inexhaustible.
Can the movie producer be In
duced to come to Oregon and
make Portland and vicinity bis
headquarters ? Does he want to
come'; He has indicated that he
does. So far as representative
movie men have made a survey
of conditions affecting the con
duct of their business here, they
find that if they were located here
they would be able overnight to
reach any variety of scenic back
ground for their plays they might
deslr. There is a big financial
difference between overnight and
a three days' Journey with noth
ing going on except the salaries.
The rain and the clouds and the
poor light said to be resultant
therefrom are found to comprise
one great, big, fictitious bugaboo.
Remarkably fine pictures have
been taken In the Oregon rains,
and not only that, but in Oregon
storms. The light was not de
fective. The movie men explain
that' fact by the presence of the
violet ray in the Oregon atmos
phere. Furthermore and of Important
consideration is this fact: There
are approximately 17,000 moving
picture theaters in this country,
and about one-third of that num-
ber are "first-run" houses. This
means, conservatively speaking, a
demand for 6000 new pictures
weekly.
Even If conditions here In Ore
gon were not more favorable to
moving picture production than
they are in southern California,
we should be stimulated to a drive
for a share of the business that
demand creates.
It will not do to go after this
business as the little boy goes
after the little bird in the hope of
capturing it by putting salt on :ts
tail. The first step is to seriously
desire it, to make up our minds
that if it is to be had we are
going to get It. We can then
ascertain if it is to be had and on
what terms.
It is a profitable business from
the community standpoint. It
distributes more than $00,000,000
annually In southern California, in
salaries alone. Why not get a
chunk of it?
DEPARTMENT OF LNDCSTBIES.
The production of motion pic- .
tures has become on of the na
tion's leading Industries. There
are very good reasons why the
Columbia river gateway country
should be a great center for this
industry? The biggest national
producers are beginning to real
ize this. The next few years will
bring some wonderful develop
ments that will surprise even the
local enthusiast, who appreciates
the possibilities, but wonders why
more work is not actually under
way at this time.
Business travels In peculiar cy
cles, which explains many things
that are hard to understand, such
as the concentration of the motion-picture
business at one point
on the Pacific coast and the lack
of development at the present
time in the industry's natural
field in the Columbia river gate
way country.
We must have certain facilities
and preparation before our nat
ural advantages can be capital
ized. There is no longer any ar
gument regarding the atmospheric
advantages; the wide range of
natural scenery within easy work
ing radius of Portland; labor effi
ciency and the other factors that
appeal to men who are putting
money into .hls business. They
want to work here because pic
tures can be produced here cheap
er than at other better advertised
plcture-producfng centers.
Certain things must be doAe,
however, before business can be
diverted from the channels in
which it has been accustomed to
f iow, into new channels, even
though the new channels are
better.
Our problem is to sell this idea
to the producers, approximately
80 per cent of whom, we are in
formed, use rented studios and
laboratories. '20 per cent owning
and controlling their own facili
ties. We are making a study of the
problem and will endeavor to use
the best method of approach,
through publicity and otherwise.
In order to begin the diversion of
this immense business into a most
natural location at Portland.
When the business cycle is once
started in a constructive way, the
growth will come naturally and
will be rapid.
'EW INDUSTRY POSSIBLE.
Oregon history and legends of
fer a fine ground for motion-picture
activities and with preva
lent climatic and scenic condi
tions, Portland should have little
trouble coming to the front rank
as a motion-picture production
center, said H. E. Altken, presi
dent 6f the D. W. Griffith Film
company of New York and Los
Angeles. Mr. Aitken was particu
larly impressed with the superb
scenery near the city. During his
stay in the city early this week
he was the guest of members of
the department of industries com
mittee, SHIFTING THE SCENE.
Motion-picture settings have
grown familiar to the verge of
boredom. They are as Identical
as twin peas, however the scena
rio be written. This triteness ap
plies, naturally, to the distinc
tively American film, and does
not deal with the historical photo
play. The constant filming and
exhibiting of scenes of the south
ern Caliiornia country, and of the
southwest, has qualified mil-lions
of picture patrons as geographers
of districts they never have be
held, in actual fact. In that gasp
compelling thriller, "The Perils
of Petunia," the cynical observer
decries the identical cliff which
served In last week's bill as a bit
of New England's rockbound
coast. In that brief space, how
ever, the ponderous crags have
been translated to lower Cali
fornia, and petite Petunia Is
scrambling down the barnacles in
an escape from Mexican bravos.
The heart interest suffers per
ceptibly when the western lovers
wander down a lane of dusty
scrub oaks and come to a bend
in the trail. The disillusioned
witness knows full well that the
turn will reveal the same gnarled
snag which served but two nights
ago as a gibbet for Hossthief
Harry, and that the lovelorn cou
ple are predestined to sit in its
shelter and Kpoon, oblivious to the
dismal setting for their tryst.
And it was but a fortnight since,
or less, that tJeronimo's painted
braves skulked through that very
tangle, keen for th-e tousled scalp
of the Old Prospector. A sense of
the incongruous Is an impish com
panion at the picture show.
It is time the directors shifted
the scenes. In Oregon the great
plains meet the mountains, and
the mountains slope in valley and
forest to the sea. There are
more varieties of crags, caverns,
rivers, lakes, beaches and nat
ural beauty than would content
the covetous heart of the most
exacting film creator. There are
snow fields for the winter scenes
and those of the far north, and
the state is replete with natural
advantages for impromptu lync fl
ings and Indian uprisings. The
fact is that It is less than a life
time since they were being utilized
for those identical purposes, in
the drama of real events. IC the
Chamber of Commerce succeeds in
its venture to make Portland a
scenario center it will merit the
enduring affection of a great and
grateful nation.
Motion pictures require "loca
tion." That Is. they must have
scenery. In Los Angeles the scen
ery is fine, but It has been nearly
"shot to pieces." It Is getting
more and more difficult to locate
a scene there that is new. . With
Portland as a center and a radius
of 100 miles, draw a circle. In
this circle you will find scenery
for almost any conceivable kind
of picture. There are regular
"Down East" farms in the Wil
lamette valley, wild western
ranches just east of the Cascade
mountains, eastern pine timber
along the White Salmon and Des
chutes rivers; mountains covered
with snow the year round, and
largfe trees in the Coast range ;
big logging and lumbering opera
tions; the Columbia highway
the road of a Utousand wonders.
Including many waterfalls; the
ocean and ocean-going ships from
all parts of the world; bathing
beaches; beautiful roses Portland
Is known as the Rose City beau
tiful city and country residences,
and many other things too nu
merous to mention. There are
desert scenes, mountain scenes,
river scenes, snow scenes all to
be taken within a short distance
of one another and at very low
cost of transportation. A view
of Chinatown, the aviation field,
and river steamboats may be
reached by a street car fare.
The Columbia river with its many
fast river boats may be utilized
to take Mississippi and Ohio river
scenes, and the Pullman company
can furnish steamboat crews and
"color for the benefit of the
plot. . There are five railroads
leading out of Portland and many
places may be reached by autr.
THAT IS THE REASON I AM
HERE, and that is the reason
why Portland may soon be the
big photoplay city of the coun
try. The winters are mild and
the summers are cool.
There is evidence that many
companies now operating in south
ern California would like to take
advantage of the northwest if
proper facilities were provided for
them.
Mr. H. K. Aitken. president f
the D. W. Griffith Film company,
and its predecessors since the be
ginning of modern film history,
said when here last week:
"I consider you have some won
derful sets of scenery here and a
great field in that line. But great
er still is the field for new stor
ies, your Indian tales, your pioneer
lore, your new cities, your agri
cultural empire and inland wat
erways and your great out-of-doors.
There lies the opportun
ity and there is the great novelty
for which the public is calling so
loudly."
It may not he generally known
that the outdoor stuff for the
picture, "The Last of His Peo
ple," was made by Mitchell Lewis
for Sclznick at Eagle Creek. Hood
River and on the Clackamas.
Hobart Bosworth, as early as
1008, was at work near Estacada.
Wallace Reid In "The Valley
of the Giants" worked through,
Southern Oregon.
A large part of Rex Beach's
story, "The Silver Horde," was
made on the Columbia river and
on Pnget Sound.
Julian Elttnge was here with
his company filming parts at the
"Clever Mrs. Carfax" on the Co
lumbia river highway and the
S. H. Rose City.
Others that might be mentioned
are Marshall Nielan in "The Riv
ers End," George Beban in
"Jules of the Strongheart," and
Nell Shlpman in "Back to God'a
Country."
An Invitation to the Investor
of limited ability and to the investor whose limitation is solely
governed by his inclination, is extended to subscribe to the
PREFERRED STOCK and FIRST MORTGAGE NOTES in an
organization about to incorporate for the purposes of securing
and participating in the unthinkable and astounding profits to
be made only in the conduct and operation of a COMMERCIAL
STUDIO and LABORATORY and in the PRODUCTION of MOVING
PICTURES.
This opportunity to participate in the localization of the
CINEMA INDUSTRY (now ranking as the third largest industry
of the world) is yours up to and including 12 O'CLOCK of FRI
DAY. JULY 13. 1920, when subscriptions to the preferred stock
and first mortgage notes and subscription books will be closed.
The Morgans, Du Fonts, Kuhn. Loeb & Co. and other powerful
financial interests, by reason of their support given to studio
and producing companies, have profited millions. They are now
investing millions in the industry because cinema production is
no longer an experiment, but today stands as a recognized
leader with the foremost of all industries and is known by the
most conservative of investors to be fundamentally sound and
solidly intrenched as to permanency and ABSOLUTE SAFETY
and affords more lucrative returns to the investor than can be
expected and enjoyed from investment in any character of busi
ness now being conducted in the commercial life of the world.
An illustration of this fact is that the government of the
United States is now receiving each month from this industry
in taxes alone the stupendous sum of approximately seven million
dollars. -' .
Why shouldn't we here in Oregon awake to our opportunity
and participate in these fabulous earnings when the fact is
established that throughout our entire state nature has endowed
her with all essentials for producing of pictures acknowledged
to be superior by experts in the picture producing business in
scenic effects and photography to that of any location where
pictures are now produced.
The BUSINESS and DIRECTING 'STAFF of our organization
assures success of this enterprise in Oregon, as all members of
the staff are men who have been connected with every branch of
the cinema industry since its inception, and their names and
efficiency are known and recognized throughout the moving
picture world.
OUR OFFERING:
The PORTLAND TRUST COMPANY of OREGON (affiliated with the NORTHWESTERN
NATIONAL BANK of Portland), as Trustee, will receive your subscription, payable to it, the
Portland Trust Company, Trustee, upon the following terms and conditions, to-wit:
That in contemplation of the formation of a corporation sub
scriptions will be received to $300,000 par value of 8 cumula
tive, participating, preferred stock, interest payable semi
annually; and to $100,000 par value of 7 first mortgage notes
of said corporation with interest payable semi-annually; said
preferred stock to be subscribed at 90c on the dollar, and said
first mortgage notes to be given to subscribers of said preferred
stock AS A BONUS in the ratio of 33 1-3 on each subscrip
tion received and paid for, and said subscribers to pay the said
subscription to said Portland Trust Company of Oregon as de
positary and trustee, and
If said stock shall not have been entirely subscribed by the
10th day of September, 1920, and said corporation duly organ
ized in a reasonable time thereafter, said subscribers shall be
entitled, upon demand, to a return of such amount as they have
paid in on account of their subscription, without interest and
without deduction for any purpose, and
Owners of said preferred stock shall, in addition to the earn
ings on said preferred stock and on the first mortgage notes, re
ceive one-fifth of the net earnings of said corporation until said
preferred stock is retired as hereinafter provided. Said cor
poration to have the right to retire all or any portion of said
preferred stock on any interest paying date by paying the par
value, plus 10 thereof as a premium, to the holders of said
stock, and
Said corporation shall provide for the payment of said One
Hundred Thousand Dollars of said first mortgage notes, which
shall be payable within five years from their date, together with
interest at 7 per annum, payable semi-annually, at the rate of
not less than $20,000 per annum, with all interest due thereon.
Said first mortgage notes shall be secured by a first lien upon
all of the real and personal property of said corporation when
fully incorporated, and said corporation shall thereupon execute
and deliver to said trustee a TRUST DEED or MORTGAGE in
favor of said trustee covering all of the real and personal
property of said corporation as security for said notes, and
When both the preferred stock and first mortgage notes have
been paid in full and retired as above provided, the preferred
stockholders of record at the time of the retirement of the pre
ferred stock, whether in full or in part, shall be entitled to
receive in lieuof.such -preferred stock so retired a Trustee's
Certificate whereby each subscriber shall participate pro rata
to the extent of 25 of all net earnings, without additional cost
to them.
Note:
We have received but one criticism in regard to our .financial plan which criticism is that the investor
in our notes and preferred stock is receiving too much "for his investment. Owing to .the astounding
profits made by studio and production companies we think our treatment of those who invest with us
merely impresses upon them the enormous possibilities of profit the Cinema Industry affords to those
connected with it, and for this reason we feel that you are entitled to receive your just proportion of what we shall earn in
our commercial studio and the production of our pictures. We might state that our picture already produced entitled
"HEADIN' NORTH," proves what can be done in Oregon because of nature's profligate bounty to us in atmospheric and
scenic conditions and we are now in a position to immediately market this picture from which we have the right to expect
an earning power of not less than $150,000.00 based upon the opinion of expert critics in the Cinema Production Industry
to whom we have exhibited it.
What Your Check Payable to
The Portland Trust Company
as Your Trustee, Will Receive
for Each $90.00 You Pay In.
1 $100.00 par value, 8 cumulative, partici
pating preferred stock.
2 $33.3313 first mortgage 7" note.
3 20 additional of all net earnings of the
corporation to your interest earnings on
your preferred stock and note.
4 25 Trustee's Certificate of the Portland
Trust Company as your Trustee when and
as preferred stock and note are paid and
retired.' This will give you a 25 participa
tion in all net earnings of the corporation
forever.
5 Assets held in trust by the Portland Trust
Company, Trustee, as security to your note
and preferred stock as subscriptions are
received and disbursed by it as Trustee, will
have a commercial value of not less than
$500,000.00. Total cost to subscribers will
be $270,000.00.
MAIL or TELEGRAPH your sub
scription to the PORTLAND
TRUST COMPANY of OREGON,
Trustee, Northwestern National
Bank Building, Portland, Oregon.
All subscriptions by Telegraph may
be sent collect.
MAKE YOUR CHECKS PAYABLE TO
Portland Trust Company of Oregon, Trustee
NORTHWESTERN NATIONAL BANK BUILDING, PORTLAND, OREGON
All Subscriptions by
Telegraph May Be
Sent Collect
VOTERS' EMS FILED
PROPOSED AHEXUMli.NTS AltE
GIVtX BOOST BY WKM EKS.
Legislative Session, Compulsory
JtcgiMration, Bird Refuge and
Olhor Laws Wanted.
SALEM, Or., July 11. (Special.)
Affirmative arguments for five of the
proposed constitutional amendments
and initiative measures to be sub
mitted to the voters of Oregon at
the general election in November
were filed with the secretary of state
here yesterday.
The argument for the proposed con
stitutional amendment lengthening:
the legislative session from 40 to 60
days was submitted by Representative
Lewis of Portland, while the proposed
constitutional amendment providing
for compulsory registration carried
1he signatures of Senators Banks,
Howell and Pierce.
The Roosevelt bird refuge argu
ment was filed by the association
sponsoring the proposed law and was
signed by John Giil, president of the
organization.
Argument for the measure provid
ing tor lengthening the term's of cer
tain county officers trom two to four
years was presented by R. J. Green
and Herbert R.-Dewart, both of Port
land. The argument for the so-c&lled
single-tax measure carried the uigua
ture of J. F. Hermann, president of
the Oregon Single Tax league.
The time for filing the affirmative
arguments with the secretary of suite
expired last night. These arguments
will he printed in the voters' pam
phlet end will be distributed through
out the state several weeks prior to
the November election.
ganizaticn announced last night. Be
tween 600 and 700 members of the
egion will be the Aberdeen delega
tion.
A long list of sport attractions and
beach entertainments will be ar
ranged by a committee of the pic
nickers. Dancing, a motorcycle race
and tug of war, a bathing suit parade
and a baby show are carded. Prizes
will be awarded in all contests, some
being cash and some contributed by
harbor mercantile establishments. ,
possibilities of the country for several
large Michigan concerns and growers
of the ' Willamette valley. The wet
bottom lands, of which thousands of
acres are available here, are ideal for
Marriage Is Protested.
TAKIMA, Wash., July 11. (Spe
cial.) Parents of William L. Cole
man, 17, of Toppenish, appealed to
the sheriff's office here yesterday for
assistance in preventing the mar
riage of their son to a Toppenish
girl, who, they claimed, had accom
panied him to Seattle. At their re
quest a telegram was sent to the
King county auditor, asking that no
license be issued should the couple
appear there.
LOGGER LEGION TO PICNIC
Fifteen Coaches Will Be Furnished
. Party of 1000.
ABKRDKEN, Wash., July 11.
(Special.) More than 1000 members
ef the Loyal Legion of Loggers and
Lumbermen in all parts of the county
will be provided with a special train
of 15 coaches for their picnic at Pa
cific beach July 25, officers of the or-
Klamath Co. May Be Mint Center
KLAMATH FALLS. Or., July 11.
(Special.) Barring possible frost dur-
ng the ripening season, Klamath
county marsh lands are ideal for the
production of mint, says O. H. Todd
Oregon's pioneer mint grower, who is
here from Eusrene. investigating the
I Medicine
mint culture, says Mr. Todd, with
proper attention to drainage but only
through actual demonstration in the
growing of one or two crops can the
climatic conditions be gauged. If July,
August and September do not produce
frosts to damage the ripening plants,
the next few years, he says, will see
Klamath county leading the world in
mint production.
TRY this approved rem
edy. Just the tonic for
nervousness, sleeplessness,
depressed feeling, loss of
appetite, digestive troubles,
brain fag, or slow recovery
from influenza and kindred
ailments. A tonic, alterative
and diuretic for blood and
nerve disorders.
El
KBfflflBi
"I ought to put my affairs in shape so that my family
uill be all right in case, anything happens to me."
records
3 of
EVERY man, almost,
has said this to him
selfbut court
show that only
them do it. And in con- ,
sequence, there is much ;
inconvenience, often un-
fairness, and even suffer
ing, unnecessarily caused
to the dependents.
0
BY using a pamphlet "The First Step in
Making Your Will" you can in a few
moments give your attorney all the informa
tion he will heed in drawing your will.
Whether or not you. are our customer, we
invite you to write or call for a copy.
BANK OF CALIFORNIA, N. A
A NATIONAL BANK
PORTLAND
OREGON
S3EHB1SIS .AjLjH
3 : i '
I
HERE'S a delightful, safe
drink for children over
heated by play Clicquot Club
Ginger Ale. Its bubbling,
sparkling coldnes3 makes an
irresistible appeal to hot little
throats. And the mildly stimu
lating warmth of its pure gin
ger content safeguards against
too sudden chill.
Made of real Jamaica ginger,
pure juices of lemons and
limes, clean cane sugar, and
clear, sweet spring water car
bonated. Serve plain or with
, any kind of fruit juices, as
fancy dictates.
Buy Clicquot by the case
from your grocer or druggist.
end help the kiddies to it when
ever they're hot and thirsty.
Two large glassfuls in every
bottle.
THE CLICQUOT CLUB COMPANY
. Millis. Mass., U. S. A.
I
Leaving at Once
for
Eastern Oregon
and
Boise, Idaho
.Would like to take
salesman along
who has his own
line and wants to
cover this territory.
Phone at once,
Broadway 5606
Cadillac !
One of these very desirable type
57 seven-passenger touring cars
has been left with us for a few
days only to be sold for ?3000.
This attractive figure can bet
ter be appreciated by a careful
inspection of the car.
Covey Motor Car Company
Washington at 21st. Main 6244