All Credit Purchases Made Today and the Balance of the Month Charged to April Account, Payable on May First Willamette Sewing
Machines on the Club Plan, $2 at Purchase, $1 a Week New Novelty Dolls, "The Campbell Kids," on Sale m tne ioy uepi. at
., - " i - - mm.
Special on Card Printing for 3 days
FIRST FLOOR. SBW BULDIXG. ORDER BY MAIU
FOR three davs onlv we quote the following stirring
specials in our Card Printing Shop! Business
Cards printed on best quality Bristol board, in various
tvpes.
300 Business Cards, special for SI.OO
500 Business Cards, special for $1.50
' 1000 Business Cards, special at 2.00
35c "Society" Gilt Edge Playing Cards, the pack, 23
Electric Iron
BASEMENT, MAIN BUILDING.
, ORDER BY MAIL.
O housewife can afford to be
without the Hotpoint Elec
tric Iron they economize on fuel, are
always ready, cool and clean.
Every Hotpoint Iron sold by The Big
Store carries a guarantee J yj Crt
of 2 years. Priced at only T".0 3
Great
peeing Sale of FSoorcoverings
Begins-Today!
$1 Velvet Carpets 80c
We have a full line of plain Velvet Carpets in wide as
sortment of small figured design, for stores, offices and
lanre halls. Prices rnn. from $1.35 to $:?."0 a yard.
And as an extra sjHM-ial. our finest $1 Velvet Carpets in
beautiful small fiirure designs of tan. brown and green.
This pri-e includes sewing, laying and lining. One O r
at the best carjx't values ever offered, the yard OUC
$1.25 Fine Tapestry
Carpets the Yard 97c
Two big specials on high
grade Tapestry Carpets.
Durable, tightly -woven
quality in fully 12 new pat
terns. Regular $1.23 grade,
97. The $1.10 Q7
grade at only, yd. O C
$1.75 Body Brussels
Carpet the Yard $1.37
Fifteen handsome, new
Spring patterns in these
superb $1.". ImmIv HrnsseU
Carpets- tirade that wears
for years. For the Open
ing Sale "l Q7
only, the yard 5 A 3 4
$2 Famous Bigelow Ax
minster Carpets $1.53
No name in the Carpet
world that means more for
quality than Bigelow. For
the Great Opening Sale we
offer regular $2 liigelow
Cai-pets. yard OlwlO
Best $1.50 Axminster
Carpets at Only $1.10
Save 40c during this
Spring Opening Sale on our
finest $1.50 grade of Ax
minster Carpets. Eleven
handsome, new designs in
rich, artistic J ! 1 f"
colorings. Yd. D JL A J
$20 Axm. Rugs $ 1 5.50
Our own low-regular price on these splendid 9xl2-foot
Room-Size Axminster Rugs is $20 if we didn't buy in
such immense lots, they woidd have to sell for $22.50.
Strong, heavy, resisting grade in dozens of handsome
patterns- and rich colorings, suitable for liviug-roonis,
dining-rooms or bedrooms. In the Great Cjl C Cf
Opening Sale todav are priced at only DAOOv
$18 Axminster Rugs, 8.3x10.6 ft., for 14.50
The New Bundhar Wilton Rugs
We are principal distributers in the Northwest for the
famous Bundhar "Wilton Rugs and Carpets. "Wear like
iron" never curl nor creep require no tacking:
18x36-inch size for $2.25
27x54-inch size for S4.95
36x63-inch size for $7.65
4.6x7.6-foot size, S1G.20
6x9-foot size for S25.00
9xl2-foot size at 43.20
Bundhar Wilton Carpets sewn, lined, laid, yd. $2.25
Kilmarnock Rugs, Wide Choice
Kilmarnock Rugs represent the acme of beauty and
quality in domestic loom-art! We have them in a wide
array "of beautiful patterns in rich shades of blue, gray,
tan and olive, specially suitable for bedrooms:
3x6-foot size, only 5.40 1 8.3xl0.6-foot size S27.00
6x9-foot size for $10.20 9xl2-foot size at $29.60
Extraordinary Savings for 3 Days on
.Rugs, Carpets, Mattings, Linoleums
THIRD FLOOR, MAIX BUILDIG. ORDER BY MAIL.
N" THIS vast assemblage of new Spring Carpets, Bugs, Mattings and Linoleums, ' we present
today the concrete evidence of months of planning and preparation!
3 Here in unrivaled selections, j'ou'll find such famous makes as' Bundhar Wilton Carpets and
Rugs, celebrated Kilmarnock Kugs and all tlie other higli-grade lines at tne city 's lowest prices.
The sort of service that makes for easy buying broad, roomy space for displaying the beautiful
Rugs and Carpets; expert, courteous salesmen.
Dozens of the most staple grades of new Spring Carpets, room-size Rugs, Oriental Rugs, Mat
tings and Linoleums splendidly lowered in price for our Three-Days' Opening Sale, beginning this
morning. Read every item Come!-
Big Savings on Mattings
Combine the entire Matting stocks of half a
dozen other stores and you'll not have such a
splendid selection as is ready at The Big Store!
Our Mattings are all fresh, crisp, new huge
orders placed direct with the Japanese and Chi
nese makers bring them to sell at these unmatch-ably-low
prices for the Opening Sale:
25c China Mattings, plain and fancy, the yard only 17
30c China and Japan Mattings, specially priced, yd. 21
40c New China and Japan Mattings, special, yard 29
65c Fine Japan Mattings, carpet designs, the yard 47
Stirring Specials on Linoleums
New patterns are constantly arriving in Lin
oleums. All the standard grades are here. We
offer four extraordinary specials for this three
days' Opening Sale:
70c Printed Linoleums, special price, square yard 47
85c Printed Linoleums, special price, square yard 70
$1.25 New Inlaid Linoleums, at only, square yard 97
$1.60 Imported Cork Linoleums, the square yard $1.35
$ 40 Wilton Rugs $ 29.85
A saving extraordinary on our most superb grades of
Royal Wilton Rugs. Small figures and medallion center
designs in exquisite color-blendings.
Full 9xl2-foot size Rugs which sell here regularly for
$40. Special Opening Sale price for the JQQ OC
next three davs at this very low figure DmOD
$35 Wilton Rugs, 8.3x10.6 feet, for only $27.35
New Patterns Kaba Wool Rugs
Kaba "Wool Rugs price considered can't be excelled
for good service, either in living-rooms, bedrooms, dining
rooms or offices. We are showing all new patterns :
Kaba Wool Rugs, 6x9-foot size, specially priced $9.00
Kaba Wool Rugs, 8.3xl0.6-ft. size, special price $12.50
Kaba Wool Rugs, 9xl2-foot size, special price $13.50
Oriental Rugs Reduced in Price
We're offering hundreds of extraordinary values in
rich Oriental Rugs in all the wanted species. Savings run
from 14 to 12 original prices. Following lots average 4.6
x6.6 feet in size:
$20.00 to $30.00 Oriental Rugs specially priced $17.50
$27.50 to $35.00 Oriental Rugs specially priced $21.50
$60.00 to $75.00 Oriental Rugs specially priced $37.50
$37.50 to $50.00 Oriental Rugs specially priced $27.50
$95.00 to $120 Oriental Rugs, specially priced $69.oO
$5 to S6 New White Petticoats $2.95
OKDER BT MAIL.
ABOUT twenty -five different
patterns in Women's AVhite
Underskirts at this price all crisp, new
this-year.'s stock!
Made of sturdy, tubable cambric, hand
somely finished with wide embroidery
flounces, and some charmingly finished
with insertions, tucks, headings and rib
bons. Worth $ and $6 I0 QC
each. Special price today Dc0
Women's $2 Corset Covers of excellent
quality, sheer nainsook and lawn, prettily
trimmed in fine embroideries, laces, bead
ing and ribbon. Specially J A O
priced for today at only iD X
Women's $4 Combinations, corset cover
and drawer style, of sheer nainsook and
lawn, charmingly trimmed in embroidery
and edgings. Special price d0
for today's selling only D O
Embroidery Sale Cont'd
The 65c to $ 1 Grades at 39c
SFCOXD FLOOR, NEW BHM)Ifi.
ORDER BY MAI I..
f UST one of the excellent reasons for that
J record-breaking crowd which thronged The
Big Store's Embroidery counters yesterday
75c to $1 Nainsook, Swiss and Cambric Em
broideries at 39c!
Embroidery Edges, Flouncings and Galoons
in exquisite patterns English Eyelet, OQ.
French Convent, etc. Special today
Embroideries worth 45c to $1 yard, at 25
Embroideries worth $1 to $1.50 yard, at 69
Embroideries worth $1.50 to $2.50 yard 9S
Embroideries worth $2.50 to $3 yard $1.39
Embroideries worth $3 to $4 the yard $1.69
Embroideries worth $5 to $6 the yard $2.19
Our New Spring Wall Paper
YOU cannot overestimate the value of our decorative
service! AVe bring you samples, furnish estimates
and make supsrstious free of charpe. No contract too large or too
Kmall for our master decorators to handle.
A few of the recent all Taper arrivals:
leather Paper in Want if ul deep
browns. pwn, oak an J other want
ed hai.
Taistry Paper in harmomonslT
blt-mieU
brown
It suitable
rooms
fruit aVsicns in b 1 a e s,
nd champaimos. Esperial-
for living and iining-
Bedroom Papers in scores of
floral patterns in cheerful, bright
colorings.
Japanese Graes Cloth and Imita
tion Grass Cloths in plain shades,
alo beautiful fruit and verdure pat
terns for the upper third of the
wall.
'Till A- m T T !! v
L i , .'i W. ', V. t ' l'
Creamery Butter, 2 Pounds at 66c
IMEVKT, MUX Btll.mG. ORDER BT MAIL.
OVll famoiu Koyal Banquet, the finest Oregon
Creamery Butter on the market. Made expressly
for our distribution and fresh every day.
Hutter which is sweet, wholesome and puaranteed fresh
Specially priced for today, the 2-lb. squne UUl
and pure.
Hams, jfrnuine Eastern aticar
coivd. ma!l size and excellently
flavoretL Lb 16U.
I Batter, the well-known Butternnt
brand, guaranteed frrh ard pore.
Special. 2-pound roll. G7C.
Bacon, fancy F.nirlish Kreakfxt
(Trade, in pieces weighing from 6
to 10 pounds. SjwiaL the lb
Evaporated Apples, pound. 10.
Fancy Seeded Raisins, pound car
tons. 3 for TiC.
Italian Prunes, la are siz box, spe
cial, box S2.GO.
Royal Banquet Coffee, genuine
Mocha and Jars, special pound
can, 47.
Gold Dust Washing Powder, to
day, the paclcace. 19.
Mt. Hood Powdered Soap, special
todav, 25.
Phenomenal Ribbon Sale in the Basement
STOCKS still wonderfully complete,despite the enthitsiastic buying of yes
terday! Two big Basement Bargain Squares piled high with every con
ceivable kind of Easter Eibbons and all now at splendid price - reductions !
20c Ribhona, All-Silk Taffeta
and Moire, in most wanted
shades. Yard 12.
35c Ribbons, extra heavy Taf
feta and Moire, in all new
- and staple shades. Yd. 18
25c to 50c All-Satin Ribbons,
5 to 8 inches wide. All new
and staple shades. Yd. 19
15c Ribbons, Taffeta and
Moire, 2Y2 and3inches
wide, in black, white and
colors.. Yard 7.
25c Ribbons, All-Silk Messa
line, 5 inches w"ide, in all the
staple and new shades, yard
14.
40c Ribbons, beautiful 5V
Persian and Dresden All
Silk in all shades and color
combinations. Yard 22.
Ribbon Lengths, comprised of
narrow satins, Silk Taffetas
and Wash Ribbons to an
inch wide. Lengths from 1
to 3 yards. Spec'l each
Blue Serge Suits-
a Declared Favorite!
SECOND FLOOR, MAIJT BUILDING.
ORDER BY MAIL.
SPECIAL mention must be made of
the remarkably pretty showing of
blue Serge Suits garments which seem
to grow in popularity with each recur
rence of Spring!
They're strictly plain tailored mod
els with the popular short coats and se
verely plain skirts, luore ornate mod
els with the popular short coats and se
outlined with silk cord some in the
Paul Poiret sailor collar effect.
Unusually comprehensive are our
$15, $18, $20, $22.50, $25, $30
Suits. Others range in easy price steps
from $35.00 io $85.00
Lingerie Waists Reduced!
A splendid special purchase of 3000 beautiful
new Lingerie Waists in scores of the very
smartest, latest models here to sell away under
usual prices!
Materials are fine sheer Batistes, Lawns,
Mulls and Lingerie cloths in high or Dutch
neck styles with long or short sleeves. Open
front or back. Some beautifully embroidered,
others prettily trimmed in laces, etc.
Divided into three great lots. Extra special
today- 95c, $1.28, $1.48
f
jL
Sale of Sweater Coats $ 1 .59
KIR.ST
MAIM B
ORDER
FLOOR,
(1LDIXG.
BY MAIL,
i
SWEATER COATS for men, women and chil
dren, purchased underprice from the biggest
mills in America!
At $1.59, grades which sell regularly the country over for
$2-50 and $3. Made with or without pockets "V" neck or
plain collars white, blue, black, green, tan, navy, CO
cardinal, etc'. Spring and Summer, weight. Priced at V XJr
At 98c
Boys' and Girls' Pure Wool Sweaters, easily"
worth $2. All plain colors and fancy combina
tinns With or without Dockets. Sizes OQ
;-V 24 to 34. Today selling at low price of '0'
3 At 69c
infants' and Children's Wool Mixed Sweater.
Coats, with or without pockets, m white, blue,
cardinal, pink, etc. All sizes, $1 to $1.50 CQ-
rr.lac tnAfiV mil YnaV Vllt V t Vl PTTI for Onlv"'
Sweater CoaU worth ?5 to $7 AH high-prade pure
wool yarn in new styles for Spring and Summer. All
colors! Divided into three big bargain lots today
$2.39, $2.59, $3.59
Special Demonstration &
Sale "Eppo Petticoats
SECOND FLOOR,
MAIN BUILDING.
ORDER BY MAIL.
NEW garments have never met with such
universal approval as the "Eppo" Pet
ticoats! Women have long waited for the improvements
it offers the fitted effect over hips, permitting of the
fashionable clinging lines, and the snug, invisible, semi
elastic waistbands which will not permit the skirt to gap.
A demonstrator from the factory is here today to point
out the merit of this Skirt and for the rest of the week
the following compelling price-reductions will be in force :
$5.00 "Eppo" Silk
Petticoats for $3.98
Handsome messaline and
taffeta "Eppo" Silk Pet
ticoats with the famous
semi-elastic back. Sell reg-
$3 98
special at S
$7.45 "Eppo" Silk
Petticoats for-$5.00
Made with Italian . Silk
Jersey Tops, and some with
the new soft Taffeta
flonnce. Black and all
wanted colors. The
regular $7.45 "Ep- 2 H .
po" Petticoats at tt