All Credit Purchases Made Today and the Balance of the Month Charged to April Account, Payable on May First Willamette Sewing Machines on the Club Plan, $2 at Purchase, $1 a Week New Novelty Dolls, "The Campbell Kids," on Sale m tne ioy uepi. at ., - " i - - mm. Special on Card Printing for 3 days FIRST FLOOR. SBW BULDIXG. ORDER BY MAIU FOR three davs onlv we quote the following stirring specials in our Card Printing Shop! Business Cards printed on best quality Bristol board, in various tvpes. 300 Business Cards, special for SI.OO 500 Business Cards, special for $1.50 ' 1000 Business Cards, special at 2.00 35c "Society" Gilt Edge Playing Cards, the pack, 23 Electric Iron BASEMENT, MAIN BUILDING. , ORDER BY MAIL. O housewife can afford to be without the Hotpoint Elec tric Iron they economize on fuel, are always ready, cool and clean. Every Hotpoint Iron sold by The Big Store carries a guarantee J yj Crt of 2 years. Priced at only T".0 3 Great peeing Sale of FSoorcoverings Begins-Today! $1 Velvet Carpets 80c We have a full line of plain Velvet Carpets in wide as sortment of small figured design, for stores, offices and lanre halls. Prices rnn. from $1.35 to $:?."0 a yard. And as an extra sjHM-ial. our finest $1 Velvet Carpets in beautiful small fiirure designs of tan. brown and green. This pri-e includes sewing, laying and lining. One O r at the best carjx't values ever offered, the yard OUC $1.25 Fine Tapestry Carpets the Yard 97c Two big specials on high grade Tapestry Carpets. Durable, tightly -woven quality in fully 12 new pat terns. Regular $1.23 grade, 97. The $1.10 Q7 grade at only, yd. O C $1.75 Body Brussels Carpet the Yard $1.37 Fifteen handsome, new Spring patterns in these superb $1.". ImmIv HrnsseU Carpets- tirade that wears for years. For the Open ing Sale "l Q7 only, the yard 5 A 3 4 $2 Famous Bigelow Ax minster Carpets $1.53 No name in the Carpet world that means more for quality than Bigelow. For the Great Opening Sale we offer regular $2 liigelow Cai-pets. yard OlwlO Best $1.50 Axminster Carpets at Only $1.10 Save 40c during this Spring Opening Sale on our finest $1.50 grade of Ax minster Carpets. Eleven handsome, new designs in rich, artistic J ! 1 f" colorings. Yd. D JL A J $20 Axm. Rugs $ 1 5.50 Our own low-regular price on these splendid 9xl2-foot Room-Size Axminster Rugs is $20 if we didn't buy in such immense lots, they woidd have to sell for $22.50. Strong, heavy, resisting grade in dozens of handsome patterns- and rich colorings, suitable for liviug-roonis, dining-rooms or bedrooms. In the Great Cjl C Cf Opening Sale todav are priced at only DAOOv $18 Axminster Rugs, 8.3x10.6 ft., for 14.50 The New Bundhar Wilton Rugs We are principal distributers in the Northwest for the famous Bundhar "Wilton Rugs and Carpets. "Wear like iron" never curl nor creep require no tacking: 18x36-inch size for $2.25 27x54-inch size for S4.95 36x63-inch size for $7.65 4.6x7.6-foot size, S1G.20 6x9-foot size for S25.00 9xl2-foot size at 43.20 Bundhar Wilton Carpets sewn, lined, laid, yd. $2.25 Kilmarnock Rugs, Wide Choice Kilmarnock Rugs represent the acme of beauty and quality in domestic loom-art! We have them in a wide array "of beautiful patterns in rich shades of blue, gray, tan and olive, specially suitable for bedrooms: 3x6-foot size, only 5.40 1 8.3xl0.6-foot size S27.00 6x9-foot size for $10.20 9xl2-foot size at $29.60 Extraordinary Savings for 3 Days on .Rugs, Carpets, Mattings, Linoleums THIRD FLOOR, MAIX BUILDIG. ORDER BY MAIL. N" THIS vast assemblage of new Spring Carpets, Bugs, Mattings and Linoleums, ' we present today the concrete evidence of months of planning and preparation! 3 Here in unrivaled selections, j'ou'll find such famous makes as' Bundhar Wilton Carpets and Rugs, celebrated Kilmarnock Kugs and all tlie other higli-grade lines at tne city 's lowest prices. The sort of service that makes for easy buying broad, roomy space for displaying the beautiful Rugs and Carpets; expert, courteous salesmen. Dozens of the most staple grades of new Spring Carpets, room-size Rugs, Oriental Rugs, Mat tings and Linoleums splendidly lowered in price for our Three-Days' Opening Sale, beginning this morning. Read every item Come!- Big Savings on Mattings Combine the entire Matting stocks of half a dozen other stores and you'll not have such a splendid selection as is ready at The Big Store! Our Mattings are all fresh, crisp, new huge orders placed direct with the Japanese and Chi nese makers bring them to sell at these unmatch-ably-low prices for the Opening Sale: 25c China Mattings, plain and fancy, the yard only 17 30c China and Japan Mattings, specially priced, yd. 21 40c New China and Japan Mattings, special, yard 29 65c Fine Japan Mattings, carpet designs, the yard 47 Stirring Specials on Linoleums New patterns are constantly arriving in Lin oleums. All the standard grades are here. We offer four extraordinary specials for this three days' Opening Sale: 70c Printed Linoleums, special price, square yard 47 85c Printed Linoleums, special price, square yard 70 $1.25 New Inlaid Linoleums, at only, square yard 97 $1.60 Imported Cork Linoleums, the square yard $1.35 $ 40 Wilton Rugs $ 29.85 A saving extraordinary on our most superb grades of Royal Wilton Rugs. Small figures and medallion center designs in exquisite color-blendings. Full 9xl2-foot size Rugs which sell here regularly for $40. Special Opening Sale price for the JQQ OC next three davs at this very low figure DmOD $35 Wilton Rugs, 8.3x10.6 feet, for only $27.35 New Patterns Kaba Wool Rugs Kaba "Wool Rugs price considered can't be excelled for good service, either in living-rooms, bedrooms, dining rooms or offices. We are showing all new patterns : Kaba Wool Rugs, 6x9-foot size, specially priced $9.00 Kaba Wool Rugs, 8.3xl0.6-ft. size, special price $12.50 Kaba Wool Rugs, 9xl2-foot size, special price $13.50 Oriental Rugs Reduced in Price We're offering hundreds of extraordinary values in rich Oriental Rugs in all the wanted species. Savings run from 14 to 12 original prices. Following lots average 4.6 x6.6 feet in size: $20.00 to $30.00 Oriental Rugs specially priced $17.50 $27.50 to $35.00 Oriental Rugs specially priced $21.50 $60.00 to $75.00 Oriental Rugs specially priced $37.50 $37.50 to $50.00 Oriental Rugs specially priced $27.50 $95.00 to $120 Oriental Rugs, specially priced $69.oO $5 to S6 New White Petticoats $2.95 OKDER BT MAIL. ABOUT twenty -five different patterns in Women's AVhite Underskirts at this price all crisp, new this-year.'s stock! Made of sturdy, tubable cambric, hand somely finished with wide embroidery flounces, and some charmingly finished with insertions, tucks, headings and rib bons. Worth $ and $6 I0 QC each. Special price today Dc0 Women's $2 Corset Covers of excellent quality, sheer nainsook and lawn, prettily trimmed in fine embroideries, laces, bead ing and ribbon. Specially J A O priced for today at only iD X Women's $4 Combinations, corset cover and drawer style, of sheer nainsook and lawn, charmingly trimmed in embroidery and edgings. Special price d0 for today's selling only D O Embroidery Sale Cont'd The 65c to $ 1 Grades at 39c SFCOXD FLOOR, NEW BHM)Ifi. ORDER BY MAI I.. f UST one of the excellent reasons for that J record-breaking crowd which thronged The Big Store's Embroidery counters yesterday 75c to $1 Nainsook, Swiss and Cambric Em broideries at 39c! Embroidery Edges, Flouncings and Galoons in exquisite patterns English Eyelet, OQ. French Convent, etc. Special today Embroideries worth 45c to $1 yard, at 25 Embroideries worth $1 to $1.50 yard, at 69 Embroideries worth $1.50 to $2.50 yard 9S Embroideries worth $2.50 to $3 yard $1.39 Embroideries worth $3 to $4 the yard $1.69 Embroideries worth $5 to $6 the yard $2.19 Our New Spring Wall Paper YOU cannot overestimate the value of our decorative service! AVe bring you samples, furnish estimates and make supsrstious free of charpe. No contract too large or too Kmall for our master decorators to handle. A few of the recent all Taper arrivals: leather Paper in Want if ul deep browns. pwn, oak an J other want ed hai. Taistry Paper in harmomonslT blt-mieU brown It suitable rooms fruit aVsicns in b 1 a e s, nd champaimos. Esperial- for living and iining- Bedroom Papers in scores of floral patterns in cheerful, bright colorings. Japanese Graes Cloth and Imita tion Grass Cloths in plain shades, alo beautiful fruit and verdure pat terns for the upper third of the wall. 'Till A- m T T !! v L i , .'i W. ', V. t ' l' Creamery Butter, 2 Pounds at 66c IMEVKT, MUX Btll.mG. ORDER BT MAIL. OVll famoiu Koyal Banquet, the finest Oregon Creamery Butter on the market. Made expressly for our distribution and fresh every day. Hutter which is sweet, wholesome and puaranteed fresh Specially priced for today, the 2-lb. squne UUl and pure. Hams, jfrnuine Eastern aticar coivd. ma!l size and excellently flavoretL Lb 16U. I Batter, the well-known Butternnt brand, guaranteed frrh ard pore. Special. 2-pound roll. G7C. Bacon, fancy F.nirlish Kreakfxt (Trade, in pieces weighing from 6 to 10 pounds. SjwiaL the lb Evaporated Apples, pound. 10. Fancy Seeded Raisins, pound car tons. 3 for TiC. Italian Prunes, la are siz box, spe cial, box S2.GO. Royal Banquet Coffee, genuine Mocha and Jars, special pound can, 47. Gold Dust Washing Powder, to day, the paclcace. 19. Mt. Hood Powdered Soap, special todav, 25. Phenomenal Ribbon Sale in the Basement STOCKS still wonderfully complete,despite the enthitsiastic buying of yes terday! Two big Basement Bargain Squares piled high with every con ceivable kind of Easter Eibbons and all now at splendid price - reductions ! 20c Ribhona, All-Silk Taffeta and Moire, in most wanted shades. Yard 12. 35c Ribbons, extra heavy Taf feta and Moire, in all new - and staple shades. Yd. 18 25c to 50c All-Satin Ribbons, 5 to 8 inches wide. All new and staple shades. Yd. 19 15c Ribbons, Taffeta and Moire, 2Y2 and3inches wide, in black, white and colors.. Yard 7. 25c Ribbons, All-Silk Messa line, 5 inches w"ide, in all the staple and new shades, yard 14. 40c Ribbons, beautiful 5V Persian and Dresden All Silk in all shades and color combinations. Yard 22. Ribbon Lengths, comprised of narrow satins, Silk Taffetas and Wash Ribbons to an inch wide. Lengths from 1 to 3 yards. Spec'l each Blue Serge Suits- a Declared Favorite! SECOND FLOOR, MAIJT BUILDING. ORDER BY MAIL. SPECIAL mention must be made of the remarkably pretty showing of blue Serge Suits garments which seem to grow in popularity with each recur rence of Spring! They're strictly plain tailored mod els with the popular short coats and se verely plain skirts, luore ornate mod els with the popular short coats and se outlined with silk cord some in the Paul Poiret sailor collar effect. Unusually comprehensive are our $15, $18, $20, $22.50, $25, $30 Suits. Others range in easy price steps from $35.00 io $85.00 Lingerie Waists Reduced! A splendid special purchase of 3000 beautiful new Lingerie Waists in scores of the very smartest, latest models here to sell away under usual prices! Materials are fine sheer Batistes, Lawns, Mulls and Lingerie cloths in high or Dutch neck styles with long or short sleeves. Open front or back. Some beautifully embroidered, others prettily trimmed in laces, etc. Divided into three great lots. Extra special today- 95c, $1.28, $1.48 f jL Sale of Sweater Coats $ 1 .59 KIR.ST MAIM B ORDER FLOOR, (1LDIXG. BY MAIL, i SWEATER COATS for men, women and chil dren, purchased underprice from the biggest mills in America! At $1.59, grades which sell regularly the country over for $2-50 and $3. Made with or without pockets "V" neck or plain collars white, blue, black, green, tan, navy, CO cardinal, etc'. Spring and Summer, weight. Priced at V XJr At 98c Boys' and Girls' Pure Wool Sweaters, easily" worth $2. All plain colors and fancy combina tinns With or without Dockets. Sizes OQ ;-V 24 to 34. Today selling at low price of '0' 3 At 69c infants' and Children's Wool Mixed Sweater. Coats, with or without pockets, m white, blue, cardinal, pink, etc. All sizes, $1 to $1.50 CQ- rr.lac tnAfiV mil YnaV Vllt V t Vl PTTI for Onlv"' Sweater CoaU worth ?5 to $7 AH high-prade pure wool yarn in new styles for Spring and Summer. All colors! Divided into three big bargain lots today $2.39, $2.59, $3.59 Special Demonstration & Sale "Eppo Petticoats SECOND FLOOR, MAIN BUILDING. ORDER BY MAIL. NEW garments have never met with such universal approval as the "Eppo" Pet ticoats! Women have long waited for the improvements it offers the fitted effect over hips, permitting of the fashionable clinging lines, and the snug, invisible, semi elastic waistbands which will not permit the skirt to gap. A demonstrator from the factory is here today to point out the merit of this Skirt and for the rest of the week the following compelling price-reductions will be in force : $5.00 "Eppo" Silk Petticoats for $3.98 Handsome messaline and taffeta "Eppo" Silk Pet ticoats with the famous semi-elastic back. Sell reg- $3 98 special at S $7.45 "Eppo" Silk Petticoats for-$5.00 Made with Italian . Silk Jersey Tops, and some with the new soft Taffeta flonnce. Black and all wanted colors. The regular $7.45 "Ep- 2 H . po" Petticoats at tt