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, TUESDAY, JANUARY 25, 1910. . ' ' . - ' " . 11
Detroit, Mich., Where, From the Raw Materials to
rs Are Manufactured in Their Entirety
ners and Every Owner is Boosting. A Satisfied Owner is the Best Salesman
(Supply and Its Younger Brother Flanders "20" is Already So Heavily Oversold
1 (JJIWIiWII-JUUIHU II I I II
per annum a H0ME of flfl wUU Lll
You Have a Right to Know Who and What Is Back
of the Motor Car You Buy
r
You have that right, and you owe it to yourself to investigate thor
oughly the personnel, the engineering talent, manufacturing facilities, and
the financial backing of the concern from whom you buy an automobile.
These are vital considerations.
The purchase of an automobile ought to be a permanent investment
and a satisfying one. Whether it will be or not will depend largely on
the quality of the men who make it their financial ability to stand back
of their product. Satisfied as to their financial ability, then satisfy' your
self as to their integrity and their reputation for taking care of customers
they already have, That will indicate to you what treatment you may
expect.
In these days when suits are impending against unlicensed makers
infringers of the basic Selden Patent it behooves the buyer also to,
look carefully before he leaps to the purchase of a car. Not alone may it
involve him in a lawsuit, but more vitally, it may leave him high and
dry a year or so hence, when he will require repairs or replacement parts.
The deeper you investigate these matters the more you will be im
pressed with the impregnability of the position occupied by the E-M-F'
Company of Detroit largest individual manufacturer in the Licensed
Association; financially strongest and famous in this industry for its
uniform liberality and courtesy to owners of E-M-F Cars.
We believe that a satisfied buyer is the best salesman. It is not
philanthropy on our part, therefore, to look after every customer as if he
was our best friend. It" is simply good commercial practice a little
broader than some may be and if so, perhaps that has been one of the
chief causes for the phenomenal success of this company from the very
first.
Back of E-M-F "30" and Flanders "20" cars, there is more money,
more experience, more brains, better organization, better factory facilities
than any other cars can boast. And, while perhaps we ought not say it
ourselves, we do believe that none other can outdo this company in
integrity and fair treatment of its patrons not only fair, but liberal.
If you will inquire of the next Detroit man you meet, he will tell
you that the E-M-F Company was financed and is managed entirely by,
Detroit men. More than that, he will tell you that these men are the
leaders in Detroit financial and commercial affairs. None stand higher
in this community. Following are the principal owners and directors of
the E-M-F Company:
DR. J. B. BOOK, Director Wayne County Savings Bank; Director
First National Bank of Detroit; Director Anderson Carriage Company,
manufacturers 'Anderson Electric Automobiles ; also Director Quincy
Electric & Gas Heating Co., of Quincy, Illinois. Dr. Book was Vice-i
President of the Wayne Automobile Company, which concern was ab
sorbed at time of organization of E-M-F Company.
WILLIAM T. BARBOUR, President Detroit Stove Works; Di
rector Peoples State Bank; Director Home Telephone Company; Director
Detroit Manufacturers' Railroad. Also member" Advisory Committee of
the Security Trust Company.
CHARLES L. PALMS, Treasurer E-M-F Company; Director Mich
igan Stove Works, oldest and largest in the world, making more than
100,000 Garland Stoves and Ranges per annum; Director First National
Bank; Director Union Trust Company; Director Detroit Journal Com
pany. WALTER E. FLANDERS, President and General Manager of the
E-M-F Company, is too well known as a producer of automobiles to need
further introduction here.
. These are the men who manufacture E-M-F "30" and Flanders "20"
Automobiles these are the men who stand back of every promise made
in our advertisements these are the reputations that go with the car
when you buy it. And, of course, E-M-F "30" and Flanders "20" are both
licensed under the Selden patent.
Specifications Flanders "20"
9
MOTOR SO horse-power. Four cylinders, cast
en bloc following best European and Ameri
can practice in motors of these dimensions.
BORE 35 inches. Stroke, S3A inches.
COOLIXG Motor is water cooled, the jackets
being extra large, insuring good circulation
and a plentiful supply of wa,ter under all con
ditions. Water jackets surround valve ports
also. Circulation is maintained by a centrifu
gal pump of liberal proportions and simple
design, driven from magneto shaft.
LUBRICATION Same principle as E-M-F "30"
vacuum feed oiler having no moving parts
.and consequently impossible to disarrange.
Cannot flood nor starve the motor oil level
always the same regardless of road levels,
speed of motor,, or any other conditions.
IGXITIOX Dual system, consisting of (a)
Splitdorf magneto same as E-M-F "30," of
wliich at this writing there are 10,00 in
daily use and not a complaint; (b) a set of
dry cell batteries are supplied for emergency
use.
CARBURETOR Is of the approved float feed
type similar to that on E-M-F "30" and, like
the latter, is of our own design and manu
facture. CUUTCH Is of the reversed cone type leather
faced the type that has outlived all the
"multiple disc" and other fads.
REAR AXLE Is similar in design and construc
tion to that of E-M-F "SO," which has prpven
so satisfactory to owners so disappointing
to competitive makers. f
TRANSMISSION Is incorporated in the rear
axle the ideal construction for cars of light
or medium weight. Tliis confines the operat
ing mechanism to two units and affords a
maximum of flexibility in the chassis.
FRONT AXLE Is drop forged In one piece
not welded in the centre from special steel
of high torsional and elastic properties.
SPRINGS Front, semi-elliptic. Rear, full ellip
tic with scroll ends same as E-M-F "30"
and on other high grade cars. .Acme of easy
riding and breakages practically unknown.
BRAKES Following the most up-to-date prac
tice but hitherto found only in high priced
cars both sets of brakes are of the internal
expanding metal ring type. Encased in a
pressed steel drum on rear axles.
FENDERS Enameled steel. Enclosed full
length of car.
WHEEL BASE lOO inches. Tread, Standard,
inches. Special, 61 inches for Southern
States trade.
TIRES 32x3 inches ample tire equipment and
good safety factor.
GASOLINE CAPACITV 12 gallons sufficient
for 250 to 300 miles.
OPERATION AND CONTROIi As this car is
designed for the use of owners and will prob
ably but seldom be driven by skilled chauf
feurs, every effort has been made to simplify
the control and make every part "fool proof."
BODY' TYPES Three. Runabout: Standard
type but having large deck at rear, enclosed
74 inches high for carrying trunks, samples
or other articles. An ideal and a practical
utility vehicle and withal handsome.
SUBURBAN A natty four-passenger car with
out doors. The rear pair of seats are remov
able and otherwise the body is same as Run
about. RACY ROADSTER A classy two-passenger
Roadster, with gasoline tank 'exposed at rear
of seats. Ijarge receptacle under seats and
another under rear deck.
EQUIPMENT Splitdorf magneto; 2 side oil
. lamps; 1 oil tail lamp; 2 acetylene head
lights and acetylene generator, and good
tubular horn.
PRICE Runabout, seating two, $750 f. o. b.
factory, Detroit. Suburban, seating four,'
with "rear seats removable, $7 DO f. o. b. fac
tory, Detroit. Racy Roadster, $790 f. o. b.
factory, Detroit.
Full Specifications and Technical Descriptions on Request
"Another Talk with Flanders" is just off the press. It treats ,of "selling motor cars
and making them stay sold" by taking care of the customers afterward. If you
read the first "Talk with Flanders" you will want this one. We'll mail it on request.
E-M-F COMPANY, Detroit, Michigan.
FLANDERS "20" RACY ROADSTER, $790.
Wyoming and Montana. Headquarters 1212 Second Ave., Spokane