' ' : ' """ " ' : " ' : ; ' : ..." . ) ' ' ' . . . . . ', , TUESDAY, JANUARY 25, 1910. . ' ' . - ' " . 11 Detroit, Mich., Where, From the Raw Materials to rs Are Manufactured in Their Entirety ners and Every Owner is Boosting. A Satisfied Owner is the Best Salesman (Supply and Its Younger Brother Flanders "20" is Already So Heavily Oversold 1 (JJIWIiWII-JUUIHU II I I II per annum a H0ME of flfl wUU Lll You Have a Right to Know Who and What Is Back of the Motor Car You Buy r You have that right, and you owe it to yourself to investigate thor oughly the personnel, the engineering talent, manufacturing facilities, and the financial backing of the concern from whom you buy an automobile. These are vital considerations. The purchase of an automobile ought to be a permanent investment and a satisfying one. Whether it will be or not will depend largely on the quality of the men who make it their financial ability to stand back of their product. Satisfied as to their financial ability, then satisfy' your self as to their integrity and their reputation for taking care of customers they already have, That will indicate to you what treatment you may expect. In these days when suits are impending against unlicensed makers infringers of the basic Selden Patent it behooves the buyer also to, look carefully before he leaps to the purchase of a car. Not alone may it involve him in a lawsuit, but more vitally, it may leave him high and dry a year or so hence, when he will require repairs or replacement parts. The deeper you investigate these matters the more you will be im pressed with the impregnability of the position occupied by the E-M-F' Company of Detroit largest individual manufacturer in the Licensed Association; financially strongest and famous in this industry for its uniform liberality and courtesy to owners of E-M-F Cars. We believe that a satisfied buyer is the best salesman. It is not philanthropy on our part, therefore, to look after every customer as if he was our best friend. It" is simply good commercial practice a little broader than some may be and if so, perhaps that has been one of the chief causes for the phenomenal success of this company from the very first. Back of E-M-F "30" and Flanders "20" cars, there is more money, more experience, more brains, better organization, better factory facilities than any other cars can boast. And, while perhaps we ought not say it ourselves, we do believe that none other can outdo this company in integrity and fair treatment of its patrons not only fair, but liberal. If you will inquire of the next Detroit man you meet, he will tell you that the E-M-F Company was financed and is managed entirely by, Detroit men. More than that, he will tell you that these men are the leaders in Detroit financial and commercial affairs. None stand higher in this community. Following are the principal owners and directors of the E-M-F Company: DR. J. B. BOOK, Director Wayne County Savings Bank; Director First National Bank of Detroit; Director Anderson Carriage Company, manufacturers 'Anderson Electric Automobiles ; also Director Quincy Electric & Gas Heating Co., of Quincy, Illinois. Dr. Book was Vice-i President of the Wayne Automobile Company, which concern was ab sorbed at time of organization of E-M-F Company. WILLIAM T. BARBOUR, President Detroit Stove Works; Di rector Peoples State Bank; Director Home Telephone Company; Director Detroit Manufacturers' Railroad. Also member" Advisory Committee of the Security Trust Company. CHARLES L. PALMS, Treasurer E-M-F Company; Director Mich igan Stove Works, oldest and largest in the world, making more than 100,000 Garland Stoves and Ranges per annum; Director First National Bank; Director Union Trust Company; Director Detroit Journal Com pany. WALTER E. FLANDERS, President and General Manager of the E-M-F Company, is too well known as a producer of automobiles to need further introduction here. . These are the men who manufacture E-M-F "30" and Flanders "20" Automobiles these are the men who stand back of every promise made in our advertisements these are the reputations that go with the car when you buy it. And, of course, E-M-F "30" and Flanders "20" are both licensed under the Selden patent. Specifications Flanders "20" 9 MOTOR SO horse-power. Four cylinders, cast en bloc following best European and Ameri can practice in motors of these dimensions. BORE 35 inches. Stroke, S3A inches. COOLIXG Motor is water cooled, the jackets being extra large, insuring good circulation and a plentiful supply of wa,ter under all con ditions. Water jackets surround valve ports also. Circulation is maintained by a centrifu gal pump of liberal proportions and simple design, driven from magneto shaft. LUBRICATION Same principle as E-M-F "30" vacuum feed oiler having no moving parts .and consequently impossible to disarrange. Cannot flood nor starve the motor oil level always the same regardless of road levels, speed of motor,, or any other conditions. IGXITIOX Dual system, consisting of (a) Splitdorf magneto same as E-M-F "30," of wliich at this writing there are 10,00 in daily use and not a complaint; (b) a set of dry cell batteries are supplied for emergency use. CARBURETOR Is of the approved float feed type similar to that on E-M-F "30" and, like the latter, is of our own design and manu facture. CUUTCH Is of the reversed cone type leather faced the type that has outlived all the "multiple disc" and other fads. REAR AXLE Is similar in design and construc tion to that of E-M-F "SO," which has prpven so satisfactory to owners so disappointing to competitive makers. f TRANSMISSION Is incorporated in the rear axle the ideal construction for cars of light or medium weight. Tliis confines the operat ing mechanism to two units and affords a maximum of flexibility in the chassis. FRONT AXLE Is drop forged In one piece not welded in the centre from special steel of high torsional and elastic properties. SPRINGS Front, semi-elliptic. Rear, full ellip tic with scroll ends same as E-M-F "30" and on other high grade cars. .Acme of easy riding and breakages practically unknown. BRAKES Following the most up-to-date prac tice but hitherto found only in high priced cars both sets of brakes are of the internal expanding metal ring type. Encased in a pressed steel drum on rear axles. FENDERS Enameled steel. Enclosed full length of car. WHEEL BASE lOO inches. Tread, Standard, inches. Special, 61 inches for Southern States trade. TIRES 32x3 inches ample tire equipment and good safety factor. GASOLINE CAPACITV 12 gallons sufficient for 250 to 300 miles. OPERATION AND CONTROIi As this car is designed for the use of owners and will prob ably but seldom be driven by skilled chauf feurs, every effort has been made to simplify the control and make every part "fool proof." BODY' TYPES Three. Runabout: Standard type but having large deck at rear, enclosed 74 inches high for carrying trunks, samples or other articles. An ideal and a practical utility vehicle and withal handsome. SUBURBAN A natty four-passenger car with out doors. The rear pair of seats are remov able and otherwise the body is same as Run about. RACY ROADSTER A classy two-passenger Roadster, with gasoline tank 'exposed at rear of seats. Ijarge receptacle under seats and another under rear deck. EQUIPMENT Splitdorf magneto; 2 side oil . lamps; 1 oil tail lamp; 2 acetylene head lights and acetylene generator, and good tubular horn. PRICE Runabout, seating two, $750 f. o. b. factory, Detroit. Suburban, seating four,' with "rear seats removable, $7 DO f. o. b. fac tory, Detroit. Racy Roadster, $790 f. o. b. factory, Detroit. Full Specifications and Technical Descriptions on Request "Another Talk with Flanders" is just off the press. It treats ,of "selling motor cars and making them stay sold" by taking care of the customers afterward. If you read the first "Talk with Flanders" you will want this one. We'll mail it on request. E-M-F COMPANY, Detroit, Michigan. FLANDERS "20" RACY ROADSTER, $790. Wyoming and Montana. Headquarters 1212 Second Ave., Spokane