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About The daily Astorian. (Astoria, Or.) 1961-current | View Entire Issue (Feb. 11, 2016)
Author to visit Seaside, Astoria libraries Gideon For-mukwai to share the art, power of storytelling SEASIDE AND ASTORIA — Award-winning speaker and author Gideon For-Mukwai will make two appearances in Clatsop County libraries. He will speak at the Sea- side Public Library on Feb. 18, and he will lead a busi- ness storytelling workshop at the Astoria Public Library on Feb. 19. Both events are free and open to the public. For-mukwai holds a mas- ter’s degree in journalism from the Reynolds School of Journalism at the University of Nevada, Reno. The art of storytelling Art for the Heart Please join us for a Community Celebration of the Heart and artist reception on Valentine’s Day, Sunday, February 14, 2016, 2:00 to 4:00 p.m. at NCRD in Nehalem. Enjoy artwork by local artists, live music by Eric Sappington and delicious, heart healthy refreshments and sweet treats. Art for the Heart is a community art show in honor of American Heart Month. The show will hang at NCRD gallery through February. Please visit nwregionalheart.com to learn more about heart health. MORE INFO: 503-815-2402 or email BellM1@ah.org. Sponsored by Manzanita Primary and Specialty Care Clinic and NW Regional Heart and Vascular facebook.com/TillamookHospital TillamookRegionalMC.org 16 | February 11, 2016 | coastweekend.com The Friends of the Sea- side Library will For-muk- wai at 7 p.m. Thrusday, Feb. 18 in the Community Room; there will be book sales and signings. The art and tradition of storytelling has been a key element throughout history. But in our busy, digital age, the practice often has fallen by the wayside. For-mukwai knows that everyone loves a great sto- ry and everyone has a great story. The “Unsung Heroes Program,” allows folks to regale and reminisce about momentous things that have happened in their lives as well as the small everyday occurrences that make our world such an interesting place. The author will tell some of his own stories and provide the opportunity for the audience to participate with accounts of their own. The Seaside Public Li- brary is located at 1131 Broadway. For more infor- mation call 503-738-6742 or visit seasidelibrary.org Business storytelling The days of hard sell- ing are over; today’s cus- tomers resent arm-twisting sales people. As a result, many successful businesses are switching to story sell- ing strategies that focus on building rapport and trust. Submitted photo Gideon For-Mukwai will speak about sto- rytelling and business storytelling in Sea- side and Astoria Feb. 18 and 19. The Astoria Public Li- brary will host a free Busi- ness Storytelling workshop led by For-Mukwai from 2 to 5 p.m. Friday, Feb. 19. The goal of the workshop is to help business owners, managers, leaders and mar- keters capture and tell capti- vating stories that sell. Registration for the workshop is recommended but not required. Small businesses are in- creasingly embracing sto- rytelling to engage, educate and empower customers with success stories that en- able them to make informed buying decisions. Legendary Hollywood in- structor Robert McKee says, “Stories are the currency of human contact.” By us- ing this currency, you earn trust and business from your prospects by showing them how you’ve helped other customers with similar prob- lems. Neuroscience research has confirmed that, when used effectively, storytell- ing is one of the best ways to nudge and persuade po- tential customers to action. More importantly, stories enable you to show empathy toward a prospect, without sounding pushy or desperate to make a sale. In the Feb. 19 workshop, participants will learn about four types of business sto- ries SMEs (small and medi- um enterprises) must tell to generate more leads. They will receive tips on how to add humor to stories to in- spire and uplift customers, and how to increase prod- uct prices with the science of storytelling. The work- shop will include a mini story coaching clinic, during which participants will have the opportunity to craft, tell and critique stories. Partici- pants also will receive a 30- Day Story Sourcing Guide for identifying captivating stories. For-mukwai is author of the book “The Science of Story Selling: How to Win the Hearts & Minds of Your Prospects for Purpose and Profit.” With over 12 years of experience, For-mukwai enjoys working with profes- sionals from across all cul- tures and continents. Since 2004, he has trained over 16,100 executives from or- ganizations such as Oracle, Dell, Gillette, US Social Se- curity Administration, DBS Bank, People’s Association, National University of Sin- gapore, Siemens, Singapore Armed Forces and Great Eastern Life. In 2009, For-Mukwai was the Speaking Champion at the Inter-University Speech Competition at the Universi- ty of Nevada, Reno. In 2005, he was Singapore Champion at District 80 International Speech Contest in Jakarta, Indonesia. In both cases, he credits story telling as the decisive factor that enabled him to out speak hundreds of native English speakers and contestants. For more information about For-Mukwai and his workshops, visit www.busi- nessstorytellingacademy. com The Astoria Public Li- brary is located at 450 10th St. For more information, call 503-325-7323, or visit www.astorialibrary.org
