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About The daily Astorian. (Astoria, Or.) 1961-current | View Entire Issue (Dec. 11, 2015)
9A THE DAILY ASTORIAN • FRIDAY, DECEMBER 11, 2015 Distillery: ‘It just feels like a bigger guy coming after a smaller startup’ Continued from Page 1A vodka and gin. But the trade- mark challenge shows how zealously entrepreneurs in the emerging craft beer and distillery markets guard their brands. “It just feels like a bigger guy coming after a small- er startup,” said Cary, who opened on Duane Street in February 2014 and expand- ed into Seaside this fall. “Other than that, why would you take someone to federal court?” North Coast Brewing Co. from North Coast Brewing again and, about a month later, WKHEUHZHU\¿OHGVXLWLQIHGHUDO district court in San Francisco. Explosion of breweries The lawsuit alleged trademark The Brewers Association, infringement and unfair com- a trade group, reported in petition. North Coast Brew- September that the number of ing owns multiple trademarks breweries in the United States relating to the phrases “North topped 4,000, rivaling the beer Coast” and “North Coast boom of the 1870s. The ex- Brewing.” plosion of breweries has led to Representatives of North competition over territory and Coast Brewing could not be names. reached for comment. Locking down place &DU\RI¿FLDOO\FKDQJHGWKH names, even generic ones like name of his business to Pilot “North Coast,” can be import- House Spirits in October, end- ant to carve out market iden- ing the threat of a trademark tity, but trademark spats have suit from the brewery. also occurred over words, This time around, Cary phrases and logos. said, he researched each name Earlier this year, Drop An- RSWLRQWR¿QGRQHWKDWZRXOG chor Brewery in Cathlamet, not leave him at risk of anoth- Washington, switched to Riv- er lawsuit. That meant vetoing er Mile 38 Brewing Co. after multiple options before decid- a legal threat from Anchor ing on Pilot House Spirits. Brewing Co., which owns “We had other names in the venerable Anchor Steam mind, but we were advised brand in San Francisco. IURP D GLIIHUHQW ODZ ¿UP QRW Cary was aware of North to use any of the names we &RDVW %UHZLQJ ZKHQ KH ¿UVW picked because they would opened North Coast Distilling, lead to the same complica- he said, but was told by his tions, possibly,” he said. lawyers that the similar names Cary added the extra pre- would not cause a problem. caution of trademarking Pilot &DU\ ¿UVW KHDUG IURP WKH House Spirits. brewery in February, accord- Reaching out to ing to case documents, but at customers the time his lawyers told him The transition has forced the challenge would not be an issue because his distillery Cary to reach out to customers IDOOVXQGHUDGLIIHUHQWFODVVL¿- to let them know that North cation than North Coast Brew- Coast Distilling and Pilot House Spirits are one and the ing, he said. Under that advice, Cary same. That effort has largely opted not to act on the brew- consisted of word of mouth ery’s request to change the and using the Pilot House so- cial media platforms to keep name of his distillery. customers informed and direct Unfair competition them to the distillery’s new At the time, representatives website. of North Coast Brewing had The words “North Coast” asked Cary to stop using North can still be found in small print Coast Distilling, claiming that on all the distillery’s bottles, Cary’s continued use of the despite the name and logo “North Coast” portion of the change. distillery’s name would cause “We have such a nice fol- damage to the brewery’s busi- lowing that it’s not an issue,” ness and reputation, according Cary said. “We are a house- to case documents. hold brand, not just a branded Then, in July, Cary heard house.” www.pilothousespirits.com Bar Pilot Jalapeño Lime Flavored Vodka is pictured. Joshua Bessex/The Daily Astorian Volunteer Di Stuppy of Seaside looks for toys for a young child. Wishing Tree:3URJUDP¿QGVD way to give a gift to each child Continued from Page 1A community service, write a report and give a presentation to complete their senior proj- ects. Ethan McCarley, an AHS senior, said the community service, report and presen- tation all have to connect in some way. For his project, McCarley is planning to find a con- nection between the Wish- ing Tree program and foster children in the community. “Some of them are not as privileged as other kids, so doing this makes them feel better and feel like they are wanted,” McCarley said. Joshua Bessex/The Daily Astorian Where the presents go Toys for children line tables at the Clatsop County Fairgrounds as part of the Wishing Tree program. The Wishing Tree pro- gram started more than 30 years ago as a countywide effort. Roberts remembers supplying toys to children in the South County and in War- renton. Over the years, the focus of the program shifted to just the Astoria and Knappa area. The change has caused some confusion for Warren- ton, especially since some of the Wishing Trees are in Warrenton banks and in Fred Meyer. Warrenton Mayor Mark Kujala said he plans to talk with Roberts about keeping Warrenton children a part of the program. “If Warrenton business- es are participating, they do so with the notion that some Warrenton kids benefit from it,” he said. As of now, the only sim- ilar program in Warren- ton is the Fire Department handing out donated food. Occasionally, Kujala said, anonymous toy donations will be made, but that is not a guarantee. In the meantime, War- renton resident Shelly Cole- man launched a fundraising campaign for a toy drive for Warrenton families. The campaign is online at www. gofundme.com/christmasfor- warren. Focusing on the Astoria area has been plenty of work for the volunteers, Roberts said. The fatal crash occurred just before 7 a.m. on July 25, 2014, about three miles east of Astoria on U.S. Highway 30 near Liberty Lane. Fletcher, driving a 1999 Toyota Tacoma pickup, was traveling westbound when she crossed the double solid centerline and sideswiped an eastbound 1993 Ford pick- up, according to the Oregon State Police. Fletcher was traveling with two passengers — War- renton residents Arthur Ro- mine Jr. and Bryce William Saranpaa. Saranpaa, 43, died at the scene. He was riding in the ‘I hope you find it in your hearts to forgive me.’ Michelle Lynn Fletcher Longview woman responsible for fatal crash back seat. Romine Jr. was not injured. Fletcher was seriously in- MXUHG DQG H[WULFDWHG E\ ¿UH- ¿JKWHUV The driver of the Ford pickup had non-life-threaten- ing injuries 6DUDQSDD¶V VLJQL¿FDQW other spoke at the sentenc- ing hearing Thursday. She described how Saranpaa was just two days shy of his 44th birthday when he died. “In the blink of an eye, I went from planning a surprise birthday party to grasping the reality of putting together a funeral,” she said. Before receiving her 75-month prison sentence, )OHWFKHU EULHÀ\ VSRNH WR WKH family and friends in the courtroom. She told them how much she regretted her ac- tions, and she vowed to main- tain a clean and sober life. ³,KRSH\RX¿QGLWLQ\RXU hearts to forgive me,” she said. a gift to each child. “She works until after Christmas sometimes,” her husband said. “She can’t say no.” Elisa Long, Medical Assistant CMH Women’s Center 8 years at CMH Our people make Crash: Fletcher vowed to maintain a clean, sober life Continued from Page 1A The number of children in need has increased with nearly 800 last year. No matter how many children are in need, Rob- HUWVVDLGVKH¿QGVDZD\WRJLYH The Planetree Difference 7LVWSL*LU[LYLK8\HSP[`+YP]LU:LY]PJL-VJ\ZLK Elisa is one of the caregivers at CMH who exemplifies our Promise of Excellence: t t t t t t Respect Integrity Compassion Leadership Safety Teamwork Caregivers like Elisa make your community hospital one to be proud of. “I really try to put myself into my patients’ shoes and see from their perspective... I try to leave everyday knowing that I did my best to make a difference in at least one patient’s life.” – Elisa Long, Medical Assistant &YDIBOHF4U"TUPSJB0SFHPOt XXXDPMVNCJBNFNPSJBMPSHt"1MBOFUSFF%FTJHOBUFE)PTQJUBM