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About The daily Astorian. (Astoria, Or.) 1961-current | View Entire Issue (Jan. 29, 2015)
Readers’ choice awards BEST RADIO STATION BEST HAIR SALON BEST CAR DEALERSHIP Coast Community Radio Salon Vervé Lum’s Auto Center KMUN 91.9 FM, KCPB 90.9 FM, KTCB 89.5 FM Astoria, Oregon Warrenton, Oregon Runner-up: Salon Boheme, Astoria Honorable Mention: Azure Salon & Spa, Ilwaco Runner-up: Hayward’s Ocean Crest Motors, Warrenton Honorable Mention: Astoria Ford, Astoria Runner-up: KRKZ Hits 94.3 FM Chinook / Astoria Honorable Mention: KLMY Clammy 99.7 FM Long Beach By DWIGHT CASWELL KMUN is a true community radio station. Unlike public radio stations that have a lot of em- ployees, KMUN has only three employees and some 100 vol- unteers. This explains why the programmers are your friends and neighbors. In fact, it’s like- ly that few people in our area don’t know a KMUN volunteer or two. According to industry data, KMUN is also the most-listened to radio station in its listen- ing area, which stretches from Raymond, Washington to Pa- FL¿F&LW\7KDWPD\EHEHFDXVH there’s something for just about everybody, whether you like blues, psychedelic folk music, news and commentary, opera, gardening, yoga, the arts — you name it. Of course, KMUN also does the things that small town sta- tions should do, like lost pets, bedtime stories, and community events. And the station produces By JON BRODERICK You’re walking into a lot of history when you walk into Sa- lon Vervé — though the salon’s serene and inviting interior hardly hints at it. Ask owner Sari Hart- man to speak her native Finnish Submitted photo for you. It sounds, to a non-speak- KMUN Coast Community Radio broadcasts er, busy but soothing, like a run- live from the Astoria Event Center during ning brook, and it anchors the the FisherPoets Gathering. place deep in the community. Sari, the youngest of seven local shows like “Talk of Our children, came from Finland Towns” or the quintessential with her family to Astoria in Astoria program, “The Ship Re- WR YLVLW UHODWLYHV 6KRUWO\ port.” they immigrated, staying with Station manager Joanne KHUXQFOHSHRSOHLQKLVKRXVH Rideout is proud that KMUN is until her parents soon built one PRUH ¿QDQFLDOO\ UHVLOLHQW WKDQ of their own. Her dad, Reino in the past, and that the station Vedenoja, worked at the Astoria has been building relationships Plywood Mill, her mom, Raili, at with emergency services since the Bumble Bee cannery. WKH*UHDW&RDVWDO*DOHRI “My mom would come home Most of all, she says, “I’m proud at night looking like she’d mur- that KMUN is dear to the hearts dered something, but by morn- of the people.” ing her uniform was bleached, pressed, the hat perfect,” Sari Tune in to Coast Community Radio on your recalls. “On Marine Drive you radio, or listen online at coastradio.org could see hundreds of women like her, coming or going to their shift. I used to wait with the other Crossword Answer kids at the bottom of the hill be- U P S W E E P S U B R O S A F T D I X ORZ&DSWDLQ5REHUW*UD\6FKRRO N I C E O N E O R I E N T S T R U C E to walk the rest of the way home I C A N N O T T E L L A L E I C I D E R with our moms. There’s a rich T O R T S T H U S M E E T S R E P S history here that I’m very, very E T E S E E R C O A L C I E R A proud to be part of.” D O T A R D Y O U V E G O T M A L I Like all of the Vedenoja chil- B A Y L O R A T A S T E A R S E N A L dren, Sari worked at the plywood E N C O R E D W W I R E W C C L mill. At 19 years old she was a L G A R A I S I N G T H E B R A H E Y shareholder and one of the few A I S L E S E A T N E O N S R A women on the graveyard shift. “I Y E T I M U T E A T E M R O T C knew that mill work wasn’t for D P S N E A R I R E M E M B E R me,” she says. “That job moti- E M S A Q U A R T E R T O T O W T M I vated me to go to beauty school.” L A M S U R C U E S L I P U P S She sold her share and enrolled O P E N S E A P L A S M A A N I S E S at Astoria Beauty School. She I L L E G A L A L I N E B U R G L E found an apprenticeship at Port- E L S O L M A N E I B N L A S T land’s high-end Salon Nyla where S T A T S P E N D A R O D S A N E R she showed up early and stayed late. She brought her knowledge A R R I D A N N I E G E T Y O U R G N U of color, technique and style back K E A N U C R E E P I N E D M E E S E WR$VWRULDZKHUH\HDUVDJRVKH S E T G O S A R D I N E D O O D L E D opened Salon Vervé. 24 | January 29, 2015 | coastweekend.com Photo by Jon Broderick Sari Hartman, owner of Salon Verve, which was named this year’s Best Hair Salon, is a Finnish immigrant. Submitted photo Salon Verve in downtown Astoria won Best Hair Salon. David and Shirley Lum RSHQHG /XP¶V $XWR &HQWHU in 1969, and since then it has become a multi-franchise car dealership including Toyota, 6FLRQ &KU\VOHU -HHS 'RGJH and Ram. The couple’s three daugh- ter now run the day-to-day operations of the dealership and service shop. Julie Lum is parts manager, and Pamela Lum serves as marketing man- DJHUDQGRI¿FHPDQDJHU Lori Lum-Toyooka, pres- ident and general manager of /XP¶V$XWR&HQWHUEHJDQWKH process of family business succession by working in sales DQG ¿QDQFH DW /XP¶V $XWR &HQWHU ZKLOH DWWHQGLQJ DQG JUDGXDWLQJ IURP WKH &KU\V- ler Sons & Daughters Dealer Academy and the National Auto Dealer Association Deal- er Academy, where she served as president of her graduating class. Lori received Dealer of the <HDU KRQRUV LQ -DQXDU\ during the North American International Auto Show held in Detroit, Michigan. She was honored for demonstrating an unprecedented record of ex- ceptional sales, exemplary ser- vice, strong customer relations and an overall commitment to excellence in the automobile industry. ,Q/XP¶V$XWR&HQ- ter received Excellence in Family Business awards by Oregon State University. 'DYLG /XP ZDV WKH recipient of the Astoria-War- UHQWRQ &KDPEHU RI &RP- merce’s George Award, a top accolade awarded to those who build community through service. The Lum family constantly gives back to its community. It helped develop the Asto- ria Riverfront Trolley and the Garden of Surging Waves and contributed to the renovations RI WKH $VWRULD &ROXPQ DQG WKH &ROXPELD 5LYHU 0DULWLPH Museum’s Barbey Maritime &HQWHU Lum’s Auto Center is located at 1605 S.E. Ensign Lane in Warrenton. For more Sari favors the health-con- information, call 503-861-1144 or visit scious, relaxed Northwest hair- www.lumsautocenter.com styles. “Avant garde is fun,” she admits. “It scratches an itch, but what I love best is giving some- one a completely different look, but a believable look, they can wear on a regular basis. It’s not GLI¿FXOWWRPDNHVRPHRQH¶VKDLU purple or bright red — but to transform gray hair into chestnut hair with soft honey highlights and to make that look like natural hair color, that’s art.” When Salon Vervé was de- VWUR\HG LQ WKH ZDWHUIURQW ¿UH6DULIRXQGDQHZORFDWLRQDW the site of her old beauty school RQ &RPPHUFLDO 6WUHHW ³0\ husband, Dean, and I worked our tails off for a soft opening in three weeks,” she remembers. Photo by Brandy Stewart “And we did it.” “There’s a grit in this town The Lum family gathers at David Lum’s public 80th birthday party in November 2013. Pictured, from left, is Pam Lum, David Lum, Shirley Lum, Lori Lum-Toyooka and Julie Lum. that I’m so proud of,” she says.
