The Oregon state employee., June 01, 1944, Page 8, Image 8

6
Professor Einstein Urges Organization
Professor Albert Einstein, famous
scientist, is supposed to have one of the
greatest brains in the world. Neverthe­
less, he conceded this week that he, and
other intellectuals, can learn something
from organized working men.
He issued a call to “ The intellectual
workers of the United States and other
free countries” to organize and fight
for “ protection against fresh wars of
aggression.” That, however, is only part
of the program.
Einstein declared the establishment
of such an organization is also “ urgent­
ly necessary to protect intellectual
workers’ economic status and to secure
their influence in the political field.”
He added this significant comment:
“ On the economic side, the working
class serves as a model. They have suc­
ceeded, at least to some extent, in pro­
tecting their economic interests. We
can learn from them, too, how this
problem can be solved by the methods
of organization.”
The professor insisted that to econ­
omic power must also be added intelli­
gent, effective action at the ballot box
— a theory labor organizations have
been preaching for a hundred years.
Einstein contended modern business
methods make it “ inevitable” that “ the
economic and political struggle will be­
come more and more closely interwov­
en.”
Because intellectual workers are un­
organized, he emphasized, they are less
well protected against exploitation than
any other group. Therefore, to put it
in a sentence: They should follow the
example of other workers and organize.
What Are Public Relations
The answer is very well defined in
a recent issue of the California State
Employee which reads:
“ A public relations program is not
something which can be imposed wholly
upon an organization from the outside,
or from the top down. Public relations
is an organic growth within an organi­
zation. It is each member recognizing
his responsibility to represent his organ­
ization in its best light in his every con­
tact. It is the united effort of an organ­
ization to carry its part in a commun­
ity— to show itself capable of unselfish
interest and participation in the life of
the community and the state.
Given this internal growth as a bas­
is, a public relations program develops
naturally. Fan - fare, high - powered
speakers, head-line publicity— these are
the things which are often accepted as
a public relations “ program.” They are
actually the results or manifestations of
a fundamental program, or lack of one.
When each CSEA member shows a
friendly interest in a new employee, and
is responsible for bringing that person
to a chapter meeting and making him
feel at home— that is public relations.
When every, member performs his job
of serving the public in a friendly and
courteous manner— that is public rela­
tions.
When each member takes the time
to explain the aims and objectives of
CSEA to his friends who are not state
employees— that is public relations.
If we accept this definition of pub­
lic relations, then the success or failure
of any program will depend, in the final
analysis, upon individual members.
HOW H AVE Y O UR PUBLIC R E ­
LA TIO N S BEEN TO DA Y?