f
Brookings-Harbo) .'»lot
Brookings, Oregon
BROOK1NGS-HARBOR PILOT
AN IN D E P E N D E N T N E W S PA PE R
N A T IO N A L
E D IT O R I AL
NEW SPAPE»
a s s o c T at i ' o n
Thursday, February 14, 1957
Another Week in
Slow Market
S H O U L D U .S . D E A L
U B L IS H E R S
Few signs of optim ism appear
in the cu rren t slow lum ber m a r
A F F IL IA T I
ket as it com pleted another week
k>
m arked w ith sluggish dem and and
the
postoffice
at
Brookings,
Ore
E ntered as second-class m a tte r at
continued low prices, according to
March 7, 1946, under an A r t n f M a r c h .1 1K79
Random Lengths, Eugene w eek
ly lum ber m arket letter.
Ray Pisarck, Joe Murphy
The outlook may change if ad
Editors and Publishers
verse w eather conditions in the
consuming areas subside.
d o e s R e d C h in a th r e a te n “ u n c o m m itte d ” A s ia ?
SUBSCRIPTION RATES:
Heavy cutting item s are in fair
One Year in Advance (in C urry County)
.... $3 00
One Year in Advance (outside Curry County)
$3.50 dem and, but this business i s
lim ited to those phy s i c a 11 y
equipped to participate. Many of
these are operating on curtailed
production schedules.
Low dem and volum e is still not
In another part of this week’s Pilot is a story based enough to absorb the low volume
m arketable production. Some ‘
on the annual report of the Siskiyou National Forest, f of
mills are w ithholding a large por
tion of th eir production hoping
written by II. C. Obye, Forest Supervisor.
for price im provem ent, but in
Many people, especially those new in the connnun spite of low production, in ventor
ity, just don’t realize the impact that the Siskiyou Na ies are accum ulating.
Mills catering to mixed car
tional Forest has on the basic economy of this area. I hat shipm ents of green and kiln dried
Forest is one of the greatest assets that we have in Curry lum ber report a steady but low j
volum e of retail yard buyying
County, and the figures listed in the rejx>rt will prove it Most of this, they note, is to fill
gaps in inventory resulting in
to you.
highly specified orders.
I lere is something else that you may not know. 'File The m arket for Ponderosa Pine
associated species is below
Siskiyou National l orest covers MORE T H A N HALF and
par. A large portion of the Inland
of Curry County. There are a total of 1,038, 080 acres in Em pire is blanketed w ith snow
w here mill activity is lim ited.
Curry, and the Siskiyou Forest covers a total of 546,274 Pine selects show lim ited de
m and, and shop grades rem ain in
acres in Curry.
a soft m arket condition. Commons
And another statistic. Curry county has more of the show considerable strength, and
the one bright spot in th e
Siskiyou National Forest within its boundaries than all are
Pine m arket. Some items, p a rti the Social Security A dm inistra
cooperating to bring this project
the other counties combined. Here are the Acreage fig’ cularly in the No. 3 grade, are tion, announced today th at a rep
to
Sixes G range Hall, F eb ru ary
difficult to find at any price.
resen tativ e of th at office will
19, at 11:00 a.m. to 2 p.m. and the
tires: Curry 546,274; Josphine 282,109; Coos 45,395; Plywood holds to its $72 basing m
Mrs. Thelm a S. Rose, Home
aintain office hours at t h e
Chetco G range Hall at H arbor,
price for quarter-inch AD stock, Brookings City Hall F ebruary 19, Econom ist from th e Fish and
Del Norte 31,740, and Douglas 261.
F eb ru ary 20 at 11:00 a.m. to 2:00
and th ere are signs th at it will from 1:00 to 3:00 p.m.
W ildlife service, U nitel States De-1
The Forest paid into Curry County over $423,< mm ) in gain firm ness and hold. S heathing Individuals w ishing inform ation p artm en t of the Interior, at Seat p.m.
continues to be less active th an
tle, W ashington will be in C urry
Due to trav el schedules and pre-
T956. This goes substantially into supporting our county sanded
about the Federal Old-age and C ounty for a series of two sea
stock.
survivors insurance program may food cookery dem onstrations, says paration tim e it was necessary to
government. Another whopping sum poured into our
utilize the mid-day hours for th e
contact the rep resentative a t th at j
Mrs. Sylvia C- Lee, County Home dem onstration. Those attending
economy was the total expenditures of the Forest Service,, Social Security Man
time.
Extension Agent.
will need to bring th eir lunch.
amounting to over $1,000,000—of which a large part To Visit Brookings
The dem onstrations will b e T here will be “tasting tim e” after
went into Curry County, mainly in building and main Carlos L. H unsinger, m anager
open to the public, the Home Ex the dem onstration and coffee will
R E A D T H E P IL O T A D S
of the Eureka district office of
tension Units in the county are be served.
taining access roads, bridges and the like.
f
<5
Z
M IW H I
A S S O C IA T IO N
W IT H R E D C H IN A ?
OYER HALF THE COUNTY . . . .
Demonstration Due
Also in real value is the thousand and thousands of
board feet of timber sold into Brookings and other Curry
County cities for manufacture—without which many of
our mills could not operate.
A third major factor of the National Forest is the
recreation value, of which there is no way of measuring
with dollars. Anybody with eyes can sec that thousands
of people take advantage of the Forest in one wav or an
other from .i recreation standpoint. Fishing, hunting,
camping, or just getting into the “wilderness”.
Finally, the reptrrt pointed out that work has Been
started on the examination of mining areas for determin
ation of surface rights. We forsce the time that mining
will account for .1 large portion of the area’s economy.
Wc hav e been more than moderately pleased with the
work of the Siskiyou officials, from the Chetco District
Ranger W. E. Ragland on up. We feel that their plan
ning, engineering, re forcstration, inaintancncc, and con
servation have always been on a very high level.
The cry has been beard in recent years about govern
ment waste and inefficiency. We say that there is little
of that in the Siskiyou Forest. We are proud of our
government in action here. We are deeply appreciative of
the role the Forest plays in our economy, and the way our
Siskiyou Forest is being run.
Key to Progress................
Tim e was—here in A m erica—w hen advertising was carried on
by w ord of m outh; today it is a vital and pow erful force in our
economy. Each of us is made aw are of it every day— in new spapers,
o n television and radio, in our magazines, in buses and on highw ay
billboards. Yet advertising is som ething most of us take for granted.
How did it become so im portant—and w hat does advertising
m ean to you and me m 1957?
L e t’s go back and see how it began A hundred years ago mass
production was non existent; mass distribution unh eard of A m ericans |
w ere busy building cities and settling the West People learned about
products from their neighbors and brought at the iocal m arket But
as America grew and prospered, businesses becam e larger M anu
fa ctu re r . had to find ways of spreading the word about their products
Sm all advertisem ents began to appear in new spapers and orders for
goods even came from far away.
As people were separated by
great distances in America,
m ethods of com m unication developed rapidly. M anufacturers inter
ested in supplying all possible areas of dem and utilized these cornmun
ication channels At first, they w rote advertisem ents themselves.
Eventually m anufacturers called upon others to do this work, and
the advertising industry began.
But howr does advertising benefit us in 1957'1
F irst of all. it brings us inform ation A dvertising tells us w here
we can purchase the things we w ant and how much our purchases
will cost. From the com fort of our living rooms, we can com pare
brands and prices, learn of a product’s durability, new features or
cost of operation So w hen we go out to shop, we are the best pre
pared shoppers in the w orld w ith the widest choice of brands.
Adv 'rtising is a chain reaction that stim ulates dem am nd and cre
ates progress. By spreading the story of a new or b etter product, a
m arket is created for w hich m anufacturers compete. Cheaper, more
efficient production m ethods arc developed, and puces go down In
the long run, the consum er is the one w ho profits most.
Every tunc advertising helps to m ake a sale, it puts money in
action The consum er, the salesm an. the tnanu- i. tui> r. the employees,
all share in p art from a sale advertising has stim ulated Consciously
—as a reader of ads and a consume!
md unconciou-l\ -working at
our daily jobs we are a part o f advertising Pi
: his week,
A dvertising Week, let us salute th,
i\. - b n - e o
\ r n \ : ich
benefits us all.
BLUE BELL
POTATO CHIP5
inthe KING-SIZ
iw if p a m m
(Mfci in li A 1 d
FOIL-PAK!
A s k fo r T u n a -C h ip Casserole R ecipe
- an E x c itin g N e w O ne-D ish D in n e r
White Star Chunk
TUNA
Shortening
S N O W D R IF T
3 Lbs.
4 for $l
Lakeview
V IE N N A
SAUSAGE
8 8 c 5 for 59c
STEWING HENS
U.S.D.A
BEEF
*1 each
Good or Choice
Wrapped
ft. 4 3 c
PORK ROASTS
Well Trimmed
Per pound - - - - 5 5 c
2 lb. Loaf
EACH
CHEESE............... 8 5 c
Lettuce Potatoes
19c
39c
B0Bn R R ^ MEAT
v i l l i 0 market