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About Sandy post. (Sandy, Oregon) 1938-current | View Entire Issue (June 17, 1982)
8 - G f •th o rn O u tloo k W « d ., Jun» 16. 1982 Sandy Post. T h u rt.. June 17 1982 Ex-salesman has some advice for car buyers by MARK STEWART of The Outlook staff Balance needs against wants Know the market He main rational Have patience. These are a few of the tips that Emery Albertson, a former car salesman, says can be used to help save you money on your next car purchase Albertson has taught classes on car buying at several Portland area community colleges “ ft’s a negotiating business." he savs In his two years at one of Portland s largest new car dealers, Albertson saw all types of buyers “ I saw one guy pay 13,000 too much for his car and saw one hot selling model sell for $200 over dealer cost on a slow Sunday,’’ he says With a little work, a buyer can end up saving hundreds of dollars on a new car purchase As a first step, Albertson recommends the potential buyer read three books — “How to Negotiate Anything," by Herb Cohen, “Drive Until It Drops’’ and “Cherries and Lemons," both by Joe Troist Next, strike a balance between the type of car that is needed and that which is wanted "You have to buy a car that fits your needs." he savs Once several models have been selected as candidates for purchase, get information about their repair records from books, magazines or mechanics If a trade in is involved, determine its market value, he says This can be done by checking classified adver tisements in newspapers and talking with private parties and dealers Also, consult a Blue Book, but beware — Albertson says the book often is incorrect during unsettled market periods When it is time to begin shopping, determine the dif ference between the what the dealer paid for the car and the manufacturer's suggested retail price Albertson says dealers often pay 10 to 12 percent below the sticker price for small cars and 20 percent below the sticker price for large cars Determining the car’s market is important. .More money can be saved buying a slow selling model than one which is a strong seller, he says Try to line up financing before purchasing, he says t’hoose the proper time to strike a deal The best time is a rainy weekend night near the end of the month, prefer rably near or after the end of the model year, Albertson says Often dealers near the end of the month will make a good deal in order to meet a sales quota or help with a team sales contest Negotiating a deal for a new car is not for the faint of heart Many dealers pull out all the stops and resort to a variety of tactics to close a purchase If one doubts his ability to negotiate, Albertson advocates taking a <11. 4 8 H< M l N I W < Al. LOANS I l 11 EASE TH E P A IN ... wheeling-dealing relative along or perhaps hiring another salesman to do the dirty work. Use homework on the market price in determining the initial offer, Albertson says Cars with a weak market can be purchased for as little as $100 to $200 over dealer cost. However, some additional dealer profit may have to be paid for some of the best selling models. Do not make a low offer on a hot seller and expect much respect from sales personnel Before making a deal, consider whether the car will be taken back to the dealer for service. It’s best to pay a bit more for a car if it will be serviced at the same dealer, he says. Once an offer is made, the psychological battle begins Be patient, Albertson warns “ I’ve seen people get stuck in an emotional tissy because they have to have a car to day." Buyers can either offer one price and stick to it or revise the initial offer up “ It's not best to bluff unless you’re good at poker," he warns Once the salesman begins slow ing price movements to the $25 range, the lowest price soon will approach For the most part, use common sense and patience, Albertson says "Most people get trapped on their own greed.” IT BLYS TO MIDASIZE ft pays to Midasize because we re the only muffler specialists with over a thousand shops coast to coast to honor our warranty No matter where you are. if anything goes wrong, you'll never have to pay tor another muffler for your car as »ong as you own it CE I U I I M W ill AN OLE H U M . • U MONTH TERMS • CREDIT UNION INTEREST RATES • AS U T T t i AS 1 » DOWN ON NEW CARS WITH HIGH t U i Mountain View MIDIS MUFFLER A BRAKE SHOE 135 N.W. Burnside,Gresham 667*5722
