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About Sandy post. (Sandy, Oregon) 1938-current | View Entire Issue (April 1, 1982)
Li r - i r i’ H.’Je«» V. Grashorn Outlook Tua» , Morch 30. 1982 Sondy Po»t, Thur»., April I, 1982 — 9 ■ ■M W M M B fc?.* Dress returns as success uniform' The dress is back in the business world. Leading fashion design ers contend that the profes sional woman no longer needs to adopt the dress code of her male counter parts in order to be taken seriously — thus the dress has reappeared as the ‘‘success u n ifo rm " for women While the options are plentiful, with designers of fering virtually every sil houette, hem length, sleeve style and neckline, the dress is also termed more flattering and more eco nomical. “A dress is a wonderful tool for any woman/' says Jerry Silverman, executive director of the newly orga nized A m eric an Dress Council and formerly head of his own dress company. Dresses are much more flattering than pants. The long lines of a dress flatter any shape whether it’s tail and lanky or short and stout. “If half the women in this country got a back view of themselves in pants, they d be wearing dresses all the time. F ur thermore,’’ he added, “the dress is more flexible than a three-piece suit and much more economical at this time of rising costs/’ There are many reasons for this return to dresses, according to the American Dress Council The most obvious is the change in life sty le and attitudes. Dresses and skirts in gen eral were once cast aside by young women in the 60s as a sign of independence The trend in the '70s toward menswear tailored shirts, vests, blazers and pantsuits followed shortly on the heels of this move m ent away from tradition al feminine attire. "B ut those days are over,” according to Silver- man. “I t ’s the 80s and women have found their place in the sun. They are individuals They need not copy men anymore Statis tically and historically, American women turn to dresses whenever they feel secure. T y p ic a lly , the chemise dress, the easy-to- wear garment, is the first to be accepted/’ The chemise, now called the float, is indeed back. Such famous name design ers as Adele Simpson, Mor- + ton Myles, Nippon, Bill Blass, Don Sayres and Kasper include the newest in t e r p r e t a t io n of the chemise — a billowing float or the straight-line sack in their spring collec tions M ensw ear t a ilo r e d dresses featuring tartans, paisleys and other haber dashery details and the re- emergence of sexy cock tail-length dresses also are strong in the fashion pic ture. With designers now cre ating timeless dresses that can go from day to night time wear with only the change of a few accesso ries (omitting the blazer after 5), dress buying offers m ore choices for less money "American women have gotten out of the habit of w earing dresses," says Silverman. “We are deter mined to reverse the trend by showing that for com fort, style and convenience there is nothing like wear ing a dress Say yes to a dress, is our slogan.'* For those who would make their basic wardrobe for spring "a dress season" or at least add a few dress es to their pants and suit wardrobe, Silverman has the following suggestions for successful dressing. 1. Depending on your budget, have from three to six basic dresses Silk is one of the best fabrics be cause it goes easily from daytime to evening and can be worn year-round. 2. Select dresses with simple lines and colors that are easy to accessor ize. But don't be afraid to experiment with bold pat terns and bright colors. With care they are as easy to accessorize as more con servative ones 3. Blazers and unstruc tured jackets are your best accessories Have at least one for summer and one for winter — preferably in neutral colors. Then, if you can. add one or two bright jackets that will mix and match with your wardrobe 4. Belts are a must Col lect a bundle of them from the varieties available. 5. Embroidered sweaters and cardigans are back again. They look good over dresses — a conservative one for the office, an em broidered one for evening. 6. Scarves also are mar- ‘ oh«lp «»» you. Ä3cSX velous with dresses De signer scarves or those from India add to a dress Some sari scarves also look great tied around the waist. 7 Shawls also are attrac tive, not only for keeping warm, but for accessoriz ing with a flair For day time, tie them over your shoulders For evening, tie one around your waist Woo, shawls are worn over blazers or over bare shoul ders. 8 Skirts and tunics also can do much to enhance your wardrobe 9 Shoes and handbags can make a big difference in your total look. Boots or pumps and a leather shoul der strap bag look very professional with a dress. For evening, switch to san dals, a metallic bag, and you re ready for dancing e ' UM. hicks co. TUESDAY THRU SATURDAY è r, II I-.- i/.- & J » * ■ • ■ •I? ■ ■ p. ON ANY SINGLE PURCHASE TOTALING *20.00 OR MORE Just clip this coupon and bring it in with you when vou shop at either WR Hicks or the Thread Bear. You may use it for both sale and regularly priced merchandise, and the coupon w ill be redeemed when you take it and your sales check to the Customer Service Window (second floor, of WR Hicks. This coupon is valid Tuesday thru Saturday only. March 30 thru April 3 and may not be applied toward existing charge balances or gift certificates CUT OCT H E R E Wtcfes oj¡ C om e AND THREAD BEAR TOO! ON ANY SINGLE PURCHASE TOTALING '20.000R MORE To redeem take this coupon and your Male* check Io Ihe Cualomer Service Window oí WR Hick* We will credit your arrouni on charge purchase* or pay you for canh purchase* Thi* coupon may not he applied toward existing charge balance* or gift certificate* For office use only Valid « Date Customer Signature: Valid March 30,31. April 1. 2.3 I I I I I •
