Sandy post., February 18, 1982, Page 14, Image 14

6
SAN o r (O f® ) POST Thwr«
Februory 18 1982 <S®c 2)
Research Results Conclusive:
2 out of 3 smokers choose MERIT low tar/good taste
combination over leading higher tar brands.
Landmark smoker study
produces solid new evidence
that MERIT delivers a
winning combination of good
taste and low tar when
compared with higher tar
leaders.
MERIT Clear Choice
In New Tests.
In impartial new tests
where brand identity was
concealed, the overwhelming
majority of smokers reported
MERIT taste equal to —or
better than —leading higher
tar brands.
Moreover, when tar levels
Warning The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
were revealed, 2 out of 3 chose
the MERIT combination of
low tar and good taste.
MERIT Switch Clicks.
In the second part of this
extensive new study, former
higher tar smokers report
MERIT is an easy switch, that
they didn't give up taste in
switching, and that MERIT is
the best-tasting low tar
they 've ever tried.
Year after year, in study
after study, MERIT remains
unbeaten. The proven taste
alternative to higher tar
smoking—is MERIT.
o rtu H r
M.>rrw Inc I M I
Reg 8 mg "tar.” 0 6 mg nicotine— Men 7 mg tar*’ 0.5 mg
nicotine— 100's Reg: 9 mg "tar." 0 7 mg nicotine— 100's Men:
10 mg "tar," 0.8 mg nicotine av per cigarette, FTC Report Mar 81
Kings & K X)\