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Important information, deadlines for the college-bound Tribal senior March November Take SAT tests. Set up scholarship search profiles on websites. Check your school counseling office or ASPIRE center for scholarship information. Proofread and have someone else proofread all documents completed up to this point (scholarship essays, résumé, etc.) • • • • • • • • • • Check for three Tribal scholarships at ctsi.nsn.us. Complete scholarships. Start working on Tribal higher educa- tion or adult vocational training grant application. This can be found on the Tribe’s website and is due June 30. Review the Student Aid Report (SAR). You should start receiving admission responses. December If you haven’t already done so, take this last SAT test for seniors. Get FAFSA forms, available for fed- eral and state financial aid. Apply for FAFSA pin number – student/parents must apply separately. Mail or submit all revised, complete college applications before the holi- day break. Start scholarship essays. Start OSAC (Oregon Student Assis- tance Commission). • • • • • • April • Send thank you notes to people who have helped you. • Make final decision about which college or university you will attend. If you decide to decline enrollment to a college or university to which you have been accepted, send notice indicating this to the college’s admissions office. • • If necessary, arrange for housing and a meal plan (at school). Send thank you notes to any person/ committee from which you received a scholarship. June May • • • • • This is the deadline for final decisions for universities. Send letter of intent to registrar. Line up a summer job. Attend your Senior Awards Night. Review any award letters and be sure you understand the terms and condi- tions that accompany each type of aid. • • • • Tribal higher education and adult vocational training applications are due June 30! Attend graduation – congratulations! Make arrangements for your final grades to be sent to colleges and universities. Good luck! From the Tribal Tobacco Prevention & Education Program April 22, 2014 Vol. 63, No. 8 Telephone 971-673-1111 Fax 971-673-1100 cd.summary@state.or.us http://healthoregon.org/cdsummary January FAFSA forms can be submitted Jan. 1. Do not delay – do this ASAP! Complete scholarships that are due. Check for Student Aid Report (SAR on the FAFSA website several days after filing out the FAFSA). Request mid-year transcripts be sent to colleges to which you have applied. Request transcripts needed for OSAC scholarship application. Send thank you notes to people who have helped you. Students who plan to apply for Tribal assistance for college must apply for FAFSA no later than Jan. 31 at fafsa.ed.gov. • • • • • • • February First semester grades and mid-year reports are sent to some colleges. Check your school counseling office or ASPIRE center for scholarship information. Complete scholarships. Check with colleges applied to for verification they have received all nec- essary documents. Continue to moni- tor status of submitted applications. Check to see if your mid-year tran- scripts have been sent to the schools to which you have applied. Wrap up any scholarship applica- tions, essays and activities chart (for OSAC). Early bird deadline is in February for OSAC. • • • • • • OGY DIVISION PUBLICATION OF THE PUBLIC HEALTH DIVISION OREGON PUBLIC HEALTH • OREGON HEALTH AUTHORITY ORECON DEPATMENT OF HUMAN SERVICES TOBACCO MARKETING: WHAT’S IN STORE IN 2014 F or most people, addiction to to- bacco starts during their teenage years: nearly 90% of adult ciga- rette smokers report that they started smoking before turning 18. 1 That’s definitely not news to the tobacco industry. As Philip Morris research- ers noted in 1981: “Today’s teenager is tomorrow’s potential regular customer. And the overwhelming majority of smok- ers first begin to smoke while still in their teens.” 2 So how are kids influenced to use tobacco in the modern retail world? As noted in the 2012 Surgeon General’s Report, “…promotion and advertising by the tobacco industry causes tobacco use including its initiation among youth.” 1 But in case you’re not one for procla- mations, we hope our brief review of tobacco marketing, past and present, will give you better purchase on the issue. GETTING RIGHT TO THE POINT (OF SALE) Billboards and T.V. ads for cigarettes may be a thing of the past, but tobacco marketing occurs every day in stores. Then: (As articulated by Philip Morris in 1995) “…as of 1996, the prima- ry point of communication between our- selves and our consumer will be inside a retail outlet…In-store POS [point-of-sale] material, discounted stock units, on-pack premium offers, strategically located stock displays in-store (as well as in windows and showcases), need to be dominated by PML [Philip Morris Limited]”. 3 Image 1. Grab a pack of smokes at the check-out counter. Attention Tribal Students! FAFSA deadline – Jan. 31, 2015 Tribal members who plan to apply for Tribal higher education funds for the 2015-2016 academic year must complete their FAFSA (Free Application for Federal Stu- dent Aid) application by Jan. 31, 2015, at fafsa.ed.gov. 14 • Siletz News • November 2014 Sign up Now: We’re Going Paperless The CD Summary is going paperless in Summer 2014. Please subscribe for e-mail delivery, and encourage your colleagues who either don’t subscribe or only get the print edition to do the same. Visit: http://healthoregon.org/cdsummary Now: The tobacco industry spends more than $8 billion nationally on cigarette advertising and promotion in tobacco retail stores, which equates to $1 million per hour and represents 96% of total expenditures on advertis- ing and promotion. 4 Okay, so tobacco marketing occurs in stores. What does that have to do with kids? IN-STORE ADS, PACKAGING AND PLACEMENT Then: (1970 tobacco industry) “We have been asked by our client to come up with a package design… a design that is attractive to kids… While this cigarette is geared to the youth market, no at- tempt (obvious) can be made to encourage persons under twenty-one to smoke. The package design should be geared to attract the youthful eye… not the ever-watchful eye of the Federal Government.” 5 Now: Tobacco products sold in stores vary widely in sizes, shapes, colors, flavors, and prices. They’re of- ten displayed at young kids’ eye level (three feet or lower) and placed near candy 6 (Image 1). Stores that teens shop at the most have been found to contain more tobacco advertising than stores less frequented by teens. 7 And a study of retail outlets in Cali- fornia found that, on average, stores had 25 pieces of in-store cigarette advertisements. 8 Several studies show that expo- sure to in-store tobacco marketing of various types increases the likeli- hood that youth will initiate smoking and progress from experimentation to regular smoking 1,9,10 ; kids with the most exposure are the most likely to start and continue smoking. 1,11,12 In 2013, seven out of ten Oregon 11 th grade students and six out of ten 8 th grade students reported seeing an advertisement for tobacco products on a storefront or inside a store. KID-FRIENDLY FLAVORS Then: (1972 tobacco industry) “It’s a well known fact that teenagers like sweet products. Honey might be considered.” 13 Now: Cigarettes are available with menthol flavoring, and other tobacco products, like e-cigarettes and little cigars, are available in hundreds of flavors. These include kid-friendly options, such as strawberry, chocolate, Cap’n Crunch ® , and Gummi Bear ® (Image 2). Image 2. What is your favorite flavor? While use of cigarettes among youth is declining, use of little cigars and e-cigarettes has remained steady or increased. In Oregon, use of non- cigarette tobacco products among 11 th graders is twice that of cigarettes (18 percent use non-cigarette tobacco products; 9 percent smoke cigarettes). Use of e-cigarettes among high school students more than doubled from 2011 to 2013, increasing from 2 percent to 5 percent. About 8% of 11 th grade students in Oregon smoke cigars, which are often flavored, and half of youth cigarette smokers are smoking menthol-flavored cigarettes. STORE LOCATION AND DENSITY Then: (1978 tobacco industry) “Our profile taken locally shows this brand Continued on next page
