PR IN T:
NOWS
Wednesday,Feb.27,2013
3
Channel yo u r inner m oneym aker
Google to run their ads based on
views. When you allow ads oh your
site, you g et a portion o f the money
News Editor
that tiie advertisers are paying.
“You don’t have a choice o f what
ads play, but you can decide where
How does a person make money
on YouTube by just simply posting and when they run,” said Jacobson.
You may want to have advertise
videos - without selling a prod
uct, without joining some ponzi ments showing on the side o f your
scheme and without ripping offyour page, which will bring in revenue,
viewers? On Wednesday, Feb. 20, as long as viewers are interested
Clackamas offered a Making Money enough to click on them. Or you
on YouTube luncheon presentation could have a video advertisement
to the community for a $5 admission play before yours begins. The type
and number o f ads depict your rev
fee per person.
The speaker was Carl Jacobson, ’ enue and the more relevant the ad
who is a self-employed woodturner, is to your video, the more y o u will
, which differs ifom other forms of get paid.
“If I put a video, up on YouTube,
woodworking because the piece o f
wood is conitnuously moving while people will share it, and they have
a stationary tool is used to cut and a group o f people, and a couple o f
shape i t He sells the products he them will share ft,” said Jacobson.
This shows one way that your
makes in his YouTube videos but
makes more money from the ads that video can get more views and in turn
play before his videos or show on the bring in more revenue. Other ways
might be to post a link to your video
side o f his page.
“W hen I first set up m y account, on other social media or forum sites
I was just using it to watch cat vid relating to your topic.
Throughout the presentation,
eos,” said Jacobson. “YouTube is-
free to watch.” 1
Jacobson fielded questions from the
Jacobson started by making vid audience. One o f the questions was
eos in his garage as a side project to from Bill Briare, Dean o f Arts and
teach people about woodturning.
Sciences.
“A t the time YouTube was a»new
“Is there a threshold for ads on
way to teach people, because people YouTube?” asked Briare.
“There used to be, but there’s not
want to learn things,” he said. “With
anymore,” replied Jacobson.
this you can do anything.”
Jacobson convinced a friend to
After a while, YouTube suggested
that Jacobson become an AdSense post a video o f making a Barbie doll
partner, both programs are owned by cake. It is called“ How to Decorate
Google. Once you have a YouTube a Barbie Doll/Princess Cake with
channel, you can either create an Icing” and has been up for about
AdSense account or request per sik months. This video has made
mission for a partnership through over $5,000 from ads on YouTube
already, with approximately 30 per
YouTube’s monetization settings.
Having an AdSense account is cent o f views playing through the
important because it is how you whole video.
“This is the reason I’ve been so
get paid for ads. How this'w orks
fis a company will pay YouTube or successful. I have 15,000 viewers on
Brittany Bell
Woodturner and YouTube entrepreneur Carl Jacobson speaks to Clacka
mas students on Wednesday, Feb. 20, about the moneymaking possibili
ties that come with a popular YouTube channel and well placed ads from
Google AdSense.
m y channel, I reply to all the com
ments. I answer all the questions,”
said Jacobson. “I fry to keep that u p .
more than anything.” |g
Some things you should remem
ber w hen uploading a video to
YouTube are to include a title, a
description o f the video and tag
words that are related. You shouldn’t
put,a title or keywords that are unre
lated to your video ju st because it is
a commonly searched tag or to get
hits. People will find that annoying.
AdSense can be used for other
sites such as Blogger and personal
websites as well. You can also put
a link in your videos that suggests
another one o f your videos to view
ers.
This event was co-sponsored by
the Customized Training department
and the Business and Computer
Science department Funds from the
departments and the admission fee
provided the speaker an honorarium
pay.
The crowd was a diverse group o f
students, community members, pro
fessionals, CCC faculty and a wide
age range, who all chatted casually
before the presentation began.
Business and Computer Science
Department Chair Sharon Parker
invited the attendees to take cours
es related to the presentation that
are offered at Clackamas. Some
o f the relevant classes that will be
offered spring 2013 would be BA
101 Introduction to Business, BA
146 Entertainment Law and New
Media and D M C 199 Experimental
Filmmaking.
This was the first presentation
luncheon offered, but there may be
more to come.
“We are exploring the possibility
o f more o f these ‘lunch and leam’
kind o f things in the future if there’s
an interest,” said Parker. ' *
MEET WITH A PSU ADVISER
O N YOUR CAMPUS:
• Wednesday, Feb. 20, 9am - 5pm
• Tuesday, Mar. 5, 9am - 5pm
Community Center Building
Call 503-7?5-4005 to schedule an
appointment
ATTEND A TRANSFER OPEN
HOUSE AT PSU
APPLY N O W
—
FOR SUMMER AND FALL 2013
Ready to earn a four-year degree? .
Don't wait! Apply by May 1 to ensure a seamless transfer.
We make it easy: '
• Over 6 0 % of PSU students enroll with credits from other colleges.
• U.S. News & World Report ranks PSU among the top-20 universities
nationally for transfer students. ~
These half-day programs include tours
of campus and housing, information on
financial aid and scholarships, academic
and admissions advising, and meetings
with faculty arid students.
Upcoming dates:
April 17, May 16, June 19
Pre-registration, required.
pdx. edu/admissions/transfer-open-house
Take the next step. Visit our Virtual Transfer Center for more information
and to apply online:
pdx.edu/transferstudent
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